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(Author : Mishal Omar)
Aldi and Instacart recently collaborated in order to try and unseat Amazon’s current prominence in the retail world.

Aldi and Instacart Are Offering a Grocer Delivery Service

Aldi is a German discount supermarket chain that is seeking to overthrow Amazon’s power by introducing a grocery delivery service in some cities in the United States. The brand Instacart, which it is collaborating with, is a same-day grocery delivery service. The Aldi and Instacart collaboration is simple enough, with customers requesting deliveries through the Instacart app or via its website, and choosing which products they want delivered – which arrive within the hour.

This collaboration runs in direct competition with AmazonFresh, with the difference being that Aldi is able to offer “exclusive products not found elsewhere.”

 

Source : trendhunter.com

 

(Auteur : Jason Del Rey)
Whole Foods and Instacart are taking their relationship to the next level.

whole-foods-to-invest-in-instacart-signs-new-multi-year-delivery-deal whole-foods-to-invest-in-instacart-signs-new-multi-year-delivery-deal

The $10 billion national grocery store chain is making an investment in the four-year-old delivery startup, according to multiple sources. The size of the deal could not be learned, but sources say the deal is essentially done, barring an unforeseen last-minute change of heart.

The two companies have also signed a five-year delivery partnership, these people said, making Instacart the exclusive delivery partner for Whole Foods’ perishables business. Other terms of the deal could not be learned, but Instacart’s commercial agreements with its grocery store partners typically include a revenue sharing component.

The deals come as Whole Foods stock has dropped more than 45 percent over the past year amid increased competition from other grocers selling more and more natural and organic foods. But the company’s existing relationship with Instacart has been a bright spot, company executives have said.

In his first-quarter earnings report script earlier this month, Whole Foods co-CEO Walter Robb said “many” of its stores are “seeing [Instacart] sales as a percentage of total store in the mid-to-high single digits.” The two companies, which have partnered on deliveries since 2014, work together in 16 cities.

For Instacart, the deals provide the startup with some added stability and credibility after a bumpy December. The startup, whose workers deliver groceries from local stores in as little as an hour, laid off 12 in-house recruiters that month, signaling that its most rapid growth may have passed. Instacart, which has raised $275 million from investors at a valuation of about $2 billion, also raised its minimum delivery and annual subscription fees by 50 percent. Instacart’s other grocery partners, both big and small, could have issues with the startup cozying up with another partner. Instacart works with several national chains including Costco and Target.

The Whole Foods-Instacart pact may also indirectly affect Google’s delivery business, Google Express, which has previously partnered with Whole Foods. Google Express recently announced that it would start offering delivery of cold and fresh groceries in parts of San Francisco and Los Angeles, but with Whole Foods as a partner only in San Francisco. The reason for the limited Whole Foods availability? Google’s current perishable-delivery relationship with Whole Foods involves just a single store, located in San Francisco, according to a source. And Instacart’s new deal means that Google will likely have a hard time expanding its delivery of fresh Whole Foods groceries beyond that one location.

Source : recode.net

(Author : Jason Del Rey)
Whole Foods and Instacart are taking their relationship to the next level.

Whole Foods to Invest in Instacart, Signs New Multi-Year Delivery Deal

The $10 billion national grocery store chain is making an investment in the four-year-old delivery startup, according to multiple sources. The size of the deal could not be learned, but sources say the deal is essentially done, barring an unforeseen last-minute change of heart.

The two companies have also signed a five-year delivery partnership, these people said, making Instacart the exclusive delivery partner for Whole Foods’ perishables business. Other terms of the deal could not be learned, but Instacart’s commercial agreements with its grocery store partners typically include a revenue sharing component.

The deals come as Whole Foods stock has dropped more than 45 percent over the past year amid increased competition from other grocers selling more and more natural and organic foods. But the company’s existing relationship with Instacart has been a bright spot, company executives have said.

In his first-quarter earnings report script earlier this month, Whole Foods co-CEO Walter Robb said “many” of its stores are “seeing [Instacart] sales as a percentage of total store in the mid-to-high single digits.” The two companies, which have partnered on deliveries since 2014, work together in 16 cities.

For Instacart, the deals provide the startup with some added stability and credibility after a bumpy December. The startup, whose workers deliver groceries from local stores in as little as an hour, laid off 12 in-house recruiters that month, signaling that its most rapid growth may have passed. Instacart, which has raised $275 million from investors at a valuation of about $2 billion, also raised its minimum delivery and annual subscription fees by 50 percent.

Instacart’s other grocery partners, both big and small, could have issues with the startup cozying up with another partner. Instacart works with several national chains including Costco and Target.

The Whole Foods-Instacart pact may also indirectly affect Google’s delivery business, Google Express, which has previously partnered with Whole Foods. Google Express recently announced that it would start offering delivery of cold and fresh groceries in parts of San Francisco and Los Angeles, but with Whole Foods as a partner only in San Francisco.

The reason for the limited Whole Foods availability? Google’s current perishable-delivery relationship with Whole Foods involves just a single store, located in San Francisco, according to a source. And Instacart’s new deal means that Google will likely have a hard time expanding its delivery of fresh Whole Foods groceries beyond that one location. A Google spokeswoman said the company does not comment on relationships with individual merchants.

Source : recode.net

(Author : Alex Samuely)
Target is cottoning on to the influx of retailers experimenting with mobile delivery platforms by teaming up with the Instacart application to enable Minneapolis residents to purchase groceries via smartphones and have them delivered to their homes in as little as an hour.

Target brings shoppable aisles to smartphones via Instacart delivery

Consumers may use Instacart’s app or online site to virtually browse Target’s aisles and products before adding them to their shopping carts. As more retailers team up with third-party delivery platforms to offer customers the utmost convenience – as well as the ability to drive impulse purchases – Target’s partnership with Instacart is a smart move, especially as the holiday season approaches.

“Target listens to guests’ needs and and we’re focused on providing more options to make it easier for guests to shop Target wherever, whenever and however they want,” said Eddie Baeb, spokesman for Target, Minneapolis, MN. “Guests now have the option to order exclusive Target products—at great prices— for delivery and we are excited to gauge interest in groceries and other products offered through the Instacart partnership.

“This program is Target’s latest effort to leverage new technologies and services to create more seamless, convenient and on-demand shopping experiences for guests.”

Convenient grocery shopping

Time-strapped consumers are increasingly searching for more convenient ways of shopping for necessities, which may include purchasing online or on mobile. Retailers that do not begin offering these features in the near future may find themselves pushed aside for brands or third-party platforms that do, suggesting this must be a paramount concern. Target is seeking to make grocery shopping more streamlined, appealing to a wide berth of customers who perhaps do not have the time necessary to peruse aisles in-store and pick up all of the products they would like.

In addition to groceries, users shopping with Instacart may also buy participating Target household, pet, baby, health and beauty items. The partnership has already kicked off and is in effect for residents in the Minneapolis area, where Target’s headquarters is located. To use the service, guests must download the Instacart app or visit Instacart.com. After entering their ZIP code, users will be informed if their neighborhood is eligible for the service. Instacart offers a free first delivery, which is then bumped up to $3.99 for a two-hour delivery on a purchase of $35 or more. A $10 order minimum is required.

Preparing for the holidays

Target’s Instacart rollout arrives at an opportune time for the brand, as the 2015 holiday season creeps closer. Consumers will undoubtedly be on the lookout for last-minute gift ideas accompanied by quick-shipping options. If Target expands its repertoire of available products via Instacart, customers will be able to experience a less hectic holiday season as they shop for ingredients for festive dishes as well as presents for family and friends. The sheer convenience of shopping on mobile and checking out with just a few clicks may fuel more impulse buys among Instacart app users, in turn bringing retailers’ holiday sales even higher. Instacart has previously teamed up with other retailers for similar partnerships.

This past May, Whole Foods Market joined forces with the platform to enable mobile shoppers to order Mother’s Day bouquets, reflecting how consumers are increasingly turning to delivery options on mobile. Nevertheless, Target has been engaging in a serious blitz to make its products more accessible to all customers, regardless of whether they prefer shopping online, in-store or via mobile. Last month, the retailer announced it is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store. “We’re excited to pilot in our home market of Minneapolis so that we’ll have direct visibility into the test — so we can gauge what’s working and what needs improvement, make changes both to our processes and learn how guests respond,” Mr. Baeb said.

Source : mobilecommercedaily.com