Activation Commerciale

(Auteur : Dalila Bouaziz)
Le groupe hôtelier s’est associé à Samsung et Legrand pour lancer les chambres d’hôtel du futur grâce à l’internet des objets et renforcer ainsi la personnalisation de l’expérience client.

Marriott teste la chambre du futur avec les objets connectés

“Nous savons que nos hôtes attendent la personnalisation dans leur vie de façon générale mais également dans l’expérience hôtelière, souligne Stéphanie Linnartz, directrice commerciale de Marriott International. En faisant équipe avec les meilleurs partenaires, nous utilisons la technologie mobile et vocale pour offrir à nos hôtes la possibilité de configurer leur chambre de façon à répondre au mieux à leurs besoins, qu’il s’agisse de recréer un environnement de relaxation ou de booster la productivité pour les voyageurs d’affaires. ”

L’hôtelier s’est associé à deux entreprises Samsung et Legrand pour lancer un prototype de chambre de futur avec l’apport des objets connectés. Le “IdO Guestroom Lab” – alimenté par le laboratoire d’innovations de Marriott, au siège social du groupe – recherche les concepts susceptibles d’améliorer l’expérience client, de créer et designer les chambres de façon à ce qu’elles soient les plus simples d’utilisation possible, et de répondre aux objectifs de développement durable de Marriott.

En tant que chambre “intelligente” de l’industrie hôtelière, le laboratoire permet à plusieurs systèmes, appareils et applications IdO réactifs de communiquer entre eux pour répondre à la demande des hôtes et optimiser les opérations au sein de l’hôtel.

Améliorer l’expérience client
“Chez Samsung, nous aspirons à rendre la vie de nos consommateurs meilleure et plus simple, chez eux ou non, explique James Stansberry, vice-président et directeur général d’Artik IoT, Samsung Electronics. De l’éclairage intuitif au contrôle vocal en chambre, nous offrons des expériences personnalisables et intelligentes qui rendent la vie de nos hôtes simple et sécurisé, ce qui joue de façon positive sur la productivité.

Le développement d’un système intuitif est essentiel pour Marriott qui cherche à améliorer l’expérience client au sein de ses 30 marques dans le monde entier. La technologie au sein de l’ “IdO Guestroom Lab” permet, par exemple, à l’utilisateur de demander à un assistant virtuel de régler son réveil à 6h30, d’organiser une séance de yoga quotidienne sur un miroir allant du sol au plafond, de demander des services d’entretien en plus et que l’eau de la douche coule directement à la température désirée.

Ces informations sont stockées et forment un profil client – et ceux, par le biais de l’application ou par la voix. Marriott travaille vers un avenir où les propriétaires d’hôtels auront des solutions transparentes et flexibles qui nécessitent un minimum d’équipement, tandis que les hôtes bénéficieront d’une expérience intégrée avec accès à leurs propres données et informations, ainsi qu’un accès via la voix et le téléphone portable. De tels systèmes seraient également bénéfiques pour les opérations hôtelières et amélioreraient le service personnalisé en permettant, par exemple, au personnel de fournir des services au moment souhaité par l’hôte. Les voyageurs commenceront à voir apparaître des éléments issus de la technologie dans les chambres au cours des cinq prochaines années.

Source : relationclientmag.fr

(Author : Prinitha Govender)
Australia your Samsung internet-fridge is here and it’s going to do your shopping for you! Welcome to the new era of grocery e-Commerce.

samsung-and-woolworths-team-up-to-deliver-internet-fridge

Run out of milk? No problem. Just tap on your refrigerator’s touchscreen and order some more. This is a possible scenario as off this week, with Samsung announcing a partnership with Woolworths, just in time for the launch of its latest internet-connect fridge. If you shop at Coles, then bad luck (well at least for now). Samsung’s partnership with Woolworths demonstrates why anyone would want to connect their fridge to the internet.

The Family Hub Refrigerator lets owners buy groceries using the Woolworths app (available in October) that they can download directly from their fridge, via the 21.5-inch interactive touchscreen on the door.

There are currently 200,000 users of the Woolworths mobile app, and more than half a million Aussies are shopping online every month, which certainly places Woolworths in a great position to collaborate with tech giant Samsung, thus improving its services to tech-savvy consumers and making shopping online for groceries as easy as possible.

The Family Hub Refrigerator comes with three cameras inside, that allows users to create a grocery list based on the fridge contents, which also syncs with smartphones, via the Samsung Smart Home app.

The app allows owners to view the inside of their fridge on their phone, thanks to the fridges interior cameras, that take photos of the contents every time you close the door. This means if you’re on your way home and can’t remember if you need milk or butter, just have a peek on your phone for the answer.

“At Woolworths, the customer is at the centre of everything we do, so working with Samsung on the Family Hub made perfect sense for us, as we work to provide our customers with convenient ways to shop,” said Kate Langford, Woolworth’s GM of Digital.

The Woolworths app also comes complete with dinner inspo, featuring over 2,000 recipes. Hmmm… now for a fridge that’ll cook me dinner.

Source : powerretail.com.au

(Author : Brielle Jaekel)
Target is introducing a new series of connected devices powered by mobile applications for its Open House retail space, continuing a mission to bring the Internet of Things into customers’ homes.

Target’s renovates its Open House with new connected devices

The interactive display space allows consumers to interact with connected products controlled primarily by apps to give a better understanding of how they work and attempting to drive sales. The new update features a variety of innovative tech products such as Flic, SmartThings, Sense by Hello, Automatic, Roomba 980 by iRobot, Sonos Play:5, Yonomi, Kinsa, Muzzley and If This Then That.

“We have had three main objectives since opening Target Open House,” said Jenna Reck, spokeswoman for Target. “To create an exciting and experiential retail setting that inspires guests to explore the possibilities of connected home living, to forge relationships with the IOT community and to get more connected products into consumers’ hands so Target and our partners can learn more about how connected home products and platforms can come to life in a retail environment.”

Connecting to consumers
The mass merchant retailer features a bevvy of connected products associated with the Internet of Things, which is the network of physical objects connected to smart tech products such as mobile devices. Its Open House is a chance to get consumers more familiar with these types of products so they feel more comfortable purchasing.

The first major update from Target is featuring a wide range of new products all operated through mobile devices. Consumers have become highly comfortable operating mobile apps, in turn allowing these products to be more widely accepted.

All of the new products introduced into the display are aimed at making consumer’s lives easier through technology control. For instance, Flic is a product intended to make smartphone use even easier with a series of features controlled by small clicks on the tiny device.

Flic users can search for their lost phones, call friends and family, take pictures and send out GPS coordinates to other devices through clicking the product connected to their smartphone, acting as a separate button. Open House visitors can play with the device in the store and see how it works.

Samsung’s Smart Home allows customers to monitor control everything in their homes through an app whether they are close by or far away through a series of connected devices. Target’s Open House has mock house setups so visitors can physically see how the devices work in its’ lifelike model.

Everything featured in the Open House is available for purchase through Target, allowing it to start a buzz and drive sales for these products.

Targeting mobile
Target is known for its innovation in the mobile space, and is continuing to drive new products and methods in using the platform. For instance, the retailer recently mashed up mobile, social media, user-generated content and data analytics in two new innovations designed to elevate inspirational discovery on Target.com and Target Awesome Shop. Also, Target released version 2.0 of its popular Cartwheel iPhone application with a forward-looking approach to delivering shopping shortcuts and personalization.

“Sales were never the primary goal of this space, but we are encouraged by what we have seen so far,” Ms. Reck said. “Guests are not only engaging with and learning about the products, but purchasing.

“Interestingly, there has been direct correlation between the amount of time companies have spent with the Target Open House team and the performance of products,” she said. “The more engaged our vendors and partners are, the more guests are understanding and engaging with their products in return.”

Source : mobilecommercedaily.com