Activation Commerciale

(Author : Paul Skeldon)
Jaguar drivers can now use their car’s touchscreen to pay for fuel with a new cashless payment app at Shell service stations in the UK.

Jaguar and Shell put mobile into mobile payments with touchscreen in-car fuel payments with PayPal

Rather than using a card at the pump, or queuing in the forecourt shop, Jag owners who install the Shell app can simply drive up to any pump at a participating Shell service station in the UK and use the vehicle’s touchscreen to select how much fuel they require and pay using PayPal or Apple Pay. Android Pay will be added later in 2017.

An electronic receipt will be displayed on the touchscreen, so customers can leave the forecourt confident of having paid. A receipt will also be sent directly from the pump to the driver’s email address so it can be added to accounting or expenses software.

Peter Virk, Jaguar Land Rover’s Director of Connected Car and Future Technology, explains: “In a world where cash is no longer king, customers are increasingly using electronic payments and contactless cards. Making a payment directly from a car’s touchscreen will make refuelling quicker and easier. With this new system you can choose any pump on the forecourt and pay for the fuel even if you’ve forgotten your wallet or can’t find your credit or debit card.”

“You will save time because there’s no more queuing to pay in a shop, and for drivers with children, it won’t be necessary to wake them up, or unstrap them from their seats to take them into the shop. Expenses and tax returns will also be made much simpler, with no receipts to lose as these will all be sent electronically.”

Unlike current phone-based payment methods, Shell and Jaguar Land Rover have created a simple but secure customer experience that uses geolocation technology and a cloud based pre-payment check with the PayPal or Apple Pay wallet.

David Bunch, Global Vice President Shell Retail Marketing and Chairman, Shell Brands International, said: ““As the world’s number one global fuels retailer, this e-commerce collaboration with Jaguar Land Rover is part of Shell’s commitment to continuously improve the digital experience for our customers at the forecourt. In 2015 Shell introduced mobile payments at the pump in the UK. Today we are proud to offer the next step in cashless motoring, with Jaguar and Land Rover customers in the UK paying for their Shell fuel using the car’s touchscreen. With around 30 million customers every day, we have a mission to continuously find ways to make our customer’s journey’s better. We look forward to further exciting developments like this across our 43,000 sites around the world soon.”

The Shell app with in-car cashless payments will be available to download from 15 February in the UK and will be rolled out in additional markets across the globe during 2017.

Virk adds: “We are working with leaders in e-commerce such as Shell to enable our customers to enjoy cashless motoring via their car’s touchscreen.Whether it’s paying for fuel, parking, tolls, or even at a drive-through restaurant, the aim of cashless motoring is to make life easier for our customers.

“Our technology allows users to put their phone away out of sight and use it via the touchscreen in the car, because as the car becomes more connected to the Internet of Things, we will always be guided by what is appropriate and safe to do while driving. So in-car payments would only be enabled when it is safe to do so, preventing unnecessary driver distractions.”

Source : internetretailing.net

(Author : luxurydaily)
British automaker Jaguar Land Rover is making new models available to view in its showrooms in a faster timeframe with the help of virtual reality.

Jaguar Land Rover launches VR experience to accelerate car shopping

After piloting the technology for the launch of its F-Pace in the United Kingdom last year, the brand will be using its virtual reality experience to introduce each of its 2017 models to consumers. Using a digital platform makes it easier for potential buyers to make a decision before a physical model has arrived at a point of sale.

First look
Jaguar Land Rover’s experience will arrive across its network of dealers by the end of the month. While it will be used for all models throughout this year, the VR initiative is launching with the Land Rover Discovery.  While wearing a VR headset, consumers can take a tour of the car and interact with the model. Animations explain key features such as technical specifications, and the wearer can also view the inside of the car from all angles.

Aside from the headset, the experience is also accessible on a tablet, allowing a consumer to revisit key aspects of the car as they are considering a purchase. This acts as a visual aid as a salesperson talks them through options.

“As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities,” said Andy Goss, Jaguar Land Rover Group sales operations director. “The VR experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”Digital tactics have enabled automakers to reconfigure the showroom experience.

Audi is one of the brands making moves in digitization. In 2012, the brand opened its first Audi City virtual showroom in London. Within Audi City locations, the automaker’s entire line is displayed on screens that respond based on consumer movement, enabling the brand to bring the dealership experience to the heart of major cities, where retail space is typically compact. This has helped Audi boost its sales volumes and grow its retail footprint, with 16 locations opened in 2014 and upcoming outposts planned for Shanghai, Paris, Rome, Barcelona, Moscow and New York.

Jaguar Land Rover recently brought vehicle buying into the digital space through a partnership with Rockar. The brand established an online retail Web site and corresponding showroom in the Westfield Stratford mall last fall, becoming the first premium automaker to allow individuals to purchase a car entirely online. A reflection of changing consumer needs, this move enables potential owners to explore in-person and then complete the purchase transaction at a time and place convenient for them.

Source : luxurydaily.com

(Author : Yi Chen)
Jaguar Land Rover’s Virtual Experience brings the vehicle to life, even when they are not available yet.
The digital showroom includes high-resolution rendering of car models projected onto a screen that shows a nearly 1:1 video representation of the actual vehicle.

 

Customers can explore the interior and exterior of the on-screen car with basic hand movements and gestures. With a few flicks of the wrist, users can open car doors, lift the hood, browse inside the car, and even see the vehicle in different colors, and trimming options.

The Virtual Experience debuted at the recent Paris Motor Show to showcase the new Range Rover F-Type. Jaguar plans to launch a software that allows consumers to explore and customize the car at home, and then save the personalized vehicle on a smartphone before bringing it into a dealership to have the car presented via the Virtual Experience.

Source : psfk