Activation Commerciale

(Author : Retail Design Blog)
Topshop recently launched their Flagship Oxford Street ‘Neon Summer’ Window. The installation is themed around a series of festival inspired mannequins poised on a collection of colourful neon lit plinths has been designed and produced by Blacks Visual in collaboration with the Topshop Creative Team.

Topshop Oxford Street

The window concept reveals a lighting installation featuring a series of summer style oversize neon phrases hung with visible yellow cables that create an illuminated multi-coloured, playful backdrop.

Topshop Oxford Street1

Source : retaildesignblog.net

(Auteur : Arnaud Verchère)
C’est disponible auprès des clients britanniques de la boutique en ligne Asos. Cette fonctionnalité de recherche apporte une belle amélioration de l’UX quand on sait que la boutique propose plus de 85 000 produits…

Asos permet d’effectuer une recherche produit grâce la caméra du smartphone

Nous savons que c’est là où se trouvent nos clients et comment ils interagissent avec nous tous les jours, alors nous cherchons toujours des moyens où le mobile améliore leur expérience. – Andy Berks, directeur de produit numérique chez Asos.

Il sera désormais possible pour les clients Asos possédant l’application mobile sur iPhone et en Grande-Bretagne d’utiliser leur caméra du téléphone pour trouver la paire de chaussures aperçue dans un magazine ou, pourquoi pas, portéé par quelqu’un dans la rue. Pour les « serial shoppers » achetant sous la version Android de l’app, ils devraient bientôt voir la fonctionnalité arriver.

Comme la citation ci-dessus nous le confirme, Asos analyse l’ensemble des données récoltées et en fait bon usage. 70% des clients au Royaume-Uni passent en moyenne 80 minutes par mois sur l’application mobile. La caméra pour effectuer une recherche produit est un moyen de faciliter leur parcours client et permettre à ces derniers d’ajouter plus rapidement le-dit produit dans le panier et passer plus vite aux cross-selling ou ses autres recherches.

La technologie utilisée et nommée, Visual Search, a été conçue lors d’un de ces fameux hackathon avec différents partenaires spécialisés dans la tech. Les innovations ne vont s’arrêter là, car Asos souhaite prochainement améliorer son moteur de recherche avec un nouvel algorithme présenté comme une intelligence artificielle (mais mettons des pincettes sous cette dénomination). Comme nous pouvons le voir, la recherche produit est le cheval de bataille de Asos pour continuer à fidéliser ses clients et continuer sa croissance.

Source : siecledigital.fr

(Author : Retail Design World)
US vegan restaurant chain By CHLOE is to open its first international branch later this year, in London. Launched two years ago in Manhattan, the brand now has seven US branches.

US vegan restaurant chain By Chloe to open first UK branch

The fast casual restaurant will be in Covent Garden, just off the Piazza. The brand has worked with restaurant design and development specialist TGP International to tailor its offer to the UK, with further sites planned in Europe and the Middle East.

By Chloe co-founder and president Samantha Wasser says London is an ideal first step for international expansion. “Covent Garden’s restaurants and bustling fashion and art districts make it the perfect destination for our London flagship. London is such a diverse city with an incredibly vibrant food scene and we can’t wait to welcome a whole new collection of customers,” she says.

“Plant-based and healthy eating are the buzzwords in the food world at the moment and By CHLOE encompasses this ethos so well,” says TGP International managing director Simon Wright. “With the brand being so established in New York, we saw London as the perfect market for their expansion and what better place than Covent Garden to launch – we’re looking forward to introducing this innovative brand to the London audience.”

Source : retaildesignworld.com

(Auteur : Sharon Camara)
Les héritiers du supermarché américain Walmart, via leur société d’investissement RZC Investments, sont devenus acteurs majoritaires de la célèbre marque de vêtements et accessoires de cyclisme Rapha.

Walmart acquiert Rapha, la marque de vêtement de cyclisme

Rapha, marque de vêtements de cyclisme, basée à Londres, accueille un nouvel acquéreur. Pour un montant de 200 millions de livres sterling, la célèbre enseigne américaine Walmart prend les rennes de la société. Les américains fourniront des capitaux à long terme dans l’objectif d’aider l’entreprise à se développer, surtout à l’international. La marque Rapha pourra ainsi étendre son influence à l’échelle mondiale et surtout renforcer sa position de leader dans le secteur du cyclisme.

Une ambition confirmé par Steuart Walton, l’un des héritiers de Walmart qui a exposé dans un communiqué, sa vision de l’entreprise : “Rapha représente le meilleur du monde du cyclisme”, a-t-il admis. “Nous sommes ravis de faire partie de ce prochain chapitre en amenant le meilleur sport au monde à plus de personnes dans plusieurs domaines et endroits”.

Un secteur en plein essor depuis une décennie
Fondé en 2004 par Simon Mottram, l’actuel directeur général, la marque Rapha propose des vêtements et des accessoires de cyclisme, haut de gamme. Des articles, de première qualité, dont les prix varient entre 70 dollars pour un T-shirt à manches longues et environ 200 dollars pour des gants ou un jersey.

Longtemps resté dans l’ombre, le cyclisme a connu une hausse de popularité au cours de la dernière décennie. Le secteur vaut actuellement 47 milliards de dollars dans le monde. La société Rapha surfe sur ce succès et est en plein essor. Ses ventes, qui ont atteint 80 millions de dollars en janvier 2017, ont augmenté de plus de 30 pour cent par année pendant 11 années consécutives. Rapha compte plus de 200 000 clients actifs et 450 employés actuellement.

En plus des vêtements, la marque propose des activités annexes telles que les «clubhouses» qui sont des lieux de rencontres où les clients peuvent regarder des courses de vélo sur des écrans de télévisions et profiter de bars proposant cafés et snacks. La marque a également mis en place un club international de cyclisme qui compte plus de 9 000 membres. Les frais d’adhésion annuelle y sont de 229 dollars. En plus de Walmart, d’autres grand groupes tels que LVMH ou encore les italien de Private Equity Investindustrial auraient souhaité investir dans la société Rapha.

Source : fashionunited.fr

(Author : Elias Jahshan)
Sportswear giant ASICS has opened the doors to its largest retail store in the world on London’s world-famous Regent Street.

Biggest ASICS store opens on Regent Street

The new store, which is located almost diagonally across from rival Nike, covers 9041sq ft spread over three levels and aims to be environmentally-friendly with LED lighting, living plant installations and sustainable products. It also features interactive touch screens, a “robotic shoe delivery system”, motion ID areas to capture posture and running styles so as to advice customers on the best shoes to buy, and even a complimentary juice bar and in-house DJ booth. The shop also sells all four of the Japanese company’s brands — Onitsuka Tiger and Haglöfs, ASICS Tiger and ASICS — in one retail space for the first time. The Regent Street shop opened on the back of ASICS brand stores recording an 18% per cent increase of sales.

It is one of many new openings as part of ASICS’s push to have more branded bricks-and-mortar stores in major city centres, including Berlin, Paris, Amsterdam, Tokyo, New York. In the EMEA alone, ASICS aims to grow from 26 stores to over 140 brand stores in the next three years.

“This store represents a statement that we are one brand that can deliver products for an active lifestyle and through our digital communities, apps and consumer interaction we will also inspire people to move, and enjoy the physical and mental benefits of exercise,” ASICS EMEA chief executive Alistair Cameron said.

Source : retailgazette.co.uk

(Author :  Yoni Van Looveren)
British supermarket chain Tesco has further expanded its online services and will offer same-day delivery virtually across the entire United Kingdom in an attempt to ward off Amazon Fresh.

Tesco offers same-day delivery for the entire United Kingdom

99 % of families
The company currently only offers same-day delivery in London and the southeast of the United Kingdom, but it will now expand that to 99 % of families, which should give it the broadest reach out of every UK-based retailer. Customers will have to order before 13h to enjoy same-day deliveries, which will arrive after 19h. The fee is between 3 and 8 pounds.

Tesco continues to focus on its online sales, having recently expanded the number of supermarkets that have same-day pick-up options to 300. It even has a one-hour delivery service in the center of London.

Battle with Amazon and discounters
The supermarket chain is clearly preparing for a fight with Amazon and its recently launched Amazon Fresh, which has similar delivery services. The supermarket branch fears the American giant will steal away market share from the four largest chains, which already face tremendous pressure from discounters like Aldi and Lidl.

Source : retaildetail.eu

(Author : Retail Design World)
The UK’s first multi-brand electric vehicle showroom has opened. The Electric Vehicle Experience Centre, run by Chargemaster and located at Centre: MK in Milton Keynes, has been designed by the retail division of experiential agency TRO. MP Jesse Norman, Parliamentary Under Secretary of State for the Department of Transport, opened the centre this morning (20 July 2017). 

UK's first multi-brand electric car showroom opens

With a mission to educate residents about the benefits of electric car ownership, the centre will offer test drives of its fleet of more than 50 vehicles. It will feature cars from a wide variety of manufacturers, including BMW i, Kia, Mitsubishi, Nissan, Renault and Volkswagen, along with impartial advice on which may best suit individual consumers.

Chargemaster is running the project in partnership with the£9m Milton Keynes Go Ultra Low City scheme, which has been established to increase the number of electric vehicles in use the area. There is a target to seeing 23 per cent of all new cars registered locally to be electric models within five years – with the showroom due to be open for the same five year period.

“Being part of such a high-profile and diverse project is very exciting for Chargemaster. The centre will be the first of its kind and we are sure it will pave the way for other cities to follow. We are looking forward to welcoming Milton Keynes shoppers and showing them everything that going electric has to offer,” says Chargemaster CEO David Martell.

UK's first multi-brand electric car showroom opens1

The showroom aims to inspire as well as educate, says TRO retail director Ben Taylor. “We understand the power of immersive techniques to engage consumers and drive change and ultimately buying habits,” says Taylor.

Source : retaildesignworld.com

(Auteur : Juliette Raynal)
Pionnier de l’e-commerce alimentaire, Ocado teste dans un quartier de Londres, où la circulation des véhicules est limitée, un système de livraison avec un petit camion autonome, conçu par l’entreprise Oxbotica. 

Ocado expérimente la livraison en véhicule autonome dans les rues de Londres

Ocado, l’epicier en ligne britannique connu pour sa forte appétence pour les technologies et sa logistique 4.0, s’essaie désormais à la conduite autonome. En partenariat avec l’entreprise de robotique Oxbotica, l’e-commerçant teste un petit véhicule autonome dans les rues semi-piétonnes du quartier de Woolwich, à Londres. CargoPod, c’est son nom, ressemble à une sorte de grand tuk-tuk électrique avec huit casiers. Il est équipé de plusieurs Lidars, d’une caméra stéréo et d’une batterie d’autres capteurs, que l’on retrouve aujourd’hui dans les véhicules haut de gamme. Il peut rouler à une vitesse maximale de 40 km/h mais a été bridé à une vitesse d’environ 10 km/h pour cette expérimentation, qui doit durer 10 jours.

UNE PLATE-FORME INTELLIGENTE
Par ailleurs, pendant toute la durée des essais, deux personnes sont à bord du véhicule pour s’assurer de la sécurité de la conduite autonome et de la bonne livraison des produits alimentaires. De leur côté, les clients reçoivent une notification lorsque le véhicule quitte l’entrepôt et une autre lorsqu’il arrive à destination. La porte du casier dans lequel se trouve leur commande clignote pour les orienter.

Ocado mène cette expérimentation dans l’optique de bâtir sa “Smart Platform”, un outil clé en main qu’il souhaite commercialiser auprès d’autres retailers pour qu’ils puissent rivaliser avec des géants comme Amazon et Walmart. Cette solution comprendra une application en marque blanche, la technologie d’entrepôt d’Ocado et ce système de livraison. Oxbotica et Ocado espèrent que le dispositif sera prêt pour une commercialisation dès 2019, précise le quotidien The Guardian.

Source : usine-digitale.fr

(Author : Springwise)
The Good Hotel, which can be moved by barge intact, is giving back to the local community by offering a unique economic programme.

New hotel has the community at its heart

After making its mark on the people of Amsterdam, the Good Hotel has set up home for five years on English waters. Aiming to provide job opportunities and training to the local community by reinvesting its profits back into the business, the Good Hotel is the first of its kind.

It’s the brainchild of two Dutch designers, art director Remko Verhaagen and lead designer Sikko Valk, who took on the challenge to build a community project that literally floated on water. Unlike other well known chains, this hotel works with its local community to help disadvantaged people get back into work and opens the door to a variety of options for people to learn new skills. It offers a long-term programme and, after completion of training, candidates will be offered paid work and then the opportunity to integrate back into the wider community.

As well as its workforce, the Good Hotel also sources its produce and materials locally, and works with partners in the community to do business. Its neighbours include new flat developments and it is located in the hotly anticipated Crossrail area which will increase links from Reading and Essex to London. The hotel has been designed with clean, minimalism in mind and of course, the cause is at the forefront. The design shows a blend of natural and the industrial, and visitors will definitely get the feeling of ‘locally sourced’. Charities have not been forgotten and the hotel donates GBP 5 to their NGO partner, Niños de Guatemala, from every direct booking, and local charities receive support building their businesses and a platform for new development.

The Royal Victoria Docks will now house the floating structure for the next five years. It was carefully transported to London from Amsterdam by barge. Similar projects include the Port X houseboat which was created in the Czech Republic as a home that can be customised to order and anchored both on land and water and the Waterspace H2Office, in the UK. Another similar concept, was the Ritz Carlton Hotel in Washington, which is also giving back to the community by getting guests involved in community projects during their stay.

Could this be a platform for other hotels, where buying a plot of land or renting a building or existing shop is a thing of the past?

Source : springwise.com

(Author : James Vincent)
British supermarket Ocado conducted its first trials using autonomous vehicles this week;

This UK supermarket could beat Amazon to self-driving grocery deliveries

A UK online supermarket has conducted what might be the first self-driving grocery delivery. Ocado, which has no physical stores and delivers food directly from its warehouses, is carrying out a 10-day trial of the technology on the streets of London. Deliveries are made using a mini self-driving truck developed by UK tech firm Oxbotica. Ocado is hoping to sell its setup to other retailers — including in the US.

“We see it as adding choice,” Paul Clarke, CTO of Ocado’s tech arm, Ocado Technologies, tells The Verge. “There are times when people will want their 50-item delivery brought to the kitchen table; times when they will order online and collect in store; and times when they’re coming back from the airport at three in the morning and just want a few things delivered quickly.” Situations like this are when Ocado thinks self-driving deliveries will come in handy.

This week’s London trial is tightly controlled, but offers a solid proof-of-concept. Oxbotica’s “CargoPod” mini-truck holds eight boxes of groceries (compared to 80 in a regular vehicle) and smoothly navigates three kilometers of residential streets, using the normal combination of cameras and sensors. The vehicle itself isn’t without a driver, though: two minders are sitting inside, one from Ocado and one from Oxbotica, to make sure nothing goes wrong. Customers have been able to order their food online as normal and have to collect the delivery themselves, pressing a button on the side of the vehicle to unlock their crate.

“Reactions have been incredibly positive,” says Clarke. “We offer to bring customers’ groceries to their front door, but they say ‘No, no, no, no: we want to come down and meet the animal!’ That may sound frivolous, but I think it’s important. People can be suspicious about new technology, and getting them excited about it is a big challenge.”

One customer I speak to, Abbah Festus, is a little more skeptical. “It’s cool, but it depends on what you want,” he says. “It feels like going to a self-storage locker. You walk in, you have the keys, you grab your stuff.” Could he see himself using it in the future? “Why not,” he says. “It’s quicker than going to the shop.”

Ocado and Oxbotica say their technology should be ready for commercial use in the next couple of years, but both firms stress that self-driving deliveries are a way off. The concept faces the same challenges as self-driving cars (mainly regulatory hurdles), and there’s the extra burden of making things financially viable for retailers. Nevertheless, both firms say the future of transport is definitely autonomous, and companies need to start adapting fast.

Some companies already are. According to a report from The Wall Street Journal, Amazon — which recently bought supermarket chain Whole Foods — has been looking into the viability of driverless deliveries for more than a year now. The US giant is also interested in drone delivery, and conducted its first real-life trials of the technology in the UK in 2016. Other startups are testing small, wheeled vehicles to deliver takeout and other quick purchases, including Europe’s Starship Technologies and US firm Marble.

Ocado’s plan, though, isn’t just to make the service available to its own customers. It wants to sell its expertise as well. The company’s Ocado Smart Platform offers retailers a stack of different logistical tools to choose from — everything from warehouse robots to shopping apps — and in the future, self-driving delivery trucks might be added to this catalog.

Clarke agrees that the technology is currently in its infancy, but says people need to make a “leap of imagination” to see what’s possible when it matures. “We’re on the edge of quite a radical change to society with regards to AI and robotics,” he says. “I’d be surprised if other retailers are not at least thinking about this. They’d have to be asleep not to.”

Source : theverge.com