pop-up store at The One marks 80th anniversary

Shopper Experience

Shopper Experience

25 July

Batman pop-up store at The One marks 80th anniversary

Comics label DC and Warner Bros Consumer Products are marking the 80th anniversary of Batman with an interactive exhibit at The One shopping complex in Tsim Sha Tsui.

(Author : Inside Retail Hong Kong)

The Batman pop-up store offers a sneak peek into the Batman universe going all the way back to his first appearance. Selected Batman comic book covers are being reprinted through modern screen-printing technologies in restoring the comic book aesthetics of different eras. Sculptor Keo W. has created a series of 1:1 scale Batman figures based on the most iconic Batman looks in animations, movies and video games, some of which are being shown in Asia for the first time.

Nearly 100 Batman collectibles are included to present a curated experience to the public. A range of creative merchandise includes some items that are launching in Hong Kong for the first time, such as Batman luminous basketballs and chess games.

The Batman pop-up store is part of a year-long global celebration showcasing the “World’s Greatest Detective” that includes live events, fan celebrations and exclusive branded products.



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