Activation Commerciale

(Auteur : Jennifer Braun)
Sport Chek stores across Canada will be home to a designated women’s only retail space by New Balance for a limited time.

New Balance opens women's only space

Baptized The New Balance Space, the apparel retail concept for women will offer customers a curated collection of women’s fitness apparel. The cross-Canada initiative launched this week and will run until May 27th, 2017.

The retail space by the Boston-based brand was designed to have a specific appeal for the metropolitan female athlete. The space is rooted in New Balance’s running heritage and features Lifestyle and Performance imagery that attempts to speak directly to that audience. The campaign materials, also available on, embodies the spirit of female athletes and women with demanding lifestyles, while the campaign slogan “Balanced Body, Balanced Mind”, captures the brand’s conscious effort to help women obtain a balanced lifestyle. New Balance is anticipating to grow significantly in apparel in 2017.
“Apparel represents one of the largest opportunities in our business today,” says Gerald Woodman, General Manager, New Balance Canada, in a news statement. “With a heritage and authenticity established with footwear, our customers can now complete a head-to-toe performance, training or lifestyle ensemble that will help them pursue any activity they choose in style.”

Earlier this month, Sport Chek also opened its first women’s-only storein Calgary. Sport Chek is run by parent company FGL Sports, Canada’s largest national retailer of sporting goods.

Source :

(Author : Marianne Wilson)
A store designed by women and for women. That’s Sport Chek Women, which made its debut on Thursday at CF Chinook Centre, in Calgary.

First Look, Sport Chek Women

The 16,000-sq.-ft. store is the first women’s-only concept from Sport Chek, a division of FGL Sports, Canada’s largest sporting goods and sportswear retailer. The new store was designed by an in-house team of women from different disciplines across FGL Sports. The diverse team drove the development of the new store concept from the ground up.

Sport Chek Women is bright and inviting, with a white palette that is accented with the retailer’s signature red hue. It has an open, modern look, with bold signage and lots of digital accents. Merchandise is laid out by sports category. There is also an area dedicated to team sports as well as a community center.

The store offers an array of personalized services, including a private area for bra fitting and a section where customers can have their gait analyzed to help select the correct running shoe.

“The Sport Chek Women store caters to the active lifestyles of Calgary women and brings our very best women’s shopping experiences to the Canadian market,” stated Kara Anastasiadis, associate VP, merchandise strategy, FGL Sports, which is owned by Canadian Tire. “The product and brand selection is second to none and customer service is personalized to meet the needs of women.”

Source :

(Author : Marianne Wilson)
Canada’s Sport Chek continues to expand upon its use of digital digital technology in the physical space with the opening of its new flagship in Burnaby, British Columbia.


Sport Chek’s new flagship store uses digital technology to enhance customer experience

The 48,000-sq.-ft. store, located in Metropolis at Metrotown, combines advanced digital technology, an extensive assortment of products and brands, and a personalized experience designed to connect shoppers to the sports they love. The new Burnaby store brings digital technology to the forefront through more than 190 individual screens, 60 tablets, nearly 100 computers and interactive and gesture-enabled video walls in the winter sport and golf shops

Other next generation features include:

• A two-story, 23-foot LED monolith made up of 540 individual panels;
• A custom-built Vancouver Canucks broadcast studio for team interviews and in-store appearances’
• Eight large-scale digital showcase fixtures with dual-screens to display and elevate premium products;
• A Community Centre Desk which will act as the local sports hub, connecting customres with local clubs, teams, events and practices;
• A prominent digital window installation visible from Metrotown’s high traffic atrium court; and
• Over 150 passionate sport and active lifestyle associates who will use digital installations, interactive technology and product displays to provide personalized service to shoppers.

“Sport Chek is the established authority in sports and now we’re leading the industry in digitizing and revolutionizing the shopping experience in-store by bringing more first time innovations to Canada,” said Chad McKinnon, COO, FGL Sports, which operates Sport Chek.

Source :

(Author : retail customer experience)
The Canadian retail sporting goods giant Sport Chek has once again unveiled an experience-focused store concept that combines interactive displays and self-service technology into a digital wonderland experience.


Sport  check  new flagship 2014

Last year the retailer opened the doors to what it called “a game-changing” retail lab in Toronto, and just recently opened its 80,000-square-foot Sport Chek/Atmosphere store in a new flagship location in Edmonton. “Our new flagship store in West Edmonton Mall is the most digitally advanced and personalized retail experience in the world,” Michael Medline, president of Sport Chek owner Canadian Tire Corp., said in an announcement of the new store. “We have created an energy-filled experience for anyone who is passionate about a great customer experience and shopping for an unparalleled array of sporting goods.”

The new flagship location features 800 screens populated by 220 channels that display product images and deals, store-wide anthems and community walls filled with local sports information (and that breaks down to 470 individual screens, 250 computers, 25 large-format tabs, 80 tablets and more than 1,200 square feet of digital projection), and 250 staff members will use digital installations, interactive technology and product displays to provide detailed and personalized service to customers, ranging from bike and ski fittings to gait analysis for runners.

Digital signage mainstay STRATACACHE worked with the retailer to integrate digital signage and interactive technologies into the store. The Dayton, Ohio-based company provided its content management solution. “We are very excited to be working with Sport Chek on their first flagship store. As the provider of their content management system, we understand the innovation and hard work that goes into tackling many in-store technological ‘firsts,'” STRATACACHE CEO Chris Riegel said in a release. “Digital is the next step for retail. Sport Chek understands this and with the opening of the flagship store has proven they can lead it.” Sport Chek plans to build 10-12 more flagship locations across Canada, Medline said in a video interview. The chain also will take elements of the flagships and retrofit them into other locations and incorporate them into new store builds, he said.

“This store is the culmination of a dream,” and a three-year re-branding process, Medline said. “I would argue that this is the best retail store on the planet.”

Source : retailcustomerexperience

Le distributeur canadien de sport vient de lancer deux publicités vidéos d’un genre nouveau sur YouTube, la plateforme de Google. Les différents articles portés par les athlètes de la pub s’affichent sur la droite de la vidéo, sous forme d’icônes accompagnée de la mention “shop now”. En cliquant dessus, l’internaute bascule directement sur le site e-commerce de Sport Chek et sur le produit qui l’intéresse.


“Nous pensons que ce format présente un grand potentiel pour les distributeurs, se réjouit le patron du retail de Google Canada, Rafe Petkovic, dans un article du Globe and Mail.


Lire la suite : ici

Source :

(Author : Christopher Hall)
Flagship stores often serve as a petri dish for brands looking to cultivate the perfect omnichannel retail experience, much like the Canadian retail sporting goods giant Sport Chek and its Toronto Retail Lab.


Earlier this year the retailer unveiled what it called “a game-changing” retail experience at its Yonge Street, Toronto, location — combining interactive digital signage and self-service technology to create a retail digital wonderland experience.

Sport Chek said it designed the store to be at the forefront of retail and create an ongoing test-and-learn environment for the store’s retail innovations to be proven before rolling out to the chain’s store network starting later this year with new flagship stores across Canada.

The Digital Screenmedia Association recently awarded the Sport Chek Retail Lab its Screenmedia Integration Award at its 2013 DSA Industry Excellence Awards recognizing the best projects using digital signage, mobile, self-service and interactive kiosk technologies. The honors were given out at an awards dinner held in conjunction with the recent Digital Screenmedia Symposium in Dallas, and the project was submitted by Canadian telecom giant Telus’ digital signage division, which spearheaded the effort.

Solutions such as the Retail Lab that engaged customers with interactivity stood out this year, according to DSA Executive Director David Drain.

“Interactivity continues to be a dominant theme — whether it’s interaction through touch, social media or augmented reality,” he said. “Many of these projects engaged the customer because the customer participated in the content or the experience.”

According to an announcement from Sport Check, the Retail Lab includes some key digital signage and self-service features:

Tile, Tablet, Touch and NFC Screens: The 12,000-square-foot retail space has 140 digital signage screens installed throughout the store, including Samsung ultrathin bezel touchscreen displays with near-field-communication capabilities allowing for personalized content and greater customer interaction with merchandise. Screens also include new digital “tiles,” or Samsung tablets, both on the wall and custom built into tables. Traditional signage built in to the top of clothing racks now include tablets in custom fixtures showing video and still image content specifically designed for the associated products.

Shoe Wall Innovation: To complement Sport Chek’s authoritative assortment of 500 different footwear styles, adidas has installed a permanent digital shoe wall, featuring “digital” shoes on three 55-inch touchscreens. Each shoe contains custom digital content when selected, including product features, live Twitter feeds, videos, images and interesting facts about athletes’ accomplishments while wearing that specific model of shoe.

Nike has installed the “Nike Shoe VJ Experience,” featuring a 12-foot high digital signage video wall; customers can use Nike shoes custom-built with gaming “controller” technology to design art and sound on the video wall.

And Reebok has installed a customized, “Build your own Reebok” kiosk where customers can custom-design shoes that are custom-built and shipped to the customer directly.

Custom Oakley Installation: Oakley has installed a custom sunglass design kiosk. The fully interactive experience allows customers to interact with a wide variety of lens, frame, color and logo options to create a customized pair of Oakley sunglasses which are built in-store by specially trained staff.

Staff Tablets: Staff are equipped with tablets loaded with vendor content to better serve customers, with the ability to “take over” the larger screens in the store to show off vendor advertising or community content.

Digital Community Board: The interactive Community Board connects customers with each other and allows them to view schedules, events, standing stats and updates from their favorite community sports leagues as well as information on fitness classes.

Interactive Escalator: Nineteen screens are installed in the wall beside the escalator with a custom-built Xbox Kinect application that follows and matches the customer’s ascent, activating a variety of themes on the screen including sports scenes, promotions and a simulated chairlift ride.

Custom Content: Sport Chek’s new “digital store control” facility in Calgary produces and pushes custom content to each screen — allowing for any individual screen to be updated with new content within 12 minutes. The Calgary-based digital store control room will run all digital screens throughout the chain as new stores are opened with the digital innovations proven in the retail lab.

Store Front Projection: The store’s Yonge Street facade features a large-scale 5-foot-by-32-foot digital projection displaying high-definition video, still images and live feeds of sporting events to anyone passing by the store. The display is driven by four high-powered projectors to produce a high-definition picture visible from across the street, even in direct sunlight.

Sport Chek CMO Duncan Fulton told Toronto’s The Globe and Mail that his company wants to go beyond just selling sporting goods to shoppers and to instead start to build loyalty by inspiring its customers. The Retail Lab is a way to start proving concepts that can then be implemented chainwide.

“Eighty per cent of our customers are under 40, only 37 per cent read flyers, and the large majority interact regularly with a digital screen,” Fulton told the newspaper. “For us to stay relevant to our customers, we need to also connect with them in the digital space.”

One member of the DSA Industry Award judging panel called the Retail Lab’s technology “very impressive branding and promotional support for customer conversion.”

“This is a newest generation of digitally empowered retail,” the judge wrote in their anonymous comments. “Importantly, store staff actively integrated the display images and engagement into their sales effort, moving dynamic media beyond being “fixturing” and ambient media … This kills ‘showrooming.'”

Source :

(Auteur : ooh-tv)
L’enseigne de sports canadienne Sport Chek a dévoilé le mois dernier son nouveau « retail lab » store. Au coeur de la promesse : mettre à disposition de ses clients un ensemble de dispositifs digitaux et experentiels susceptibles de transformer l’expérience de shopping en recréant du lien et de l’échange.


La surface de vente, d’environ 1.100 m2, a, ainsi, été équipée d’un réseau de 140 écrans (Samsung), installés sur les murs ou intégrés à des tables, et dôtés de capacité NFC permettent d’activer les clients et leur pousser des contenus. Des tablettes ont également été disposés au sommet des portants et présentoirs, afin de faire de la promotion produit. 

Parallèlement, des concepts digitaux de grandes marques de sport sont proposés. Nike, par exemple, a installé en exclusivité mondiale son ’Nike Shoe VJ Experience’. Un dispositif un rien curieux, permettant aux clients de créer une oeuvre sonore et visuelle sur un mur digital, en se servant de chaussure Nike comme manettes.

Adidas décline, de son côté, son mur digital d’extension de gamme, sur trois écrans 55 pouces, alors que Reebook a imaginé un configurateur numérique de chaussures.

L’espace près de l’escalator a, quant à lui, été doté d’un dispositif mariant écrans digitaux et Kinect, une manière de théâtraliser l’emplacement en liant la diffusion des contenus avec le déplacement des shoppers.

Un Digital Community Board a, par ailleurs, été installé, permettant aux visiteurs d’accéder à de l’information sportive et de laisser des messages et commentaires.

Ces derniers sont, aussi, invités à télécharger une application mobile (Scan&Save) leur permettant d’accéder à des offres promotionnelles via un mécanisme de réalité augmentée. Enfin, notons que les vendeurs sont équipés de tablettes, leur permettant de mieux servir les clients et de piloter les contenus repris sur le réseau d’affichage numérique.

Source : ooh-tv