Activation Commerciale

(Author : esmmagazine)
French retailer Carrefour has opened its first Superco discount store in Italy, located in Trofarello near Turin, reports La Repubblica.

Carrefour Opens First Supeco Discount Store In Italy

Supeco has taken the place of a Carrefour hypermarket that the retailer closed at the beginning of the year. Following negotiations with trade unions, however, Carrefour decided in April to convert the property to a 1,500 square metre discount store.

Store Features
The new store offers fresh produce, a deli, grill, bakery, and butcher counter. Technically, Supeco is described as a ‘soft discount’ store because there is a wider range of products (6,300) on the shelves, including low-priced items and branded products sold in bulk. Carrefour plans to open another Supeco store in Borgomanero near Novara and, again, the new opening will replace a Carrefour hypermarket.

Source : esmmagazine.com

(Auteur : ideeslocales.fr)
A Milan, la pharmacie du Dr Fleming propose un service innovant et connecté qui tranche avec les codes habituels de la pharmacie.

A Milan, une pharmacie adopte des codes avant-gardistes

La pharmacie du Dr Fleming n’est pas un établissement de santé comme un autre. Aux antipodes de toute standardisation, il propose un nouveau modèle de pharmacie surprenant et très moderne. Ici, pas de comptoir, peu de produits exposés et un pharmacien qui va à la rencontre des clients avec une tablette pour les servir directement.

Le décor s’inscrit dans la même logique de bouleversement des codes : dans un mélange de blanc, de bleu et de vert, la disposition de l’enseigne n’est pas sans rappeler un vaisseau spatial ou un musée d’art moderne. De quoi attirer l’œil des passants dans la rue et les inciter à découvrir cette enseigne étonnante.

A Milan, une pharmacie adopte des codes avant-gardistes1

Ce changement radical redéfinit complètement le rapport du pharmacien à sa clientèle. Les patients ne sont plus seulement des patients qui subissent un passage obligé par la pharmacie, mais des clients qui, comme dans n’importe quel magasin, doivent venir par choix et être convaincus par l’enseigne. Une vraie pharmacie de services, témoin d’une tendance qui se développe de plus en plus en Italie.

(Auteur : Stefan Van Rompaey)
Une fois de plus Carrefour crée la surprise avec un nouveau concept citadin. ‘Carrefour Express 3 Minuti’ a ouvert ses portes le 4 juillet à Gênes en Italie. Le magasin d’une surface d’à peine 160 m² mise sur le snacking et les services.

Shopping rapide chez Carrefour Express ‘3 Minuti’

Pour les touristes
Rapidité et service sont les mots d’ordre de ce nouveau format ‘trois minutes’. Le magasin est ouvert tous les jours de 7h à 23h. Les clients y trouveront un comptoir-traiteur proposant des petits-déjeuners avec viennoiseries et café, des lunchs, des snacks ou encore des repas prêts à consommer. En outre la formule offre un vaste éventail de services : wifi gratuit, impression de photos digitales, cartes de téléphone, tickets pour les transports en commun et pour des attractions touristiques. Le magasins propose également des services financiers comme des cartes de paiement prépayées, la possibilité de retirer de l’argent et d’effectuer des virements.Vu cette offre particulière et la situation de ce magasin de proximité dans le cœur historique de la ville, Carrefour Italie semble viser un groupe-cible bien spécifique : les touristes.

Un besoin d’expérimenter
Ce n’est pas la première fois que Carrefour teste des variantes de ses concepts urbains. A Turin le retailer a lancé son Carrefour Market Urbano, un format qui procure sushis et wifi aux citadins pressés, mais leur donne également la possibilité de réserver un homme de métier (électriciens, plombiers, serruriers, cordonniers, …).

A Milan c’est un Carrefour Express ‘Urban Life’ qui a ouvert ses portes : un magasin de proximité branché, qui en même temps fait office de lieu de coworking, de loungebar et de restaurant. En France le groupe ouvre des nouveaux points de vente de son concept Carrefour Bon’App, une formule qui se concentre sur la consommation immédiate de produits prêts à l’emploi pour chaque moment de la journée, allant du petit-déjeuner ou souper.

Autre concept innovant à Paris: Carrefour City, pourvu d’un bar et d’une mini-bibliothèque. Et en Belgique à Uccle le retailer a présenté un Express de la nouvelle génération, avec des casiers pour les commandes en ligne et les réparations, un bar à potage et une bibliothèque. Chacun de ces concepts témoignent de la volonté de Carrefour de répondre aux désirs divergents des clients d’aujourd’hui, tous différents selon les quartiers.

Source : retaildetail.be

(Author : 
YNAP’s Yoox website is partnering with augmented reality camera app Lumyer in an exclusive deal designed to offer something extra to shoppers, put Yoox in front of new potential customers and differentiate it from rivals.

Yoox launches augmented reality for try, share and shop

The move into AR will allow users to see themselves ‘trying on’ handbags, sunglasses and jewellery, creating “live fashion shoots” to produce images that can be shared on social media. The products are also available to purchase directly through the app with just a swipe. The company said the development of the exclusive set of filters is a first for a fashion retailer and opens its offer to Lumyer’s over 16 million users on Apple’s iOS or on Google’s Android smartphone operating systems. It also said the partnership has been developed to engage both the Lumyer and Yoox audience “in a more playful and personal way,” which is “part of a wider brand focus on creating unexpected content to entertain and constantly surprise customers.”

Yoox president Alessandra Rossi highlighted that YNAP is the first retailer on the Lumyer platform and stressed that “mobile is at the heart of what we do.” The feature launched on Thursday, which was Yoox’s 17th anniversary.

The news comes in a month in which digital’s huge impact on the fashion industry has been felt more keenly than ever before. From Amazon’s ‘try before you buy’ initiative, to Farfetch’s link-ups with Condé Nast and JD.com, pureplay e-tailer Joe Browns’ move into the omnichannel space with plans for a physical store, Global Blue’s launch of a new payment option that incorporates social media, and Boohoo’s addition of new delivery options, it’s clear that much of what’s interesting in fashion today is happening online.

Yet sales data this week from IMRG Capgemini also showed that explosive growth in fashion e-tail sales isn’t guaranteed. UK fashion e-tail turnover rose only 7.6% in May as consumers stayed cautious. In this environment, initiatives such as this latest one from Yoox will be key.

It’s no coincidence that the e-tailers listed above are among the most dynamic in the fashion sector today and are winning market share even as the economic backdrop stays challenging.

Source : us.fashionnetwork.com

(Auteur : 
Le chausseur italien vient de présenter son dernier concept qui met en avant plusieurs valeurs dans l’air du temps : durabilité, respirabilité, bien-être et technologie.

Geox dévoile X-Store, son nouveau concept de retail

Le nouvel univers a pour l’instant été installé dans ses boutiques de Rome, Via del Corso, Milan, Corso Vittorio Emanuele, mais aussi à Londres à Covent Garden, ainsi qu’à Toronto et Kuala Lumpur. Ce design de magasin préserve et prétend même améliorer les éléments architecturaux des points de vente : des fenêtres de verre aux plafonds en passant par des murs de briques qui seront intégrés au nouveau concept.

L’objectif est de « dématérialiser l’espace avec des lignes fluides ». Le minimalisme est plébiscité pour l’ameublement afin « d’accroître la perception de légèreté ». Des ventilateurs et des purificateurs d’air permettront d’améliorer la qualité de l’air. La totalité des matériaux utilisés – des tommettes de terre cuite au bois naturel – répond aux exigences de la certification LEED.

Outre des écrans numériques disséminés dans les magasins, des présentoirs interactifs offrent la possibilité aux clients de personnaliser leur expérience, de découvrir des informations sur les collections et les produits, mais aussi de bénéficier des conseils de la communauté de fans de la marque. Dans les cabines d’essayage, le wi-fi et des stations de recharge gratuites seront mises à disposition des clients. L’XStore se veut être un concept touchant les cinq sens du consommateur.

Il s’inscrit dans la démarche de R&D de la marque, basée en Vénétie et titulaire de trente-cinq brevets exclusifs. Parmi ces brevets, on trouve l’Amphibiox, une ligne de produits totalement étanche et respirable, la gamme en cuir Cuoio, dont les produits sont aussi étanches et respirables, ou encore Kidswear, une ligne qui permet aux enfants d’être aux mieux dans leurs chaussures durant leur croissance.

Geox réalise aujourd’hui 65 % de son chiffre d’affaires à l’export dans plus de 110 pays à travers le monde. Au total, ses collections sont distribuées dans plus de 10 000 multimarques et dans un réseau de 1 161 magasins à l’enseigne.

Source : fr.fashionnetwork.com

(Author : retail design blog)
Benetton Group revealed the specially designed Pop Up Cubes at two various venues in 2016. First it appeared in Milan in the fashion district of Corso Como during the Fashion Week from September 21st to the 23rd, and later it appeared again in the Côte d’Azur for the annual MAPIC retail trade show.

Benetton Pop up cubes

While both events had the Pop Up Cubes, they were addressed differently thanks to the dynamicity of the setup possibilities in which the events themes can easily be modified to specific purposes.

In Milan, the Cubes realized of 2,5 m cubic overall dimensions each and fabricated via interchangeable metal elements finished in oven processed high gloss paint, housed an interactive video content where the public had the opportunity to express their emotions in three different settings.

Benetton Pop up cubes1

At Mapic, on the other hand, the Cubes were setup do address the B2B nature of the event and housed 8 large led walls on a 360 degree view point to showcase Corporate Video Statistics, the Clothes for Humans Video Brand Campaign, the Pop Up Experience in Milan, and a conceptual video on how the Benetton Pop Up Cube came about.

Benetton Pop up cubes2

The Benetton Pop Up Cube have proven great potentiality to bring awareness to the brand where in Milan there were 1000 registered video emotions recorded, 2000 people interacted, of an average age of 28 years.

Source : retaildesignblog.net

 

(Author : Helen Pawson)
L’Oréal Travel Retail is inviting travellers to discover the world of Giorgio Armani’s Milan Studio Profumo via promotions at key airports globally, including Dubai, Heathrow and Oslo, through May.

Giorgio Armani invites travellers into his Studio Profumo

The Studio Profumo shows how Armani creates his fragrances and reveals the inspiration that he draws from the world of haute couture. The promotion features designer podiums which echo Armani’s studio along with mounted picture frames and a display of fragrances such as Sì Eau de Parfum and Sì Rose Signature.

Giorgio Armani invites travellers into his Studio Profumo1

Travellers can discover fragrances including Acqua di Gioia, Sky di Gioia, Code and Code Cashmere via scented ribbons in colours that match the various lines. Customers who purchase one or more Armani fragrance will receive a pouch signed by Giorgio Armani.

Source : moodiedavittreport.com

(Author : European Supermarket  magazine)
The first MyAuchan neighbourhood supermarket has opened in Italy, offering what the company says is a ‘modern shopping experience in line with changing needs of consumers’.

First MyAuchan Supermarket Opens In Italy

Located in Piacenza, the 633 square metre store replaces the PuntoSimply format, and offers a wide range of about 9,000 references, including many healthy and quality products. Fresh products are at the heart of the offer, with an extensive seasonal fruit and vegetable area, local products and ready-to-eat meals, an assortment of fresh fish with daily arrivals and a meat department with traditional and ready-to-cook products.

Another strong point is the assortment devoted to new consumer trends – gluten-free products, lactose, cholesterol control, fitness, vegan and vegetarian, organic and fibre-rich products. The MyAuchan store also has a coffee area, where consumers can pick up an in-store tablet for internet browsing and enjoy free Wi-Fi access.

The concept is described as a ‘multiservice‘ point of sale: in addition to providing food and non-food products, the MyAuchan store also enables customers to print photos from mobile phones and tablets, buy tickets for events, order a birthday cake, and get specific cuts of large meat or fish for dinner at home.

Source : esmmagazine.com

(Author : retaildesignworld)
Zara’s Milan flagship store has a new entrance installation. Designed by Matteo Thun & Partners, the fixture has been created to provide a flexible and attention-grabbing way to display new collections.

New merchandising installation for Zara flagship

Collections are changed frequently, with each containing a large number of items. The store in Corso Vittorio Emanuele was previously a theatre and then a cinema before being converted into a store.

It has a striking double staircase of marble and brass, featuring historic mosaics and situated beneath a Murano chandelier. The new display takes inspiration from the theatrical history of the site.

New merchandising installation for Zara flagship1

 

It is built like a stage set that wraps around the staircase, following its lines and displaying outfits to shoppers as they use the stairs.

Source : retaildesignworld.com

(Author : Ben Sillitoe)
Grocery chain Coop Italia has opened its digitally-led ‘store of the future’ at the Milan University campus, having showcased the concept at Milan Expo in 2015.

coop-italia-makes-its-store-of-the-future-a-present-day-reality

The new flagship store, located in Milan’s university area of Bicocca, merges physical and digital aspects of retailing to create a modern version of the traditional open-air markets popular in the local area.

Features aimed at providing a fresh take on the in-store customer experience include interactive food display tables and smart shelves that use digital technology to display product information in new ways. The project incorporates a series of technical solutions originally developed by Accenture for Coop at Milan Expo 2015, based on designs by MIT professor and head of Carlo Ratti Association, Carlo Ratti.

Products are exhibited in the supermarket on large interactive tables where a movement of the hand shows augmented information about the product on a monitor, including its origins, nutritional facts, the presence of allergens, waste disposal instructions, correlated products and promotions. This experience is facilitated by Microsoft Kinect sensors that use body detection to interpret the customer’s gestures.

Real time data visualisation
During the shopping journey, consumers have access to a large real-time data visualisation screen displaying content such as Coop’s brand values, top-selling products, special daily offerings and cooking suggestions, and social media information including posts on the retailer’s Facebook account.

Working with Avanade, a joint venture company between Accenture and Microsoft, Accenture helped implement the IT infrastructure, and analyse and develop point-of-sale touchpoints. The tech is underpinned by a Microsoft Azure cloud-based platform which can be scaled to a large number of stores if Coop opts to roll out this concept across its wider portfolio.

Marco Pedroni, president of Coop Italia, commented: “Following the great success and positive feedback we received when we showcased the Supermarket of the Future concept at Expo Milano 2015, we got straight to work to make our vision a reality.

“Using their digital expertise, Accenture and Avanade have helped us redesign the grocery shopping experience through a digital journey that meets customer demand for information, engagement and functionality in a simple and intuitive way.”

Source : www.c/news