Activation Commerciale

(Auteur : Barbara Santamaria)
Louis Vuitton has opened what is believed to be the world’s first 3D printed pop-up store in Westfield shopping centre in Sydney.

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Working together with specialist 3D print provider Omus, the luxury brand has mounted a 968 sq ft structure that was created with a 3D printer in just 18 days. Finished with a chrome mirror self-adhesive vinyl and adorned with distinctive Louis Vuitton-designed animal prints, the statement structure showcases a selection of the brand’s spring/summer 2017 collection, which pays homage to African inspirations and The Chapman Brothers.

This is the first time the luxury fashion brand has opened a men’s pop-up in the city. The store, located on Level 3 of Westfield Sydney, will be open until 18 December.

Louis Vuitton has several standalone boutiques in Australia in cities including Melbourne, Sydney, Brisbane and Perth.

Source : us.fashionnetwork.com

(Auteur : Elodie Tymen)
L’enseigne Topshop expérimente le paiement différé dans neuf de ses boutiques australiennes. Les clients peuvent désormais se promener dans les boutiques de la marque et repartir avec leurs articles…sans les payer immédiatement.

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Effeuiller méticuleusement les rayons un à un, essayer sa sélection et passer à la caisse… sans payer. C’est le principe du «Pay later» ( Payer plus tard, en français) que propose la chaîne de vêtements, cosmétique et décoration TopShop. En effet, les clientes australiennes de Topshop peuvent depuis le mois de septembre, repartir avec des vêtements sans les payer immédiatement grâce à un partenariat entre TopShop et la start-up melbournienne Afterpay.

Comment ça marche? Les clients accèdent via leur smartphone à l’application Afterpay dans laquelle ils entrent le détail de leurs achats et reçoivent un code-barres d’approbation qu’ils présentent ensuite à la caisse. Le vendeur vérifie le code-barres et le client peut quitter le magasin. Afterpay couvre le coût des achats et contacte par la suite les clients pour le paiement, qui peut être effectué en plusieurs fois (jusqu’à quatre fois) sur un maximum de 56 jours. Aussi, chaque paiement peut être espacé de deux semaines et aucun frais supplémentaire ni intérêt ne sont ajoutés au montant initial. Cependant, s’ils manquent des paiements, les clients encourront des pénalités de retard. «Pour nos jeunes clients, le concept de satisfaction instantanée est crucial. Il peut à présent être réalisé grâce à Afterpay. Tous les ‘musts’ deviennent à portée de main avant épuisement des stocks», explique Hilton Seskin, président de Topshop et Topman Australie à WWD.

«Le système est conçu pour encourager les clients à acheter plus, sachant qu’ils peuvent régler plus tard», explique Nick Molnar, directeur général d’Afterpay, «nous prônons le système du gagnant-gagnant pour nos marques partenaires». La start-up compte déjà plus de 600 marques associées en ce qui concerne son service de paiement différé en ligne.

Le prêt-à-porter, un secteur en mutation
L’enseigne britannique n’est pas la première à se lancer dans l’aventure du paiement différé. Des marques moins connues comme Veronika Maine et Cue Clothing Co ont déjà expérimenté ce nouveau mode de consommation.

Les modes de consommations dans le secteur de la mode sont depuis quelques années en pleine mutation, les entreprises s’adaptant aux évolutions de sa demande et de son environnement. Sur le site web Try.com, on peut par exemple commander des vêtements, les essayer et décider de les renvoyer si nécessaire. Chez Rent the Runway, pour un abonnement de 75 dollars (soit 70 euros) par mois, on peut louer des accessoires, sacs à main, bijoux, signés par des grands noms de la mode. Enfin, Bungalow Clothing ou The Closet ont lancé à la fin de l’année dernière, l’envoi aux clients d’une sélection d’articles à domicile. Chez, Bungalow Clothing, les clients ne paient que ce qu’ils choisissent de conserver. En France, enfin, la marque de lingerie Undiz expérimente un service de retour d’articles depuis la boîte aux lettres.

Source : lefigaro.fr

(Auteur : Anaïs Lerévérend)
Zadig & Voltaire met le cap sur l’Australie. La marque parisienne mixte et haut de gamme s’en va cette fois conquérir le continent océanien avec un nouveau partenaire. Celui-ci, APAC, a désormais pour mission de lancer Zadig & Voltaire en Australie ainsi qu’en Nouvelle-Zélande.

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La distribution de la marque se fera sur plusieurs canaux à la fois puisque l’accord porte sur le réseau multimarque, l’e-commerce, les grands magasins mais aussi le retail. Des magasins en franchise, ayant vocation à être les porte-drapeaux de la marque sur ces nouveaux territoires, vont en effet voir le jour. Le premier d’entre eux vient ainsi d’être inauguré à la fin du mois d’octobre, à Melbourne.

C’est au sein du nouveau mall de St Collins Lane, situé en plein coeur de Melbourne sur Collins Street, que Zadig & Voltaire a pris 116 mètres carrés. Une surface qui accueille le dernier concept en date signé par le fondateur de la marque, Thierry Gillier, caractérisé par une structure métallique aérienne en guise de portants. L’Australie est le 28ème pays dans lequel la marque parisienne ouvre un point de vente.

Source : fr.fashionnetwork.com

(Author : Prinitha Govender)
The customised sports equipment pureplay have partnered with Westfield’s, and a host of other successful online startups, to open its first physical store this Friday.

disrupt-sports-launch-into-physical-retail

Disrupt Sports will launch its first pop-up retail store at Westfield Sydney’s Warringah shopping centre.

We’re pretty excited. We now have the shop ready to go,” says Gary Elphick, co-founder and chief executive of Disrupt Sports. The company have been talking to Westfield’s Sydney group for the past six months, and found out last week there was a space available. “This is a big step in the line to go from something in the digital world to something in the physical world, and that will be a really good experience for us.”

The lifestyle brand will be setting up a design studio in its new bricks and mortar store, where online shoppers can come in and feel the materials used to make its custom design surfboards, yoga and snowboard equipment as well.

“The main things for us is to get the product into peoples’ hands so they can actually feel the quality. For us, it’s all locally made, so it’s about customers being able to feel a locally made product.”

“Customer’s can design their products in-store with our six-foot interactive screen, where they can put their details into and play around with different models, materials and interesting designs from local artists, or upload their own designs in-store.” Customers can be guided during the process by staff on-site. The news comes just in time for Christmas. Disrupt say they will run the pop-up over the festive season, for at least two to three months, depending on how things go. The 173 sqm space will also be shared by online retailer Kini swimwear, Airbuddy scuba diving, kids sports wearables online retailer Elanation, and a few other Sydney based start-ups in the lifestyle category.

“We have seven companies in total – six will be there on opening day this Friday. With Kini, it’s the same case, where they get to show customers the quality of the materials they use for their swimwear, and show shoppers the process for customising.”

On the broader sense of things, Gary says what his brand, Disrupt Sports, really wants to show to companies like Westfield and the retail community, is that there is all this extra technology out there that’s disrupting the conventional retail landscape, and it’s local.

“To hold nearly a billion dollars worth of stock over Christmas is crazy for us, and that’s the way that we’re helping these companies develop in that area.”

Disrupt are currently further refining its customisation technology, and have a new API coming put soon, one that will enable online and in-store customisation and will also allow it to plug into the existing e-Commerce websites like The Iconic, Kogan and other like companies.

Disrupt Sports are also currently working on a B2B portal, so that other companies and brands can tap into its manufacturing capabilities, which it says is one of its main goals over the next three to four months. The company will also be pushing its presence in the US at the end of this year.

Although this is Disrupt Sport’s first venture into its own physical retail store, the brand currently operates three concessions in other company’s stores on the New South Wales coast.

Gary says he’s looking forward to showcasing some awesome start-ups that come from Sydney at Westfield this Friday. “Technology isn’t always growing out of Silicon Valley. There’s a lot going on here as well.”

Souce : powerretail.com.au

(Author : Prinitha Govender)
Online retailer The Blue Space is ramping up its customer service offering with virtual reality technology for shoppers to choose and buy bathroom designs.

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The bathroom and laundry specialists will launch its new technology early next year to enable customers to better design their ideal space. The technology will replicate the customer’s own kitchen or bathrooms (including dimensions), which will allow them to see what a range of packages would actually look like in their own space.

“It simply takes the hassle out of shopping for a kitchen, bathroom or laundry,” says The Blue Space’s managing director, Josh Mammoliti. “You can really see what each choice you make will look like in your house. You can ‘live in it’ before you buy. It helps with choice, saves time and reduces the risk of buying something you don’t actually like.”

The Blue Space’s virtual reality (VR) technology also shows real lighting and reflections, from the exact position of the sun as it moves through the day, based on the consumer’s home specifications, to create a more accurate ambiance of lighting when they are viewing their virtual bathroom design.

The online retailer says its VR technology is within 99.9 percent dimensionally accurate, to correctly display all the fixtures and fittings in the consumer’s space, which includes all hardware and surfaces as well.

“Bathrooms are quite complicated, especially when people are sinking usually $5,000 or a lot more into one. I wanted to build a business that looks at everything that makes it difficult for a customer to build a bathroom or kitchen, and do everything to take down those barriers.”

Mammoliti says one of the main objectives of  The Blue Space is to make it easier for customers to build and design their own bathroom or laundry, and be happy with their choice, which also reduces the instance of customer returns.

The ex digital strategist for Caroma, says he saw a gap in the marketplace, and decided to form a company that takes the stress and hassle out of building a bathroom. And with the launch of their new virtual reality technology, that’s exactly what he hopes to achieve.

The company are primarily online, however they have recently delved into a physical presence, with new showrooms in Brisbane and Victoria, and a couple more to open in New South Wales next week, where customers can booking in for a virtual reality consultation or have their bathrooms built online in 3D.

“The showrooms are will be about the virtual reality and consultancy side of things – it’s not really about the traditional showcasing of physical products.”

“We’re aiming for people to come in, do a 3D bathroom or experience it via virtual reality and for us to do the specifications. We can design the bathroom for them. We give them a code. They then load it up on their computer when they go home and play with it, show their family, chop and change things and then buy from home.”

The technology is in its first generation and Mammoliti says the vision for The Blue Space is that one day, people can do this in their homes, with their own virtual reality systems. “One day, hopefully soon, people won’t have to go into a showroom. People can do it all at home and have complete confidence in what they’re buying as well.”

“Some people like to go into a showroom, talk to people and be told what looks good. With virtual reality, it takes down all those barriers so people can buy online. They can see it, they can walk around in it, they can see the changes they’re making and they can get other people, like their friends, to have a look at it as well.” “And experiencing VR is lots of fun as well!” he says.

Developers of the technology, Situ, are currently refining the design, with a virtual colour palette to be implemented into the system at a later stage. The Blue Space are also considering adding consultants in the VR design as well, which will allow consumers to view them virtually through the glasses.

The e-Commerce retailer is looking to install more pop-ups in high traffic locations, where customers can book in for a virtual consultancy. With the absence of a physical product, it gives way for an easier and more scalable showroom to be set up, according to Mammaloti.

“We’re currently testing it out to making sure it all works. Customers will also eventually be able to buy through the VR technology, which is also being tested for its future generation models.”

The company says it’s making other strategic changes to its e-Commerce platform, including new site features such as a new dynamic menu with more drop downs, and making its online store even more mobile optimised due to its high percentage of sale via mobile.

The Blue Space has just introduced new payment method ZipMoney, with a six month interest-free offering for its customers. The company are also looking into increasing its product range, including launching into the kitchen territory at the end of the year, as well as lighting next year.

Source : powerretail.com.au

(Author : Prinitha Govender)
Australia your Samsung internet-fridge is here and it’s going to do your shopping for you! Welcome to the new era of grocery e-Commerce.

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Run out of milk? No problem. Just tap on your refrigerator’s touchscreen and order some more. This is a possible scenario as off this week, with Samsung announcing a partnership with Woolworths, just in time for the launch of its latest internet-connect fridge. If you shop at Coles, then bad luck (well at least for now). Samsung’s partnership with Woolworths demonstrates why anyone would want to connect their fridge to the internet.

The Family Hub Refrigerator lets owners buy groceries using the Woolworths app (available in October) that they can download directly from their fridge, via the 21.5-inch interactive touchscreen on the door.

There are currently 200,000 users of the Woolworths mobile app, and more than half a million Aussies are shopping online every month, which certainly places Woolworths in a great position to collaborate with tech giant Samsung, thus improving its services to tech-savvy consumers and making shopping online for groceries as easy as possible.

The Family Hub Refrigerator comes with three cameras inside, that allows users to create a grocery list based on the fridge contents, which also syncs with smartphones, via the Samsung Smart Home app.

The app allows owners to view the inside of their fridge on their phone, thanks to the fridges interior cameras, that take photos of the contents every time you close the door. This means if you’re on your way home and can’t remember if you need milk or butter, just have a peek on your phone for the answer.

“At Woolworths, the customer is at the centre of everything we do, so working with Samsung on the Family Hub made perfect sense for us, as we work to provide our customers with convenient ways to shop,” said Kate Langford, Woolworth’s GM of Digital.

The Woolworths app also comes complete with dinner inspo, featuring over 2,000 recipes. Hmmm… now for a fridge that’ll cook me dinner.

Source : powerretail.com.au

(Author : Peter Roper)
McDonald’s Australia has launched a world-first mobile experience for its largest promotion with the Monopoly Game at Macca’s app.

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McDonald’s Australia has launched a mobile app for its largest promotion, with the ‘Monopoly Game at Macca’s’ app, turning the promotion into a mobile gaming experience that converges the digital and physical worlds.

Building on the existing ‘peel and reveal’ mechanic, customers can now also play digitally by scanning a ‘Chance Card’ for another chance to win something. The home screen of the app also doubles as a virtual game board allowing players to scan and stash all of their property cards. The player’s ‘stash’ becomes a digital wallet for both major prizes and instant win food offers that you can swipe-to-redeem in restaurant at any McDonald’s across the country.

We are continuing to engage our customers through digital and the Monopoly Game at Macca’s was the perfect opportunity to offer an enhanced game experience via mobile,” says Mark Wheeler, director of digital, McDonald’s Australia. “We are so excited to offer our customers the opportunity to win even more prizes with the app and we hope they have fun playing with it.”

The app was created with VML and features three augmented-reality game mechanics.

‘Tap to Play’ sees game cards fly into the real-world via the phone’s camera and augmented reality before letting players choose a card to ‘Tap’ for the chance to win.

‘Spin to Win’ brings a more physical challenge to life where players spin the card in the hope of uncovering prizes.

Finally, ‘Dice Roll’ challenges players to roll a perfect combination to land on prizes on the virtual monopoly game board.

“It’s such an incredible opportunity to take a McDonald’s favourite and create a mobile-first monopoly gaming experience,” says Aden Hepburn, managing director and executive creative director of VML Australia. “It demonstrates how progressive the business is and its focus on creating innovative and engaging digital experiences for its customers.”

24 hours after launch, the ‘Monopoly Game at Macca’s’ app reached the number-one position on the free app chart on the App Store. After 46 reviews it has an average review of two stars out of five. The company says it’s generated over 200,000 winners already.

Source : marketingmag.com.au

(Author : Julian Thumm)
Decathlon, one of the world’s largest sports retailers, is entering the Aussie market, driving the largest shake-up to the sports retail sector in years.

Decathlon to Shake Up Aussie Sports Retail Market

Decathlon, one of the world’s largest sporting goods retailers, is preparing for an Australian launch. The entry of the French category killer, which operates 1,031 stores in 27 countries across Europe and Asia, into the Australian market represents a massive shake-up of the Aussie sports retail industry. While an exact launch date has not yet been confirmed, the company plans to go live with its Aussie online store shortly. The Decathlon Australia website states “Our exclusive products will be available online in March 2016.”

Together with its online presence, the company is planning to roll out up to 35 big-box style stores over the next decade. Decathlon CFO Sylvain Baudens told Fairfax Media the company has already identified six store locations in Sydney and Melbourne.

Decathlon’s entry into the $3.5 billion sporting goods market will put significant pressure on current market leaders Rebel and Amart Sports. Super Retail Group, which owns both the Rebel and Amart brands, reported strong performance of its sports division in its recent half-year results. Over the first half of 2015-16, Super Retail Group reported sales growth of 7.2 percent and EBIT growth of 9.5 percent for its sports division (which includes Rebel, Amart and Workout World).

“We are happy with the momentum of the Auto and Sports Divisions, which we expect will continue in the second half given no major external factors impacting consumer confidence,” said Peter Birtles, Super Retail Group MD and CEO.

The entry of Decathlon does represent a major external factor (although not one affecting consumer confidence) and has the potential to take a significant bite out of Super Retail Group’s sports division revenue and margins.

Decathlon boasts of range of products spanning 75 sports, including an extensive range of private-label products. The company also owns some 20-odd sporting brands and operates a research and development division, which employs around 50 full-time researchers and registers 40 patents on average per year.

Decathlon is well positioned to make its mark in the sports-mad Australian market. While Super Retail’s sports division has been a strong performer, it has faced little to no significant competition from other big-box style sports retailers. Decathlon’s international reach, strong brand and massive product line — together with successful launches in Asian markets — means that the company is poised to move in on a respectable share of the Aussie sports retail market.

Source : powerretail.com.au

(Auteur : ooh-tv.fr)
Uniqlo teste dans son magasin de Pitt Street à Sydney, sa nouvelle application UMood, permettant d’aider ses clients à trouver le t-shirt qui correspond le mieux à leur humeur.

Australie, Uniqlo imagine une expérience mixant affichage digital et neuroscience pour aider ses clients à choisir un t-shirt

Les utilisateurs placent sur leur tête un casque intégrant un capteur mesurant leur activité cérébrale pendant que sont diffusés, sur un écran en face d’eux, 10 clips censés incarner des états différents (calme, colérique…).

En fonction des réactions cérébrales, l’algorithme (conçu par le japonais Dentsu ScienceJam) définit l’humeur du client et affiche sur l’écran une sélection de t-shirts en rapport. Puis, toujours en mesurant l’activité cérébrale de l’utilisateur devant ces choix, il affiche in fine « LE » t-shirt s’accordant au mieux à son état .

Le dispositif sera testé, ces prochaines semaines, dans d’autres points de vente de la marque à Sydney et Melbourne avant – si l’expérience s’avère concluante – d’être décliné à l’international.

Source : ooh-tv.fr

(Author : Simon Evans)
Discount supermarket chain Aldi is accelerating a trial of a more modern prototype store as it fine-tunes its format and store interiors for the first time in the 14 years since the German retailer arrived in Australia.

Aldi trials new store format for Australian market

After testing four stores in the marketplace for the past six months, as part of a modernisation of the brand, Aldi is about to roll out another four stores with the new format. But Aldi executives say it will be some time before final decisions are made about whether to bring the new formats right through the wider Aldi network, which now sits at 382 stores on the eastern seaboard, producing annual revenues of $6 billion-plus. The company is also being careful about future timelines for any substantial rollout. Initial feedback from its customer base raised concerns that the brighter and more modern interiors brought an automatic assumption that prices would have to rise.

New design and graphics

But executives say that won’t be the case. An Aldi store in the outer western Sydney suburb of McGraths Hill is one of the prototypes which has already been running for several months with the new format. It features large silver upright freezer cabinets, fresh food displayed at the front of the store instead of at the rear, large amounts of light wood panelling in-store, and fresh new graphics. Aldi executives led a tour of the store on Tuesday, and revealed that an extra four stores would be part of the next phase of the trial which has been dubbed internally “Project Fresh”.

“The market is modernising and saying we need to be more contemporary,” an Aldi spokesman said.  But Aldi has emphasised there won’t be any increase in prices and the firm will continue with its value proposition.

Careful approach

The spokesman said there is no definite time frame for making a decision on whether the new formats will be adopted across the Aldi network. “We’re not putting a timeline on it yet.”  Aldi says it will only go ahead if it is revenue neutral and there are no extra costs built into the project. “We have to do this the Aldi way. It’s a slow burn for us.” Aldi is preparing to open its first stores in South Australia in either February or March 2016, and will then head to Western Australia from mid-2016. The new formats are part of a refresh of the brand as it tries to keep the momentum going against much larger rivals Coles and Woolworths. Aldi opened its first store in Australia in 2001.

Source : www.smh.com.au