Activation Commerciale

(Author : Retail in Asia)
International direct-to-consumer and eCommerce apparel brand Grana has joined 7-Eleven as their exclusive partner in Hong Kong to roll out convenient free returns for customers, in a move to enhance the online shopping experience for customers with anytime, anywhere drop offs to suit their fast-paced lifestyles.

Grana introduces free returns at 7-Eleven outlets in Hong Kong

The new offering makes returns simple and easy, with Return Sheets and Prepaid Labels included in all hand packed Grana boxes at 330+ select 7-Eleven stores. Removing the need to get in touch with its Cheetahs (customer service team), and no more costs involved for returns. Customers are welcome to contact the team through its Live Chat channel on the website or directly on the Cheetah line.

“Hong Kong is our first market to introduce anytime, anywhere returns with 7-Eleven. As a young tech startup operating in the eCommerce space, elevating the post-purchase experience is important to keep our millennial customers satisfied. Consumers want their experience with retailers to be authentic, convenient, and simple.

One bad experience, especially with returns can negatively impact brand love and have a ripple effect online and offline. We’ve been working behind the scenes to implement new ways to improve our return processes,” said Luke Grana, CEO & Founder at Grana.

Simple Free Returns Process
1. Fill out returns sheet from inside your Grana box
2. Stick on your pre-paid label on the return package
3. Drop your package at a Fitting Room or any authorized 7-Eleven
4. Our Cheetahs’ will send a confirmation email and update on the return item

Customers can still choose to drop off returns, within 30 days of receiving the modern essential(s) to Grana’s centralised warehouse in Wong Chuk Hang. The total refund process will take approximately 14 days. Hong Kong customers can visit Grana’s flagship showroom to feel it’s finest fabrics directly sourced from around the world, try items offline, find the right fit and place orders online. Orders can be picked up on the same day or delivered within 1-2 business days.

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(Author : Daphne Howland)
A slew of products from Ikea, including lamps, furniture and home goods, are now available for sale on Amazon, with many if not most products available to Prime members with free two-day shipping.

Ikea sets up shop on Amazon

Just last week, a spokesperson told Retail Dive that Ikea was “curious” about third-party sales and wants “to explore new areas and get new insights on how to reach and serve more of the many people. One part of that is that we are open to the idea of piloting and testing making IKEA products accessible through other online platforms than our own.”

The Swedish furniture retailer has been slow to e-commerce, a fact that former Ikea CEO Peter Agnefjall​ last year attempted to spin as a positive, saying that the late entry could allow more nimble mobile capability from the outset.

For Ikea, things have apparently swiftly gone from the idea stage to showcasing products on the world’s biggest e-commerce retail site. Earlier this month, observers speculated about possible Ikea e-commerce partners, floating the possibility of Walmart’s new Hayneedle online furniture unit, which was acquired along with last year, and’s own marketplace, among others, as possibilities. Amazon, as it so often does, appears to have won, though it’s not clear that the tie-up is an exclusive one.

The idea that made Ikea the global phenomenon it is today — flat-packed furniture that fits into a car — was to have the customer take care of the final stages of manufacturing and the last-mile of delivery. The company known for its cheap-but-chic furniture now operates some 300 stores in 27 countries, and does roughly $36 billion in sales annually.

But the logistical sweet spot may be why the company has been so slow to e-commerce. Unlike many retailers that have long relied on catalogs to drive home delivery, Ikea has leveraged its catalog to build the brand and make it easier for customers to navigate its massive stores, probably because the size and weight of furniture delivery makes it particularly expensive to sell online.

“This is an area where shipping fees can really take a toll because you’re moving furniture,” Jaimee Minney, VP of marketing and public relations at Slice Intelligence, told Retail Dive last year. “The big challenge, unique to e-commerce, is how best to maximize the shipping and handling aspect. When you have gigantic stores you don’t have to think about it as much.”

The partnership helps further both Amazon’s and Ikea’s aims. Online furniture sales have emerged as a major growth area in e-commerce, rising 18% in 2015, second only to grocery. Some 15% of the $70 billion U.S. furniture market is now online, according to IBISWorld data. In this environment, Amazon and Target are each reportedly looking to boost their furniture sales, in a challenge to online retailer Wayfair, which does offer free shipping for all orders over $49.

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(Author : China Retail News)
Chinese e-commerce group Alibaba and the Internet fresh food platform Yiguo signed an equity transfer contract, under which Alibaba will purchase 18% shares of Lianhua Supermarket from Yiguo.

Alibaba To Acquire 18 Stake In Lianhua Supermarket

According to a report published by Bailian Group, Alibaba will gain 201,528,000 Lianhua domestic shares, making it the second largest shareholder of Lianhua. Meanwhile, Yiguo will still hold a 1.17% stake in Lianhua.

Lianhua Supermarket is a related company of Shanghai Bailian. It was launched in 1991 and it mainly operates hypermarkets, supermarkets, and convenience stores. By December 31, 2016, Lianhua Supermarket and its subsidiaries had a total of 3,618 stores, covering 19 provinces and municipalities in China.

In February 2017, Alibaba Group and Bailian Group announced a strategic cooperation in Shanghai. The two parties said that based on big data and Internet technologies, they would seek full cooperation in six sectors, including full business integration and innovation, new retail technology development, high-efficiency supply chain integration, membership system interoperation, payment and finance interconnection, and logistics system collaboration. However, they did not mention capital cooperation at that time.

Alibaba Group said that they will rebuild new retail smart stores with big data in the future to improve consumer experience and business operation efficiency.

At present, the two parties are discussing specific plans for their supermarket business cooperation. Lianhua Supermarket’s 3,618 stores around China are expected to be the first to have new retail distribution and transformation.

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(Auteur : 
Tous les citadins ont déjà connu la fringale de sortie de boite ou l’urgence d’une dernière course avant le week-end. À Shanghai, une startup a créé une supérette mobile 100% automatisée qui se déplace pour vous dépanner. Nos épiciers peuvent fermer l’œil.

Moby Mart

« Nous sommes ouverts 24/7 ». Entre véhicule autonome et boutique intelligente, voici le Moby Mart, une épicerie nomade. À l’extérieur se dresse un distributeur automatique qui propose des snacks classiques, tandis qu’à l’intérieur, des fruits, pâtisseries et boissons chaudes et froides brillent derrière la vitrine. Un coin culture propose presse et sorties musicales, et quelques basiques vestimentaires ont même été prévus pour vous sauver d’une urgence lacet cassé ou pantalon taché.

Le drive-in inversé. Côté véhicule, le Moby Mart tourne sur un moteur électrique auto-alimenté par les panneaux solaires sur son toit. Mais plus qu’une épicerie à roulette, c’est une expérience d’achat renouvelée qu’a imaginée la startup Wheelys Café. Ne vous déplacez pas, connectez-vous sur son appli et le Moby Mart disponible le plus proche de vous se mettra en route.

À son arrivée, vous seul pouvez en ouvrir la porte avec votre mobile. Pas de queue à faire donc. Pas d’argent à sortir non plus, vous faites vos courses en scannant les produits qui seront débitées de votre compte à la sortie. Pas besoin de staff ici non plus, une intelligence artificielle (sous forme d’hologramme !) vous accueille et répond à vos questions.

Shopping pong. Un produit est manquant ? Le Moby Mart rentre de lui-même au dépôt se réapprovisionner ou en demande la livraison urgente par drone. Cela crève les yeux, ces épiceries 2.0 sont d’ores et déjà adaptées aux villes de demain sillonnées par les voitures autonomes et les robots. Actuellement testées dans Shanghai, Wheelys Café envisage maintenant de les installer dans les déserts commerciaux en province.

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(Author :
Coco Café is finally landing in Hong Kong this week. After its eye-poppingly Instagrammable stops in Tokyo, Seoul, Singapore and Shanghai, Chanel’s pop-up café will be taking over the Causeway Bay (G/F 38 Yiu Wah Street, Causeway Bay) branch of Coffee Academics from June 10 to 25.

Chanel’s pop-up Coco Café is finally in Hong Kong

The beauty brand has created its own chic little universe, where you can sit back with a neon pink cup of coffee and peruse a special edition of The Coco Daily (don’t forget to bring your shades to complete the Parisian café look).

Of course, it is Chanel, so they’re not just going to serve lattes and cakes—you can also expect to see ‘beauty bubble tea’ and perfume-inspired juices on the menu, if they follow their recipes from Singapore.

After that, head over to the beauty counters for a free mini makeover, and then get a quick change of your nail shades at the nail bar. Spruce up your look with some tattoo stickers, and spritz on some Chance fragrance for the final touch.

Don’t forget to commemorate the occasion with a few snaps in the photo booth, which will have Chanel-themed digital stickers. We have our heads in a fluffy pink cloud just dreaming about it.

As if that’s not enough, visitors will also be treated to a sneak preview of Chanel’s new lip product, Le Rouge Crayon de Couleur. The intense crayon lipstick, which comes in 11 shades, will be shown in Asia for the first time.

Gorgeous makeup and delectable treats—what more could a girl ask for? Register online for a complimentary drink, door gift and priority entry. Time slots are filling up fast, so we suggest you get on it quickly.

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(Author : Retail in Asia)
02Danish toymaker Lego has opened its first standalone store in Beijing this month, on the back on its successful Hong Kong store debut in August 2016.

Lego opens first Beijing store

Located on the fifth floor of Chaoyang Joy City, the Beijing store stocks the full range of Lego for adults and children including its Friends collection, targeted at young girls. The Beijing outfit boasts a ‘build your own mini-figure’ station, where shoppers can create their own lego characters piece by piece, as well as a PAB-Wall – short for “Pick-a-Brick” wall. Consumers are able to purchase the precise individual piece needed to complete their toys. The latest China store is developed and managed by Kidsland LCS Ltd, Lego’s main distribution arm in mainland China and Hong Kong.

In 2016, Kidsland opened Lego’s largest Asia store – some 4,000 square feet – in Hong Kong. Located at Langham Place in the city’s Mong Kok district last year, the flagship has proven very successful for the European kids retailer.

“Since our opening in August 2016, Lego Certified Store (LCS) Hong Kong has been pulling in the highest spending per square feet amongst all LCSs worldwide,” Dr William Lo, Vice Chairman of Kidsland International Holdings, told the Hong Kong Trade Development Council magazine, in a recent interview.

The store was designed to completely reveal Lego’s DNA. “We have been a partner with the Lego Group for over a decade,” said Lo. “As a Hong Kong-based company with a focus on developing children’s goods and toy retail business in China in the past, we are very honoured to open the first Lego Certified Store in Hong Kong. We strive to be coherent to the brand’s principles with an aim to inspire Lego fans of all age groups.”

In 2016, Lego reported revenues of 37.9 billion Danish crowns ($5.38 billion), while its Chinese sales are growing by 25-30 percent year-on-year.

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(Auteur : Yoni Van Looveren)
La chaîne de supermarchés allemande Lidl a lancé son propre webshop en Chine. Comme beaucoup d’entreprises occidentales, elle a opté pour Tmall Global, la plateforme en ligne de l’entreprise chinoise Alibaba.

Lidl lance un webshop en Chine

Des importations depuis l’Allemagne
Le webshop démarre cette semaine et propose quelques marques propres à Lidl. Cela fait déjà un certain temps que des produits en provenance de pays européens sont très populaires en Chine et Lidl souhaite surfer sur cette vague avec des marques comme Combino, Bellarom et Sondey. Pour l’instant, il ne s’agit que d’une gamme restreinte d’aliments pour petit déjeuner et de produits secs, qui elle sera probablement étendue lorsque le webshop connaîtra le succès.

Lidl importe les produits directement depuis l’Allemagne via sa filiale située à Hongkong. Elle a donc décidé de travailler différemment qu’Aldi qui a également lancé un webshop sur Tmall Global, mais qui importe ses produits depuis l’Australie.

Lidl s’inscrit ainsi sur une liste toujours plus longue d’entreprises occidentales qui tentent de vendre leurs produits aux Chinois. C’est Alibaba qui essaye de convaincre les entreprises occidentales à être toujours plus présentes sur la plateforme, mais c’est également le consommateur chinois qui est demandeur puisque ne fait plus confiance aux produits locaux et est à la recherche d’alternatives.

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(Auteur : Yoni Van Looveren)
Le chiffre d’affaires de l’entreprise d’e-commerce chinoise a bondi de 40% durant le premier trimestre, et ce grâce à Walmart. Les Américains détiennent 11% des actions de

Premier bénéfice net depuis des années
Au premier trimestre, le numéro deux de la vente online en Chine après Alibaba, a vu son chiffre d’affaires grimper de 41,2% à 76,2 milliards de yuans (10,1 milliards d’euros). Le chiffre d’affaires total des produits vendus via l’entreprise a bondi de 42% à 184,1 milliards de yuans (24,5 milliards d’euros). Par ailleurs l’entreprise a généré un bénéfice pour la première depuis 2014 : le bénéfice net s’est établi à 239 millions de yuans (31,8 millions d’euros). attribue ces excellents résultats notamment à l’étroite collaboration avec l’américain Walmart, qui depuis deux ans détient une partie des actions. Ainsi depuis peu le site chinois vend également des produits de la chaîne de supermarchés britannique Asda, propriété de Walmart. De plus le site collabore également avec certains magasins de Walmart en Chine et avec l’enseigne de supermarchés chinoise Yonghui Superstores, afin de pouvoir livrer les commandes en ligne endéans l’heure.

En outre est depuis peu la première entreprise chinoise à être membre certifié de l’American Apparel & Footwear Association, qui dans le passé a sévèrement critiqué le grand concurrent Alibaba en raison de la vente de produits contrefaits. Cette affiliation la doit probablement à la puissance de Walmart aux Etats-Unis, ce qui lui permettra d’attirer des marques étrangères désireuses de vendre leurs produits sur son site web.

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(Auteur : Retail in Asia)
French retailing group Auchan has formally entered Jingdong Daojia, JD’s O2O lifestyle service platform.

Auchan formally enters Chinese Jingdong Daojia

Auchan and Jingdong Daojia hope to integrate the online and offline advantages of the two parties to jointly provide Chinese consumers with better department store and supermarket O2O shopping experiences. The trial operation will cover Auchan’s certain stores in Beijing and Shanghai and Dada will be responsible for the delivery of all orders. Starting from April 2017, this project will be gradually expanded in Auchan stores in nine cities, including Beijing, Shanghai, and Ningbo.

Commenting on the cooperation, Dada-Jingdong Daojia CEO Kuai Jiaqi said that depending on its online user traffic, store picking tools, and inventory optimization and distribution services, Jingdong Daojia will help Auchan improve service efficiency, extend service range, and realize upgrade transformation from offline to online.

France’s Auchan Group was founded in Lille in 1961 and it is the second largest business group that focuses on food retailing in France. In 1997, the company formally entered the Chinese market and it opened its first large supermarket in Shanghai in 1999. By 2016, Auchan had 75 large supermarkets and over 20,000 employees in more than 30 cities across China.

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Pour dégager de la croissance en 2017, Longchamp a choisi deux axes : le développement de nouveaux segments, comme la lunette, mais aussi l’ouverture de boutiques en propre dans les grandes métropoles internationales. La maison française, initialement spécialiste de la maroquinerie mais largement diversifiée désormais, vient ainsi d’ouvrir une nouvelle boutique en propre en Russie, la troisième du pays et la seconde à Moscou.

Longchamp place ses pions à Moscou, avant Shanghai, New York et Tokyo

C’est dans le centre commercial moscovite qu’on appelle le GOUM, donnant sur la Place Rouge, que Longchamp a inauguré il y a quelques jours une surface de 135 mètres carrés. Un bel emplacement très haut de gamme puisque situé au rez-de-chaussée de ce grand ensemble historique. Une visibilité qui doit favoriser l’expansion de la marque en Russie, via les grands magasins et revendeurs multimarques.

Dans quelques semaines, fin avril exactement, c’est cette fois à Shanghai que Longchamp renforcera ses positions. Ce sera la vingtième ouverture d’une boutique monomarque chinoise pour la maison française.

Enfin, au second semestre, ce sont deux nouvelles adresses qui sont attendues à New York, sur Fifth Avenue, et Tokyo, à Omotesando. En France, la marque s’attèle à rénover ses points de vente au nouveau concept déjà découvert sur les Champs-Elysées et rue Saint-Honoré : cette fois, ce seront les magasins de la rue du Vieux-Colombier, à Paris toujours, mais aussi du cours Mirabeau, à Aix-en-Provence, qui feront peau neuve.

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