Activation Commerciale

(Author : Harmeet Sing)
Samsung Canada has announced plans for a new flagship retail location, aimed at telling more of the story around its entire portfolio.The brand says the experiential store in Toronto will be more omnichannel focused than others in global markets.  

Samsung to open new Canadian retail flagship

Samsung’s locations in Canada typically just focus on mobile and TV, but the new location in downtown Toronto, set to open at the end of summer, is meant to establish the brand’s full internet of things story, says Patricia Heath, VP of retail excellence at Samsung Canada. The 21,000-square-foot store is set apart from the brand’s other locations in both scale and scope, she says.

Among its major differences will be a demo kitchen – a Canadian first – to showcase its connected appliances and offer cooking demonstrations. The idea is to offer a “digital playground” to allow consumers to experience their passions, such as cooking, in an environment that houses Samsung’s entire product mix, Heath says. That also includes spaces for shoppers to experience its Gear VR products, smartphones and tablets and TVs.

The location in the CF Toronto Eaton Centre, an area of major foot traffic, is a global first for Samsung in terms of its retail aspect, she says. Unlike the Samsung 837 experiential flagship in New York City (which opened last year and includes aspects like the demo kitchen, café and “VR tunnel”), the Toronto location will have an actual omnichannel aspect, allowing customers to buy products, get customer service and mobile repairs and use click-and-collect for picking up online orders.

Source : strategyonline.ca

(Author : Will Hernandez)
It was at last month’s Money20/20 conference in Las Vegas that Samsung’s Haley Kim told Mobile Payments Today about the company’s desire to turn Samsung Pay into a mobile wallet that, at its core, is about convenience and loyalty benefits and not necessarily about payments.

samsung-pay-first-pay-to-add-system-specific-rewards-program

Samsung accomplished the convenience part (and made Samsung Pay more versatile) by enabling users to store more than just traditional payment cards in the mobile wallet. This included the ability for users to add retailer gift cards as well as loyalty and memberships cards. At Money20/20, Samsung announced the availability of a nearby deals feature that gives consumers the opportunity to benefit from discounts wherever they go, Kim said.

On Monday, Samsung Pay took another step forward as the most well-rounded mobile wallet on the market with its announcement of the upcoming availability of a system-specific loyalty program called Samsung Rewards. Android Pay and Apple Pay both lack such a program.

Samsung Pay users enrolled in the rewards program will earn points for every Samsung Pay transaction and eventually will have the opportunity to redeem their stash for retailer gift cards, prepaid Samsung Rewards Visa gift cards, Samsung products and more, according to a press release.

“As we enter the new year, and look to the future of mobile payments, we want to build on the success of Samsung Pay by giving new users even more reasons to try it out — not to mention, thank our existing customers for using a service they already love,” Nana Murugesan, vice president and general manager of services and new business at Samsung Electronics America, wrote in a company blog post accompanying the announcement. “That’s why we’re excited to offer Samsung Pay users a first-of-its-kind rewards program for a mobile payments platform: Samsung Rewards.”

Samsung will launch the loyalty program later this week.
The company’s decision to introduce a mobile wallet-specific loyalty program comes at a time when industry observers are pleading for mobile payments providers to place rewards centerstage in order to drive increased consumer adoption.

“The perception of getting a bargain is maybe the most compelling carrot for driving consumer behavior in general — and mobile payments are no exception,” Tim Spenny, vice president of financial services consulting at GfK Research, wrote last month in a blog post about Kohl’s Pay. “Combining a loyal customer base with attractive offers, via coupons, has worked well for Starbucks – and Kohl’s is betting it can do the same.”

While Spenny’s comment was directed toward retailer-specific programs, the Pays have faced difficulty growing their user base. The industry views rewards as a way to reverse that trend. Samsung Rewards is structured like a typical credit card rewards program with a few bonuses here and there.

“You can get even more points through limited-time bonus offers,” Murugesan wrote. “Samsung Rewards will partner with retailers and small businesses and give users seasonal opportunities to earn additional points — anyone who joins Samsung Rewards in November or December, for example, will receive double points on purchases made in those months.

“Users can then redeem their points for Samsung products, vouchers for Samsung.com, Samsung Rewards Visa Prepaid Card value, and gifts cards to some of the country’s leading retailers. Users can also be eligible for additional prize giveaways — called ‘Instant Wins’ — that include things like trips to Napa Valley and Las Vegas that surprise and delight.”

Samsung Rewards will also feature user tiers.
For instance, a user who completes five Samsung Pay transactions in one month will achieve “silver” status and earn twice the points for transactions using Samsung Pay. Twenty monthly transactions gets the user to “gold” status, which awards triple points; 30 monthly Samsung Pay transactions puts a user in the “Platinum” tier earning quadruple points, according to the announcement.

Source : mobilepaymentstoday.com

(Auteur : Patrice Bernard)
Outsider du paiement via mobile aux côtés des ténors que sont Apple et Google, Samsung est le premier des géants du smartphone à introduire un programme de fidélité au sein de son offre. Parviendra-t-il ainsi à séduire les commerçants ? Sera-t-il suffisamment convaincant pour faire décoller l’adoption de sa solution par le grand public ?

un-programme-de-fidelite-pour-samsung-pay

La bonne nouvelle à retenir de cette annonce est la prise de conscience par un acteur important du secteur (aussi « exotique » soit-il) de l’impérieuse nécessité d’enrichir sa proposition de valeur pour conquérir des clients. En l’occurrence, Samsung admet officiellement que les systèmes de paiement existants répondent parfaitement aux besoins de leurs utilisateurs (commerçants et consommateurs) et que, en conséquence, il faut trouver de nouveaux arguments pour les inciter à changer leurs vieilles habitudes.

Afin de répondre à ce défi, le fabricant avait intégré les coupons de réduction et les cartes affinitaires dématérialisés dans Samsung Pay. Désormais, aux États-Unis, il propose donc en plus son propre programme de fidélité, basé sur une accumulation de points au fil des dépenses. En réalité, bien qu’elle ne fasse pas partie de l’arsenal de ses concurrents directs, cette approche représente depuis longtemps un classique parmi les nouveaux entrants (il s’agit, par exemple, d’un des piliers de Wa! et Fivory, en France).

En vue d’amorcer le dispositif, les promotions distribuées restent dans l’écosystème de Samsung, qui les finance entièrement, a priori. À terme, les commerçants auront également l’opportunité de participer, à travers des « bonnes affaires » de proximité (motorisées par la géolocalisation du téléphone) ou des compléments de primes.

En pratique, ce programme veut ressembler à ce qui existe déjà outre-Atlantique avec de nombreuses cartes de crédit, ce qui inverse la perspective : pour bien des consommateurs, il ne fait qu’aligner le nouveau moyen de paiement avec l’existant et ne constituera résolument pas un bénéfice supplémentaire. Au contraire, il y a fort à parier que, à moins qu’il ne mette des moyens colossaux dans sa stratégie de conquête, les avantages que Samsung pourra offrir souffriront de la comparaison avec la concurrence.

De manière plus générale, le constructeur aura probablement des difficultés (comme ses confrères) à capter l’attention des commerçants, pour qui la multiplication et l’hétérogénéité des solutions deviendront rapidement un casse-tête incompréhensible. D’autant que celui-ci se répercutera automatiquement sur leurs clients, pour lesquels il faudra disposer du « bon » outil en fonction de son équipement (son smartphone et/ou son – voire ses – porte-monnaie virtuel-s). La qualité de l’expérience s’en ressentira…

En conclusion, Samsung Rewards rejoint une tendance connue et largement explorée. Or, au vu des antécédents, rien ne semble confirmer que l’ajout d’un programme de fidélité dans les services offerts réussisse à stimuler fortement les usages. Dans ce domaine aussi, les habitudes sont bien ancrées et il faudrait apporter une valeur supplémentaire sensible pour justifier la transition vers le mobile. Décidément, il reste encore des idées à trouver avant de changer significativement les pratiques de paiement…

Source : cestpasmonidee.blogspot.fr

(Author : Prinitha Govender)
Australia your Samsung internet-fridge is here and it’s going to do your shopping for you! Welcome to the new era of grocery e-Commerce.

samsung-and-woolworths-team-up-to-deliver-internet-fridge

Run out of milk? No problem. Just tap on your refrigerator’s touchscreen and order some more. This is a possible scenario as off this week, with Samsung announcing a partnership with Woolworths, just in time for the launch of its latest internet-connect fridge. If you shop at Coles, then bad luck (well at least for now). Samsung’s partnership with Woolworths demonstrates why anyone would want to connect their fridge to the internet.

The Family Hub Refrigerator lets owners buy groceries using the Woolworths app (available in October) that they can download directly from their fridge, via the 21.5-inch interactive touchscreen on the door.

There are currently 200,000 users of the Woolworths mobile app, and more than half a million Aussies are shopping online every month, which certainly places Woolworths in a great position to collaborate with tech giant Samsung, thus improving its services to tech-savvy consumers and making shopping online for groceries as easy as possible.

The Family Hub Refrigerator comes with three cameras inside, that allows users to create a grocery list based on the fridge contents, which also syncs with smartphones, via the Samsung Smart Home app.

The app allows owners to view the inside of their fridge on their phone, thanks to the fridges interior cameras, that take photos of the contents every time you close the door. This means if you’re on your way home and can’t remember if you need milk or butter, just have a peek on your phone for the answer.

“At Woolworths, the customer is at the centre of everything we do, so working with Samsung on the Family Hub made perfect sense for us, as we work to provide our customers with convenient ways to shop,” said Kate Langford, Woolworth’s GM of Digital.

The Woolworths app also comes complete with dinner inspo, featuring over 2,000 recipes. Hmmm… now for a fridge that’ll cook me dinner.

Source : powerretail.com.au

(Author : retail design blog)
The Samsung pop-up store has been installed as a temporary store in February 2016 to support the Germany-wide launch of the Samsung Galaxy S7 smartphone. The shop is located on the Zeil in Frankfurt, one of the busiest shopping streets in Germany.

Samsung pop-up store by Cheil Germany

The main design element was the use of strong black and white contrasts in form of a tunnel-shaped installation that has a kind of “pull” effect on the customer and almost “ropes” him/her into the Store. In the middle of the tunnel there are aquariums that allow the customer to test the water resistance of the device.

Samsung pop-up store by Cheil Germany1

Source : retaildesignblog

(Auteur : leblog.wcie.fr)
Les enfants passent de moins en moins de temps aux tâches ménagères, au grand désespoir des parents qui se chargent de tout à la maison. Pour promouvoir sa machine à laver AddWash, Samsung lance la campagne « LANdry » pour inverser la tendance et faire participer les plus jeunes.

Samsung invente le cybercafé qui fonctionne au linge sale

La marque a ainsi mis au point une salle de jeu en réseau un peu particulière : il suffira d’insérer dans une machine à laver son linge sale pour faire fonctionner l’ordinateur. Une laverie d’un nouveau genre et une manière simple d’échanger du temps de jeu contre un effort pour la maison.

L’ORIGINALITÉ
Samsung trouve un moyen original d’aborder la cible des parents mais aussi de satisfaire les enfants qui voient d’un bon oeil une récompense à leur participation. La marque se rapproche de la famille et se rend utile en proposant aux parents une aide à la maison. La campagne est aussi l’occasion pour Samsung d’exposer l’écosystème de ses produits autour de la machine connectée: le smartphone et l’ordinateur.

Source : leblog.wcie.fr

(Author : Laura McQuarrie)
Samsung’s new concept tech store in Paris is a hub devoted to Gear S2 technology. Throughout the store, there are several stations that allow consumers to get first-hand experiences playing with the products, including a ‘Virbration’ section where they are encouraged to listen to their senses and ‘Immersion’ pods for trying out Samsung’s VR technology.

This Parisian Samsung Shop Spotlights Gear S2 Technology

While smartwatches and virtual reality technology have become familiar to most consumers, there are many who have yet to get their hands on these next-generation gadgets. Electronics stores of this sort provide ample room for consumers to experiment with products and understand their capabilities.

In order to allude to the classic circular face that has inspired so many smartwatches today, circular motifs are used throughout the store on everything from displays to seating and wall decor.

Source : trendhunter.com

(Author : Katherine Pendrill)
The new Samsung flagship store will be unlike any other megastore in that it will not actually sell any products. While many brands have been struggling with finding a balance between ecommerce and physical retail, Samsung has found a unique way to negotiate both domains.

Le nouveau flagship de Samsung met l’accent sur l’experientiel et le digital

The new Samsung flagship store will be located in New York’s Meatpacking District and it will be 40,000 square feet in size. However, unlike other flagship stores, the new Samsung outlet will not be stocked with endless shelves of products. Instead, the store will feature a three-story digital screen made up of 96 virtual displays, a 90-seat theater, an art gallery, a portable demo kitchen, a multimedia studio and even a cafe. The store will host different events such as book launches, film screenings and DJ sets, making the space far more interactive than the average store. As Samsung’s general manager Zach Overton explains, “We didn’t want it to be about pushing products in people’s faces.”

The product-free megastore demonstrates how companies can use retail outlets to deliver an immersive customer experience rather than try and sell consumers products they can easily buy online.

Source : trendhunter.com

(Auteur : ooh-tv.fr)
Le 837, le nouveau flagship store de Samsung dans le Meatpack District (New York), ouvre ses portes aujourd’hui. Le site de 5.000m2 sur trois étages, incarne la vision de ce qu’est le futur du retail selon le groupe coréen : un espace showroom axé sur l’expérience. Le tout largement soutenu par du digital.

Le nouveau flagship de Samsung met l’accent sur l’experientiel et le digital

Le coeur de l’espace est habillé d’un mur numérique interactif de 99 écrans 55 pouces, baptisé The Screen, s’étirant sur l’ensemble des étages. Il reprend des contenus de marque dédiés, mais peut également diffuser des livestreams ou tout autre message.

Une Selfie Station a également été installée et permet de se prendre en photo depuis un smartphone Samsung puis de voir le cliché repris, quelques secondes plus tard, sur The Screen à la vue de tous, et obtenir sa minute de gloire warholien.

Un VR Tunnel pousse l’expérience digitale encore plus loin.
Désigné par Black Egg et Kenzo Digital, ce tunnel décline, du sol au plafond, des miroirs et écrans. Avant de s’engager dans cet espace, le visiteur doit entrer ses identifiants Instagram sur une borne dédiée. Il verra ensuite sur l’ensemble des faces de l’espace les photos, hashtags et descriptions d’une sélection de ses photos.

Les autres espaces sont en cohérence avec l’idée d’un flagship : des espaces showcase thématisés des produits de la marque (qu’il s’agisse des téléphones, tablettes, ordinateurs, TVs, devices smart home, … – notons qu’aucun d’entre eux ne peut être acheté sur place), un café, où les visiteurs peuvent régler via Samsung Pay, un espace « The Concierge », où chacun peut obtenir une assistance après vente concernant les produits de la marque (réparations, formations, etc…)…

Source : ooh-tv.fr

(Author : Dan Berthiaume)
Best Buy is putting a spotlight on the way technology is impacting home appliances. The retailer is partnering with Samsung on a new in-store concept, “Samsung Open House,” a 20-sq.-ft. area inside Best Buy stores that feature the largest dedicated in-store branded display of Samsung appliances anywhere.

Best Buy reveals latest in-store shop concept

The centerpiece of the in-store shop will be an 85-inch life-size touchscreen, called “CenterStage,” that will give customers an interactive virtual tour of Samsung’s home appliance line including new products with photos, videos and custom features.

Best Buy currently has Samsung Open House centers in two Minneapolis-area stores and one Chicago-area store, and will roll the concept out to about 200 more stores across the U.S. by year’s end. View the time-lapse video of the Samsung Open House build-out here.

The shops are being staffed by Best Buy employees who will be trained on all Samsung products and will be able to give product demos and walk customers through features. This is the third Samsung Experience Shop to open at Best Buy – the others feature tablets, smart phones and virtual reality, in addition to home theater.

“Technology has become a major part of appliances and the Samsung Open House will give customers a first-hand view of the amazing innovation in these products,” said Kevin Balon, Best Buy’s senior VP for appliances. “By showcasing top-of-the-line appliances and letting consumers interact virtually with CenterStage, we will assure our customers they are getting products that fit their needs the best.”

Source : chainstoreage.com