Activation Commerciale

(Auteur : Yoni Van Looveren)
Suite aux baisses des prix opérées par Amazon dans la chaîne de supermarchés Whole Foods, celle-ci a accueilli près de 25% de clients en plus durant les premiers jours.

Un quart de clients en plus grâce aux réductions de prix chez Whole Foods

Des clients curieux
A la fin du mois dernier, Amazon avait annoncé qu’elle allait réduire avec effet immédiat les prix d’une série de produits chez Whole Foods. Pour certains produits, le prix a été réduit de près de moitié. Durant les premiers jours, cette stratégie a pleinement porté ses fruits puisque l’enseigne a accueilli en moyenne près de 25% de clients en plus, selon le bureau d’études de marché Foursquare Labs. Dans certains magasins Whole Foods, on a même enregistré une augmentation de 35%.

Cette forte progression est surtout due à l’immense publicité qui a été faite autour de ces baisses de prix, ce qui a éveillé la curiosité d’une quantité de consommateurs. Maintenant, il faut attendre pour savoir si les prix sont suffisamment bas pour que les clients curieux reviennent faire leurs courses chez Whole Foods à l’avenir. Il s’agit d’ores et déjà d’un signal positif pour Amazon qui, avec Whole Foods, fait ses premiers grands pas dans le monde des supermarchés physiques.

Du côté online, Amazon perçoit également les avantages de cette reprise. 2.000 produits de la marque Whole Foods 356 Everyday ont été mis en vente sur le site internet Amazon. Une grande partie des articles les plus populaires ont été épuisés très rapidement. On estime que la vente de produits Whole Foods par Amazon aurait atteint le demi-million de dollars au cours de la première semaine.

Source : retaildetail.be

(Autore:affaritaliani.it)
Il colosso Usa dell’e-commerce Amazon, che lunedì perfezionerà l’acquisizione di Whole Foods Market, lancia già una prima ondata di super sconti.

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Amazon fa tremare il settore della grande distribuzione, in particolare quella alimentare, preannunciando un taglio dei prezzi delle banane, degli avogado e di altri prodotti venduti dalla catena bio Whole Food, che ha acquistato per circa 14 miliardi di dollari.

“Abbasseremo i prezzi di Whole Foods senza compromettere la qualità dei prodotti” fa sapere Jaff Wilke, numero uno di Amazon Worldwide Consumer. Amazon metterà in pratica la sua nuova politica dei prezzi a partire da lunedì quando l’acquisizione di Whole Food sarà completata. La notizia è suonata come il preannuncio di una guerra dei prezzi e i titoli delle imprese del settore alimentare in Borsa hanno segnato il passo.

Amazon annuncia che a Whole Foods effettuerà dei tagli dei prezzi “su una selezione di prodotti alimentari di base… con altri tagli a venire”. Lo spettro di una guerra dei prezzi nell’alimentare ha già spazzato via circa 11 miliardi di dollari di capitalizzazione di mercato in alcuni dei più grandi supermercati del settore.

L’annuncio di Amazon inoltre era atteso, visto che Whole Foods, prima della sua acquisizione, aveva fama di essere un supermercato esclusivo e molto caro. Alla Borsa di Londra il titolo di Tesco e’ in calo dell’1,8% e qello di Sainsbury dell’1%. Whole Food non ha una forte presenza in Gran Bretagna ma Amazon intende far rientrare i suoi prodotti disponibili a Londra per le consegne a domicilio. Inoltre Amazon intende in tegrare il sistema di vendita di Whole Foods al suo servizio Amazon Prime.

Fonte: affaritaliani.it

(Autore: Chiara Bertoletti)
Una mossa da quasi 14 miliardi di dollari che scuote la gdo tradizionale. Amazon fa sul serio. Fa sul serio nel canale virtuale, in quello fisico e in tutte le categorie di prodotto. Dopo aver conquistato il mondo online con l’elettronica e il non food, dopo essere entrato nell’alimentare fresco con Amazon Fresh, dopo l’esperimento di supermercato di prossimità con Amazon Go arriva il grosso colpo nel retail tradizionale con l’acquisizione della catena Whole Foods Market.

Whole-Foods-market

Un’operazione da 13,7 miliardi di dollari (circa 12,2 miliardi di euro) che porta in dote al gigante di Seattle oltre 460 store tra Usa, Canada e Stati Uniti, accomunati da una filosofia di assortimento biologico certificato e immagine green. La transazione di 42 dollari per azione dovrebbe essere ufficialmente chiusa nella seconda metà del 2017 e segna l’ingresso ufficiale di Amazon nel mondo del salutismo e del benessere (difficile, in effetti, pensare che proprio Bezos rinunciasse a cavalcare questo macro trend internazionale).

Amazon ha sottolineato che Whole Foods continuerà a gestire i supermercati con il proprio marchio e che John Mackey resterà l’amministratore delegato, così come la sede dell’insegna resterà ad Austin, in Texas. “Whole Foods sta facendo un ottimo lavoro e vogliamo che questo continui”, ha sottolineato proprio il numero uno Jeff Bezos in una nota.

In effetti, la razionalizzazione della rete portata avanti da Whole Foods nell’ultimo periodo va di pari passo a una volontà di ammodernamento del format, concretizzato in particolare con l’insegna convenience 365 rivolta al target dei Millennials e lanciata lo scorso anno in ottica di progressivo sviluppo.

Fonte:mark-up.it

(Auteur :  Bertrand Leseigneur)
Whole Foods a récemment inauguré son nouveau magasin à New York en plein coeur du quartier de bureaux de Bryant Park. Le magasin est idéalement placé pour répondre aux besoins des employés de bureaux qui travaillent aux alentours: ils peuvent acheter leur petit déjeuner, leur déjeuner et faire leurs courses du soir avant de rentrer chez eux.

Chez Whole Foods la commande se fait maintenant sur tablette

Généralement chez Whole Foods on voit ce type de rayon:

Mais c’est aussi un magasin qui est toujours bondé. Pour éviter les longues files d’attente le midi, Whole Foods a donc installé des tablettes permettant de commander les repas du midi et de procéder au paiement (par carte seulement) sans passer par les caisses. Les premiers écrans chez Whole Foods sont dédiés au service client et pas à la publicité!

Source : soparticular.com

(Auteur : Laurence Body)
L’enseigne américaine Whole Foods Market bouscule les codes de la grande distribution, grâce à la une responsabilisation des collaborateurs et à une vraie mise en pratique des principes de RSE

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Si vous n’êtes jamais allé à Londres ni aux États-Unis, peu de chances que vous connaissiez Whole Foods Market. Outre le fait qu’il s’agit du numéro un mondial de la distribution bio, c’est aussi le supermarché qui réconcilie avec la corvée des courses, celui que tout le monde rêve d’avoir en bas de chez soi. À la fois magasin et lieu de vie, il fascine par la diversité de son assortiment, la beauté de ses mises en scène et la richesse de son storytelling: cette enseigne est différente et compte bien le faire savoir. À tel point que tous les murs et surfaces disponibles sont prétextes à faire passer des messages: provenance, conditions de fabrication, respect des normes environnementales, labels et autres standards de qualité, responsabilité sociale… La liste est longue des arguments que développe Whole Foods pour incarner sa vision d’un monde plus juste et d’une planète plus propre.

Un management libéré
Mais si l’enseigne est aussi connue, c’est surtout pour son management entièrement tourné vers le bonheur de ses collaborateurs. John Mackey, son fondateur et anciennement adepte de contre-culture, croit dur comme fer au pouvoir de l’humain et à la libération des forces créatrices par la confiance et l’amour. En d’autres termes, pour livrer une expérience incroyable à ses clients, il faut s’appuyer sur ses collaborateurs et leur laisser prendre les décisions qui les concernent. Chez Whole Foods Market, tout le monde, quelle que soit sa fonction, a voix au chapitre: choix de l’assortiment, politique d’achat, animation du magasin, expérience client… L’ensemble des décisions, y compris les recrutements, est pris de manière collégiale et concerne tout l’écosystème, fournisseurs et partenaires, qui sont aussi invités tous les trois ans à participer à la définition des “buts de l’entreprise”.

Redonner du sens à la consommation
À une époque où la montée en puissance de l’e-commerce bouscule le modèle classique du magasin en “dur”, nous ferions bien de nous poser les bonnes questions: est-ce que j’apporte quelque chose à la communauté? quel est le sens que je donne à mon business? Mes collaborateurs sont-ils épanouis et respectés dans leurs choix personnels? Mes actes sont-ils le reflet de mes engagements? Avec une vision – Whole Foods, Whole People, Whole Planet -, et une culture consciente qui valorise la transparence, l’amour, l’attention portée à l’autre et la force du don, Whole Foods Market remet du sens dans la consommation. Sa culture d’entreprise, associée à un style de management encourageant l’autonomie et la responsabilisation, produit moins de turnover. Plus engagés, les collaborateurs sont tout entiers mobilisés pour satisfaire les clients et leur livrer des expériences mémorables.

44e dans le classement des “Best Places to Work” – pour la 17e année consécutive -, 181e entreprise du Fortune 500, meilleure expérience retail en 2013, Whole Foods Market est la preuve vivante que l’expérience client, quand elle est déployée avec conviction, est un vrai modèle de transformation.

Source : relationclientmag.fr

(Author : Deena M. Amato-Mccoy)
Whole Foods Market is preparing to roll out a rewards program nationwide amid increasing competition for its shippers.

whole-foods-to-launch-national-rewards-program

Coinciding with the company’s “strategy around leading a race to the top in terms of a differentiated customer experience,” the grocer plans to launch the rewards program in 2017, Whole Foods’ CEO John Mackey said in the company’s earnings call on Wednesday, Nov. 2. He did not reveal a specific start-date. The natural grocer started getting its feet wet with the concept through a pilot program it launched in Philadelphia in 2014. Whole Foods followed up with a launch in its Dallas market 14 weeks ago.

“There are nearly 50,000 folks up in the Dallas metro already registered and participating,” Jason Buechel, the grocer’s executive VP and CIO said on the call. “We are excited about the results that we are already seeing and building findings into our plan to roll to all stores next year.” The program currently offers new members a 10% discount off of their first purchase, a one-time 15% discount for the department of their choice, and select free products.

Looking ahead, Whole Foods plans to use the program as a catalyst to drive more targeted marketing efforts. Taking advantage of the 5 million subscribers in its customer relationship management (CRM) database, Whole Foods is already experiencing an “uptick in our email push promotions, and we will be doing a number of offers throughout the holiday period,” Buechel said.

Taking this one step further, the company plans to integrate more digital coupons within its new loyalty program — a move that gives Whole Foods the ability to target offers, as well as learn customers’ buying behaviors. “Learning what’s driving folks into stores will help us make sure that we’re teeing up offers that are relevant for our customers,” he added.

Overall, the loyalty program is a vehicle that will help Whole Foods continue to differentiate itself in the marketplace. “It is not a race to the bottom,” said A.C. Gallo, Whole Foods’ president and COO. “When other people might be promoting certain commodity pricing, we’re going to continue to maintain our standards and promote our higher quality products.”

Source : chainstoreage.com

(Auteur : Jason Del Rey)
Whole Foods and Instacart are taking their relationship to the next level.

whole-foods-to-invest-in-instacart-signs-new-multi-year-delivery-deal whole-foods-to-invest-in-instacart-signs-new-multi-year-delivery-deal

The $10 billion national grocery store chain is making an investment in the four-year-old delivery startup, according to multiple sources. The size of the deal could not be learned, but sources say the deal is essentially done, barring an unforeseen last-minute change of heart.

The two companies have also signed a five-year delivery partnership, these people said, making Instacart the exclusive delivery partner for Whole Foods’ perishables business. Other terms of the deal could not be learned, but Instacart’s commercial agreements with its grocery store partners typically include a revenue sharing component.

The deals come as Whole Foods stock has dropped more than 45 percent over the past year amid increased competition from other grocers selling more and more natural and organic foods. But the company’s existing relationship with Instacart has been a bright spot, company executives have said.

In his first-quarter earnings report script earlier this month, Whole Foods co-CEO Walter Robb said “many” of its stores are “seeing [Instacart] sales as a percentage of total store in the mid-to-high single digits.” The two companies, which have partnered on deliveries since 2014, work together in 16 cities.

For Instacart, the deals provide the startup with some added stability and credibility after a bumpy December. The startup, whose workers deliver groceries from local stores in as little as an hour, laid off 12 in-house recruiters that month, signaling that its most rapid growth may have passed. Instacart, which has raised $275 million from investors at a valuation of about $2 billion, also raised its minimum delivery and annual subscription fees by 50 percent. Instacart’s other grocery partners, both big and small, could have issues with the startup cozying up with another partner. Instacart works with several national chains including Costco and Target.

The Whole Foods-Instacart pact may also indirectly affect Google’s delivery business, Google Express, which has previously partnered with Whole Foods. Google Express recently announced that it would start offering delivery of cold and fresh groceries in parts of San Francisco and Los Angeles, but with Whole Foods as a partner only in San Francisco. The reason for the limited Whole Foods availability? Google’s current perishable-delivery relationship with Whole Foods involves just a single store, located in San Francisco, according to a source. And Instacart’s new deal means that Google will likely have a hard time expanding its delivery of fresh Whole Foods groceries beyond that one location.

Source : recode.net

(Author : Jason Del Rey)
Whole Foods and Instacart are taking their relationship to the next level.

Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal

The $10 billion national grocery store chain is making an investment in the four-year-old delivery startup, according to multiple sources. The size of the deal could not be learned, but sources say the deal is essentially done, barring an unforeseen last-minute change of heart.

The two companies have also signed a five-year delivery partnership, these people said, making Instacart the exclusive delivery partner for Whole Foods’ perishables business. Other terms of the deal could not be learned, but Instacart’s commercial agreements with its grocery store partners typically include a revenue sharing component.

The deals come as Whole Foods stock has dropped more than 45 percent over the past year amid increased competition from other grocers selling more and more natural and organic foods. But the company’s existing relationship with Instacart has been a bright spot, company executives have said.

In his first-quarter earnings report script earlier this month, Whole Foods co-CEO Walter Robb said “many” of its stores are “seeing [Instacart] sales as a percentage of total store in the mid-to-high single digits.” The two companies, which have partnered on deliveries since 2014, work together in 16 cities.

For Instacart, the deals provide the startup with some added stability and credibility after a bumpy December. The startup, whose workers deliver groceries from local stores in as little as an hour, laid off 12 in-house recruiters that month, signaling that its most rapid growth may have passed. Instacart, which has raised $275 million from investors at a valuation of about $2 billion, also raised its minimum delivery and annual subscription fees by 50 percent.

Instacart’s other grocery partners, both big and small, could have issues with the startup cozying up with another partner. Instacart works with several national chains including Costco and Target.

The Whole Foods-Instacart pact may also indirectly affect Google’s delivery business, Google Express, which has previously partnered with Whole Foods. Google Express recently announced that it would start offering delivery of cold and fresh groceries in parts of San Francisco and Los Angeles, but with Whole Foods as a partner only in San Francisco.

The reason for the limited Whole Foods availability? Google’s current perishable-delivery relationship with Whole Foods involves just a single store, located in San Francisco, according to a source. And Instacart’s new deal means that Google will likely have a hard time expanding its delivery of fresh Whole Foods groceries beyond that one location. A Google spokeswoman said the company does not comment on relationships with individual merchants.

Source : recode.net

(Author : Hayley Peterson)
Whole Foods is trying a new strategy to attract millennials.  The company is seeking “hip and cool” outside vendors like tattoo parlors and record shops to operate inside its new chain of stores, called 365 by Whole Foods Market, according to its website.

Whole Foods may build tattoo shops in stores to hook millennials

The company says it’s looking for “friends,” or outside vendors, who offer anything from food and drinks to fashion or body care products.

We want to partner with startups as well as established brands across a variety of categories to help enhance the 365 experience,” the company says. Each 365 store will have a different mix of vendors, which will operate independently of Whole Foods. So what is Whole Foods specifically looking for from potential vendors?

“Our Friends bring something powerful, something new and exciting, or known and trusted, but hip and cool for sure,” the company states on its website. Whole Foods is asking brands to reach out to them via email if they want to be considered.

Los Angeles-based restaurant chain Mendocino Farms might be one of the first outside vendors to operating inside 365 stores.  Whole Foods recently took a minority stake in the sandwich chain.

Mendocino has said it will open restaurants inside new and existing Whole Foods stores and that it will serve its full menu. The menu includes items like “not so fried” chicken, spicy lemongrass steak banh mi, house smoked chicken and street corn torta, and prosciutto and free range chicken. Offering freshly prepared sandwiches makes sense for Whole Foods. But adding a tattoo parlor or a record shop would mark a new direction for the grocery chain.  Whole Foods is opening the 365 chain to better compete with the increasingly crowded market for organic food. The chain will be cheaper than its namesake brand and cater to younger, tech-savvy customers. The first 365 store opens in May in Los Angeles.

Source : uk.businessinsider.com

(Author : Nesh Pillay)
Whole Foods has announced its plans to launch a line of grocery stores at a more affordable price point.
Whole-Foods-to-launch-more-affordably-priced-grocery-stores

 

The Austin-based chain, nicknamed ‘whole paycheck’ for its higher prices, hopes the move will cater to its millennial customers who don’t want to sacrifice quality while paying lower prices. “We believe the growth potential for this new and complementary brand to be as great as it is for our highly successful Whole Foods Market brand,” said the brand’s co-chief executive officer, Walter Robb. “We look forward to sharing more details about this exciting new venture sometime before Labor Day.” The move comes after the company’s growth showed signs that it is slowing, seeing a smaller-than-expected 3.6 per cent store sales growth in the last quarter. A special team has been charged with designing the new, yet-unnamed stores, and is currently negotiating leases.

Source : thedrum.com