Activation Commerciale

(Author : Oscar Williams-Grut)
The CEO of Tesco insists the supermarket can be as innovative as the likes of HelloFresh and Amazon, and says it is experimenting with new ideas such as meal kits and checkout-free stores.

Tesco is experimenting with meal kits and checkout-free stores like Amazon

Dave Lewis was peppered with questions about competition with Amazon at a press conference in London this week, following Amazon’s acquisition of US grocer Whole Foods earlier this year. Amazon has also been experimenting with checkout-free stores in the US and plans to launch them out in the UK too. Lewis said that Tesco is also looking at this model.

“We’re trial lots and lots of things — the thing you refer to, yes — but we’ll only talk about it when we’ve done it everywhere,” Lewis said.

“The idea that I would come to the market and say, in this one shop we are — I’ve got 3,600 shops. When we’re at a place where we’ve got something we want to launch to all customers, we’ll launch it and we’ll communicate it. We’ve been doing it for a while. Nothing to announce.”

Business Insider also asked Lewis if he was concerned about the rise of subscription meal boxes such as HelloFresh and Gusto that deliver pre-measured ingredients for recipes.

Lewis said: “There’s no reason we couldn’t put together ingredients and serve it to customers as a meal kit in stores if that’s what they want from us. There are a number of trials in our stores about exactly that so we can change our offer if ultimately that’s how customers want us to operate.”

He added: “We test a whole lot.”

Lewis highlighted the success of Tesco Now, the supermarket’s new one-hour delivery service, as an example of a recent successfully launched innovation.

Source : uk.businessinsider.com

(Autore: pambianconews)
Asos lancia Asos Instant, il nuovo servizio che consente di ricevere quanto ordinato sull’e-commerce in giornata.

Schermata-2017-10-11-alle-10.56.14

Il servizio è disponibile, al momento, solo per gli abitanti di Londra, con l’obiettivo, nei prossimi mesi, di espandere la disponibilità anche in altre città in Uk. Il servizio ha un costo di 12,95 sterline e, ordinando entro le 10 del mattino da domenica a venerdì, il pacco arriverà tra le 18 e le 22 del giorno stesso.

“Asos ha una storia d’innovazione che comprende l’uso della tecnologia, le nostre impostazioni sui trend e i servizi di prim’ordine per quanto riguarda spedizioni e servizi offerti ai nostri clienti”, ha detto Matt Rogers, delivery solutions and returns director di Asos. “Siamo molto contenti dell’introduzione di Asos Instant e continueremo a esplorare nuove opzioni che aggiungano comodità e possibilità di scelta ai clienti”.

Asos va così incontro alle esigenze del consumatore inglese che, secondo una ricerca di Imrg e MetaPack, ricerca sempre più la tempestività nei tempi di consegna. Sempre a Londra, non a caso, Matchesfashion, il retailer da 204 milioni di sterline di ricavi nel 2016 (+61%) e recentemente acquisito da Apax Partners, ha introdotto il sevizio di consegna in 90 minuti.

Fonte: pambianconews.com

(Author : Retail in Asia)
British fashion brand Burberry is one of the most recognized luxury clothes labels in the world.  Starting in 2006, the company aimed to reinvent itself as an “end to end” digital enterprise. Its strategy was to use Big Data and Artificial Intelligence (AI) to boost sales and customer satisfaction.

Burberry is using AI and Big Data to drive success

It does this by asking customers to voluntarily share data through a number of loyalty and reward programs. This information is used to offer personalized recommendations, online and in store. When an identified customer enters a store, sales assistants use tablets to offer buying suggestions based on their customers’ purchase history as well as their social media activity.If Burberry knows that a customer has recently bought a particular coat, for example, then assistants may be encouraged by the app to show them a handbag which is popular with other buyers of the coat.

Products in their 500 stores spread across 50 countries are also fitted with RFID tags which can communicate with shoppers’ mobiles, giving information about how items were produced or recommendations on how they can be worn or used. This usage of technology and tactics usually confined to online retail in a “bricks and mortar” setting prompted then CEO Angela Ahrendts (now SVP of retail at Apple) to state that “walking through our doors is just like walking into our website”, in 2014.

In 2015, the company announced that their investment in personalized customer management programs had resulted in a 50% increase in repeat custom. One specific insight was the impact that product images had on sales of items that performed well in-store but not so well online. By creating new images for products where the data showed this was occurring, the company saw a 100% increase in sales for one particular bag.

Always keen to lead the pack rather than follow, Burberry is an earlier adopter of new technology and channels – as well as a vibrant following on social media, the brand was the first in the world to make use of Snapchat’s Snapcode feature. This allows customers to unlock information by scanning barcodes attached to their products. It was also the first brand to launch its own dedicated channel on Apple Music, with the aim of connecting with customers by promoting British musical talent.

Another innovative engagement initiative allowed customers to appear alongside celebrities in their own personalized version of one of their TV ads, by filming themselves inside in-store booths. Facebook “chatbots” were used for the first time last year, during London Fashion Week, to share information and updates on new products with customers through the social media site’s chat functions.

Since then the offering has been expanded to provide customer services, options for browsing and shopping new collections – and even the possibility to book an Uber ride directly to their store, simply by “chatting”.

All these initiatives show that the focus of Burberry’s tech transformation is clearly put on building personalized relationships with individual customers – taking techniques pioneered by online retail giants and applying them to the more intimate world of luxury direct marketing.

Burberry is one of the most counterfeited brands in the world, so it makes perfect sense that this is an area where it has already put AI and machine learning technology to work.

The brand uses technology provided by Entrupy which is based around image recognition, and capable of determining from one photograph of a tiny section whether or not a product is genuine. It does this through examination of minute details in the texture and weaving, and can reportedly spot a counterfeit with 98% accuracy. This means retailers offering bootleg products can quickly be shut down and brought to justice.

Source : retailinasia.com

(Author : Paul Sawers)
After years of speculation, Microsoft finally confirmed plans to open its first physical retail store in Europe.

Microsoft to open its first European retail outlet in London… next to Apple’s flagship store

The tech giant revealed that it will open a store by Oxford Circus in London’s Regent Street, a prestigious thoroughfare in the heart of the U.K. capital. Interestingly, the new Microsoft store will be situated just a stone’s throw from Apple’s flagship outlet, which reopened with a redesign just last year. Microsoft already operates online stores in Europe, of course, selling everything from hardware such as Xbox One and Surface Book to software, including Office and games.The company has long flirted with a European brick-and-mortar presence, with rumors of a European launch dating back to at least 2012. But for one reason or another, it has never quite come to fruition.

A history of Microsoft stores
The Seattle-based firm first debuted an “on-the-ground” retail experience in 1999 at the Sony-owned Metreon shopping complex in San Francisco, but it exited the space in 2010. Microsoft then kick-started its serious retail store chain efforts in Scottsdale, Arizona in 2009. The company now claims almost one hundred retail stores across the U.S., including its New York flagship, which opened in 2015. It has since gone international, with retail stores opening in Canada, Puerto Rico, and Australia.

A growing trend we’re seeing is “online” and traditionally software-focused companies shifting further into the brick-and-mortar realm. Amazon has been opening physical bookstores in the U.S., where it also has a growing presence on university campuses, allowing students to try out the company’s own-brand devices. Oh, and then there’s its $13.7 billion acquisition of supermarket chain Whole Foods.

Google, too, has dabbled increasingly in physical outlets, though it has yet to go full-throttle into retail stores. However, with yesterday’s news that it is buying HTC’s Pixel smartphone team for more than $1 billion, that could change in the future.

With Microsoft edging deeper into the hardware realm and now selling a bunch of own-brand Surface laptops, tablets, all-in-one PCs, consoles, mixed reality headsets, accessories (there’s even a long-rumored phone reportedly in the works), having a physical presence is more important than ever.

Our customer experience in our physical stores generates confidence and trust in our products and services,” noted David Porter, head of Microsoft Stores. Visitors can expect to see a range of products not just for sale, but also for show across computing, gaming, mixed reality, and artificial intelligence (AI), he added. The London store has been a long time coming, though a firm date for its opening hasn’t been given yet.

Source  : venturebeat.com

(Author : Laura McQuarrie)
‘The Residence’ is a unique new retail space from John Lewis that gives consumers the chance to really get a feel for what it’s like to purchase its products by temporarily living in the in-store apartment. 

John Lewis is Inviting Consumers to Temporary Live Its In-Store Spaces

The fully furnished retail space is equipped with a bedroom, a living room and a dining area, which consumers are invited to live in as if the spaces were there own. Although many furniture showrooms convey a hands-off feel, The Residence encourages those who make themselves at home to rearrange furniture and even host private dinner parties for friends.

To really make The Residence feel like an authentic abode, John Lewis services the home with a daily newspaper delivery, stocks it with the latest fall and winter products and even gave the home its own unique scent.

Source : trendhunter.com

(Author : Springwise)
A family-run shop in Devon is committed to not producing waste packaging, encouraging customers to bring their own containers.

Zero-packaging grocery store opens in the UK

We’re seeing growing numbers of projects that aim towards a zero waste future, whether that’s turning used coffee grounds into reusable cups (to be filled once again with coffee) or a lamp that’s built from its own packaging, and now a grocery store in the UK is turning consumers’ attention to food packaging.

The Zero Waste Shop in Totnes, South Devon, offers a range of organic-certified produce, dried goods, oils and vinegars (even a nut grinder for customers to grind up their own almonds), with the difference being that customers are encouraged to bring any and all of their own reusable containers for packaging. Astounded by the sheer amount of waste produced from packaging, the owners encourage their customers to repurpose their old ice-cream tubs or oil bottles rather than recycle.

The in-store system works simply: customers weigh their pots, print off a label to place on the pot, fill it up with their desired product, take that back to the scale, type in their pot’s weight, print off another label that features the weight and price to take to the checkout. Their website also acts as an educational resource, teaching users how to adopt plastic-free lifestyles and about organic farming practices. There are still some biodegradable paper bags available if you turn up without your own container…

At the time of writing we hear about another zero-waste supermarket called BulkMarket opening in London and crowdfunding on SpaceHive. The eco-conscious store follows in the footsteps of German’s brand Original Unverpackt. With some grocery stores already making an effort to curb food waste, how can larger stores help raise awareness of the environmental impact of food packaging?

Source : springwise.com

(Author : Sarah Ahssen)
Asos has seriously disrupted UK fashion retail in recent years and now it’s hoping to do the same with beauty. The British fashion e-tailer is set to launch its very first own-brand beauty collection, called Asos Make-Up.

Asos launches own-brand beauty label

Available from the middle of this month, the fairly extensive collection will include 46 products, including liquid lipsticks, contouring palettes, shimmering eyeshadows and bronzers. Pricing is set at a budget level and will match Asos’s overall price positioning: from £5/€6.99 for a lip pencil to £12/€16.99 for an eyeshadow palette.

The company’s publicity material for the line said the launch is “about embracing and expressing the full range of who you are,” and helping “20-somethings to confidently be themselves, however they choose to do so.” “We believe your face and body are a canvas, an adventure in individual self-expression, an opportunity to experiment and play,” it said.

It’s not the company’s first foray into beauty, of course. Asos currently stocks labels including Cowshed, Baxter of California, Korres and L’Oréal Men Expert. But the new move comes after the company amalgamated its women’s beauty team and men’s grooming buying teams and decided to get really serious about beauty. The category had always been a strong performer but had also taken a black seat to the firm’s core fashion offer.

The gender-blending approach taken at buying team level will also be reflected on the site as the Asos Beauty section is renamed Asos Face + Body to coincide with the launch.

Asos, with its giant customer base, has a ready-made audience for its new offer, which comes packaged with its target Millennial customer in mind. Outer packaging is in popular pale pink decorated with an eye graphic for a whimsical touch.

Source : us.fashionnetwork.com

(Author : Nick  Smatt)
The mobile payments company has opened a storefront in New York City.

Square Opened Its First Brick-And-Mortar Store To Reach More Vendors

Square, founded by influential Twitter co-founder and CEO Jack Dorsey, initially gained traction by selling a card reading device that plugs into a smartphone, allowing businesses around the world to accept credit cards. It helped eliminate the age-old problem of vendors not being able to do business because they didn’t have easy access to a credit card machine.

Now, Square is taking its technology to a brick-and-mortar location with a recently opened physical storefront in the Nolita neighborhood of Manhattan. The intent of the store is to improve and broaden the customer experience and attract new merchants who may be interested in learning about the brand. The move to a physical retail location is unique for a technology giant, but it feels appropriate given the recent expansion of the products and services Square now offers. From loans to food delivery and inventory management software, the company is reaching further than ever before.

Source : psfk.com

(Author : Retail Design Blog)
Topshop recently launched their Flagship Oxford Street ‘Neon Summer’ Window. The installation is themed around a series of festival inspired mannequins poised on a collection of colourful neon lit plinths has been designed and produced by Blacks Visual in collaboration with the Topshop Creative Team.

Topshop Oxford Street

The window concept reveals a lighting installation featuring a series of summer style oversize neon phrases hung with visible yellow cables that create an illuminated multi-coloured, playful backdrop.

Topshop Oxford Street1

Source : retaildesignblog.net

(Auteur : Arnaud Verchère)
C’est disponible auprès des clients britanniques de la boutique en ligne Asos. Cette fonctionnalité de recherche apporte une belle amélioration de l’UX quand on sait que la boutique propose plus de 85 000 produits…

Asos permet d’effectuer une recherche produit grâce la caméra du smartphone

Nous savons que c’est là où se trouvent nos clients et comment ils interagissent avec nous tous les jours, alors nous cherchons toujours des moyens où le mobile améliore leur expérience. – Andy Berks, directeur de produit numérique chez Asos.

Il sera désormais possible pour les clients Asos possédant l’application mobile sur iPhone et en Grande-Bretagne d’utiliser leur caméra du téléphone pour trouver la paire de chaussures aperçue dans un magazine ou, pourquoi pas, portéé par quelqu’un dans la rue. Pour les « serial shoppers » achetant sous la version Android de l’app, ils devraient bientôt voir la fonctionnalité arriver.

Comme la citation ci-dessus nous le confirme, Asos analyse l’ensemble des données récoltées et en fait bon usage. 70% des clients au Royaume-Uni passent en moyenne 80 minutes par mois sur l’application mobile. La caméra pour effectuer une recherche produit est un moyen de faciliter leur parcours client et permettre à ces derniers d’ajouter plus rapidement le-dit produit dans le panier et passer plus vite aux cross-selling ou ses autres recherches.

La technologie utilisée et nommée, Visual Search, a été conçue lors d’un de ces fameux hackathon avec différents partenaires spécialisés dans la tech. Les innovations ne vont s’arrêter là, car Asos souhaite prochainement améliorer son moteur de recherche avec un nouvel algorithme présenté comme une intelligence artificielle (mais mettons des pincettes sous cette dénomination). Comme nous pouvons le voir, la recherche produit est le cheval de bataille de Asos pour continuer à fidéliser ses clients et continuer sa croissance.

Source : siecledigital.fr