Activation Commerciale

(Author : Zack Palm)
This one-of-a-kind KFC location allows customers to play the company’s virtual reality training game and try exclusive menu items.

KFC Corporation The Hard Way VR training

KFC remodeled one of its fast food restaurants in Kansas to give customers the chance to experience its virtual reality game “The Hard Way,” a training simulator the company uses for its employees. The game teaches employees how to make the chain’s fried chicken, but diners can enjoy it as a VR escape room.

In the simulator the player must attempt to cook the fried chicken exactly as Colonel Sanders did over 70 years ago. Should the player not know what to do next, a digital Colonel Sanders provides hints and clues.

This location, which opened in Overland Park, Kansas as a co-branded establishment alongside a Taco Bell, is the first to make the game available to customers. Other notable features include a uniquely customized interior, exclusive menu items and a Colonel Sanders statue for customers to take pictures with.

Source : psfk.com

(Auteur : Valentin Blanchot)
Presque aussi simple que l’utilisation d’Apple Pay avec son empreinte digitale, Alibaba pousse la confirmation de paiement à un autre niveau. À travers son service de transaction Alipay, le géant du ecommerce a lancé un système de reconnaissance faciale : Smile to Pay.

Alibaba lance Smile to Pay en Chine avec KFC

Pour l’instant, cette nouveauté n’est disponible que dans les restaurants KFC de la ville de Hangzhou. Lors d’une commande depuis une borne, les clients pourront payer en souriant à une caméra. Un processus de confirmation enverra une notification au smartphone du client afin de valider le paiement.

Smile to Pay est présenté comme sécurisé contre l’utilisation d’une photographie ou d’autres moyens pour tromper le système de confirmation. Il utilise des caméras pour étudier la profondeur du sujet, ou encore un algorithme pour reconnaitre son utilisateur. Même si ce dernier est déguisé, porte une perruque, ou du maquillage.

La Chine étant plus souple sur l’utilisation des données personnelles et plus ouverte aux nouvelles technologies en fait un beau terrain de jeu pour Alipay. Pour des marchés comme les États-Unis ou l’Europe, il faudra probablement attendre encore un peu avant que reconnaissance faciale rime avec transaction financière.

Source : siecledigital.fr

(Autore: pambianconews)
La moda del pollo spopola nell’anno del gallo. Sarà l’influenza dello zodiaco cinese, ma il 2017 segna uno sbarco in forza dei brand avicoli nel settore fashion. Il colosso americano delle alette di pollo fritte Kfc (Kentucky Fried Chicken) ha annunciato un sito e-commerce dedicato esclusivamente alle linee apparel e design. Il ruspante fenomeno delle aziende food che diversificano l’offerta commerciale sembra un fenomeno in via di espansione e, soprattutto, apprezzato dai consumatori. Nelle scorse settimane, a spingere l’acceleratore sulle proprie linee chicken-fashion era stata l’azienda italianaAmadori.

Schermata-2017-07-17-alle-11.30.42-770x470A pochi giorni dall’apertura dello store online Kfc Limited molti dei prodotti sono andati sold out. Si parla di calze decorate da cosce di pollo (8 dollari), t-shirt dallo slogan ‘World’s no.1 chicken salesman’ (18 dollari), cuscini con la stampa del Colonnello Sanders, famoso logo del brand (14 dollari).

“Kfc e il Colonnello Sanders sono icone della cultura pop americana da 70 anni, i nostri fan non aspettavano altro che un un’occasione per adottarne il lifestyle”, ha dichiarato a Wwd Steve Kelly, Us director of media and digital Kfc.

Oltre ai prodotti low cost presenti sul sito il brand ha anche lanciato in contemporanea uno smartphone in collaborazione con Huawei destinato esclusivamente al mercato cinese, e ai suoi golosi estimatori.

Il fast food specializzato in prodotti a base di pollo fritto, panini e insalate è da qualche anno presente anche in una decina di città italiane.

Fonte: pambianconews.com

(Auteur : Retail Design World)
Chicken brand KFC is working with RPA: Group Architecture to roll out a new branch format to 890 UK stores.

KFC's new format rolling out to 890 branches

The format, designed by KFC’s in-house design team, seeks to modernise restaurants with an “informal and stylish” feel. New features include butchers block and timber plank kitchen tables, and low-hanging copper lights. Exposed ceilings and textured brick-effect walls continue the theme, with illustrations from commissioned artists adding character.

KFC's new format rolling out to 890 branches1

“The new design boasts a semi-open plan kitchen which means that KFC fans can see their food being made in front of them,” says RPA: Group executive director of architecture Mark Cherrett. “Previous strong use of the red colour of the KFC branding is now used more as an accent colour, appearing fresh in features such as chair legs and graphics.”

Source : retaildesignworld.com

(Autore: Alessandra Bonaccorsi)
Fa il suo ingresso in Veneto KFC (Kentucky Fried Chicken) che si inserisce nell’offerta ristorativa del nuovo centro commerciale Adigeo di Verona.

KFC_Verona_Adigeo_5

 

Il ristorante ha una dimensione di 200 metri quadri, affaccia sulla food court di Adigeo, dove sono disponibili per i clienti 500 posti a sedere ed accoglie il pubblico tutti i giorni dalle 9 alle 23. In Italia KFC, società del gruppo Yum! Brands Inc. che comprende anche i marchi Pizza Hut e Taco Bell, arriva nel 2014 e conta oggi 11 ristoranti: a Roma, Torino, Chieti, Brescia, Arese (Mi), Milano (Bicocca), Reggio Emilia, Assago (Mi), Valmontone, Cremona e Verona. L’obiettivo di arrivare a 100 locali nei prossimi 5 anni. “Con Verona apriamo il nostro primo ristorante in Veneto, una delle aree strategiche per il nostro sviluppo” afferma Corrado Cagnola, amministratore delegato di KFC Italia.

KFC Italia ha affidato lo sviluppo del brand in Veneto al Franchising Partner US Food Network, società guidata per quest’area da Calin Ionescu. Mark Hilton, Ceo di KFC Romania e US Food Network Franchise Business Consultant, dichiara: “Siamo partner di YUM! Europe da oltre 20 anni ed operiamo già in Romania e Moldavia. Ci fa molto piacere avere l’opportunità di entrare anche sul mercato italiano e vogliamo offrire in questo Paese strategico per il nostro network l’esperienza e la competenza che abbiamo acquisito sugli altri mercati europei. Il ristorante di Verona è il primo di un programma che ci porterà ad aprire 3 locali nel 2017 e oltre 20 in 5 anni. Vogliamo offrire un prodotto di qualità ma anche dare un contributo al tessuto economico ed all’occupazione di questo territorio. Il ristorante di Verona dà lavoro a 30 persone che provengono quasi tutte dalla zona, e contiamo di offrire con le prossime aperture nuovi posti di lavoro nella regione”.

Fonte: gdoweek.it

(Author : Harmeet Singh)
KFC Canada wants to keep busting myths about its food with a new online campaign.

KFC keeps schooling consumers

Following the QSR’s recent Cooking School experiential activation and more emotional advertising play, KFC has launched digital content to continue to support its storytelling around its food origins and quality. The brand’s push to focus more on its “food story” began last year with “C is for Chicken,” aimed at bringing attention to the farms where KFC sources its chicken and taking down common misconceptions about its food (like that its menu doesn’t have “real” chicken).

Like that initial launch, the newest “KFC Cook vs.” creative is designed specifically to play a role in KFC’s SEO strategy and confront actual myths people have, says Katherine Bond-Debicki, senior marketing manager, digital and e-commerce. For example, “KFC Cook vs. The Freshman” addresses the idea that its chicken is microwaved, while “KFC Cook vs. The Future” tackles the idea of its food being factory-produced.  KFC wants to be part of the conversation around its food but engage in an entertaining way with bite-sized content, Bond-Debicki says.

“It’s not enough just to be there from a Facebook perspective anymore,” she says. “We need to be building entertaining content that people want to search and want to watch.”

Complementing the videos is a new online hub featuring “The Colonel’s College for Chicken Knowledge,” a play on the real educational training that KFC once provided. Along with hosting the new videos and “C is for Chicken” content, the site also provides more information about KFC’s cooking process.

Along with featuring a real KFC cook named Naveeda in the videos, the brand has also featured some of its staff from across the country on the online hub.

Source : strategyonline.ca

(Author : Darrell Etherington)
Baidu is demonstrating some of its most recent tech advancements in novel ways, including a partnership with KFC China (yes, the fried chicken KFC).

baidu-and-kfcs-new-smart-restaurant-suggests-what-to-order-based-on-your-face

The search giant sometimes referred to as the ‘Google of China’ partnered with KFC to open a new “smart restaurant” in Beijing, which employs facial recognition to make recommendations about what customers might order, based on factors like their age, gender and facial expression.

The restaurant also offers up augmented reality games via table stickers, but these are also deployed at 300 other KFC locations in Beijing. The facial recognition tech is unique to this one location, though Baidu has previously worked with KFC on another type of smart restaurant at a pilot location in Shanghai, where a robot customer service agent can listen for and recognize orders made by customers using natural language input.

Baidu’s tech in this new restaurant, however, is all about guessing what you want before you can even ask; image recognition hardware installed at the KFC will scan customer faces, seeking to infer moods, and guess other information including gender an age in order to inform their recommendation. Baidu says in a press release that the system would tell “a male customer in his early 20s” to order “a set meal of crispy chicken hamburger, roasted chicken wings and coke for lunch,” while “a female customer in her 50s” would get a recommendation of  “porridge and soybean milk for breakfast.”

Customers might not love the implications of the suggestions the system comes up with, but these are just suggestions, after all. And the setup also has built-in recognition, so if you’re a return customer, it can ‘remember’ what you ordered before and suggest your past favorites. Of course, the idea of a fast food restaurant retaining my image for recognition purposes, tied to an actual order history, is more than a little unnerving. But then again, KFC China is really damn good – better than its North American counterpart.

This is just a single restaurant so Baidu and KFC are only toying with the idea, but if you feel exhausted at the thought of having to make up your mind in the fast food checkout line, you can always hope it catches on.

Source : techcrunch.com

(Auteur : Gentlemen)
KFC en Chine se veut innovant et essaye de nouveaux moyens pour se démarquer de ces concurrents et qui sait… ce sera peut etre un moyen pour gagner de la croissance. 

KFC Original+, un Concept de magasin innovant en partenariat avec Baidu

S’il y a bien une chose que la Chine a entièrement adopté de l’Occident, c’est l’amour de Kentucky Fried Chicken. Les Chinois préfèrent la viande de porc et le poulet plutôt que le bœuf et le mouton. Ainsi, KFC jouit d’un avantage concurrentiel de taille sur McDonald. Ensuite, le succès de KFC s’explique car la marque a souvent innové pour s’adapter aux goûts des consommateurs chinois. Par exemple, ils proposent de la bouillie chinoise pour le petit déjeuner, du poulet Pékinois qui ressemble au célèbre canard laqué ou encore du poulet épicé ressemblant au plat populaire du Sichuan.

Le plus grand moteur de recherche Baidu et la chaine de restauration rapide KFC ont annoncé le lancement d’un nouveau magasin nommé « Original +» à Shanghai. Ce magasin va utiliser des robots pour offrir aux consommateurs des services de restauration innovants et de haute qualité. Le restaurant utilisera les interactions de la voix, les technologies de recherche intelligente et la projection holographique de Baidu avec laquelle la chaîne de restauration rapide a conçu un partenariat.

A l’intérieur du magasin, les clients bénéficieront d’une expérience digitalisée pour commander, payer et se divertir. Ils pourront passer commandes directement aux robots Duer de Baidu. Pour cela, ils devront simplement demander au robot ce qu’ils veulent manger et le processus de préparation et de livraison seront tout automatisés. Les clients peuvent également regarder les spécialités de poulet frits en détail grâce à la nouvelle technologie d’imagerie holographique à 360 degrés. Enfin, ce magasin sera lié à l’application mobile et les utilisateurs n’auront qu’à dire « Duer Je veux manger KFC» et l’application s’occupera du processus de commande en ligne.

Avec cette nouveauté, le moteur de recherche chinois a démontré un haut niveau d’innovation technologique. C’est la première fois que les robots sont utilisés dans la vie quotidienne. Grace à ce concept hyper innovant, les clients pourront bénéficier d’une expérience incroyable chez KFC. De plus, les robots sont conçus pour être chaleureux et ainsi délivrer une bonne image et un moment agréable aux clients.

Wang Haifeng, le vice-président de Baidu, a déclaré que l’application de Duer est la réalisation des efforts de Baidu pour connecter les gens avec des informations et les services. Cette coopération avec KFC devrait aider l’entreprise pour ses développements futurs. En effet,Baidu a prévu de développer sa technologie dans divers secteurs qui vont du financement internet aux voitures sans conducteur.

Source : marketing-chine.com

(Author : Daniela Walker)
A KFC concept store is testing out a new look and menu intended to appeal to adult fans of the fried chicken brand.

 

KFC Concept Store Targets Working Adults in Refined Style

The newly opened branch, in Sydney suburb Parramatta, has a warm wooden interior, with newly designed graphics and a menu that features lighter fare than the chain is know for. Similar to Chipotle – which sells itself as a healthy fast food alternative – this KFC concept offers for a personalized menu, allowing customers to create a burger, wrap or bowl, choosing their chicken and flavoring to create their own preferred meal.

Our existing KFC menu is designed to appeal to the broad Australian population – in some locations, such as our Church Street store, where the customer base is predominantly working adult Australians, we wanted to trial a smaller menu more targeted to their needs. Alongside the smaller menu, the location has also applied for a liquor license as another way to target its intended audience.

Located on Church Street, a known foodie street in the area, KFC also had to change its look to appeal to the local demographic. The idea, pushed forward by agency Designworks Sydney (with help from interiors firm The Great Indoors), was to create a space that felt fresh, local and age-appropriate. “The concept was designed to feel like a grown up KFC by using a more sophisticated palette of materials, furniture, graphic language and tone of voice,’ said Designworks Sydney General Manager and retail strategist, Clair van Veen. “The end result is a design language that sits comfortably in the local Parramatta area and at the same time offers a fresh perspective of KFC.”

The Parramatta store is a testing ground for the new design concept and menu. Should it be successful, there are plans to open other similar KFC’s around Australia.

Source : psfk.com

KFC monte en gamme

(Auteur : Sylvie Le roy)
La chaîne de fast-food relooke l’intérieur de ses restaurants : elle opte pour un design plus authentique et chaleureux. Objectif : toucher une cible plus hype et convaincre de la fraîcheur de ses produits.

 

KFC monte en gamme

La première boutique, entièrement repensée par l’agence de R&R, a ouvert au début du mois à Bracknell, au sud de l’Angleterre. Un espace au design élégant qui devrait être décliné à échelle nationale à partir de mars 2015, dans les 870 restaurants de la chaîne au Royaume-Uni. Deux magasins à Exeter et Reading sont déjà en cours de rénovation. KFC veut trancher avec l’image de restaurant populaire un tantinet crasseux et monter d’un cran en termes de modernité grâce à ses jeux de verres et de murs de briques, ainsi que ses inscriptions écrites à la main sur différents supports. L’espace a aussi été pensé de manière à fluidifier le service ; les cuisines semi-ouvertes permettront aux clients de suivre les étapes de préparation de leurs plats et de se rendre compte de la fraîcheur des produits utilisés indique KFC. R&R a travaillé sur ce projet avec Jade Swaby de l’agence de design et d’architecture Edge.

« Nous voulions que ce nouveau design reflète le fait que, contrairement à de nombreux fast-food, les cuisiniers de KFC préparent des repas à partir d’aliments frais, à partir de zéro, tous les jours – c’est en ce sens que la cuisine a été placée au cœur de l’espace du restaurant, elle en a totalement influencé le design ; un design qui se veut authentique. » a déclaré Jade Swaby.

Source : ladn.eu