Activation Commerciale

(Author : retail in asia)
Plug PR and event partners LORE, have proudly collaborated with French prestige champagne house Perrier-Jouët to lure the city’s most influential media personalities to Maison Perrier-Jouët’s ‘Garden of Wonder’, a series of whimsical, artistic and immersive experiences in Pacific Place and The Conrad Poolside.

Perrier-Jouët Hong Kong’s pop-up store is a success

Special guest, Perrier-Jouët’s Cellar Master, Mr. Hervé Deschamps attended the launch on Monday 13th March to meet media, influencers and conduct interviews on Perrier-Jouët’s rich heritage, its century-long love affaire with the arts and the launch of the new permanent Cuvée, Perrier-Jouët Blanc de Blancs.

Speaking on the launch’s success, Lara Jefferies, Managing Director of Plug PR said, “The launch of Perrier-Jouët’s ‘Garden of Wonder’ at Pacific Place was an exquisitely whimsical evening. On 13th March, Perrier-Jouët, LORE and Plug PR hosted some of the city’s most influential journalists and glamorous influencers to celebrate the brand’s artistic flair and sample the new Blanc de Blancs champagne. Guests were also able to enjoy French digital artist Miguel Chevalier’s mesmerizing video installation. We’re proud to support Perrier-Jouët on such a beautiful, thoughtful and immersive retail experience.”

LORE Limited’s Client Engagement Director shed some insight into the creative journey, “After months of planning and collaborating with both the Paris design team and local Hong Kong team, it was truly magical to see it all come to life in this delightful setting. The intricate elegance and attention to detail reflects Perrier-Jouët’s commitment that all things beautiful should always be shared.”

Paying homage to Perrier-Jouët’s deep-seated connection to the arts and its passion for nature, the Garden of Wonder has blossomed in Pacific Place and taken root at The Conrad Poolside with exquisite champagne experiences to delight the senses.

Mr. Frantz Hotton, Managing Director of Pernod Ricard Hong Kong and Macau from Perrier-Jouët Hong Kong shared the brand team’s reaction to the launch, “We’re delighted to see so many of Hong Kong’s creative influencers, influential media and valued customers enjoying the Garden of Wonder and the new Blanc des Blancs permanent Cuvée. It’s inspiring to see people exploring and snaping ‘instaggramable moments’ and creating their own pieces of art to share on social media. Our aim was to create a place of beauty and discovery to excite art and wine lovers in the heart of one of HK’s most prestigeous shopping venues. We look forward to welcoming even more guests to join us for a glass of Blanc des Blancs champagne to toast ‘Art Month’ in Hong Kong.”

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(Author : retail design blog)
It was only last summer that luxury behemoth Louis Vuitton entered the highly lucrative fragrance market with Les Parfums Louis Vuitton, a collection of seven perfumes conceived by the brand’s very own master perfumer Jacques Cavallier-Belletrud.

Les parfums Louis Vuitton Pop-up store, Hong Kong

The fragrance line was launched to much fanfare, and saw the launch of five pop-up stores at homebase paris and leading shopping destinations across the planet.

This integral part of the global marketing strategy has been extended, and a dedicated pop-up returns for a second time to Hong Kong, one of the far east’s most sophisitcated retail markets.

Les parfums Louis Vuitton Pop-up store, Hong Kong1


This time, it has opened on the ground floor of the Venue’s atrium sections, featuring a bowl-shaped structure crafted from opaque glass on an elevated platform. For the first time, the perfumer’s trunk from his office is put on display next to Les Parfums Louis Vuitton’s regular furnishings.

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(Auteur : Yoni Van Looveren)
Le distributeur de box repas HelloFresh a ouvert un pop-up store à Londres. La boutique éphémère, située dans la gare Old Street, sera ouverte durant tout le mois de mars.

HelloFresh ouvre un pop-up à Londres

HelloFresh fête ses cinq ans
Les passants peuvent y acheter les ingrédients des recettes les plus populaires de HelloFresh. Une boîte comportant un repas coûte 10 livres sterling. 10% des revenus du pop-up seront offerts à Felix Project, une organisation qui s’efforce de limiter le gaspillage alimentaire. En novembre HelloFresh avait déjà organisé une initiative similaire durant quelques jours à la gare de Waterloo et avait alors reversé l’intégralité des gains à Felix Project.

Le pop-up s’inscrit dans le cadre de la célébration du cinquième anniversaire de HelloFresh. La boutique sert des cocktails non-alcoolisés et organise des actions promotionnelles pour encourager les ventes, avec notamment la possibilité de gagner des box gratuites et un voyage à Florence.

Davantage de flexibilité pour l’enlèvement
Pourtant ce pop-up est plus qu’un coup publicitaire, il s’agit également de tester le succès d’un point de vente physique. « L’ouverture de notre premier espace commercial représente une période passionnante pour notre entreprise », explique le CEO Ian Marsh. « Nous répondons à une demande des clients qui souhaitaient davantage de flexibilité pour le retrait de leur box repas en rentrant chez eux. »

Lancé en 2012 au Royaume-Uni, HelloFresh est aujourd’hui actif dans neuf pays et compte environ 850.000 abonnés.

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(Author : Barbara Santamaria)
Fashion East, the non-profit initiative that supports young fashion designers at the beginning of their career, has teamed up with luxury powerhouse Selfridges to open a one-stop pop-up shop at the department store’s Oxford Street flagship.

Selfridges opens Fashion East pop up as platform for key emerging labels

Situated in the Designer Studio, the store features clothes, gifts and quirky collectibles from Fashion East’s current line-up of designers and some of its ground-breaking alumni, including Craig Green, Ashley Williams, Charles Jeffrey, Richard Malone, Caitlin Price, Mimi Wade, Matty Bovan, Rottingdean Bazaar, Per Gotesson, Art School and Christopher Shannon, as well as Fashion East’s first own merch outing.

Since its inception in 2000, the platform has supported some of the UK’s most talented designers through the difficult early stages of their career. The alumni includes fashion designers such as Simone Rocha, Roksanda Ilincic, Marques Almeida, Gareth Pugh, Kim Jones, Jonathan Saunders, Grace Wales Bonner, Craig Green and J.W. Anderson.

“It’s a massive buzz and privilege to be calling Selfridges home for a few months!,” says Fashion East founder and director Luly Kennedy. “You only have to walk around the fashion floors of Selfridges to see the amazing success and influence of Fashion East.”

“Having a Fashion East Store in Selfridges where a real cross-section of the Fashion East family are represented feels like a natural thing to do,” added Selfridges buying director Manes. “And more than that, we loved the idea of giving Lulu a space to make her own – I think the environment and line-up of specially commissioned products will give an insight into her creative process and into a network of brilliant friends who are shaping what British fashion means today,” added Selfridges buying director Manes. The Fashion East pop up store at Selfridges will run until the end of March.

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(Author : luxury daily)
French beauty label YSL Beauty is checking into the Ace Hotel in downtown Los Angeles for a two-day stay.

ysl-beauty-pops-up-at-los-angeles-hotel-to-fete-new-faceThe L’Oreal licensor is staging a pop-up at the hipster hangout’s theater from Jan. 10-11, giving Los Angeleans the chance to shop its cosmetics in an experiential setting. This event is the beauty brand’s first United States location for its retail concept The Lip Showroom, following a traveling series of pop-ups in Asia.

Retail theater
Saint Laurent’s former creative director Hedi Slimane was based in Los Angeles, making the West Coast city a major hub for the brand. The house’s latest beauty ambassador Staz Lindes also hails from Los Angeles, adding to the desire to host in the town, according to The Hollywood Reporter. Kicking off the pop-up will be a private party on Jan. 10, honoring Ms. Lindes’ arrival as a brand face.

From a ruby red kiosk, open from noon to 8 p.m. each day, YSL Beauty will retail about 45 different products, including a variety of lip colors, its Touche Éclat aluminizing concealer and its Black Opium and Mon Paris fragrances. Customers will be able to have their lipstick engraved with up to 14 characters for free. Before Los Angeles, this pop-up appeared in South Korea, China and Japan. YSL Beauty has plans for another pop-up in the U.S. Beauty marketers have been decamping for Los Angeles to reach the millennial Hollywood crowd. French couture house Chanel gave Californians the Hollywood treatment in a pop-up beauty installation that opened in February.

“I Love Coco,” timed to coincide with the Academy Awards, was hosted at the Chateau Marmont’s bar and restaurant, evoking the feel of a private club. Branded experiences are often the best way to launch a beauty line, as it allows consumers to interact with products in an immersive way.

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(Auteur : Barbara Santamaria)
Louis Vuitton has opened what is believed to be the world’s first 3D printed pop-up store in Westfield shopping centre in Sydney.


Working together with specialist 3D print provider Omus, the luxury brand has mounted a 968 sq ft structure that was created with a 3D printer in just 18 days. Finished with a chrome mirror self-adhesive vinyl and adorned with distinctive Louis Vuitton-designed animal prints, the statement structure showcases a selection of the brand’s spring/summer 2017 collection, which pays homage to African inspirations and The Chapman Brothers.

This is the first time the luxury fashion brand has opened a men’s pop-up in the city. The store, located on Level 3 of Westfield Sydney, will be open until 18 December.

Louis Vuitton has several standalone boutiques in Australia in cities including Melbourne, Sydney, Brisbane and Perth.

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(Auteur : Bertrand Leseigneur)
GAP invente le pop up store instagramable! C’est surement l’idée de base des concepteurs de ce magasin ouvert durant quelques jours à New York et qui avait pour but de montrer les collaborations artistiques entre GAP et des créateurs locaux. Encore un pop up store classique fait pour vendre avant Noel?? Pas tout à fait!


Le magasin est un cadre géant pour les photos Instagram. Des couleurs, des créateurs, un café, des oeuvres et des vêtements! Les cabines d’essayages sont à la hauteur du lieu: colorées. Le pop up store offre quelques surprises comme par exemple ce logo géant en LEDs. Ou cette salle cachée, propice aux photos sur Instagram.


Quand vous sortez de cette salle, si vous avez posté votre photo sur Instagram avec le Hashtag #ShareYourGift votre photo sera automatiquement imprimée sur ces mini printers accrochés au mur.


Un magasin tout en couleurs qui n’oublie pas l’importance des réseaux sociaux afin de faire venir une nouvelle clientèle.

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Ebay mesure vos émotions, dans un pop-store dédié à Londres, pendant vos achats de Noël.

A deux semaines de Noël, l’étau se resserre autour des shoppers. Quel cadeau choisir, celui-ci conviendra-t-il ? Entre stress et réjouissement, le parcours d’achat bat la mesure. Mesure des émotions qu’eBay propose à ses clients d’effectuer, au cœur de Londres, grâce à la firme Lightwave : ensemble ils ont mis au point l’Emotionally Powered Store, un espace qui les aide dans leurs achats.

Des cabines qui utilisent les données biométriques et la reconnaissance faciale sont mises à la disposition des clients. En fonction des expressions faciales recensées et du temps passé face aux différents produits qui leur ont été présentés, le programme est en mesure de leur proposer une sélection de cadeaux idéale pour leurs proches. Pour que cela puisse fonctionner, l’utilisateur doit impérativement se concentrer sur la personne à qui il destine le cadeau.

De quoi shopper en s’amusant et en réduisant le stress engendré par ce parcours du combattant. Ce pop-store éphémère s’est ouvert à Oxford Circus pendant deux jours début décembre. Une partie des bénéfices de cet événement a été reversée à des organismes de bienfaisance.

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(Author : Sandra Halliday)
Ebay has opened the world’s first store powered by emotion just in time for Giving Tuesday and also revealed just how stressful Christmas shopping can be.


OK, it’s only a pop-up and only open for two days (it closes later today), but the store (at 93 Mortimer Street, London) is an interesting concept.  It’s a “do good, feel good” experience that encourages visitors to “unwrap” what it means to give thoughtfully this Christmas.

How does it do this? Well, in biometric booths it uses intelligent bio-analytic technology and facial coding to (hopefully) remove outside stresses as people browse a selection of items from the retailer’s Giving page. The idea is that the tech identifies which items create the biggest emotional connection. The ‘shoppers’ then get a report on the three items that they connected to the most.

There’s also an ”emotional tapestry” centrepiece covering 20 sq m that translates shopper emotions in real time. Not sure about that one. Stressed shoppers can be pretty scary – I have a vision of the centrepiece evolving and going into meltdown as it destroys vast swathes of central London.

Anyway, back to reality (or is that virtual reality?), US firm Lightwave provided the facial coding tech and ambient biometric sensors and also worked with eBay on a study giving the whole thing a bit of context.

The two conducted a biometric study that suggested Christmas gift shopping can increase heart rate by 32%, which is similar to taking part in a long race. 100 people were fitted with biometric wearables that measured their emotional responses as they shopped. A massive 88% of them experienced tachycardia.

Equally bad (for their wallets if not their health), most lost interest after 32 minutes and hit what eBay called the “wall of disenchantment.” That’s when shoppers settle for anything just to avoid having to shop for any longer, so cue large amounts of money wasted on unwanted gifts.

The company is suggesting we should treat Christmas shopping like we do exercise, high-intensity interval training (HIIT) it would be HIIS. So we shop for a bit then rest. Hmmmm. Not sure how practical that is, unless you’re web-browsing at home. But maybe if you choose stores that have plenty of cafés nearby, it might just work.

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(Author : Sara Guaglione)
Home decor magazineDomino has opened its first brick-and-mortar pop-up shop, located in lower Manhattan and sponsored by Target.


The store features products curated by Domino‘s editorial staff and inspired by the magazine’s winter issue. For example, glassware from Anna Karlin, home accessories from Fort Makers and textiles from Cold Picnic will be for sale.

Target will provide a gift-wrapping station at the store, with wrapping options that are also available at Target stores and on its online store.

Called the “Domino Holiday Dream,” the pop-up is located on 35 Great Jones Street. It will be open on Fridays, Saturdays and Sundays for the first three weekends of December.

“December is always a month full of hopes and dreams for loved ones and the new year. Drawing from this universal outlook, Domino curated the Holiday Dream concept to bring people together in a colorful, festive and inspired environment,” stated Nathan Coyle, CEO of Domino.

The pop-up shop will host holiday-themed workshops as well, such as party food presentation and gift wrapping.

A portion of the profits will be donated to the Family Equality Council, an organization that supports and represents the LGBTQ community.

This month, Domino released another project diversifying its business. The quarterly magazine published the “Domino: Your Guide to a Stylish Home” book, to help readers decorate their space.

Last month, another shelter magazine, Southern Living, opened its first branded retail brick and mortar store in Myrtle Beach, South Carolina, featuring items from local Southern artists and producers, as well as Southern Living‘s own products, such as its cookbooks.

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