Activation Commerciale

(Author : luxurydaily)
British automaker Jaguar Land Rover is making new models available to view in its showrooms in a faster timeframe with the help of virtual reality.

Jaguar Land Rover launches VR experience to accelerate car shopping

After piloting the technology for the launch of its F-Pace in the United Kingdom last year, the brand will be using its virtual reality experience to introduce each of its 2017 models to consumers. Using a digital platform makes it easier for potential buyers to make a decision before a physical model has arrived at a point of sale.

First look
Jaguar Land Rover’s experience will arrive across its network of dealers by the end of the month. While it will be used for all models throughout this year, the VR initiative is launching with the Land Rover Discovery.  While wearing a VR headset, consumers can take a tour of the car and interact with the model. Animations explain key features such as technical specifications, and the wearer can also view the inside of the car from all angles.

Aside from the headset, the experience is also accessible on a tablet, allowing a consumer to revisit key aspects of the car as they are considering a purchase. This acts as a visual aid as a salesperson talks them through options.

“As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities,” said Andy Goss, Jaguar Land Rover Group sales operations director. “The VR experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”Digital tactics have enabled automakers to reconfigure the showroom experience.

Audi is one of the brands making moves in digitization. In 2012, the brand opened its first Audi City virtual showroom in London. Within Audi City locations, the automaker’s entire line is displayed on screens that respond based on consumer movement, enabling the brand to bring the dealership experience to the heart of major cities, where retail space is typically compact. This has helped Audi boost its sales volumes and grow its retail footprint, with 16 locations opened in 2014 and upcoming outposts planned for Shanghai, Paris, Rome, Barcelona, Moscow and New York.

Jaguar Land Rover recently brought vehicle buying into the digital space through a partnership with Rockar. The brand established an online retail Web site and corresponding showroom in the Westfield Stratford mall last fall, becoming the first premium automaker to allow individuals to purchase a car entirely online. A reflection of changing consumer needs, this move enables potential owners to explore in-person and then complete the purchase transaction at a time and place convenient for them.

Source : luxurydaily.com

(Author : Brielle Jaekel)
Land Rover recently leveraged Facebook’s new advertising endeavor during testing, enabling consumers to request price quotes on vehicles through an integrated mobile-optimized ad platform to provide a seamless omnichannel experience.

 

Land Rover tests Facebook lead ads to streamline inquiries

Facebook’s new lead ads allow marketers to target audiences of their choosing and increase subscribers through a more optimized experience on mobile within the social media platform. Land Rover adopted the platform early on as a method to create a more streamlined experience in targeting customers with less lag time on mobile devices, as many consumers are searching for its products while using smartphones, according to Facebook’s blog post regarding the new Lead Ads.

“Simply put, Facebook’s new lead ads are designed to increase leads for a business, meaning collect consumer contact information,” said Jason Warnock, vice president of intelligence products at Yesmail. ”This will be greatly beneficial to email marketers as a way to increase the number of contacts on their subscriber lists.

“That is something we as email marketers are constantly trying to do, increase the number of people receiving our content,” he said. “Subscriber base growth is an important metric for measuring email marketing effectiveness.

“These new lead ads could be a great way to reach more people brands may not already have in their subscriber base. There has always been a connection between email and social media from a customer engagement perspective, and it is surprising how many marketers have struggled to leverage this connection.”

Lead ads innovation

The new mobile ad platform is a response to clunky signup platforms based on desktop Web, which can often deter customers in signing up for services, inquiries and subscriptions. Facebook’s lead ads solve these issues by offering a signup platform integrated within its mobile application for consumers to register for product queries, email newsletters and other various targeting methods. The majority of Facebook users access the platform through mobile, and developed the ad platform to keep up its effectiveness of advertising. Land Rover’s campaign was an attempt to drive sales by offering a more capable platform to engage with vehicle quotes on mobile devices. The automotive retailer was able to target users of its choice through Facebook’s back end operating system. Facebook mobile users who saw Land Rover advertisements were able to conveniently sign up for quotes, through the “Get Quote” button without having to leave the platform. The lead ads are built for speed so users do not have to deal with lag time. Shoe designer Stuart Weitzman also used the innovation to increase subscribers on email to drive sales. Users who subscribe to its email will receive product updates and offers.

Future in Facebook
Facebook also recently updated its Pages feature to aid businesses in bolstering their mobile presence and sales via more prominent call-to-action buttons, improved layout and new sections for showcasing relevant information to users. Footwear and accessories retailer Aldo also paired Facebook’s popular carousel ad format with shop now buttons to inspire fall shoppers while driving impulse purchases. “It is great to see Facebook making it easy for marketers to see that link, and hopefully we’ll see even more cross-channel work in the future,” Mr. Warnock said. “Email marketers should certainly use Facebook lead ads to increase the number of people on their subscriber lists. “I will add one caveat to this, these ads will be useful as long as your customers are on both Facebook and email,” he said. “Brands know better than anyone which channels their customers are using and what kind of content they want to see.

“For example, Facebook lead ads would make a lot of sense for retailers with an active Facebook following and an established email marketing program.”

Source : mobilecommercedaily.com