Activation Commerciale

(Auteur :  Idées Locales)
Deux maisons prestigieuses avec des savoir-faire exclusifs s’associent pour offrir une expérience du luxe « à la française » à Séoul.

A Séoul (Corée du Sud), le Café Dior by Pierre Hermé

Situé sur le toit de la « House of Dior », le Café Dior by Pierre Hermé, a ouvert ses portes en juin 2015. Il se veut un lieu de raffinement et de gourmandise, grâce à la pâtisserie du cultissime chef Pierre Hermé, déjà bien connu à Séoul pour ses boutiques de macarons.

Le luxe à la française
Porte drapeau de la maison de luxe française en Asie, le bâtiment Dior met en valeur l’univers riche et sophistiqué de la marque. L’édifice, élégant et avant gardiste, est haut de 6 étages. Il reprend le motif du cannage, si cher à Monsieur Dior, et la façade, rythmée par des voiles en résine et fibre de verre donnent une impression de légèreté incomparable.

Créé par l’architecte français Christian de Portzamparc, sa conception audacieuse et ses moindres détails de construction évoquent les grands plis de taffetas et raconte ainsi le savoir-faire de Dior en matière de haute-couture : « J’ai voulu que le bâtiment représente Dior, qu’il entre en résonance avec le travail de Christian Dior. Cela m’a conduit à rechercher la douceur de surfaces d’apparence souples, tramées comme les toiles blanches de coton que travaille le couturier. Ces surfaces, qui s’élèvent vers le ciel, ondulées comme animées d’un mouvement, traversées de quelques lignes, sont réalisées par de longues coques de fibre de verre moulées, assemblées avec la précision d’un avion. », explique l’architecte.

Un pont entre la mode et la gastronomie
L’intérêt pour les marques Dior et Pierre Hermé d’inaugurer ce Café Dior est double :  d’une part, de gagner en prestige en créant ensemble une expérience du luxe « à la française », et d’autre part, de mettre au jour les synergies entre leurs deux maisons de notoriété mondiale, aux traditions artisanales et au savoir-faire exclusif.

A propos de la création du Café Dior, Pierre Hermé précise : « En pâtisserie comme dans la haute couture, le choix des matières premières, l’attention prêtée aux détails, la transmission de nos savoir-faire d’individus en individus, fait la richesse de nos métiers. » Tout comme les vêtements de Dior sont synonymes de sensualité via les matières et leur conception à la main, les pâtisseries de Pierre Hermé sont un festival des sens

Des créations culinaires inédites
Proposant une carte évolutive qui fait la part belle aux saveurs de saisons, on peut y déguster les desserts signatures comme l’Ispahan, revisité en version glacée, les fameux macarons, ainsi que des thés, chocolats chauds et cocktails. Mais le menu propose aussi et surtout de nouvelles créations imaginées par le chef comme le dessert baptisé « Initiation des goûts, textures et températures », pensé autour du chuao, un chocolat vénézuélien

La Décoration de l’espace
De plus, l’espace élégant du salon de thé et la terrasse épurée imaginé par le designer Peter Marino offrent un écrin cossu pour les plaisirs terrestres. La décoration fait la part belle aux couleurs douces, grises et pastel, pour une ambiance feutrée. La House of Dior est située au cœur de Cheongdam-Dong dans le très chic quartier de Gangnam-gu, où désormais la clientèle fortunée de Séoul a ses habitudes de sorties culturelles et de shopping.

Source : ideeslocales.fr

(Author : Retail in Asia)
People buying Uniqlo clothing and other merchandise online can now pick up their purchases up at more than 7,000 7-Eleven convenience stores across the country, the Korean unit of the global SPA brand said.

Uniqlo Korea offers pick-up service at 7-Eleven

Customers can also return clothing through the stores. Uniqlo Korea recently launched the “Smart Pick Service,” allowing its shoppers to pick up and return online purchases at stores of one of the nation’s largest convenience store franchises, attracting keen attention from fashion industry analysts.

The latest delivery service is part of the firm’s online to offline (O2O) strategy to bring greater convenience for online shoppers and remove barriers between online and offline markets. The Smart Pick Service allows shoppers to pick up their online purchases at the time and location of their choice. Once a purchase is made with Uniqlo’s online store, customers can choose to collect the order at one of the 7-Eleven stores. If they want to return clothing and other merchandise, they can also drop them off at any store with a purchase receipt, she said.

“For Uniqlo, innovation has been at the heart of its corporate culture when introducing not only products, but also sales and customer service infrastructure,” the spokeswoman said. “Our business strategy has and will continue to reflect this value. We expect the Smart Pick Service and other omni-channel services will bolster our online sales.”

Since opening its first store in Korea in 2005, Uniqlo has changed the way people perceive clothing by offering high-quality products at reasonable prices, she said, stressing it has continued to bring innovative changes to how it conducts business.

“We have been strengthening our digital sales and customer service platforms, and overhauling our business structure amid the Fourth Industrial Revolution. In this sense, our competitors are no longer H&M, Zara and other SPA brands. They are Google, Amazon and other online giants,” the spokeswoman said.

When most fashion brands were offering their products via multiple, scattered online channels, Uniqlo created an integrated sales platform by launching its online store and mobile app in 2009 and 2013, respectively, the company said. In addition, its online store has been offering petite or plus size merchandise, since July 2016, for those having difficulties in finding their sizes at offline stores. It also provides next-day delivery for orders placed before noon the previous day.

Since 2012, Uniqlo has been delivering useful shopping and styling tips to nearly 3 million registered users of its Kakao Talk Plus, one of the most successful digital communication cases in Korea, the company said. The figure is the highest among the companies using the online messenger service as a communication tool.

Source : retailinasia.com

(Author : Retail in Asia)
Korea’s first shopping robot that can understand questions and give advice in four languages will start operating on Aug 7 at the Hyundai City Outlet in Dongdaemun, central Seoul.

Hyundai City Outlet’s robot speaks 4 tongues

The robot is equipped with an artificial intelligence system that is able to translate foreign languages. Other stores have information-providing robots, but this is the first robot with translation software. Once a customer selects a language, the robot will understand questions in the language and answer them. The service will be available in Korean, English, Japanese and Chinese at the start and will expand the range to French, German, Russian and Arabic in the future. The robot uses GenieTalk software, which is capable of recognizing voices and translating sentences. Based on neural machine translation, GenieTalk produces accurate translations by considering the sentence’s context and word order. Its machine learning ability increases the service’s quality over time. “Combined with artificial intelligence technology, the usage of robots is evolving from automated and repetitive tasks to being applied to commercial spaces and homes,” said Hancom, the developer of GenieTalk.

The company was originally famous for Hangul, a widely used word processing program for the Korean language. Hyundai City Outlet was selected as the testing ground for the robot due to its high proportion of foreign shoppers, who account for 15 percent of the store’s sales, according to Hyundai.

“We’re hoping the robot will enhance the experience for foreign customers,” said a spokesman for Hyundai Department Store. “After Dongdaemun, the robot will be placed in other stores frequented by tourists such as Hyundai Department Store’s branches in Apgujeong and the Trade Center, southern Seoul.”

The company added that the robot will be assisting human guides to help foreigners at the duty free store Hyundai is preparing to open by the Trade Center. Hyundai’s shopping robot can also play music and take pictures.

“We’re looking for new ways to employ information technology in enhancing the experience for shoppers that visit our branches,” said the company.

Source : retailinasia.com

 

(Author : In Young Bae)
The Adidas Originals Seoul flagship store, which closed last Monday, will open on July 28 again.

Adidas Originals to open renewal flagship store in Gangnam, Seoul

Adidas Korea renewed its flagship store and reopened to commemorate the third anniversary of the opening of this year. “Adidas Originals” will provide consumers with the store as a space to express their individuality and creativity, not just a place to sell products. The store, which opened in 2014, attracted attention as the third flagship store of Adidas Originals in the world. While expressing the aspiration to become Seoul’s leading street fashion and cultural center, it was loved by sneakers mania with various collaborations and limited edition items of “Adidas Originals” as well as parties and events.

“Adidas Origins” has organized a variety of events on the theme of ‘CREATIVE CANVAS’ that fans of the brand can participate and enjoy before re-opening.

On Saturday, July 29, the first weekend of reopening, the ‘Do The Over’ party, which has been taking part in celebrated cities all over the world starting in LA in 2005, is held in the back yard of the flagship store. The famous DJs will show DJing performances in ‘Do The Over’. Anyone who is a fan of “Adidas Originals” can apply through the event page.

As part of the NMD ‘NEVER FINISHED’ campaign from September 29th to August 9th, various inspirational pictures of the city taken by customers will be displayed in the store. On August 5th, it will hold ‘ADIDAS MAKER LAB’ event where you can create your own sneakers miniature of your desired design and color.

On August 12, “Adidas” sneaker collector “Quat” of Berlin, Germany will visit the flagship store. He will display 200 pairs of “Adidas” vintage sneakers in his collection and have a time to meet domestic consumers, talking about street culture.

Source : retailinasia.com

(Author : Retail in Asia)
Unveiled in May 2017, the Myeong-dong flagship store is presented as an interactive beauty destination, the “House of Color Play”, where customers can be creative with cosmetics.

Personalisation and experimentation are at the heart of Etude House

Bringing a sophisticated, confident attitude while staying true to the brand’s playful spirit, it expresses Etude House’s refreshed “Sweet Dream” philosophy. 

The Myeong-dong flagship store offers a brand experience over three floors. Complementing the refreshed façade are the sleek, on-trend and contemporary interiors that instantly wows customers entering the store and offers a glimpse of the mezzanine level.

On the ground floor, customers are encouraged to explore all Etude House products, share looks and socialise around an oval mid-floor table that’s haloed by a modern lighting feature and illuminated wall mirrors. Key Etude House décor details such the parquet floor and Georgian panels have been mixed with more contemporary fixtures and materials.

The mezzanine level introduces a Personal Studio offering, My Colour Finder and My Color Draping services for finding each customers’ most suitable shades. New ‘Find your Look’ demos empower and educate customers, adding a unique Etude House twist by including skincare to the how-to guides.

D&P introduced nine signature looks for this section, with beauty experts on hand to demonstrate and advise. Digital is also a strong part of the Etude House experience, with expanded product stories and immersive tutorials. For example, girls can find out their exact skin tone using a specialist face colour scanner.

Even more personalisation and play is delivered on the second floor with the Color Factory concept. Customers can blend bespoke lipsticks at the ‘My Lips Bar’ using cutting-edge beauty technology. They can then select a favourite lipstick case and have their name engraved on the packaging.

Source : retailinasia.com

(Author : Retail in Asia)
The Shilla Duty Free and AmorePacific have introduced a pop-up ‘Beauty Truck’ store to promote the Korean skincare house’s MakeOn brand. The pop-up, which launched on 22 June and will stay open till 19 July, is located outside the travel retailer’s flagship store in downtown Seoul.

The Shilla Duty Free and AmorePacific launch pop-up ‘Beauty Truck’

The five-tonne Beauty Truck, painted vivid pink, is intended to capture visitor interest as soon as they arrive at the main store. MakeOn is described as a “self-aesthetic device that allows facial cleansing, make-up and massage” at any time and any place.  MakeOn beauty devices offer skincare treatments through energy – combining light, heat, ion and motion. MakeOn’s four top items can be experienced at the pop-up store: Cleansing Enhancer, Skin Light Therapy, Makeup Enhancer and Magnetite Roller. Pop-up store staff provide product support and product explanations in Korean, English and Chinese. All items are available for sale inside the main store.

Pop-up store visitors receive discount coupons and free gifts from MakeOn and AmorePacific, including a -10% discount coupon for MakeOn products a and pink fan featuring the brand’s logo. Free samples of highly popular AmorePacific cosmetics brand Laneige are given to visitors taking and sharing pictures in the MakeOn photo zone. Additional Laneige samples are given to visitors boarding the truck and experiencing MakeOn treatment. Shoppers who visit the MakeOn shop in The Shilla Duty Free Seoul store receive a MakeOn gold pouch. An additional beach bag is given to those who purchase at the shop.

The Shilla Duty Free is airing live social media broadcasts at the pop-up store for Chinese, Southeast Asian and South Korean followers in Chinese, English and Korean. KOLs (Key Opinion Leaders) for each language are visiting the pop-up, and describing their experiences in an effort to generate on-line buzz and word of mouth via social media.

While The Shilla Duty Free has long focused on social media events for Chinese followers, this is the first time that the retailer has aired live broadcasts in other languages. Shilla says it plans to increase social media events and live feeds for Southeast Asian and South Korean consumers following the Beauty Truck initiative.

The company commented: “This brand new concept pop-up store is The Shilla Duty Free’s latest endeavour to provide an unique and differentiated customer experience especially focused on the beauty category. The Shilla Duty Free, the first operator to run the cosmetics & perfume category in all three major hub airports in East Asia [Incheon, Changi and, soon, Hong Kong International -Ed], is eager to offer an unparalleled beauty experience to customers.”

Source : retailinasia.com

 

(Author : Retail in Asia)
In conjunction with Lotte Card and Lotte Data Communication, 7-Eleven has launched its first smart convenience store equipped with a BioPay system at Lotte World Tower.

7-Eleven tests hand-scanning Biopay in Korea

BioPay is a payment method that allows consumers to make transactions by identifying themselves with a part of their body linked to a preassigned credit card. It is the first such store to be opened by 7-Eleven in the world, the company said. The HandPay system, in which individuals are recognized by their veins, was chosen over other types of BioPay — such as iris or fingerprint recognition — to maximize convenience, added the company.

Customers place their purchases on a conveyor belt at an unmanned counter, where the items are then scanned 360 degrees to locate their barcodes. The prices are then tallied and appear on a screen. The system will be further improved through an artificial intelligence system that can identify products without barcodes.

The store also has other high-tech features, including a refrigerator that automatically opens and shuts, electronic price tags, a smart CCTV system, and a Smart Safe Cigarette Vending Machine.

Jung Seung-in, president of Korea Seven, said, “7-Eleven Signature, as a premium smart convenience store with a cutting-edge IT system suitable for the fourth industrial revolution, will be remembered as an innovative icon in Korea’s distribution industry.”

Korea Seven is a joint venture by Lotte and 7-Eleven. The 7-Eleven Signature store will be open exclusively to employees of Lotte for the next one or two months as a pilot program before it opens to the public. The company also said that it would make efforts to extend the HandPay system to payment methods other than Lotte Card by the end of August.

While the company refused to reveal specific mid- and long-term plans, the technology used in the 7-Eleven Signature store is likely to be expanded to other subsidiaries of Lotte in the future.

Source : retailinasia.com

(Author : retail in asia)
The renovated branch of Lotte Premium Outlets in this suburban city about 30 miles south of Seoul looks more like an amusement park than a shopping mall for bargain hunting.

Lotte refashions outlet to target families and kids

At its Incheon outlet location, Lotte has opened a three-story complex catering to families with children. There are cafes with ball pits and slides, job experience zones where kids can pretend to be doctors and firefighters, and a large Toys ”R” Us store that anchors it all. The Incheon branch is not just for shopping but also for outdoor activities for families.

Since opening the location in 2013, Lotte found that 75 percent of visitors were in their 30s and 40s. That’s 6 percentage points higher than the share of people who visit other outlet branches outside Seoul. The company figured that more shops and facilities for family visitors, especially kids, be better for customers.

Another factor was the growing popularity of children’s products in Korea. Between 2012 and 2016, the industry’s revenue expanded from 27 trillion won (US$24 billion) to 39 trillion won. A good portion of the outlet’s new building is dedicated to play. On the third floor, a job experience zone lets kids experience diverse occupations, from veterinarian to firefighter and even urban planner. There is a fee – 22,000 won for kids between 5 and 13 and an extra 4,000 won for an accompanying adult – but there is no limit on time.

In another play space, called Doctor Balance, children can test their physical strength, including muscle endurance and responsiveness, on playground sets that resemble gym equipment. Next to the job experience zone is a Toys “R” Us. Lotte is the Korean operator of the U.S.-based toy store, but so far, it’s only installed stores in its supermarket chain Lotte Mart.

The location in the Incheon outlet is the first time Lotte is running a Toys “R” Us outside the mart. An outlet spokesman said the toy store will have about 6,000 products. The building’s second floor has more shopping areas, but even they’re dedicated to kids. Outdoor brands Nepa and Blackyak, for instance, are selling swimsuits and backpacks for children. Out of 47 brands in the new space, 32 are specifically kids’ brands.

There’s something for the parents, too. Various fast fashion brands, including Uniqlo and Topten, have set up shop, and automaker BMW has opened one of its Motorrad cafes where car aficionados can enjoy coffee while browsing BMW-themed apparel.

Lotte Premium Outlets’ Incheon location holds the title of biggest outlet in Asia with a floor space of 53,000 square meters (570,000 square feet). An average 15,000 people visit daily, and it has generated 1.2 trillion won in revenue since opening. The company expects the new Fashion & Kids Mall building to boost the number of visitors by 20 percent.

Source : retailinasia.com

(Author : retail in asia)
L’Oréal Luxe brand Lancôme has opened a new store at the Lotte Hotel in Seoul, South Korea.

ancôme opens “Parisian apartment” store at Lotte Hotel in Seoul

The store, said to reflect the brand’s new visual identity, is designed to be like a “Parisian apartment with a view”. According to Lancôme, the space is “infused with an artistic and casual yet chic French touch” and is described as “an inspirational place full of discovery”.

The shop features a sharing table in the centre which encourages customers to play with textures and colours, guided by recommendations from beauty advisors. Customers can also discover the art of make-up or test tailor-made skincare routines.

Customers can explore the world of Lancôme and discover or re-discover the various product families including best-sellers such as La Vie est Belle, Advanced Génifique, or l’Absolu Rouge. The latest launches and travel exclusives are also available.

Lancôme commented: “The Lotte Hotel Lancôme store perfectly reflects the brand’s new design and concept. Already available in local markets, this concept has been efficiently adapted to the travel retail channel to provide a smooth shopping experience given travellers’ time constraints.”

Source : retailinasia.com

(Auteur :  Jeanne Dussueil)
Le concentration des FinTech se poursuit en Asie, au profit du chinois Alibaba. Le géant a annoncé un investissement de 200 millions de dollars, au travers de sa filiale Ant Financial dans le nouveau projet FinTech du Coréen Kakao.

Alibaba (Ant Financial) avance ses pions en Corée du Sud avec Kakao Pay

D’un service de messagerie, KakaoTalk amorçait dès 2015 un tournant vers la banque en ligne avec eBay et Tencent. Ant Financial, qui gère AliPay, va investir dans un autre service, baptisé Kakao Pay, lui offrant ainsi un accès direct aux 100 millions d’utilisateurs de l’application de messagerie. De son côté, Alibaba va potentiellement toucher les consommateurs coréens via l’application.

Au-delà de son application phare, KakaoTalk, le Coréen propose de nombreux autres services comme KakaoTaxi (réservation de véhicules), KakaoTV (vidéo) ou encore Kakao Style (e-commerce).

En 2015, la structure procédait déjà à des rachats afin de se développer hors de ses frontières. Elle mettait ainsi la main sur la start-up indienne de paiement mobile Paytm. Pour assurer cette croissance externe, Ant Financial est sur le point de boucler une nouvelle levée de fonds de 3 milliards de dollars sous forme de dettes, apès avoir levé 4,5 milliards de dollars en 2016.

Fondé en 2014, Ant Financial regroupe plusieurs activités dans le secteur des FinTech. D’autres produits sont également édités par Ant Financial, comme un outil de credit scoring (une note indiquant à un particulier sa capacité d’emprunt selon sa situation financière actuelle) ou encore une marketplace de fonds.

Source : frenchweb.fr