Activation Commerciale

(Author : Lauren Kirkwood)
Retail pharmacy Walgreens has partnered with a community of customers to create YourGoodSkin, a new skin care line made up of products that seek to eliminate skin problems before they occur.

The products are available at, select U.S. Walgreens stores, and Boots stores in the U.K. and Ireland. An online community at provides a forum for consumers to seek and offer skincare advice.

Collaborating with consumers is a new and unique venture on the part of Walgreens. In an interview with Drug Store News, Kristof Neirynck, VP and global brand director of skin care for Walgreens Boots Alliance said, “This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand.”

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(Author : Deena M. Amato-Mccoy)
Walgreens has joined the ranks of retailers working to get merchandise ordered online into customers’ hands faster. 

The drugstore chain has launched a ship-to-store program that offers free shipping to a Walgreens or Duane Reade store for orders made on the chain’s website and mobile app. No minimum purchase is required.
“Our new ‘Ship to Store’ program provides value to our customers by giving them access to a wide range of products that are typically not found in-store,” said Joe Hartsig, Walgreens’ senior VP, merchandising. “With Ship to Store, customers have the ability to ship orders to their preferred Walgreens store if their residence or workplace isn’t a secure option.”
Orders typically arrive within one to three business days, and customers will be notified via e-mail once their order is ready for pickup. Walgreens paperless coupons, Balance Rewards benefits and other digital promotions can applied to online orders before checking out.


“We’re continually looking for innovative ways to provide anytime, anywhere convenience,” added Hartsig. “With Walgreens stores [operating] within five miles of 75% of the U.S. population, this service is another way we can offer convenience and more choices to improve the shopping experience.” The drug chain will continue to offer free shipping to a customer’s home for orders over $35.

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(Author : Michael Johnson)
Walgreens on Tuesday enticed its shoppers with a new loyalty program tied to its beauty department with the launch of Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program. Cardholders who register for Beauty Enthusiast gain additional rewards on beauty and personal care items, as well as other benefits.

“Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our Balance Rewards members,” stated Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens. “Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations. This natural extension of our loyalty program offers easy enrollment, more points and additional rewards to make feeling good easier.”

Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases. Beauty Enthusiast members also will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year.

Walgreens joins CVS in creating a special loyalty program specifically for its beauty shoppers. CVS’ Beauty Club, an extension of ExtraCare, has attracted about 17 million members since its kickoff in January 2011.

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(Author : Jason Brick)
Fitness wearables, like the Walgreens Activity Tracker, will bring direct opportunity for customers to rack up Walgreens rewards

Walgreens Offers Discounts for Getting the Most Out of Working Out

Walgreens has launched a program to track consumer’s healthy habits and reward them with store credit they can use for additional healthy options. The program will make use of a wearable activity trackers, along with an app where users can input their eating history. Users earn points they can spend on rewards redeemable at any Walgreens location.

The program tracks three core elements of workouts: frequency, intensity and tenacity. Consumers can reach up to $500 with store credit, with points varying with each activity. 1,000 points gained using the wristband will equal out to $1.

Neither wearable fitness trackers nor rewards programs for healthy behavior are new ideas. Customer loyalty programs are similarly established, “old school” techniques. However, the Walgreens program is the first that combines healthy behavior tracking with rewards at a pharmacy, and to combine the concepts of fitness rewards with a loyalty program.

The pro to this program comes with Walgreens’ perspective on healthy consumer engagement. They’re interested in what a consumer does when they leave their stores and let them know they should receive rewards for that 5-mile run other than the boost a their physical health. In this way, there are more incentives for a consumer to want to get healthy.

Not everyone is enthusiastic about the idea of allowing a drug store to have such access to their personal health data. Beyond a general frustration with the increasingly monitored status of human existence in the 21st century, there are potential conflicts of interest or privacy issues. Walgreens has made no announcements addressing these concerns, instead choosing to focus on the positives. The Walgreens wristband as of September 28 has a discount of up to $30 for purchase and connects to phones through Bluetooth.

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(Auteur :
Souhaiteriez-vous encore plus de clients dans vos magasins ? Créez une appli mobile ! Aussi paradoxale que cela puisse paraître, une application mobile est le meilleur canal pour créer du trafic en magasin. Une preuve de plus avec Walgreens. Ce matin à Philadelphie, à la conférence Digital Summit, Kartik Subramanian (@ksubram1), Director Product Management

Kartik Subramanian présente l’app Walgreens à Digital Summit

Août 2015, nouvelle version de l’appli mobile Walgreens
En décidant de lancer en Août dernier la version 2 de son appli, restée inchangée depuis 4 ans, Walgreens s’était donné deux objectifs:

  • Ré-imaginer l’expérience Walgreens magasin, dans une appli
  • Relier les deux expériences, digitale et magasin.

Des services utiles, très simplement :
Les deux services les plus utilisés dans l’appli répondent à des besoins précis, quoi que très différents, réalisés en quelques secondes:

  • Recommander un médicament en scannant le code barre (utilisé par 1 détenteur de l’appli sur 2 )
  • Commander un tirage papier de ses photos numériques  (40 % des détenteurs de l’appli).

Walgreens sur l’Apple watch
En champion du mobile retail, Walgreens a été l’un des premiers à être présent sur l’Apple Watch. Parmi les services proposés : le client (opt in) est alerté – de manière élégante sur son poignet quand il est l’heure de prendre son médicament. Élégamment, car comme l’a rappelé un conférencier plus tôt dans la matinée, toutes ces expériences mobile se doivent d’être réalisées avec style, « à la Apple »,  et en 5 secondes seulement ( la « 5 second rule » lorsqu’il s’agit de l’Apple watch).

Walgreens croit beaucoup au géo-fencing et au beacon. L’enseigne a déjà balisé virtuellement 8 000 de ses magasins (geo-fencing) de manière à ce que lorsqu’un client porteur de l’appli entre dans le périmètre virtuel d’un magasin, Walgreens le sait. Et interagit en conséquence avec ce client, en lui adressant dans son appli des messages pertinents, liés à son profil et au magasin dans lequel il se trouve :

  • Coupons de réduction individualisés (profil/magasin visité)
  • Etat de son compte fidélité
  • Accès au Service Client de ce magasin pour donner son avis.

Lorsque j’ai interrogé Kartik Subramanian sur les résultats, celui-ci m’a répondu que Walgreens était très satisfait et pensait déjà à l’étape suivante : placer des beacons dans les magasins pour connaître exactement dans quels rayons se trouve le client et l’engager en conséquence, selon son profil.

Une appli qui devance vos souhaits
L’autre nouveauté de la nouvelle appli est son caractère contextuel : en fonction du moment présent, l’appli devance vos désirs et intentions.

Exemple : l’utilisateur de l’appli Walgreens (opt in) reçoit des messages contextuels directement sur l’écran de son smartphone, relatifs à des évènements pour lesquels il lui faut agir :

  • recommander un médicament lorsque celui-ci arrive à la fin de la prescription
  • prendre son médicament à l’heure dite
  • venir retirer ses achats lorsqu’ils sont prêts dans son magasin.

L’information est apportée au client sur l’écran de son smartphone de manière concise, sur des sujets qui lui sont importants.

Une appli = plus de visites magasins, plus d’achats
Walgreens a interrogé les utilisateurs de son appli : près de 5 sur 10 (48 % exactement) disent qu’ils se rendent dans un magasin Walgreens juste après avoir utilisé l’appli.

Et ces clients sont à choyer : en moyenne, le client Walgreens « magasins et appli » dépense 6 fois plus qu’un client ne se rendant qu’en magasin.

Autres donnés de Walgreens, selon :

  • 50 % des visites en ligne se font depuis un ordinateur, 40 % depuis un smartphone et 10 % via une tablette.
  • 50 % des utilisateurs de l’appli l’utilisent aussi en magasin.

Selon les calculs de, ce sont chaque semaine 5,3 millions de clients Walgreens qui se rendent dans un magasin juste après avoir utilisé l’appli.

Seraient-ils venus sans l’appli ? Auraient-ils depensé autant ? C’est typiquement le type d’information que va délivrer le beacon. On vous tient informé…

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(Author : Chantal Tode)
Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.

Walgreens prescribes telehealth expansion to additional platforms, geographies

The drugstore chain is leveraging its deep experience in mobile marketing to innovate in the quickly growing telehealth space by providing 24/7 access to MDLive’s virtual doctor service via the Walgreens’ mobile app and now its desktop and tablet offerings. The initial launch markets of California and Michigan now add Colorado, Illinois and Washington, with the service expected to be live in 25 states by the end of the year. “We have found that consumers want the experience on desktop in addition to mobile, given the prevalence of laptops with built-in cameras,” said Jim Cohn, media relations at Walgreens, Deerfield, IL.

Virtual doctor visits
Walgreens and MDLive first launched the platform last December through the Walgreens iOS and Android apps in California and Michigan. Users can access the platform to consult virtually with MDLive board-certified physicians for a range of acute conditions, with a visit costing $49. The physicians can e-prescribe medications when appropriate. The Walgreen’s app’s offerings also include digital prescription refills, medicine reminders and pharmacy chat tools. With a growing need for access to affordable health care services, Walgreens believes telehealth solutions can play an important role in helping to improve patient outcomes and continuing the brand’s mission to provide a seamless, omnichannel digital health experience.

Healthcare solutions
The mhealth and telehealth markets are growing quickly as mobile adoption gains and consumers looking for convenient, cost-effective healthcare solutions. A recent report from Research and Markets stated that the global market for telemedicine technologies, including hardware, software and services, totaled $17.8 billion in 2014. The market is anticipated to grow at a compound annual growth rate of 18.4 percent from 2014 to 2020. Telemedicine applications are surging due to the prevalence of chronic diseases, growing smartphone adoption, the need for quality services and a growing elderly population across countries, according to the report. The factors hindering growth include reimbursement challenges, uneven telecom networks in remote areas and high operating costs.

Mobile services
Walgreen’s telehealth strategy underscores how the growth in mobile is enabling marketers such as Walgreens to extend the reach of their consumer offerings into new areas. Walgreens has also partnered with WebMD to drive smartphone use for prescription refills and wellness-driven rewards. The telehealth program is just the latest example of the important role that mobile plays for Walgreens. This week, the chain also announced a collaboration with social competition app Challenged, an Apple Watch app with Pill and Refill Reminder features and the integration of its loyalty platform with Apple Pay.

“Many consumers today value the anytime, anywhere convenience that smartphones provide, and we’re certainly seeing growth trends related to shopping, managing health and other activities people are doing on smartphones today,” Mr. Cohn said.

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(Author : Michael Barris)
Walgreens, the largest United States drugstore chain, is again taking the pharmacy services space to new heights with an update to its mobile application that lets users interact with refill and pill notifications  – without the app having to be open.


Walgreens embraces customer convenience with interactive lock screen notifications

When notifications come in, the user needs only to swipe left on them to reveal actions, such as “refill” and “take,” to effectively manage his or her health. It is the latest example of how mobile can be deployed to offer consumers more choice for convenient care as pharmacy chains move deeper into the healthcare-services field. “The mobile lock screen is the most valuable media real estate on earth,” said Scott Townsend, director of agency programs for Urban Airship, Portland, OR. “Walgreens understands the need to create and own unique mobile moments for their brand on the lock screen. “Interactive notifications are a great way to drive action directly from the notification without having to open the app,” he said.

Evolving society
The update is part of the evolution society is seeing in mobile customer expectations.  Marketing and advertising are transforming to meet consumer demands because consumers are firmly in control.

“We have put a lot of work into perfecting the interactive notification experience for marketers and consumers alike,” Mr. Townsend said. “Now more than ever, marketing messages need to be personally relevant to create moments that matter.

“Consumers expect experiences to be quicker to show value,” he said. “Magical. They want simplicity like single click navigation, immediately interactive experiences, personal experiences that interact with the Internet of Things, customer service that is more subtle, more present, more real-time.”

The app update also allows devices running on iOS 8.1 or higher to link Balance Rewards for healthy choices to HealthKit, Apple’s health and fitness data-sharing tool. For instance, Walgreens app users will be able to automatically share fitness data and earn Balance Rewards points for walking and running. In another new feature, the app now gives users in-store easier access to features such as clipped coupons and a view of available redeemable rewards points. Walgreens’ app update comes as pre-sales of Apple Watch apps surge, pointing to a new era of faster user message consumption and small-screen challenges for marketers.

“The Apple Watch is going to change what consumers expect from the companies they do business with and it will drive an even greater need for precision targeted, glance-able communications that focus on good old fashioned customer service,” Mr. Townsend said.

While Walgreens’ app update aims to extend the impact of loyalty to incorporate real-world behaviors, it also is about connecting preventative health activities that translate into tangible value.

“Walgreens’ leveraging one of the newer features of iOS8 tied to actionable notifications is a great example of a brand maximizing the impact and flexibility of the operating system to create a seamless experience that does not require the user to open the application,” said Tom Edwards, executive vice president of digital strategy and innovation with The Marketing Arm, Dallas.

“By providing tools that reduce friction and extend beyond simple engagement they are demonstrating the power of mobile to enhance the customers experience.”

In its latest deep dive into the growing mobile health space, Walgreens late last year gave California and Michigan users of its Web site and mobile application round-the-clock access to doctors. The service, which is gradually rolling out to other states and markets, lets users consult virtually with MDLive certified physicians who can also prescribe medication for a range of acute conditions.

Chat feature
In 2013, Walgreens launched its Pharmacy Chat feature, which allowed users to chat live 24/7 with pharmacy staff. “For large retailers with repeat customer purchases, commerce-enabled apps can pay off,” said Wilson Kerr, vice president for business development and sales with Unbound Commerce, Boston. “Opt-in prescription refill alerts via proximity push notifications are a perfect example of effective, non-intrusive, in-app commerce. “Since these alerts pop-up without the app being open, Walgreens can gauge redemption rates and tweak the functionality, to find the right balance between commerce and convenience to ensure they are adding utility, versus intrusiveness,” he said.

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(Author : Igor Ryciak)
WebMD Health Corp. and Walgreens announced the availability of Your Digital Health Advisor, a virtual wellness-coaching program.


Walgreens introduce digital health improvement programs

“Today marks the first significant milestone in WebMD’s collaboration with Walgreens to expand access to information and services that can help millions of consumers achieve their health and wellness goals,” said Dr. Steven Zatz, President, WebMD.

Online and in-store experience

Adam Pellegrini, Vice President of Digital Health at Walgreens, added, “By integrating WebMD’s wellness coaching services and trusted content into Walgreens online and in-store experience, together we are creating an experience for consumers that will empower and motivate them to make healthier decisions.” Consumers can visit to enroll in Your Digital Health Advisor, the virtual wellness-coaching program powered by WebMD to create customized goals and action plans that support lasting lifestyle changes. Participants can engage in interactive programs that help with smoking cessation, weight management, nutrition, exercise and emotional health. Walgreens Pharmacy Chat health experts are also available to provide live coaching and help encourage positive lifestyle choices and healthy behaviors. Your Digital Health Advisor participants will earn Walgreens Balance Rewards points for making progress in achieving their goals.

Health-conscious habits

WebMD has also integrated Walgreens Balance Rewards into WebMD’s Healthy Target mobile health improvement program. Now, in addition to tracking their progress, Healthy Target users will be able to earn Balance Rewards points as an added incentive for engaging in healthy behaviors. Available within WebMD’s flagship mobile app for iPhone, Healthy Target allows individuals looking to develop sustainable, health-conscious habits to upload biometric device data from activity trackers, wireless scales and glucometers and to receive tailored, physician-reviewed, contextually relevant content and motivational tips. The companies are also working to integrate Walgreens Activity Tracker with WebMD’s Healthy Target to provide users with powerful new ways to capture, visualize and understand their health information.

Consumers can now access Walgreens Refill & Transfer Prescriptions service from within WebMD’s flagship mobile app for iPhone.  Conveniently located within WebMD’s Health Tools, consumers can simply scan the barcode on their prescription or manually enter the information to refill their prescription at their local Walgreens pharmacy.  This service will also be introduced within WebMD’s desktop offering later this year.

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(Auteur : Valentin Blancho)
Voilà les deux géants américains rabibochés, mais uniquement sur papier. L’association de la technologie 3D de Google et son Projet Tango (réalité augmentée) avec la technologie iBeacon, ou plutôt BLE a permis à l’enseigne Walgreen d’offrir à ses clients une expérience unique en son genre.

Walgreen combine réalité augmentée, gamification et iBeacon


Comment ça marche ?

En partenariat avec l’agence Aisle 411, l’enseigne américaine a équipé ses caddies de tablettes qui permettent aux clients d’accéder à une nouvelle expérience en réalité augmentée durant leur parcours en magasin. Via la tablette, le client peut accéder à un parcours optimisé pour aller chercher chacun des produits en liste de courses. Au fur et à mesure de ses déplacements dans le magasin, il remporte des points (type S’MILES) et reçoit des informations lorsqu’il passe à proximité de certains produits en promotion ou simplement mis en avant.
La technologie iBeacon permet de positionner le client, pousser des offres et d’ajouter la dimension gamification. La technologie du Projet Tango permet à la tablette de reconnaître l’endroit du magasin où le client se trouve et d’afficher des éléments (flèche, pop-in).
Cette combinaison permet à Walgreen d’offrir au client la possibilité d’évoluer dans le magasin au sein d’une expérience interactive et en réalité augmentée.

Les technologies motrices de fidélisation en magasin ?

Le mobile occupe une position clé pour apporter du trafic dans les 8600 magasins Walgreen. Dans une récente étude auprès des utilisateurs de son application, l’enseigne a remarqué que 55% des clients l’utilisaient en magasin (+42% en un an).
Les nouvelles technologies se tournent peu à peu vers le retail offrant aux enseignes la possibilité de créer de nouvelles expériences et de multiplier les interactions avec les clients. Au-delà de la dimension commerciale, il y a un réel besoin côté visiteur de jouir de services pratiques, notamment sur la simplification du parcours.

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(Author : )
Walgreens is piloting Google’s new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience.
Walgreens pilots Google’s Project Tango for ubiquitous augmented reality experiences


Through a partnership with aisle411, an in-store mobile marketing platform,Walgreens will leverage a new gamified functionality solution to allow mobile-equipped shoppers using Google’s Project Tango to search and navigate to product locations while receiving instant and relevant product details and promotions that pop out of shelves along their in-store route. Project Tango technology is being piloted in multiple locations with major retailers over the coming months, all with unique 3D augmented reality indoor maps and other engaging in-store experiences.

“Stores and brands can leverage this to create a branded destination experience with the store, rewarding shoppers for visiting stores and thereby driving store traffic,” said Nathan Pettyjohn, CEO at aisle411, St. Louis.

“This changes the definition of in-store advertising in two key ways: advertising becomes an experience – imagine children in a toy store having their favorite toy guide them through the store on a treasure hunt in the aisles of the store – and the end-cap is everywhere; every inch of the store is now a digital end cap, allowing augmented information to be displayed on any shelf, specific to the person standing in front of it,” he said.

Multichannel retail support
While in-store shopping accounts for 92 percent of retail volume according to Forrester, consumers expect the same levels of personalization and customization that they do when they shop online. Nearly 58 percent of consumers want to get in-store product information and 19 percent are already browsing their mobile devices while in-store. Fully unveiled at the Google I/O Developer Conference on June 25, Google’s Project Tango is a new technology used for creating 3D maps of indoor spaces with the ability to show a user’s precise location and orientation within centimeters of accuracy.

Aisle411 is harnessing the Project Tango tech and integrating it with its inventory of searchable indoor maps for retailers. The combined solutions from Project Tango and aisle411 allow users to search and navigate to specific products in a 3D augmented reality experience inside the store. Users of aisle411’s in-store mobile marketing platform can also simultaneously discover personalized coupons, offers and rewards along with collecting loyalty rewards just for walking down aisles. In recent years, augmented reality has become increasingly popular as smartphone adoption and demand essentially has evolved the once simplistic hardware into small-scaled computers filled with motion sensors, and more so have become the ideal platform for creating relatively inexpensive augmented reality applications.

Smart shopping
While aisle411 is certainly innovative, it is not the only AR retail collaboration in operation. IBM Research developed a similar application in 2012 and just partnered with Britain-based grocer Tesco earlier this year to roll out a personalized shopping experience with immediate product comparisons and special offers to customers as they move throughout the store. The app captures images through the built-in video camera on a user’s smartphone or tablet and uses advanced image processing tech to swiftly and accurately identify a product or row of items. Once the application distinguishes the products, it will display information above the product images and rank them based on a number of criteria, such as price or nutritional value. For example, IBM said a shopper looking for breakfast cereal could specify they want a brand low in sugar, highly rated by consumers and on sale. As the shopper pans the mobile device’s video camera across a shelf of cereal boxes, the augmented reality shopping app will reveal which cereals meet the criteria and also provide a same-day coupon to entice the shopper to make a purchase.

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