Activation Commerciale

(Author : Elias Jahshan)
A proposed £3.4 billion merger of shopping centre operators Hammerson and Intu is set to create one of the UK’s biggest property companies.

Hammerson set to merge with Intu in £3.4bn deal

Hammerson has agreed an all-share takeover of rival Intu to bring the two firms under one roof and create a £21 billion shopping centre giant. The takeover deal represents a value of approximately 253.9p per Intu share, equivalent to £3.4 billion. The merged group will be led by Hammerson boss David Atkins and chaired by David Tyler.

Shareholders still need to approve the deal and will vote on it next year, with Intu having already secured 50 per cent of investor support. “This transaction will deliver real value for shareholders,” Tyler said. “The financial strength of the enlarged group and its strong leadership team will make it well-placed to take advantage of higher growth opportunities on a pan-European scale.”

Part of the merger includes a raft of cost cutting initiatives, such as offloading at least £2 billion worth of assets and targeting high growth markets such as Spain and Ireland. It will also result in Hammerson shareholders owning 55 per cent of the combined firm while Intu investors will control remain 45 per cent.

“A combination of both Intu and Hammerson will create a more resilient, diversified and stronger group that we believe will benefit all our stakeholders,” Intu chairman John Strachan said. “Intu offers high-quality retail and leisure destinations in the UK and Spain, which when merged with Hammerson’s own top-quality assets in the UK, in France and in Ireland, present a highly attractive proposition for retailers and shoppers in Europe’s leading cities.”

Hammerson owns shopping centres like the Bullring in Birmingham, Bicester Village, Cabot Circus in Bristol, Victoria Gate in Leeds, and Brent Cross in London. Meanwhile, Intu operates an eponymous chain of centres such as Lakeside in Essex and Trafford Centre in Manchester, as well as have co-ownership of St David’s in Cardiff. The merger comes as shopping centres continue to buck the trend of high streets being plagued challenges in footfall and retail sales that have been exacerbated since the Brexit vote.

Atkins said: “The acquisition creates a leading pan-European platform of desirable retail and leisure destinations which are better positioned to serve the needs of our retailers, excite our customers and support our partners and communities.”

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(Author : Retail Design World)
Online cycling brand LIV, which claims to be the first cycling brand completely dedicated to women, has opened its first standalone physical store. Located in York, the store has been designed by Whiteroom to fit with LIV’s localisation strategy.

Online cycling brand LIV gives community focus to first standalone store

LIV provides tailor-made product to help women discover new possibilities in cycling, whatever their level of experience or fitness. Products range from specialised apparel to premium bicycles. The brand is now seeking to activate local communities with cultural programmes. Whiteroom describes York as a boutique shopping city with a diverse cycling community.

Online cycling brand LIV gives community focus to first standalone store1

The store is located in a central three storey former townhouse, which was considered more appropriate than an out of town unit. The house has been converted into a 120 sq m store. The store marks the beginning of a project to focus on how LIV will express its global brand ideas in a more local way. Each level of the store is dedicated to a different cycling discipline. The ground floor caters to leisure and city riders, the first floor to performance and aero riders, and the second floor to off-roaders. Local cycling enthusiasts have been recruited to run the store, enabling them to offer advice on the local routes and activities.

Online cycling brand LIV gives community focus to first standalone store2

Interiors feature clean lines and a bright colour palette with darker accents. Digital screens provide product information, while wall graphics seek to give inspiration and advice.

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(Author : European Supermarket Magazine)
France’s Groupe Casino has announced the signing of an international partnershipwith online retail specialist Ocado, which will see the establishment of an Ocado Smart Platform (OSP) in France.

Groupe Casino Announces Partnership Agreement With Ocado

Ocado’s OSP is a ‘scalable, modular end-to-end solution’ that can provide an answer to the ‘opportunities and challenges posed by shifting offline/online trends in grocery’, the company said.

Using the system, which will see the development of an automated warehouse, and the implementation of front-end website functionality and last-mile routing management, Groupe Casino will seek to increase its offering and reduce costs through its online channels.  It indicated that, the web platform for its Monoprix brand, will be the first retailer to take advantage of the system.

‘Immediate Initiation’
The agreement sets out plans for the ‘immediate initiation’ of the development of a Customer Fulfilment Centre (CFC) using Ocado’s proprietary Mechanical Handling Equipment (MHE) solutions, which will serve the Greater Paris area, the Normandie and Hauts de France Regions. The development of this is expected to take two years.

Groupe Casino has agreed to pay Ocado ‘certain upfront fees’ upon the signing of the agreement, and during the development phase, then ongoing fees linked to its utilisation of capacity within the CFC and service criteria. Following the initial CFC development, both companies added that they will ‘consider’ other CFCs close to large urban areas.

‘Major Leap’
“This agreement is a major leap in terms of quality,” said Jean-Charles Naouri, chief executive of Groupe Casino. “50,000 food items will be offered in the first stage to customers in the Greater Paris area with precise and speedy delivery at home and through a platform which makes it achievable to do this profitably. Groupe Casino is very proud to have sealed this deal with Ocado which will further strengthen the quality of service available to its customers, at the core of its commitments for 120 years.”

Commenting on the news, Bruno Monteyne of Bernstein Research said, “Deals like this will be signed but justifying the Ocado share price requires one such big deal each year. While the previous deal was more a shadow of a deal, this is a great deal for Ocado. There may be more deals in the pipeline. However, justifying the Ocado share price requires one big deal per year for the foreseeable future and we don’t believe there is sufficient deal potential for this.” In its third quarter, Ocado announced a 13.1% increase in sales, to £312.7 million.

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(Author : European Supermarket  Magazine)
French retailer Franprix has signed a one-year deal to sell private label products from upmarket British grocer Waitrose in its stores.

Franprix To Sell Waitrose Products In French Stores

Franprix says that it has been looking for new premium partnerships, both in France and internationally. “This new offer is in response to customer demand for new discoveries and novelties,” said Jean-Paul Mochet, managing director of Franprix.

“We are very proud to exclusively offer Waitrose brand products in France. We share values related to innovation and quality, but also strong commitments to social and environmental responsibility.”

Product Ranges
Franprix says that Waitrose offers ‘the best English specialities’, and will stock items from four of the UK retailer’s own-brand ranges – Duchy Organic, Essential Waitrose, Waitrose 1, and Waitrose LoveLife. This offering will include products such as cheese, porridge, crisps, chocolate, marmalade, and biscuits. These will be available at 50 Franprix stores from the beginning of December.

Franprix has been developing its retail concept over the past three years, with the Mandarine, Mandarine Vitaminée, and the recently launched Noé convenience stores.

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(Auteur : V.F)
Le groupe Casino et Ocado, spécialiste de la livraison à domicile, vont s’associer en France. Casino va adopter un package complet de solutions fournies par l’Anglais (OSP, pour Ocado Smart Platform) en vue d’accélérer son emprise à Paris et 200 km alentour. Très concrètement, Ocado va fournir tout à la fois : un entrepôt automatisé, sa solution logicielle intégrée, le « moteur » du site web, sa logistique du dernier kilomètre ainsi que la gestion des données clients. Bref, une solution clé en main.

FILE PHOTO: An Ocado truck returns to the Ocado depot in Hatfield, southern England

« Les enseignes du Groupe Casino pourront profiter de cette plateforme innovante de e-commerce alimentaire, en premier lieu,, qui offrira à ses clients le plus grand assortiment de produits alimentaires aux meilleurs niveaux de service et de coût », annonce le groupe Casino. L’accord prévoit la mise en service d’ici deux ans d’un entrepôt afin de livrer Paris, l’Ile-de-France, la Normandie et les Hauts de France.

En contrepartie des investissements pris en charge par Ocado, de la maintenance et de la mise à disposition de la technologie, le groupe Casino versera à Ocado des commissions à la signature du contrat, durant la phase d’installation et d’exploitation de la plateforme, en fonction de la capacité effectivement utilisée et des niveaux de service atteints.

Les deux partenaires envisagent d’ores et déjà d’étendre le deal à d’autres centres urbains si l’expérience est un succès.

« Le groupe Casino se réjouit de cet accord avec le Groupe Ocado qui lui permet de développer la plateforme client et logistique intégrée la plus performante du marché, dans le cadre d’un modèle économique rentable, commente Jean-Charles Naouri, le PDG de Casino. Cet accord représente une avancée majeure en termes de qualité : 50 000 références de produits alimentaires seront proposées dans un premier temps aux clients franciliens qui pourront bénéficier d’une livraison à domicile efficace et rapide ».

Si cet accord a des allures d’aveu de faiblesse de la part de Casino sur un pan stratégique du métier, il lui redonne surtout des atouts dans la course au e-commerce sur Paris et sa couronne, zone clé pour la rentabilité du groupe. Mais zone potentiellement menacée à terme par l’arrivée d’Amazon Prime Now ou la montée en puissance d’Auchan Direct (nouvel entrepôt de Chilly-Mazarin). Sans compter le futur entrepôt « PPC » de Carrefour (lire Linéaires d’octobre) et les velléités de Leclerc sur Paris, qui se concrétiseront en 2018.

Le groupe anglais n’en est pas à son coup d’essai en matière de support tarifé aux enseignes traditionnelles. Il s’est associé à son compatriote Waitrose (l’équivalent britannique de Monoprix) dès 2002, peu après sa création. Et, surtout, il a signé en 2014 un deal équivalent à celui annoncé ce jour avec Morrisons, le numéro quatre du pays.

Ocado, qui revendique un peu rapidement le titre de leader mondial de la distribution alimentaire en ligne, doit réaliser de l’ordre de 1,4 Md £ de chiffre d’affaires en 2017 (1,6 Md €). C’est un peu plus de la moitié de l’activité drive de Leclerc en France, à titre de comparaison ! Mais, assurément, beaucoup plus que les tous les acteurs de la livraison à domicile hexagonaux réunis.

Source : lineaires

(Author : Laura McQuarrie)
For the holidays this year, British multinational retailer Marks and Spencer teamed up with housing and homelessness charity Shelter to create an immersive Christmas pop-up.

Marks and Spencer Created an Immersive Experience with Shelter

Under the protection of a red shelter-shaped installation at Waterloo, passersby have the chance to participate in a virtual reality experience that provides a look into three very different Christmas experiences.

The first two VR experiences feature real houses and real people talking about how they plan to spend the holidays, while the third depicts a homeless family barely being fit into a hostel. By helping to put people in the shoes of another, the campaign raises awareness about homelessness and the simple joys of having a place to call home. In partnership with Shelter, Marks and Spencer also made a Christmas collection, where 5% of each sale goes to the charity.

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(Autore: Francesca Petraglia)
Un sogno che diventa realtà per tutti i fan della saga di Harry Potter: la catena d’abbigliamento Primark ha deciso di aprire un negozio a Londra completamente dedicato al maghetto.


Saranno disponibili i prodotti in rappresentanza di tutte le case: Grifondoro, Serpeverde, Tassorosso e Corvonero. Un merchandising che spazia dai vestiti, come felpe, maglie, pigiami, pantofole e calzini, all’arredo per la casa, con meravigliosi cuscini, lenzuola, coperte e quadri.

E ancora, peluche, quaderni, asciugamani, tazze, gioielli, sneakers, borse, e cappellini e abiti a tema Quidditch. Il tutto estremamente economico. Se avete, quindi, in programma un viaggio a Londra, per i veri appassionati della saga, un salto al negozio non può di certo mancare!


(Auteur : Ophélie B)
Non, vous ne rêvez pas, Primark vient bel et bien de réaliser le rêve de tous les Pottermaniacs. Après l’escape game, voici désormais la boutique 100% consacrée à Harry Potter. Au programme : une ribambelle de produits dérivés, accessoires et vêtements en tout genre à l’effigie de notre sorcier préféré. Sortez les balais, dégainez les portoloins, on y va.

Une boutique Primark 100 dédiée à Harry Potter

Embarquez pour une expérience shopping ensorcelante
Qui a dit qu’il fallait se rendre sur le chemin de Traverse pour faire des courses ? Désormais, il est possible de quitter le monde des Moldus pour celui des sorciers simplement en se rendant à Londres, au sein de la boutique Primark dédiée à Harry Potter. La boutique de Tottenham Court Road vient en effet d’être métamorphosée en un temple dédié au monde de la magie.

Harry Potter s’invite partout chez-vous !
L’occasion de découvrir une nouvelle ligne de lingerie et pyjamas ainsi qu’une collection de t-shirts, pulls et autres baskets et pantalons qui viendront s’ajouter à votre garde-robe. Côté accessoires aussi, la marque a pensé à tout : goodies divers et variés, allant du simple mug au portefeuille, en passant par la ligne déco-maison et la collection de décorations de Noël.

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(Auteur : Liesbeth Mortier)
Ça bouge dans le retail au Royaume-Uni : après l’absorbation de Nisa par Co-op, le leader du marché Tesco va lui aussi augmenter sa part de marché en rachetant le grossiste Booker pour la modique somme de 4,52 milliards d’euros !

Tesco obtient le feu vert pour la fusion de l’année avec Booker

Feu vert pour la fusion
La chaîne de supermarchés britannique Tesco a obtenu le feu vert pour la reprise de son concurrent Booker, acteur important au Royaume-Uni avec ses commerces de gros en libre-service et plus de 5.600 supermarchés. La fusion devrait être finalisée début 2018. Cette reprise permettra à Tesco de renforcer sa position dans le commerce de gros, où pour l’instant sa part de marché est inférieure à 20%. L’autorité de la concurrence britannique CMA n’a émis aucune réserve concernant le deal : à long terme le marché restera suffisamment compétitif et la fusion n’entraînera pas de hausses de prix ou d’appauvrissement de l’offre de services.

Revers de la médaille
Tesco est prêt à mettre 4,52 milliards d’euros sur table en vue d’acquérir Booker, qui outre sa forte position sur le marché offre également à Tesco la possibilité d’étendre considérablement son réseau de points de retrait. Pour rappel : en juillet dernier l’enseigne a annoncé son intention d’élargir son service online en proposant la livraison le jour même dans quasi tout le Royaume-Uni.

Grâce à la reprise de Booker, Tesco sera leader du marché dans son segment, mais toute médaille a son revers. Pour rester compétitif à plus long terme, le groupe britannique a annoncé il y a cinq mois la suppression de 2.300 emplois au siège principal et dans le service clientèle. De plus Tesco a mis en vente ses entreprises d’optique et les ouvertures 24h sur 24 des grandes filiales ont été supprimées.

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(Author : Ben Stevens)
The UK is set to see its first ever men’s only makeup retail store open, as MMUK Man prepares to make retail history.

MMUK Man to open UK’s first men’s makeup store

According to Global Data the men’s makeup brand, launched just five years ago, is poised to open its first bricks-and-mortar store. Its products have been available online since launch, but the brand has recently seen a boost in popularity with online fashion giant ASOS recently taking on 10 of the brands products.

“This development is indicative of a changing consumer landscape,” Global Data’s consumer analyst Lia Neophytou said.

“Male cosmetics have traditionally only appealed to small niche groups. However, driven by the individualistic mindset of the millennial consumer in particular, the male grooming industry is seeing something of a revolution.

“…The availability of male beauty products in physical stores is an emerging opportunity that beauty manufacturers worldwide should tap into and will gain traction, particularly as the social barriers to wearing cosmetics and make-up among men continue to break down.”

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