Activation Commerciale

(Author : luxurydaily)
British automaker Jaguar Land Rover is making new models available to view in its showrooms in a faster timeframe with the help of virtual reality.

Jaguar Land Rover launches VR experience to accelerate car shopping

After piloting the technology for the launch of its F-Pace in the United Kingdom last year, the brand will be using its virtual reality experience to introduce each of its 2017 models to consumers. Using a digital platform makes it easier for potential buyers to make a decision before a physical model has arrived at a point of sale.

First look
Jaguar Land Rover’s experience will arrive across its network of dealers by the end of the month. While it will be used for all models throughout this year, the VR initiative is launching with the Land Rover Discovery.  While wearing a VR headset, consumers can take a tour of the car and interact with the model. Animations explain key features such as technical specifications, and the wearer can also view the inside of the car from all angles.

Aside from the headset, the experience is also accessible on a tablet, allowing a consumer to revisit key aspects of the car as they are considering a purchase. This acts as a visual aid as a salesperson talks them through options.

“As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities,” said Andy Goss, Jaguar Land Rover Group sales operations director. “The VR experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”Digital tactics have enabled automakers to reconfigure the showroom experience.

Audi is one of the brands making moves in digitization. In 2012, the brand opened its first Audi City virtual showroom in London. Within Audi City locations, the automaker’s entire line is displayed on screens that respond based on consumer movement, enabling the brand to bring the dealership experience to the heart of major cities, where retail space is typically compact. This has helped Audi boost its sales volumes and grow its retail footprint, with 16 locations opened in 2014 and upcoming outposts planned for Shanghai, Paris, Rome, Barcelona, Moscow and New York.

Jaguar Land Rover recently brought vehicle buying into the digital space through a partnership with Rockar. The brand established an online retail Web site and corresponding showroom in the Westfield Stratford mall last fall, becoming the first premium automaker to allow individuals to purchase a car entirely online. A reflection of changing consumer needs, this move enables potential owners to explore in-person and then complete the purchase transaction at a time and place convenient for them.

Source : luxurydaily.com

(Auteur : Christelle Magaud)
Le parfumeur de luxe Serge Lutens fait un grand pas dans la communication digitale en mettant en place un dispositif mariant bot, jeux et réalité augmentée. Une stratégie numérique ludique et innovante, qui vise à toucher la nouvelle génération.

Serge Lutens fait vivre une nouvelle expérience virtuelle à ses clients

Des codes ultra graphique noir et blanc, du violet, des dessins mauresques… Bienvenue dans l’univers de Serge Lutens, le parfumeur spécialisé dans les parfums ultra luxe, racheté l’an dernier par Shiseido. Un secteur de niche qui représenterait un marché français d’1 milliard d’euros selon l’Oréal, en hausse de 15% sur 2015. Figurant en bonne position sur ce secteur très haut de gamme, la marque Serge Lutens cherche néanmoins à rajeunir sa cible. D’où le prisme très high-tech pris par son créateur, pour séduire les millenials et les faire venir dans sa boutique installée à Palais Royal à Paris.

” L’idée étant d’utiliser des outils digitaux avec le contenu créatif de Serge Lutens, explique Olivier Tholliez, directeur marketing de la marque. Ceci afin de raconter notre histoire à des jeunes qui ne la connaissent pas, tout en trouvant les bonnes formules pour qu’ils l’assimilent et se déplacent en magasin “.

Proposer une expérience client 360
Le premier axe de la conquête des millenials passe par une appli, baptisée Perspective Serge Lutens. Surfant sur le phénomène Pokemon Go, la marque propose une chasse aux codes dans les jardins du palais Royal. Tantôt une lune, tantôt un logo, … Et à chaque fois que le code est capturé, il délivre un message : l’histoire d’une parfum, un élément de la biographie du créateur… Tous ces symboles peuvent ensuite être utilisés en surimpression sur ses propres photos et partager sur les réseaux sociaux.

Deuxième axe de conquête, le bot. ” Il répond aux questions basic que peuvent se poser les clients et prospects “, indique-t-il. Bilingue, il a aussi vocation à répondre aux touristes, qui constitue une grosse partie de la clientèle de la boutique parisienne. ” Le digital est devenu conversationnel et pour interagir avec une marque aujourd’hui, la messagerie instantanée devient un canal de plus en plus utilisé, analyse Théo Siffrein-Blanc, business developper chez Southpigalle, en charge du déploiement du nouveau dispositif digital de la marque. Pour se renseigner, pour communiquer mais aussi tout simplement pour du SAV.

Troisième et dernier axe de la stratégie, la réalité virtuelle. Un boudoir tamisé et délicatement parfumé, à l’étage, dispose de casques Oculus. Le visiteur s’installe alors dans cette pièce qui lui est dédiée et peut ainsi voyager dans l’univers de la marque grâce au casque de réalité virtuelle. Le film, qui a été tourné à Marrakech, dans le riad personnel du créateur, a vocation à montrer les sources de la création de la marque et à immerger les nouveaux ” Lutensophiles ” dans son univers. Toutefois, la marque, du fait de son réseau ultra sélectif, compte aussi beaucoup sur son site web pour conclure des ventes. C’est la raison pour laquelle elle dispose en interne d’un community manager, qui regorge d’inventivité sur Instagram notamment pour mettre en valeur les quelque 70 parfums qui composent l’offre ainsi que toutes les éditions limitées.

Source : ecommercemag.fr

(Author : kate Dingwall)
Adidas has launched a groundbreaking new hybrid digital-physical retail concept. Customers are now able to walk around an Adidas store and browse through merchandise without ever leaving their own home.

adidas-launches-360-degree-shopping-experience

Adidas 360 degree shopping allows customers to have the brick-and-mortar experience via the Adidas 360 concept store website. Adidas’s new virtual reality endeavor allows shoppers to walk through the store, interact with sales associates, and shop for items on racks and shelves. Customers are able to browse through the store at their leisure, using arrows to navigate where they would like to go and clicking on shoppable ‘pinned’ items to explore inventory.

Currently, users can only browse Adidas’s Stockholm store using Swedish as the language. The brand has not yet announced when the concept will be rolled out to other countries and Adidas locations.

Adidas has been pushing technological innovation in its brick-and-mortar locations to make the in-person shopping experience an experiential event. The German brand recently opened the doors of its technology-driven new NYC flagship, complete with customization bars and miniature sporting fields.

Source : us.fashionnetwork.com

(Author : Deena M. Amato-Mccoy)
Wayfair is so bullish on virtual reality that it launched its second app — a solution designed to guide shoppers through virtual showrooms.

wayfair-expands-virtual-reality-app-portfolio

Available on Daydream, Google’s mobile VR platform, Wayfair’s IdeaSpace app enables consumers to explore a variety of uniquely designed spaces, and shop their favorite finds in an interactive setting. IdeaSpace was built by Wayfair Next, the company’s internal research and development team, using Google’s virtual reality technology.  Inspired by Wayfair’s “Get the Look” web page, the app allows shoppers to explore featured interiors from designers, as well as Wayfair commercials and catalogs, in a completely immersive experience.

“Discovery is an essential part of the Wayfair shopping experience,” said Steve Conine, co-founder and co-chairman, Wayfair. “Consumers explore our unmatched selection and inspirational content to find new ideas for their homes.”

By placing any Daydream-ready phone, such as Google’s Pixel phone, into the Daydream View headset, shoppers are transported to a number of custom-designed rooms where they can move through with a swipe on the device controller. To “get the look,” shoppers point the cursor at featured 3-D products, click to display additional details, and rotate for a complete 360-degree view. Favorite products can be saved within the app.

“As the e-commerce leader in the home space, we believe that being on the forefront of new technology adoption will allow us to create the best possible shopping experience for our customers,” added Conine. “Using Google’s advanced technology, IdeaSpace takes the inspirational content our customers have come to expect to an entirely new level.”

Source : chainstoreage.com

(Author : Katherine Pendrill)
The craft brewer Goose Island Beer Co. recently announced that it will be setting up a series of pop-up beer tasting stands in Tesco supermarkets across the UK.

temporary-supermarket-bars

With many supermarkets looking for ways to make their stores more inviting and experiential, the new activation give customers a unique way to make grocery shopping a bit more fun. The pop-up beer tasting sessions will take place between November 19th and 29th at various Tesco stores across the UK.

At each store, Goose Island will set up a tasting station to give customers a chance to taste its 312 Urban Wheat Ale and its Honker’s Ale. At several of these events, Goose Island will enhance the ‘Happy Hour’ experience with a VR experience that takes customers on a virtual tour of its hop farm in the Northern Idaho Valley and its barrel warehouse in Chicago.

The immersive, in-store bar experience give consumers a chance to learn more about craft beer and to understand what sets the Goose Island brand apart from its competitors.

Source : trendhunter.com

 

(Author : Prinitha Govender)
Online retailer The Blue Space is ramping up its customer service offering with virtual reality technology for shoppers to choose and buy bathroom designs.

the-blue-space-launches-into-virtual-reality

The bathroom and laundry specialists will launch its new technology early next year to enable customers to better design their ideal space. The technology will replicate the customer’s own kitchen or bathrooms (including dimensions), which will allow them to see what a range of packages would actually look like in their own space.

“It simply takes the hassle out of shopping for a kitchen, bathroom or laundry,” says The Blue Space’s managing director, Josh Mammoliti. “You can really see what each choice you make will look like in your house. You can ‘live in it’ before you buy. It helps with choice, saves time and reduces the risk of buying something you don’t actually like.”

The Blue Space’s virtual reality (VR) technology also shows real lighting and reflections, from the exact position of the sun as it moves through the day, based on the consumer’s home specifications, to create a more accurate ambiance of lighting when they are viewing their virtual bathroom design.

The online retailer says its VR technology is within 99.9 percent dimensionally accurate, to correctly display all the fixtures and fittings in the consumer’s space, which includes all hardware and surfaces as well.

“Bathrooms are quite complicated, especially when people are sinking usually $5,000 or a lot more into one. I wanted to build a business that looks at everything that makes it difficult for a customer to build a bathroom or kitchen, and do everything to take down those barriers.”

Mammoliti says one of the main objectives of  The Blue Space is to make it easier for customers to build and design their own bathroom or laundry, and be happy with their choice, which also reduces the instance of customer returns.

The ex digital strategist for Caroma, says he saw a gap in the marketplace, and decided to form a company that takes the stress and hassle out of building a bathroom. And with the launch of their new virtual reality technology, that’s exactly what he hopes to achieve.

The company are primarily online, however they have recently delved into a physical presence, with new showrooms in Brisbane and Victoria, and a couple more to open in New South Wales next week, where customers can booking in for a virtual reality consultation or have their bathrooms built online in 3D.

“The showrooms are will be about the virtual reality and consultancy side of things – it’s not really about the traditional showcasing of physical products.”

“We’re aiming for people to come in, do a 3D bathroom or experience it via virtual reality and for us to do the specifications. We can design the bathroom for them. We give them a code. They then load it up on their computer when they go home and play with it, show their family, chop and change things and then buy from home.”

The technology is in its first generation and Mammoliti says the vision for The Blue Space is that one day, people can do this in their homes, with their own virtual reality systems. “One day, hopefully soon, people won’t have to go into a showroom. People can do it all at home and have complete confidence in what they’re buying as well.”

“Some people like to go into a showroom, talk to people and be told what looks good. With virtual reality, it takes down all those barriers so people can buy online. They can see it, they can walk around in it, they can see the changes they’re making and they can get other people, like their friends, to have a look at it as well.” “And experiencing VR is lots of fun as well!” he says.

Developers of the technology, Situ, are currently refining the design, with a virtual colour palette to be implemented into the system at a later stage. The Blue Space are also considering adding consultants in the VR design as well, which will allow consumers to view them virtually through the glasses.

The e-Commerce retailer is looking to install more pop-ups in high traffic locations, where customers can book in for a virtual consultancy. With the absence of a physical product, it gives way for an easier and more scalable showroom to be set up, according to Mammaloti.

“We’re currently testing it out to making sure it all works. Customers will also eventually be able to buy through the VR technology, which is also being tested for its future generation models.”

The company says it’s making other strategic changes to its e-Commerce platform, including new site features such as a new dynamic menu with more drop downs, and making its online store even more mobile optimised due to its high percentage of sale via mobile.

The Blue Space has just introduced new payment method ZipMoney, with a six month interest-free offering for its customers. The company are also looking into increasing its product range, including launching into the kitchen territory at the end of the year, as well as lighting next year.

Source : powerretail.com.au

(Auteur : Stéphanie Mundubeltz-Gendron)
Diesel a ouvert un nouveau magasin à Londres. Pour ce lancement, la marque de prêt-à-porter a voulu marquer le coup avec l’utilisation de la réalité virtuelle. Objectif : renforcer l’expérience des consommateurs et leur niveau d’engagement. Voici comment l’enseigne a créé un “voyage en 5D”.

dans-son-nouveau-magasin-de-londres-diesel-propose-un-voyage-en-5d

On se souvient de North Face et de son incroyable show en réalité virtuelle dans l’un de ses magasins en Corée du Sud. Depuis, la technologie se développe dans le retail et inspire d’autres acteurs du prêt-à-porter. La preuve avec le lancement de la nouvelle boutique Diesel de Londres le 28 octobre 2016. Objectif de l’enseigne : proposer un “voyage immersif” aux clients. Pour cela, elle a fait appel à l’agence de marketing Savvy qui a développé ce qu’elle appelle une “expérience de réalité virtuelle multi-sensorielle en 5D”. Rien que cela !

Le brief de Diesel à l’agence ? Proposer une animation basée sur sa campagne saisonnière “Fur me, Fur you”. S’appuyant sur les technologies CGI et de son 3D, l’agence a répondu par un contenu diffusé via des casques de réalité virtuelle montrant le monde dans lequel les personnages de la campagne évoluent. Au pays de “Furland”, les clients, équipés de Samsung Gear VR, montent ainsi sur le dos d’un personnage poilu et voyagent à travers les nuages et les arbres, avant d’arriver en bas d’une pente de ski, puis de nouveau au magasin de route de Brompton, à Londres.

Pour renforcer le sentiment d’immersion et jouer sur les cinq sens, l’agence Savvy a également créé l’environnement physique dans lequel les clients utilisent les casques VR. Elle a ainsi développé des sièges animés en forme de monstres à poil, et des gilets dynamiques en interaction avec la vidéo. Le tout est renforcé par des souffleries pour ressentir les rafales de vent et l’odeur de bonbon.

Pas sûr que cela augmente le chiffre d’affaires du magasin. Mais il est certain que cela devrait drainer du flux dans la boutique et faire parler de la marque.

Source : usine-digitale.fr

(Author : Jonathan Nafarrete)
Audi is expanding their VR dealership experience and testing has begun on a virtual training drive.

TechDay Connectivity

The German luxury automobile manufacturer is finally ready to bring their VR dealership experience to customers, having spent the last three years working on the simulation tool.

A Virtual Audi Dealership
Demonstrated at the 2016 Audi Tech Day in Munich, the Audi VR experience will allow you to virtually explore every last detail of a car in 3D 360-degrees just like you’re in a dealership. But in a way, this will be better than just walking around a showroom floor model, letting you select what car you want to experience, pick the color and options, view tech specs, and then drop the car into a preset environment. Some settings include Iceland, Paris — and even the moon.

The Audi VR experience will make use of both the HTC Vive and Oculus Rift headset, depending on where it will be shown, and will render vehicle data in real-time to show you the tiniest of details, such as the polish of the aluminum inlays or the various gloss levels of the paint finish depending on the position of the virtual light source. For both Vive and Rift experiences, an Audi dealership consultant will request your desired configuration of the car, using a tablet to load every current model and equipment feature, from paint colors to wheels, exterior packages and seat upholstery to the infotainment modules. The seated more compact version of the Audi VR experience will utilize the Rift and is designed for locations where space is limited. In this case, you will physically sit on a couch or an armchair in a dealership consultant’s office, starting you off behind the virtual steering wheel, but then transporting you to different positions outside the car.

The larger room-scale version is powered by the Vive and will be setup at the Munich airport. A play space of roughly 16 by 16 feet will be blocked off to let you move freely around the virtual car. This is where Audi says you’ll be able to toggle between a number of diverse VR environments like showing the car in Paris, Cannes, Iceland and the moon.

Prototype use of the Audi VR experience began in late 2014 but Audi only recently completed their last pilot phase in the past few months. Now with a green light, the automobile manufacturer will begin rolling out the VR experience to dealerships, with updated versions coming in the next few months.

The Audi Virtual Training Car

In addition to highlighting their VR dealership experience, Audi also showed off the Audi Virtual Training Car, an Audi A4 equipped with a virtual reality headset for the driver. The VR driving simulation relies on a heavily modified Oculus Rift DK2 headset and lets you experience realistic driving scenarios that would require emergency braking assistance. But this isn’t your normal VR driving simulator one might expect, instead Audi is letting you experience their Pre Sense City technology all while driving behind the wheel of an actual moving car. The hope is that with this system, Audi dealers worldwide will be able to demonstrate the effectiveness of the Audi emergency braking assistance system to their customers convincingly and in rich detail.

Continue Reading…

(Auteur : fashion network)
Le géant de la distribution déploie un dispositif atypique pour transporter ses clients dans la réalité virtuelle, du 6 septembre au 3 octobre. Les consommateurs pourront tester les sensations de cette nouvelle technologie grâce à des lunettes VR. 

Carrefour embarque les consommateurs dans l'expérience de la réalité virtuelle

Découvrir l’hypermarché sous un autre angle. Tel est l’objectif de cette opération qui consiste en une expérience immersive. En enfilant les lunettes de réalité virtuelle (pour un coût de 3 euros au lieu de 10 euros jusqu’au 3 octobre), les consommateurs vivront les courses comme des montagnes russes, et ce à bord d’un chariot. Une application smartphone est associée et permettra de traverser cinq mondes, dédiés aux divers univers de la grande consommation.

Les « joueurs » sillonneront la caverne glaciale, où les produits frais constitueront le décor. Les produits d’hygiène beauté seront dans « le monde zen ». La forêt enchantée se dédiera à l’épicerie et aux produits naturels. Les produits high-tech, multimédia et électroménager auront droit à un univers futuriste tandis qu’un autre monde sera réservé aux articles festifs.

C’est la première fois qu’un distributeur propose une telle expérience à ses consommateurs.

Source : fashionnetwork.com

(Auteur : Stefan Van Rompaey)
Selon eBay et Myer il s’agit d’une première mondiale : pour la première fois les consommateurs ont la possibilité de faire leur shopping les mains libres à l’aide d’une application de réalité virtuelle. Un gadget ou l’avenir du shopping ?

eBay et Myer lancent un magasin en réalité virtuelle

Une expérience d’achat en 3D
Les consommateurs qui téléchargent l’appli ‘Virtual Reality Department Store’ d’eBay sur leur smartphone pourront à l’aide d’un simple casque en carton visiter le magasin virtuel de Myer, la plus grande chaîne de grands magasins australienne. Ils y vivront une véritable expérience d’achat en 3D.

Pour commencer les utilisateurs voient différentes catégories de produits : vêtements pour dame, électronique, produits ménagers … Les shoppers ont la possibilité de personnaliser leur visite en sélectionnant les catégories qui les intéressent. Par ailleurs l’appli analyse leur comportement d’achat afin de leur suggérer d’autres produits intéressants.

Acheter avec les yeux
La particularité de cette application de réalité virtuelle réside dans le fait qu’elle utilise la technologie ‘Sight Search’ d’eBay : en fixant des yeux un produit, il est sélectionné et ‘plane’ vers vous. Un top 100 de produits est déjà disponible en 3D, les autres le sont en 2D. Au total le magasin virtuel propose 12.500 références.
Par un simple mouvement de la tête, l’utilisateur peut consulter des informations sur les produits, le stock et les options de livraison. Pour finaliser son achat, il lui suffit de regarder l’icône ‘ajouter à mon panier’, après quoi il devra retirer le casque pour effectuer son paiement via l’appli eBay, car pour l’instant il n’est pas encore possible d’effectuer le paiement en réalité virtuelle.

Mais les développeurs tentent d’y remédier et se penchent également sur le shopping social, notamment la possibilité de faire son shopping en compagnie d’une amie par exemple.
Est-ce l’avenir du shopping ou un simple gadget passager ? « Ceci n’est qu’un premier aperçu de ce que le shopping pourrait devenir à l’avenir », affirme Steve Brennen, Senior Director Marketing & Retail Innovation chez eBay. « Imaginez qu’installé dans votre fauteuil à Sydney, vous pourriez aller faire du shopping dans une boutique à Londres avec votre sœur qui habite New York. »

Source : retaildetail.be