Activation Commerciale

(Author : retail in asia)
Chanel has opened its first dedicated cosmetics and perfume boutique in Vietnam.

Chanel opens first cosmetic boutique in Vietnam

Opting to debut in Ho Chi Minh City, the new store is located on the ground of the capital’s Saigon Centre shopping mall. Covering 133 square metres, the Chanel shop is designed with a tri-colour theme of black, beige, and burgundy.

The Vietnamese outlet will sell Chanel’s latest makeup, skincare, and perfume collections – with special emphasis on the ‘Les Exclusifs de Chanel’ perfume collection with 16 scents. Local customers are also privy to Chanel’s special skincare service called Sublimage from Chanel beauty team. Chanel’s Vietnam cosmetic store opening signals the French fashion house’s continued push in to Asia, a market that is growing.

In March, Chris Leung joined Chanel as rewards manager, Asia Pacific. Based in Hong Kong, Leung has his five years rewards experience as regional reward manager for Asia Pacific at Oxford University Press.

According to Euromonitor International, Vietnam’s cosmetics market is vastly made up of imported foreign products, namely from South Korea, Europe and the US, accounting for 90% of the local market.

A recent report from the Trade Map of ITC (International Trade Centre) and the World Bank showed that Vietnam imported $1.1 billion worth of foreign brand cosmetics in 2016, with the figure expected to double by 2020 to $2.2 billion.

Perfume topped the list of biggest cosmzetics items, accounting for 55% of total imports, followed by makeup products, which account for 21%.

Source : retailinasia.com

(Author : Jana Pijak)
The Coco Cafe is a beauty brand activation that is set to open its doors in Tokyo this March.

Tokyo's Coco Cafe Combines Cosmetics with Artisanal Coffee and Sweets1

The Chanel-themed cafe spotlights the luxury label’s newest lip gloss range which consists of 24 vitamin-infused shade varieties. The unique promotional space is not only beautifully branded and decorated but also gives visitors a chance to taste a menu of artisanal beverages and sweets.

Boasting a pink and white color scheme, the cafe will be set up in an airy and open gallery in the heart of Tokyo’s Shibuya neighborhood. The So-Cal Link Gallery space will combine product testing stations with a traditional cafe area and bar seating dispersed throughout. Additionally, the space will feature interactive retail accents like a touchscreen wall that targets a tech-savvy demographic of makeup lovers.

Source : trendhunter.com

(Auteur : AFP)
La maison française a ouvert les portes d’une double boutique éphémère à Paris dans un lieu d’exception implanté dans le Marais, au 47 rue Vieille-du-Temple (IVe arrondissement). Un écrin prestigieux, qui accueillera le public jusqu’à fin mai 2017.

chanel-installe-une-double-boutique-ephemere-dans-le-marais

Chanel a jeté son dévolu sur l’Hôtel Amelot de Bisseuil, également appelé l’Hôtel des Ambassadeurs de Hollande, pour l’ouverture de ces deux boutiques éphémères. Dans un décor brut avec des murs aux pierres apparentes, rompant « avec les codes traditionnels de Chanel », la maison de luxe propose plusieurs de ses collections.

Un premier bâtiment, où sont disposés des portants linéaires noirs et des consoles en bois, met en avant les collections de prêt-à-porter et d’accessoires de la marque, dans un espace de 127 mètres carrés. Le second édifice accueille quant à lui les souliers de Chanel sur une surface de 37 mètres carrés pensée comme un atelier d’artiste.

La Maison a récemment testé la même formule d’une boutique dédiée à l’habillement jouxtant une boutique exclusivement consacrée à son offre de chaussures aux Etats-Unis. Cette double boutique éphémère, qui fermera ses portes fin mai 2017, accueille le public du lundi au dimanche, de 11h à 19h.

Source : fr.fashionnetwork.com

(Author : retail design blog)
As Chanel’s original boutique on P.C. Hooftstraat – Amsterdam’s golden mile of luxury shopping – is being extensively renovated, the iconic French fashion house has temporarily relocated to rather spectacular new premises further down the road.

Chanel store, Amsterdam

The building, aptly called Crystal Houses, is conceptualized by acclaimed Dutch architecture practice MVRDV, and developed and constructed by an international consortium that includes Delft University of Technology, Gietermans & van Dijk Architects and Vetreria Resanese’s poesia division. The project not only represents a mean architectural feat, but also marks the arrival of the purpose-built luxury flagship store – a longtime phenomenon elsewhere – in the Dutch capital.

Chanel store, Amsterdam1

The Chanel boutique occupies the lower floors of the building, measuring a spacious 620 sqm, while the top floor remains residential. The structure features a striking gradient glass façade that incorporates extensive technical research and architectural innovations, and arguably the most challenging one being to find a way to cement the bricks together without the need for traditional mortar. Interestingly, advanced strength tests have proven that the many innovations have resulted in a glass façade that’s in many ways stronger than concrete, and has set a clear precedent for new projects as audacious as this one.

This innovative transparency also led to a complete overhaul of the building’s energy supply infrastructure, and the design team jumped to the occasion, using renewable sources. As such, the entire structure was designed around a ground source heat pump and pipes leading up to 170 metres underground, allowing for an optimal indoor climate throughout the year. The Chanel boutique carries the brand’s full range of ready-to-wear, shoes, accessories and watches, and although it’s scheduled to return to its revamped original premises in the course of next year, we can see the brand settle here permanently.

Source : retaildesignblog.net

(Auteur : Sarah Ahssen)
C’est au 40 rue des Francs-Bourgeois, à l’Hôtel Herouet, que Chanel a ouvert les portes de son premier magasin parisien permanent dédié à la  beauté. Situé dans le quartier parisien du Marais, face au magasin Muji, cet écrin de 72 mètres carrés, qui conserve de nombreux éléments du décor originel comme les tomettes ou même un puits, propose le parfum, le maquillage et le soin signés Chanel.

La beauté signée Chanel s’installe à Paris dans le Marais

Au sein de cet espace, les maquilleurs de la Maison, présents en permanence, partagent leurs secrets et proposent des routines beauté personnalisées pour le visage, le regard ou encore l’éclat de la peau…Depuis le mois de juin 2013, Chanel compte déjà une boutique parisienne dédiée à la beauté. Un magasin présenté comme éphémère, situé rue Saint-Honoré, qui fermera ses portes à la fin de l’année.  La griffe de luxe compte également des magasins dédiés à la beauté à travers le monde, dont des pop-up stores.

Source : fr.fashionmag.com