(Author : Caroline Baldwin)
Neiman Marcus is launching a mirror screen which videos customers trying on different styles of sunglasses.
Neiman Marcus has unveiled its Sunglass Memory Mirror technology, which allows customers to record videos of them trying on frames in-store to watch back on a big-screen to see exactly how they look. Shoppers can also send the videos to their smartphones to watch later.
The luxury fashion retailer has partnered with technology vendor, MemoMi, and eyewear brand wholesaler, Luxottica, to deploy the technology in five Neiman Marcus stores – Palo Alto, San Francisco, Houston, NorthPark and Fashion Island.
The Sunglass Memory Mirror ensures customers can see what they look like wearing different frames. Customers can view different ultra-HD videos side-by-side on the large screen. They can also share the videos via email and social media platforms, as well as with the sales associate for future recommendations.
“At Neiman Marcus we strive to enhance our customer experience. The Sunglass Memory Mirror adds the whit and whimsy back to eyewear shopping.” said Scott Emmons, head of the Neiman Marcus Innovation Lab. “The ability to see how a frame looks from every angle and instantly share it with one’s social network reiterates Neiman Marcus’ objective to continually surprise and delight.”
Fabrizio Uguzzoni, President of Luxottica Wholesale NA, added: “We saw an opportunity to better engage consumers within Neiman Marcus’ high-touch sunglass retail environment. The Sunglass Memory Mirror integrates technology seamlessly into the shopping experience, giving shopper the tools to find their perfect sunglass fit and share their experience with friends across social channels. It’s one of many ways we’re looking to improve the way consumers shop for, and interact with, eyewear.”
Source : essentialretail.com