Activation Commerciale

(Auteur :  Jeanne Dussueil)
Le concentration des FinTech se poursuit en Asie, au profit du chinois Alibaba. Le géant a annoncé un investissement de 200 millions de dollars, au travers de sa filiale Ant Financial dans le nouveau projet FinTech du Coréen Kakao.

Alibaba (Ant Financial) avance ses pions en Corée du Sud avec Kakao Pay

D’un service de messagerie, KakaoTalk amorçait dès 2015 un tournant vers la banque en ligne avec eBay et Tencent. Ant Financial, qui gère AliPay, va investir dans un autre service, baptisé Kakao Pay, lui offrant ainsi un accès direct aux 100 millions d’utilisateurs de l’application de messagerie. De son côté, Alibaba va potentiellement toucher les consommateurs coréens via l’application.

Au-delà de son application phare, KakaoTalk, le Coréen propose de nombreux autres services comme KakaoTaxi (réservation de véhicules), KakaoTV (vidéo) ou encore Kakao Style (e-commerce).

En 2015, la structure procédait déjà à des rachats afin de se développer hors de ses frontières. Elle mettait ainsi la main sur la start-up indienne de paiement mobile Paytm. Pour assurer cette croissance externe, Ant Financial est sur le point de boucler une nouvelle levée de fonds de 3 milliards de dollars sous forme de dettes, apès avoir levé 4,5 milliards de dollars en 2016.

Fondé en 2014, Ant Financial regroupe plusieurs activités dans le secteur des FinTech. D’autres produits sont également édités par Ant Financial, comme un outil de credit scoring (une note indiquant à un particulier sa capacité d’emprunt selon sa situation financière actuelle) ou encore une marketplace de fonds.

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(Author : Cate Trotte)
With an in-store manufacturing lab, Korean eyewear company YUN is changing the way people buy glasses. Cate Trotter, head of trends at Insider Trends, takes us on a tour of the Berlin shop.

YUN - the store with its own manufacturing lab

YUN is an innovative Korean eyewear company, but its first (and flagship) store is in the Mitte borough of Berlin. Launched in October 2015, this young brand is reinventing the way that people buy glasses. At the heart of this is the innovative in-store manufacturing lab, built around a lens finishing system which sits out on the main shop floor in full view of customers. The state-of-the-art high-tech machine means that glasses can be made to fit a customer’s exact prescription in as little as 20 minutes.

The store stocks more than 12,000 individual blank lenses to ensure it can meet the widest possible array of prescriptions. These are then shaped and finished by the automated machine, before final adjustments are made to the fit. By being able to watch their glasses being made in front of them customers feel more connected to and engaged with the YUN brand.

YUN - the store with its own manufacturing lab1

The technology also adds up to a better customer experience by making shopping for glasses something that can be done in a lunch break or while out shopping or on the spur of the moment. It enables YUN to serve as many customers as possible, while retaining control over the process and quality of its products. Being able to have high quality prescription glasses in their hand on the same day may be an important influencing factor on would-be customers.

YUN also operates a simple pricing model with frames and tailored prescription lenses costing either €99 or €149. This includes a free eye test, which is carried out in-store by the qualified opticians in dedicated examination rooms. All of the frames styles are designed in-house in Korea with the aim of being lightweight, allergy-free, comfortable, durable and flexible. To complete the experience customers get four weeks to try their new glasses and if they’re not happy can return them.

Since launching its physical store, YUN has also enabled customers to order glasses directly from its website if they hold a valid prescription. This has widened its potential customer base to anyone around the world, with the multilingual website acting as an important touch point for shoppers.

Customers can also book their free in-store eye test from the website, as well as being able to walk in off the street on a whim. Although it is a relatively simple digital application in integrating with the booking system in-store, it helps reduce friction for customers. It’s also in keeping with the entire identity of the store, which is built around the idea of minimalism, from the packaging to the way the glasses are simply displayed on tables.

Since launching its physical store, YUN has also enabled customers to order glasses directly from its website if they hold a valid prescription. This has widened its potential customer base to anyone around the world, with the multilingual website acting as an important touch point for shoppers.

YUN is a fantastic example of a retailer disrupting the normal way of doing things, much as we’ve seen with companies like Uber. Its innovative use of technology goes beyond the normal digital applications to create something unique – something many retailers can learn from.

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(Auteur : Sarah Ahssen)
Vingt ans après sa création, la griffe française de cosmétiques fondée autour de la vinothéraphie par Mathilde et Bertrand Thomas ouvre sa première boutique spa en Asie.


C’est à Séoul, dans le quartier d’Hannam-dong, Itaewon-ro, que Caudalie a investi il y a quelques mois une maison de trois étages entièrement rénovée pour y installer un spa, une boutique, mais également un bar à vin nommé French Paradox, rappelant l’ancrage bordelais de la marque.


Côté boutique, le lustre en laiton en forme de grappe de raisin domine la table centrale sur laquelle les visiteurs sont invités à tester et découvrir les produits. Une table rappelant par ailleurs les tonneaux de vin, modernisés cependant par du marbre blanc. Pour mettre en valeur les produits phare de Caudalie, une colonne située à côté du bar, présente l’Eau de Beauté, produit culte de la marque.

Caudalie est présente dans 19 000 points de vente, neuf spas vinothérapie et 24 boutiques spas en propre.

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(Author : Rian Boden)
Customers at Lotte Department Store in the Bundang district of Seoul, South Korea, are being offered a new service that enables them to shop by scanning the barcode on their desired products using a shopper scanner device and completing the payment at dedicated terminals by tapping the handheld device against NFC dongles.


The Smart Shopper facility is being offered as part of a shopping platform called Smart Department Store, designed in collaboration with mobile network operator SK Telecom (SKT). The devices are equipped with Bluetooth Low Energy (BLE) technology that will be utilized for sending out offers and promotions. The platform also offers Smart Lockersmall refrigerated units for storing goods that can be used with a shopper’s mobile phone — and Smart Table, an interactive shopping information desk. If the implementation proves successful, the companies plan to roll it out to Lotte Department Store’s 34 branches across the country.

Smart Scanner will take the place of physical shopping carts, says SK Telecom. “With the 16cm bar-type device, users can read barcodes on items to add them to their own virtual shopping carts. Also while shopping, they can conveniently check and edit items in their shopping carts at large touchscreen devices called order viewers installed in several sports within the store.

“Once they are done shopping, customers can walk up to a self-checkout kiosk named Smart Checkout instead of the existing POS checkout counters and place their device on the NFC-enabled smart dongle to confirm selected items and make payment. The items they have purchased will then be delivered to their homes at the desired date and time.”

Customer notifications
“Going forward, by utilizing the BLE, speaker and geo-fencing functionalities of Smart Scanner, retailers will be able to conduct on-site promotions, notifying customers with a voice or vibration notification when they are located in close vicinity of certain products,” the mobile network operator continues.

“Smart Locker is a storage cabinet that can be used with a mobile phone. After choosing a locker they want to use on the touchscreen display, users are to enter their mobile phone number to receive a password with which they can open the locker.

“Smart Lockers installed in the Bundang branch are built as refrigerated cabinets to keep customers’ groceries fresh while they spend time in the department store. Going forward, the companies are planning to add new features to these lockers so that they can be booked and managed through a smartphone application.”

“Smart Shopper allows retailers to use their space in a more efficient manner,” SK Telecom adds. “Instead of displaying a large amount of stock for each and every product, stores can place only a small stock of goods on their shelves, and can even sell non-displayed products virtually via barcodes.

“In addition, the two companies will continue to design the future of Smart Department Store by adding more features including Smart Signage, Smart Closet and video-based business intelligence system T-View.

“Smart Closet is an interactive touchscreen display attached to empty spaces like walls or columns within the department store to display items that are not physically placed there.

“Moreover, once tagged by a user’s smartphone, Smart Closet becomes synchronized with the user’s account, thus enabling the user to review shopping cart and purchase history, search for items and make new purchases.”

“We have successfully transformed the conventional department store into a smart shopping venue that offers new and unprecedented value and experience for customers,” says Kim Young-joo, senior vice president and head of enterprise business office at SK Telecom. “SK Telecom will continue to work closely with Lotte Department Store to lead a new shopping paradigm through innovative smart shopping solutions.”

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(Auteur : Valentin Blanchot)
Le constructeur coréen innove en matière d’expérience utilisateur en créant le premier manuel de voiture en réalité augmentée. Hyundai compte enfin redonner l’envie à ses clients de lire ce petite bottin qui habituellement prend la poussière dans votre boite à gants.

Hyundai crée le manuel en réalité augmentée

Grâce à l’application pour mobile et tablette Virtual Guide, les détenteurs auront accès à toutes les informations nécessaires. Hyundai s’est basé sur les résultats d’une enquête consommateur pour déterminer les fonctions les plus difficiles à utiliser dans un ses voitures afin de les incorporer dans son application. Plus qu’un simple guide, l’application s’accompagnera de 82 tutos, six aperçus 3D, et accessible en 50 langues. Si au lancement il ne sera disponible que pour le modèle Sonata, Hyundai compte bien étendre ce service à un des modèles additionnels.

Le coréen a réussi façon inédite à rendre sexy un aspect de l’automobile qui rebute un grand nombre d’utilisateurs. Grâce à des fonctionnalisés interactives, Hyundai va éduquer simplement ses clients à l’utilisation de leur voiture. Cette approche moderne permet de créer une expérience utilisateur de très haute qualité et offre des perspectives encourageantes à un élément qui pouvait sembler désuet.

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(Auteur : Sarah Ahssen)
Après l’ouverture en mars dernier de son premier hôtel à New York, Baccarat poursuit son expansion et inaugure sa nouvelle adresse parisienne à l’angle de la rue du Faubourg Saint-Honoré et de l’avenue Matignon.

Baccarat se donne un nouveau flagship parisien

Pensé par le duo d’architectes Gilles & Boissier, ce nouvel espace mêle inox, laiton patiné, marbre ou encore cuir et velours. Le premier étage « Baccarat by Appointment only » est quant à lui réservé aux commandes spéciales ainsi qu’aux architectes et décorateurs.

La maison de cristal a également ouvert le 3 décembre la première Maison Baccarat d’Asie à Séoul, en Corée du Sud. Le lieu, qui évoque une maison coréenne, présente une sélection de pièces de cristal Baccarat ainsi que la plus grande collection de lustres Baccarat en Asie. Il accueille également un bar pour déguster un café ou un thé dans la journée et des cocktails le soir.

Baccarat a aussi ouvert les portes de sa première boutique en Arabie saoudite, au sein du nouveau mall « Boulevard » situé sur King Abdul Aziz Road, au centre de Djeddah.

Enfin, en 2016, la maison ouvrira son premier flagship en Chine à Pékin, face à Shin Kong Place, dans le « Central Mall ». La façade, sur deux étages, de la boutique, qui disposera là aussi d’un bar, s’inspirera directement de celle imaginée pour l’hôtel Baccarat de New York.

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(Author : retail design blog)
With the launch of the Boost™ running shoe, URBANTAINER and adidas created the ‘Boost™ Energy Lab’ experience space in the adidas flagship store in Myeondong, open to visitors for two months starting from August 13.

adidas Boost™ Energy Lab pop-up store

Following the much acclaimed ‘Springblade Innovation Lab’, URBANTAINER brought together graphic design, light installations and enhanced experience touch points in an overall concept direction to create a unified brand experience.

The ‘Boost™ Energy Lab’ consists of two areas, the ‘Display Zone’ which highlights the functionality and design of the Boost™, and the ‘Experience Zone’, in which visitors can experience the running shoe while wearing it. The Display zone focuses on the Boost™’s cushioning, represented by acrylic cylinders, and expresses the formation and movement, and the play between cohesion and explosive power of the energy capsules with a moving light installation.

adidas Boost™ Energy Lab pop-up store1

The LED panels in the floor of the Experience Zone interact with the projection mappings projected onto sculptural backgrounds. URBANTAINER and adidas are happy to provide an opportunity to get a direct physical impression of the characteristics of the cushioning, enhanced by the visual sensation provided by interactive installations.

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(Auteur : Marc)
Dans un magasin Sud Coréen, la marque The North Face a piégé certains de ses clients en mélangeant fiction et réalité. Comme à son habitude, la marque du groupe VF Corporation (regroupant des best sellers comme Van’s, Lee Cooper ou encore Eastpak) utilise l’un de ses points de vente pour faire sa promotion et ainsi augmenter le trafic en magasin.

The North Face organise des courses de chiens de traineau dans un centre commercial

Pour cette opération, des clients de The North Face sont invités à vivre une course de chiens de traineau en simulation via un oculus rift, quand tout à coup, de réels huskys sont accrochés au siège du participant et se mettent à courir à grandes enjambées dans le centre commercial. La course de chiens de traineau s’achève toujours sur une note positive puisqu’après avoir relevé le défi, les clients de la marque remportent une veste.


La marque qui emprunte son nom à la face nord de la montagne, la plus abrupte et la plus difficile d’ascension, a toujours mis au coeur de sa plateforme de marque la découverte d’une nature authentique et extrême. Ainsi, faire vivre un semblant d’aventure aux chalands notoires semble en lien avec la mission que s’est donnée The North Face. De plus, la marque allie événementialisation de son point de vente et diffusion de ses opérations sur le web pour, d’une part être vue, et d’autre part pousser ses prospects à venir en magasin. Car la prochaine personne à gagner une veste lors d’un événement en magasin pourrait être n’importe qui…

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(Author : retail design blog)
For the release of the 2015 Spring/Summer adidas Climachill line, adidas and URBANTAINER developed the “adidas Climachill Innovation Lab” in Myeongdong, Seoul, which provides customers the opportunity to experience the new products.

Adidas ‘Climachill Innovation Lab’ by URBANTAINER, Seoul

The design concept of the store presents the characteristics of Climachill, summed up in the slogan “MAXIMUM COOLING”. The aim was to promote the launch of Climachill by communicating its brand with customers through emotional visualisation and experiential design.  The “Climachill Innovation Lab” is organised in two parts, the experience zone where the main Climachill concepts can be experienced, and the display zone which highlights the actual products.

In the experience zone, customers can explore the sensation of extreme cooling with different toolkits through their visual and tactile senses. The center point of the experience zone is the MAXIMUM COOLING tower, which demonstrates the extreme permeability of the thread by changing colours influenced by body temperature. With the infinity wall, a set up of mirrors creating the impression of endless space, and reflective aluminium spheres, the design team realised an abstract visual representation of the sensation of unlimited maximum cooling.

Adidas ‘Climachill Innovation Lab’ by URBANTAINER, Seoul 1

Other entertaining stations are a photo kiosk from which photos can directly be shared via SNS, and a hologram of popular soccer player Heung Min Son.  In the display zone, Climachill products from all categories like running, tennis, outdoor, kids etc. are presented in combination with visual artworks, highlighting selected characteristics of Climachill products.

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(Author  : Bae Ji-sook)
SPC Group’s bakery brand Paris Baguette landed in Paris on Wednesday with hopes of wooing French customers in their home country. 


Paris Baguette opens first store in Paris

The new store, named Paris Baguette Chatelet, is located near the Pont Neuf Bridge, Notre Dame Cathedral, Louvre Museum and other tourists’ destinations, according to SPC. It is the first Paris Baguette outlet to open in Europe. “We regard France as the spiritual home of our bakery products,” said SPC Group chairman Hur Young-in. “The opening of our Paris store highlights our commitment to continually improving and perfecting the quality of our European-style bread and pastries.”

SPC operates the nation’s leading bakery and pastry brands including Paris Baguette and Paris Croissant. In order to stay true to the French breadmaking DNA, experienced French bakers using traditional French ingredients and methods work at Paris Baguette Chatelet. They are set to dish up exclusive menus such as fresh cream chiffon cakes and special stuffed breads, on top of universal French-style breads, pastries and sandwiches.

Paris Baguette Chatelet is also a member of the Chambre Professionnelle des Artisans Boulangers Patissiers, the professional French bakery association that requires all members to adhere to the traditional French baking standards. The Paris outlet is expected to serve as the company’s global flagship store, SPC said, adding that it hoped for it to serve as a stepping stone for the Canadian and European markets.  “Paris Baguette has been introducing authentic French-style bakery products to Korea. But in the future, we will actively reach out to the global market by leveraging our experience in France,” Hur said. 

Established in 1988, Paris Baguette has more than 3,000 stores at home, 125 in China, 37 in the U.S., 11 in Vietnam and six in Singapore. 

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