Activation Commerciale

(Autore: instoremag.it)
Debutta sabato 29 aprile lo store romano di Lush, brand etico di cosmetici freschi e fatti a mano, all’interno del centro commerciale Porta di Roma.

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Quella a Porta di Roma si presenta come il negozio Lush più grande d’Italia all’interno di un centro commerciale, secondo solo al flagship store in Piazza del Duomo a Milano. Con la sua superficie di 120 metri quadrati, porta nel centro commerciale romano il profumo di Londra, ispirandosi nel design al celebre flagship di Oxford Street, il più grande del mondo inaugurato ad aprile 2015 e icona della creatività del brand.

Con l’apertura di Lush Porta di Roma, arrivano a 35 i negozi Lush in Italia.

«Siamo orgogliosi di poter offrire alla città di Roma un negozio capace di rispecchiare a pieno lo spirito innovativo del brand. Dopo il successo del nuovo flagship store aperto a novembre 2016 in piazza del Duomo a Milano, siamo fieri di poter dare il via a una nuova importante avventura anche nella capitale. Lush Porta di Roma vuole essere il nostro ringraziamento a tutti i nostri clienti nella capitale, baluardo di una serie di novità che vedranno Roma protagonista indiscussa del nostro piano di espansione previsto per il 2017 sul territorio italiano» dice Alessandro Andreanelli, Amministratore Delegato di Lush Italia.

L’attenzione all’ambiente si concretizza nell’organizzazione dell’ampio spazio di vendita, progettato in nome della sostenibilità. Gli arredi del negozio sono infatti realizzati a mano con legno di recupero proveniente da antichi fienili della Brianza, il pavimento e due pareti dello store sono in resina naturale certificata, mentre il sistema illuminotecnico è pensato nel pieno rispetto dell’efficienza energetica, con un impianto di illuminazione LED.

Eventi di benvenuto

In occasione della giornata di apertura Lush Porta di Roma organizzerà una serie di coinvolgenti attività che avranno come protagonisti alcuni degli imprescindibili must have del brand dedicati al viaggio, perfetti per prepararsi a un fine settimana di vacanze e in movimento.

A partire dalle ore 12 si alterneranno una serie di appuntamenti interattivi dedicati agli shampoo solidi, gli innovativi prodotti Lush che permettono di risparmiare all’ambiente l’utilizzo di oltre 15 milioni di bottiglie di plastica all’anno, per continuare con la presentazione dei nuovi collutori solidi, i Mouthwash, la più recente invenzione in casa Lush. Alle ore 17 sarà possibile partecipare a un laboratorio interattivo per imparare a creare acconciature e decorazioni con fiori freschi e knot-wrap, i foulard riutilizzabili all’infinito che Lush propone come alternativa sostenibile al packaging. Alle ore 16, una performance musicale del gruppo Peggy Sue & The Dynamites intratterrà i presenti.

Fonte:instoremag.it

(Author : power retail)
Natasha Ritz, Brand Communications Manager for Lush, discusses how social media can help build customer relationships and ultimately drive conversions.

Lush’s Social Action Plan

 

Telling an authentic brand story through social media is the best way to engage and stay in day-to-day contact with your customers. People today want a full access pass to understanding a brand so they can make the most informed purchasing choices.

Customers will now use many avenues of research before making their final purchase, and social media is definitely one of them. As a brand, each day and each post on different social channels offers an opportunity to spark conversation and create brand advocates in customers.

Social media aids in building a brand’s story and a rapport with its customers, which ultimately results in building long-term trusting relationships between customer and brand that convert into sales.

It is also important for brands to listen to customers by analysing the way they interact with content or the way they share content. This is the best way to shape a digital strategy and something that can evolve consistently over time. Social strategies should never stay the same as the conversation is constantly changing and so are the ways in which people choose to engage. The key to a successful, evolutionary strategy is to listen, learn and adapt.

Content posted across brand channels should always have a key purpose. When creating content, or considering content to post we should ask ourselves a few questions:

  • How will the content resonate with customers?
  • What message or story is this piece of content telling?
  • What will my customers get out of seeing this information?
  • How much value is this piece of content adding to someone’s day?

LUSH doesn’t advertise as part of a global policy, so when it comes to social media content is king. We have to consider strongly all angles and all of the above questions. Sometimes the most creative concepts come from not having a budget to spend and also make for a more authentic conversation with customers, as we’re only posting what seems to be resonating with people.

When creating a social strategy, brands need to consider which channels their customers might be using to connect with them. Are they on Facebook, Twitter, Pinterest or Instagram? Test out the platforms and see where the reach and engagement is highest, then continue working on those and ditch the others. It’s worth refining and doing what works rather than continuing to create content on channels that customers are not engaged on.

Social media is another channel to the overall marketing mix that truly enhances the customers experience with the brand and offers a one-to-one opportunity for communication.

Source : powerretail

(Auteur : Premium Beauty News)
Samedi 09 juillet 2016, la plus grande boutique Lush de France ouvrira ses portes au centre commercial Les Quatre Temps, Paris La Défense. Un espace de vente de 110 m2 dédié aux cosmétiques éthiques.

Lush ouvre sa plus grande boutique française à La Défense

La boutique a été conçue autour du tout nouveau design Lush qui met la nature à l’honneur. Pour la première fois en France, une boutique Lush présentera ainsi l’espace « Plant Care » qui fait vivre en magasin les plantes présentes dans les produits Lush.

Objectif : accentuer l’expérience client en l’immergeant un peu plus dans l’univers singulier de la marque.

L’équipe se compose d’une vingtaine d’employés à disposition des visiteurs pour leur offrir diagnostics et conseils personnalisés, et les orienter parmi les centaines de références de la marque (savons à la coupe, bombes de bain effervescentes, shampoings solides ou encore gelées de douche, …) pour le bain, la douche, les cheveux, le corps et le visage.

Lush compte aujourd’hui 43 boutiques en France. La marque est par ailleurs présente dans 49 pays avec 933 points de vente dans le monde entier.

Source : premiumbeautynews.com

(Author : Ben Sillitoe)
UK retailer Lush is rolling out a Wi-Fi solution to all of its 105 stores in the UK, as it looks to create more digital touchpoints across its estate.

Lush planning more in-store digital customer engagement

 

The handmade cosmetics company is embarking on a drive to boost customer engagement and educate shoppers around its ethical products and campaigns, and the new Wi-Fi investment will support deployment of digital signage and social media, as well as giving the company further opportunities to educate staff on these subjects.

Managed by communications and network provider Vodat International, which has a long-running infrastructure partnership with Lush, the new Wi-Fi solution uses a segregated Service Set Identifier (SSID) connection with Vodat’s inherent built-in security. The technology will allow Lush to balance connection bandwidth between store and customer usage depending on demand.

Examples of how the retailer could use the technology include weighting stores for staff training, or allowing customer devices to stream live feeds from events at other Lush locations.

Subhash Sreedharan, global head of technology at Lush, commented: “In Lush stores we are focusing on simplifying and enhancing the customer experience as well as encouraging shoppers to further understand our ethos and campaign work using digital technology. Vodat has provided the IT backbone to enable this.”

Source : essentialretail.com

(Author : John Mccarthy)
Handmade cosmetics retailer Lush has made its first move into m-commerce with the launch of an iOS app that lets shoppers browse products based on their scent or mood.

 

Lush makes first foray into mobile with scent and mood shopping app

The app has been designed to capture the sense-tweaking nature of the retail offering by letting users browse through scent and feel categories, each displayed using rich imagery colours and styles. Marked clearly beside each product is a full list of the ingredients used, accompanied with high-res photography and video. The company worked with digital product studio Ustwo to create the app.

Adam Goswell, Lush digital product owner, said: “Working in such close collaboration with ustwo gave us the opportunity to create something really great together, that benefits from ustwo’s experience in delivering great mobile experiences coupled with the brand knowledge and design/creative input from Lush – it made for a formidable team.” Dev Morgan, ustwo lead designer, added: “Organising so much varied content for mobile was a challenge. Using the processing power of native code to incorporate cues from the current website allowed us to do more and show more.” The pair will look to expand the mobile app across Lush’s international markets in the coming year.

Source : thedrum.com