Activation Commerciale

(Auteur : Patrice Bernard)
Un an après l’annonce par Apple de l’ouverture aux applications tierces de son assistant vocal interactif, Siri, les initiatives des banques ont rarement dépassé le stade expérimental. Parmi celles qui investissent sérieusement, la canadienne RBC démontre pourtant la valeur des opportunités que recèle ce nouveau canal de relation mobile.

La banque via Siri devient une réalité

En mars dernier, la banque avait déjà introduit, au sein de son application mobile pour iOS, une première fonction de transfert P2P pilotée par la voix. Grâce à celle-ci, il devenait possible d’envoyer de l’argent à l’un de ses contacts en demandant à Siri d’exécuter le virement, sécurisé par l’intermédiaire de Touch ID (et une empreinte digitale). Désormais, le même dispositif permet également de régler les factures, à la seule condition que le bénéficiaire ait préalablement été enregistré.

Même sans être particulièrement évolué, le service simplifie visiblement l’expérience client. Ainsi, au lieu de forcer l’utilisateur à rechercher l’option adéquate dans des menus plus ou moins alambiqués, il lui suffit maintenant d’exprimer ses désirs et de laisser la machine se charger des détails pratiques. Historiquement, l’approche semblait réservée à des fonctions de consultation, par précaution. L’initiative de RBC ouvre la voie à sa généralisation pour toutes les opérations et tous les usages, en toute sécurité.

Il reste toutefois encore du chemin à parcourir pour les institutions financières qui veulent toujours plus faciliter la vie de leurs clients. Dans le cas du paiement des factures, par exemple, pourquoi l’assistant de RBC demande-t-il de préciser le montant et la date du mouvement ? Dans l’idéal (c’est-à-dire le jour où une intégration avec les plates-formes des fournisseurs sera assurée), ces informations devraient pouvoir être renseignées automatiquement et le consommateur n’aura plus qu’à confirmer la transaction.

Naturellement, tout le monde n’est pas nécessairement enclin à adopter une interface vocale. Pour cette raison, et pour ceux qui préfère les échanges écrits, la banque s’intéresse aussi aux messageries instantanées, en commençant par insérer une capacité (certes moins originale) de virement de fonds entre particuliers au sein de la solution iMessage d’Apple. L’objectif est similaire : il s’agit de mettre les services financiers à portée de l’utilisateur, au plus près de son besoin, en toutes circonstances.

Tandis que les géants du web, suivant la trace des pionniers chinois, lancent des options de paiement qui promettent de s’immiscer dans le quotidien des internautes avec une transparence inégalée, je suis constamment surpris que la plupart des banques ne prennent apparemment pas conscience de la menace qu’ils font peser sur leurs activités et restent inertes. Elles ont pourtant à leur disposition de multiples moyens de réagir…

 

(Author : Harmeet Singh)
The grocer acquires a majority stake in Montreal’s MissFresh, getting into an emerging category.

Metro buys into meal kit company

Metro has acquired a majority interest in Montreal meal kit company MissFresh, getting in on what it says is an emerging category and consumer demand for healthy eating-focused options. MissFresh’s three co-founders will keep 30% of the capital and an active management role in the business, which was founded in 2015 and delivers ingredients and recipes for “ready-to-cook” meals.

While it’s too early for Metro to divulge specifics, company spokesperson Genevieve Grégoire says there will be “synergies” in how MissFresh fits into Metro’s current in-store and digital experience and marketing plans.

The major grocery retailers in Canada like Loblaws and Walmart, along with niche players such as M&M Food Market, are working on improving their omnichannel strategies through both click-and-collect and delivery services. Walmart, for example, announced today that it’s eliminating its pickup fee for online grocery orders. For its part, Metro launched online grocery shopping last October.

The MissFresh deal comes following news that Amazon had filed a meal kit trademark in the U.S., threatening players like Blue Apron and German company HelloFresh, the latter of which also operates in Canada. Amazon already has some meal kit offerings through Amazon Fresh.

In Canada, the meal kits category had lagged behind the U.S., U.K. and Europe in terms of number of options and adoption but that’s shifted over the past couple of years, with brands like Chef’s Plate and HelloFresh expanding their delivery zones and marketing.

Source : strategyonline.ca

(Author : Josh Kolm)
The grocery chain aims to answer demand for organic products while reinforcing its local ties.

IGA grows a garden on top of a store

As proud as you might be of the garden you’ve been growing in your backyard or patio this summer, IGA may have you beat. On the roof of an IGA Extra store in Montreal, owned by the Duchemin family, the grocery chain has been working with urban gardening and agriculture company La Ligne Verte and urban beekeeping company Alvéole to grow a range of organic vegetables and honey.

The garden – which IGA claims is the biggest organic vegetable garden in Canada – will provide produce and honey under a new store brand, “Frais du toit” (“fresh roof”), though they are only available at the Duchemin family’s store.

Cartier also handled the development of the “Frais du toit” brand identity, merchandising tools and communications strategy. In addition to the online video that is running on Facebook and in pre-roll, the agency also created an in-store display that features a live feed of the rooftop garden.

Feeding consumer demand for organic and locally-grown products is something everyone from food brands to QSRs to grocery stores have been attempting to do in recent years. That’s part of what IGA is aiming to do with this attention-grabbing, large-scale execution, but focusing on the Duchemin family also helps reinforce the brand’s ties to the communities in which it operates. That’s something parent company Sobeys also has been attempting to do elsewhere in Canada and it was why the IGA brand stuck around after it was acquired in the late 1990s.

IGA grows a garden on top of a store1

“Our retailers are true entrepreneurs who really make a difference in their community through unique, inspiring projects,” Carl Pichette, VP of marketing at Sobeys Québec, said in a press release. “By focusing on hyperlocal, organic and daily picking, we offer consumers a unique and sought-after product.”

Source : strategyonline.ca

(Author : Deena M Amato-McCoy)
Toys “R” Us is pulling out the stops to engage its in-store shoppers.

Toy retailer’s concept store steps up digital game
The toy retailer describes its concept store in Langley, British Columbia, as “the evolution of our digital future.” To maintain this reputation, Toys “R” Us is partnering with Cineplex Digital Media, and adding an in-store digital signage and kiosk network. The installation includes a large feature wall with 2 ft.-by-2 ft., 55-inch LCD screens, and six 18.5-inch digital end caps. All displays will feature images and video content. 

The store will also feature four point-of-sale integrated kiosks that will be used as an ‘endless aisle’ solution. Here, customers can browse the brand’s entire offering, watch videos and read product information prior to making a purchase. Customers can place orders through the kiosk, and choose to pick up their purchase at the front of the store or have it shipped to their home, the retailer said.

“The new integrated network elevates the shopping experience and makes it easier for customers to locate the products they are looking for, gain in depth information and make their purchases directly from a number of kiosks located throughout the store,” said Clint Gaudry, the chain’s VP, marketing and store planning.

Cineplex Digital Media will lead all content creation for the kiosks, and provide content management for the digital end caps and feature wall signage.

Source : chainstoreage.com

(Author :  Retail Design Blog)
With the urban Junction District as its home, the new store environment takes inspiration from its industrial surroundings and city streetscapes. It authentically incorporates elements such as streetscape-inspired architectural details and textures, murals and graffiti, street signs, pavement markings, guardrails, street lights, and building signs.

Organic Garage flagship store

To add to the authenticity, a local graffiti artist painted over brick walls giving a vibrant and urban feel to the space. It features one of the largest organic produce selections available in Toronto, more than 100 bulk options, a new api(+) designed Kitchen Originals private label, a seasonal salad bar and state of the art, environmentally friendly refrigeration and HVAC technologies.

Organic Garage flagship store1

api(+) provided brand positioning and identity, private label packaging design, interior store design, signage and graphics, and digital collateral design. The address is 43 Junction Road Toronto, Ontario M6N 1B5. They held a ribbon cutting at 8:45 a.m. and opened at 9 a.m. on Wednesday, July 5, 2017. Organic Garage is a grocery retailer of organic and natural products.

Founded in 2005 and headquartered in Toronto, the company operates a centralized warehouse as well as three stores in the greater Toronto area: Oakville, Vaughan and their newest location, in Toronto’s Junction district. Organic Garage has announced plans to open its fourth store in 2018 in the Leaside neighborhood in central Toronto.

Organic Garage flagship store2

ArchitecturePlus International, api(+) is an international award-winning design firm specializing in food retail, specialty retail, restaurants and retail centers. It offers a full spectrum of services to the retail industry and solutions that maximize return on investment via strategy and design. It is headquartered in Tampa, Florida and has a South Florida office in Miami.

Organic Garage3

Source : retaildesignblog.net

(Author : Deena M. Amato-McCoy)
While Amazon expands its physical presence, Walmart Canada is taking its own swipe at the online giant — by moving in on its turf. 

Walmart Canada’s digital channel takes on Amazon
Eager to retain shoppers — and attract new ones — Walmart Canada is bolstering its online services. First, the retailing giant will spend the next two months expanding the product assortment available on its Walmart.ca website by opening it up to third-party marketplace sellers. Creating what it calls an “endless aisle” concept, the retailer is giving shoppers access to more merchandise from outside brands and small businesses, according to the Financial Post.
In the report, Walmart Canada CEO Lee Tappenden said, “We will double the SKUs we have online at the launch date, and by early next year we will have millions of SKUs online.”
The retailer is supplementing this service by launching a “click-and-collect” program that will enable shoppers to pick up their online purchases at one of 100 dedicated Walmart Canada locations. The retailer plans to roll out the service to all 410 stores by Christmas, according to Global News. Both services are in retaliation to Amazon’s aggressive moves to become an offline player. And the online giant’s efforts are across the board.
The company giant launched Amazon Go last year, a checkout-free convenience store, as well as two AmazonFresh Pickup grocery stores in Seattle. It also continues to bolster its Amazon Books division, which currently features six locations, and has plans to open additional locations this year. Amazon’s biggest blow however, was its announcement to purchase Whole Foods Market for $13.7 billion. Besides extending its physical store footprint even further, this move also muscles in on Walmart’s grocery business. In fact, the category accounts for about half of the chain’s approximately $25.5 billion in annual sales in Canada, Financial Post reported.
Despite Amazon’s gains, Walmart continues to fight back. Its strategy: to continue bolstering online offerings. For example, the retailer acquired jet.com in September, followed by Shoebuy in December. In February, it acquired outdoor apparel retailer Moosejaw, followed by ModCloth in March. Earlier in June, the chain announced it would purchase Bonobos for $310 million in cash.

(Author : Ellen Smith)
Furniture industry titan IKEA brought its Sweedish charm to Toronto’s Queen Street West in the form of IKEA Play Café, an immersive pop-up shop experience.

Toronto's IKEA Play Café is an Immersive Retail Experience

Similar to its retail stores, the pop-up shop rests on IKEA’s three pillars: shop, play and eat. Guests are invited to browse through the largely food and cooking-centered retail store, while challenging their taste buds at the small eatery which sells some of IKEA’s iconic foods, like their meat balls and frozen yogurt.

Guests are welcome to immersive themselves in the IKEA experience with a variety of games including over-sized Pin-Ball, electronic dance battles, an illuminated wall modified with children’s drink ware and a spinning wheel, which offers contestants chocolates and gift cards.

The IKEA Play Café, which aimed to start conversations through defying conventions, acts more like an immersive experience than a showroom, reminding guests of IKEA’s core values and consumer commitment while providing a memorable, gamified retail experience.

Source : trendhunter.com

 

(Autore: Filippo Piva)
Dall’arredamento alla cucina: Ikea Canada lancia la curiosa serie di poster per realizzare piatti sfiziosi nella massima velocità, andando a disporre tutti gli ingredienti direttamente sul foglio delle istruzioni. 

1497869658_Ikea-evidenza-1280x628

Non ci sono brugole e non ci sono tasselli, bensì sale, pepe e filetti salmone. Eppure anche in questo caso stiamo parlando di istruzioni Ikea. La divisione canadese del colosso dei mobili made in Svezia, celebre in tutto il mondo per le sue iconiche istruzioni illustrate, ha deciso di fare un ulteriore campo nel mondo della cucina. Oltre alle storiche polpette e ai biscotti allo zenzero, Ikea Canada propone infatti il progetto Easy Recipe Series: una collezione di poster simili a illustrazioni da colorare, da riempire però con tutti gli ingredienti necessari per preparare un vero e proprio piatto. Con uno sforzo davvero minimo.

Come potete vedere nel video qui sotto, i diversi ingredienti (in gran parte provenienti dall’offerta food di Ikea) vengono posizionati direttamente sulla carta seguendo fedelmente le indicazioni scritte con colore alimentare. Una volta riempito ogni campo del poster con spezie, salse, pesce o frutta è possibile accartocciare tutto quanto al grido di Cook this page, cucina questa pagina, e completare la preparazione passando eventualmente dal forno.

E così ecco pronte insalate di gamberi & co, montate – è proprio il caso di dirlo – in poche, semplici mosse.

Fonte: gqitalia.it

(Auteur : Philippe Lepine)
Un tout nouveau concept de restauration rapide version santé vient de naître à Montréal et les solides entrepreneurs derrière le projet voient déjà grand.

Foodchain, le nouveau McDo du légume est québécoisParmi le noyau de Foodchain, on compte le chef éclaté du Montréal Plaza, Charles-Antoine Crête, le fameux boulanger de Hof Kelsten, Jeffrey Finkelstein, le réputé designer Zébulon Perron, et le consultant en stratégie Jean-François Saine.

«En optant pour un décor minimaliste et autant de vitres, on a voulu montrer qu’on n’avait rien à cacher et qu’on préfère miser sur la qualité du produit plutôt que les artifices. […] On peut voir toutes les étapes de la production autant dans le restaurant que de la rue », affirme le designer Zébulon Perron. Une façon de faire bien différente de ce à quoi les grandes chaînes de restauration nous avaient habitués.

Cap sur la fraîcheur
Au menu, on retrouve d’alléchants bols de légumes fraîchement coupés devant le client à l’aide de machines industrielles Robo Coupe. Il y en a pas moins de huit pour accélérer le processus. Les cuistots ajoutent ensuite aux bols 100% végé la vinaigrette et une petite touche croustillante. On craque, entre autres, pour la Chou Radis et sa sauce au kimchi, la Endive Poire verte à la coriandre et sauce au yogourt assaisonné au cumin, ou encore la Fenouil Daikon et sa sauce nori. On attrape au passage un Pain magique, une heureuse rencontre entre le croissant et les crottes de fromage.

Le but de l’équipe élite derrière Foodchain – à qui s’ajoute d’autres grands noms de la gastronomie québécoise comme Cheryl Johnson et Sébastien Blanchette de Montréal Plaza ainsi que Phillip Viens de Maison Publique – est d’exporter le concept au Québec et éventuellement à l’étranger. Ils testeront le prototype de la rue McGill College puis partiront à la conquête du Canada.

Toutes les recettes ont d’ailleurs été testées dans les cuisines du Montréal Plaza et même approuvées par leurs clients. Les meilleures ont été retenues pour Foodchain.Le restaurant situé en plein cœur du centre-ville sur McGill College est en mode «soft opening», et plusieurs clients curieux s’y précipitent déjà. L’ouverture officielle est prévue le 15 mai prochain.

Source : quebec.huffingtonpost.ca

(Author : Harmeet Singh)
Following its Toronto debut, the retailer is set to open a new location in the Vancouver area.

Uniqlo expands to B.C.

Six months after entering the Canadian market, casual apparel retailer Uniqlo has announced plans for its first store in British Columbia. The new location is set to open this coming fall at Metropolis at Metrotown in Burnaby, the largest mall in the province and third largest in Canada. The 20,630 square foot store joins Uniqlo’s two other Canadian locations at the CF Toronto Eaton Centre and Yorkdale Shopping Centre, also in Toronto.

Expanding to the Vancouver area was the next natural step as the brand looks to grow in Canada, says Catherine Couturier, a spokesperson for the retailer.

Uniqlo doesn’t currently offer e-commerce in Canada, instead currently relying on its brick-and-mortar locations to build its brand here, she says. Since opening in Toronto last September, consumer response has been positive, she notes.

Uniqlo aims to differentiate from fast fashion retailers like H&M and Zara by focusing on what it calls “LifeWear” or clothing that aims to be universal in design and comfort and made from higher quality materials such as cashmere.

Source : strategyonline.ca