Activation Commerciale

(Author : Daphne Howland)
A slew of products from Ikea, including lamps, furniture and home goods, are now available for sale on Amazon, with many if not most products available to Prime members with free two-day shipping.

Ikea sets up shop on Amazon

Just last week, a spokesperson told Retail Dive that Ikea was “curious” about third-party sales and wants “to explore new areas and get new insights on how to reach and serve more of the many people. One part of that is that we are open to the idea of piloting and testing making IKEA products accessible through other online platforms than our own.”

The Swedish furniture retailer has been slow to e-commerce, a fact that former Ikea CEO Peter Agnefjall​ last year attempted to spin as a positive, saying that the late entry could allow more nimble mobile capability from the outset.

For Ikea, things have apparently swiftly gone from the idea stage to showcasing products on the world’s biggest e-commerce retail site. Earlier this month, observers speculated about possible Ikea e-commerce partners, floating the possibility of Walmart’s new Hayneedle online furniture unit, which was acquired along with Jet.com last year, and Walmart.com’s own marketplace, among others, as possibilities. Amazon, as it so often does, appears to have won, though it’s not clear that the tie-up is an exclusive one.

The idea that made Ikea the global phenomenon it is today — flat-packed furniture that fits into a car — was to have the customer take care of the final stages of manufacturing and the last-mile of delivery. The company known for its cheap-but-chic furniture now operates some 300 stores in 27 countries, and does roughly $36 billion in sales annually.

But the logistical sweet spot may be why the company has been so slow to e-commerce. Unlike many retailers that have long relied on catalogs to drive home delivery, Ikea has leveraged its catalog to build the brand and make it easier for customers to navigate its massive stores, probably because the size and weight of furniture delivery makes it particularly expensive to sell online.

“This is an area where shipping fees can really take a toll because you’re moving furniture,” Jaimee Minney, VP of marketing and public relations at Slice Intelligence, told Retail Dive last year. “The big challenge, unique to e-commerce, is how best to maximize the shipping and handling aspect. When you have gigantic stores you don’t have to think about it as much.”

The partnership helps further both Amazon’s and Ikea’s aims. Online furniture sales have emerged as a major growth area in e-commerce, rising 18% in 2015, second only to grocery. Some 15% of the $70 billion U.S. furniture market is now online, according to IBISWorld data. In this environment, Amazon and Target are each reportedly looking to boost their furniture sales, in a challenge to online retailer Wayfair, which does offer free shipping for all orders over $49.

Source : retaildive.com

(Autore: Chiara Bertoletti)
Una mossa da quasi 14 miliardi di dollari che scuote la gdo tradizionale. Amazon fa sul serio. Fa sul serio nel canale virtuale, in quello fisico e in tutte le categorie di prodotto. Dopo aver conquistato il mondo online con l’elettronica e il non food, dopo essere entrato nell’alimentare fresco con Amazon Fresh, dopo l’esperimento di supermercato di prossimità con Amazon Go arriva il grosso colpo nel retail tradizionale con l’acquisizione della catena Whole Foods Market.

Whole-Foods-market

Un’operazione da 13,7 miliardi di dollari (circa 12,2 miliardi di euro) che porta in dote al gigante di Seattle oltre 460 store tra Usa, Canada e Stati Uniti, accomunati da una filosofia di assortimento biologico certificato e immagine green. La transazione di 42 dollari per azione dovrebbe essere ufficialmente chiusa nella seconda metà del 2017 e segna l’ingresso ufficiale di Amazon nel mondo del salutismo e del benessere (difficile, in effetti, pensare che proprio Bezos rinunciasse a cavalcare questo macro trend internazionale).

Amazon ha sottolineato che Whole Foods continuerà a gestire i supermercati con il proprio marchio e che John Mackey resterà l’amministratore delegato, così come la sede dell’insegna resterà ad Austin, in Texas. “Whole Foods sta facendo un ottimo lavoro e vogliamo che questo continui”, ha sottolineato proprio il numero uno Jeff Bezos in una nota.

In effetti, la razionalizzazione della rete portata avanti da Whole Foods nell’ultimo periodo va di pari passo a una volontà di ammodernamento del format, concretizzato in particolare con l’insegna convenience 365 rivolta al target dei Millennials e lanciata lo scorso anno in ottica di progressivo sviluppo.

Fonte:mark-up.it

(Auteur : Bertrand Leseigneur)
Dans la foulée du salon de l’auto de NY, Amazon commence à communiquer sur sa nouvelle offre: Amazon Garage.

Amazon s’attaque au marché automobile

Amazon ne vend pas de voitures mais s’intéresse fortement aux pièces détachées ou à l’équipement de votre véhicule. Et comme toujours chez Amazon, c’est très simple d’acheter. Il suffit d’aller sur la page d’Amazon Garage puis d’y ajouter votre véhicule. Vous souhaitez changer des pièces de moteur, la décoration intérieure de votre voiture ou des bâches pour couvrir votre auto: Amazon a tout ce qu’il vous faut!

Amazon s’attaque à un nouveau marché en vous simplifiant grandement la recherche de produits. Vous avez dit malin??

Source : Soparticular

(Auteur : Juliette Raynal)
Lancée en 2013 aux Etats-Unis, Amazon Pay est désormais disponible en France. La solution de paiement permet aux clients de sites marchands tiers de finaliser une transaction en renseignant simplement l’identifiant et le mot de passe de leur compte Amazon. Nature & Découvertes, Colette et Doctipharma ont déjà adopté le service.

Amazon déploie sa solution de paiement Amazon Pay en France

Rendre les paiements en ligne les plus fluides possibles pour éliminer les frictions dans l’expérience d’achat et ainsi augmenter les taux de conversion des sites marchands. Cet enjeu crucial pour les e-commerçants s’est exacerbé à l’heure où les usages sur mobile explosent. Une problématique dont s’est emparé Amazon, avec sa solution de paiement Amazon Pay. Lancé en 2013 aux Etats-Unis, le service est disponible, depuis ce mardi 18 avril 2017, dans l’Hexagone.

NATURES & DÉCOUVERTES, COLETTE ET DOCTIPHARMA DÉJÀ CLIENTS
Promesse de la solution : faire bénéficier aux clients d’autres sites marchands l’expérience sans couture bâtie par Amazon. Dans les détails, le service permet aux internautes d’utiliser les informations de leur compte Amazon pour effectuer des achats de produits et de services sur des sites marchands tiers. Les détenteurs de comptes Amazon actifs n’ont qu’à saisir leur identifiant et leur mot de passe lors de la validation de leur commande pour que les informations de paiement et de livraison stockées dans leur compte soient utilisées pour finaliser la transaction, explique la firme de Jeff Bezos dans un communiqué de presse.

“Alors que les clients effectuent de plus en plus d’achats en ligne sur le mobile et via des appareils connectés, leurs attentes en matière de rapidité, de confort et de sécurité de paiement ne cessent de croître”, commente Giulio Montemagno, General Manager Amazon Pay EU. En France, les enseignes Nature & Découvertes, Colette et Doctipharma ont d’ores et déjà adopté la solution.

AMAZON PAY UTILISÉ PAR 33 MILLIONS DE PERSONNES DANS LE MONDE
A l’échelle mondiale, plus de 33 millions de clients auraient déjà utilisé Amazon Pay pour effectuer un achat sur un site marchand tiers. Le volume de paiement effectué via Amazon Pay aurait quasiment doublé en 2016 et 32% des transactions utilisant Amazon Pay auraient été effectuées depuis un appareil mobile, selon les chiffres communiqués par l’e-commerçant. 

Derrière ce service, le géant du e-commerce cherche aussi à développer une nouvelle source de revenus. Pour chaque transaction, la firme de Seattle prélève 25 centimes, plus une commission, qui oscille entre 1,4 et 3,4%. Le géant du e-commerce entend ainsi marcher sur les plates-bandes des acteurs du paiement, dont Paypal qui s’est émancipé d’eBay en juillet 2015. En 2016, le géant américain des paiements en ligne a enregistré un chiffre d’affaires de 10,8 milliards de dollars, en hausse de 17%. Il revendique 197 millions de comptes utilisateurs et 6,1 milliards de transactions de paiement.

Source : usine-digitale.fr

(Autore:Alessandra Bonaccorsi)
Ai clienti italiani di Amazon, la piattaforma eCommerce propone il servizio Amazon pay, ossia la possibilità di pagare prodotti e servizi sui siti web dei merchant aderenti utilizzando le informazioni del proprio account Amazon.

logo_amazonpay_1

Al momento della finalizzazione dell’acquisto, tutti i possessori di un account Amazon possono semplicemente inserire username e password Amazon sul sito del merchant per avviare la transazione che verrà completata utilizzando le informazioni di pagamento e spedizione collegate automaticamente all’account del cliente.

“Con l’aumentare dei clienti che scelgono di effettuare i propri acquisti online, via mobile e attraverso i dispositivi connessi, crescono le aspettative in termini di velocità, comodità e sicurezza nel pagamento di prodotti e servizi – afferma Giulio Montemagno, general manager Amazon Pay EU – Consentendo ai clienti di pagare in qualche clic semplicemente utilizzando le informazioni del proprio account Amazon, Amazon Pay semplifica la finalizzazione del processo d’acquisto per i consumatori e permette ai merchant di raggiungere le centinaia di milioni di clienti Amazon nel mondo.”

Amazon pay in cifre. Amazon sottolinea i risultati sin qui ottenuti in oltre 170 Paesi che hanno utilizzato Amazon Pay per effettuare un acquisto online. Pare infatti che il volume di pagamenti nel 2016 sia quasi raddoppiato rispetto al 2015. Il 32% delle transazioni effettuate con Amazon Pay sono state realizzate da un dispositivo mobile; e i merchant attivi sono cresciuti di oltre il 120% nell’ultimo anno.

Fonte:gdoweek.it

(Autore: Valentina Missaglia)
Molto più di una carta di credito, con Amazon Cash puoi ricaricare il tuo account versando contanti tramite un codice a barre.

20170404143358-amazon-cash

Il report 2016 di Capgemini relativo ai pagamenti digitali conferma un risultato che gli esperti immaginavano: i pagamenti via mobile hanno raggiunto trend importanti di utilizzo fino a ai 426,3 miliardi dello scorso anno, dati di crescita sia nei Paesi sviluppati che in via di sviluppo, che vedono nelle transazioni elettroniche un modo sicuro di scambio di denaro.

Ecco, allora, che anche i giganti del web payment dopo i colossi bancari mondiali, cercano soluzioni che permettano anche agli utenti senza carta di credito di avvicinarsi al business: Amazon e Paypal in primis, ma un recente aggiornamento ci dice che anche i pagamenti via WhatsApp saranno a breve disponibili.

La vera sorpresa, però, in questo caso non sono i pagamenti in-App, ma la resurrezione di uno dei più vecchi identificativi, il barcode.

Vi ricordate la Gift Card di Amazon? Superata! Ora il buono spesa per Amazon lo puoi caricare direttamente sul profilo dell’utente senza scadenza e fee.

Aprile 2017, il più famoso e diffuso eCommerce al mondo rilancia sul contante e lo fa con un barcode ed una app, Amazon Cash.

Sì, perché il segreto del colosso delle vendite online è continuare ad ampliare la sua base di clienti e, se quelli con la carta di credito, senza tempo, acquirenti di gift card prepagate sono stati tutti conquistati, mancano coloro che i soldi preferiscono maneggiarli in contanti, ma che non vogliono rinunciare a un po’ di sano shopping online.

Amazon Cash, sotto questo punto di vista, rappresenta la vera innovazione: il cliente può, dopo essersi registrato sull’app, ottenere un codice a barre univoco che rappresenterà la chiave per ricaricare senza costi aggiuntivi e importi variabili il proprio conto online su Amazon.

Tre semplici passaggi – ottenere il codice a barre, mostrarlo nel negozio convenzionato e ricaricare dell’importo scelto il conto online – che permettono anche agli utenti senza carta di credito di approfittare delle compere online, il tutto in completa sicurezza grazie ad una mail di avviso che notificherà l’avvenuta ricarica.

Unica pecca: il servizio è attivo, per ora, solo negli Stati Uniti, noi qui del Bel Paese dovremo pazientare ancora un po’.

Fonte:ninjamarketing.it

(Autore:Alessandra Bonaccorsi)
È dedicato in esclusiva ai clienti Amazon Prime il neonato sito primenow.amazon.it.

amazon-prime-now-adv

Il sito consente ai consumatori che effettuano l’accesso per la prima volta di utilizzare il proprio codice al momento dell’ordine per ricevere uno sconto di 10 euro sul primo acquisto nel negozio Amazon.

Il servizio è garantito dalle 8 fino a mezzanotte a Milano e comuni limitrofi. Gli ordini saranno consegnati senza costi aggiuntivi nella fascia di due ore, su richiesta del cliente, o al prezzo di 6,90 euro in un’ora.

Fonte:gdoweek.it

(Author :  Sarah Perez)
Amazon this morning announced the launch of Amazon Cash, a new service that allows consumers to add cash to their Amazon.com balance by showing a barcode at a participating retailer, then having the cash applied immediately to their online Amazon account. The service will support adding any amount between $15 and $500 in a single transaction, Amazon says.

Amazon launches Amazon Cash, a way to shop its site without a bank card

Amazon Cash will be available at brick-and-mortar retailers across the U.S., including CVS Pharmacy, Speedway, Sheetz, Kum & Go, D&W Fresh Market, Family Fare Supermarkets, and VG’s Grocery. Other stores will be added in the future.

The service is not all that different from a similar effort by PayPal, whose PayPal My Cash Card lets you add funds to your online PayPal account, using cash from your wallet. It also has a barcode-only service, powered by Green Dot.

Like PayPal, Amazon Cash is also meant to appeal to the same general demographic who may not yet be shopping online – those who get paid in cash, don’t have a bank account or debit card, and who don’t use credit cards. This “cash customer” (the unbanked or “underbanked) accounts for around 27 percent of consumers, said a 2015 report from the FDIC.

While they may have money to spend online at times, there isn’t an easy way to do so. Until today, they would have to buy an Amazon Gift Card in a designated amount or add cash to prepaid payment cards, to be used at checkout. More broadly, the service could appeal to anyone who just wants to deposit some cash in their Amazon.com account, without hassle.

The advantage to Amazon Cash is that, as soon as you checkout at the register, the funds are available in the customer’s Amazon account. There are also no fees – something that can’t be said of all the prepaid cards on the market.

However, Amazon isn’t selling “Amazon Cash”-branded Gift Cards at stores – instead, customers visit Amazon.com/cash from web or mobile, or search for “amazon cash” in the Amazon mobile app to access their Amazon Cash barcode. They can also navigate to “Manage Gift Card” balance to find the Amazon Cash barcode, as it’s effectively connected Amazon’s gift card functionality.

That same barcode can be reused any time the customer wants to add more cash to their Amazon account. It can also be added to your Wallet app on iOS or as a homescreen shortcut on Android.

To use the service, customers show their barcode to the cashier, and tell them how much cash they want to apply to their account. The cashier then scans the barcode and the customer pays with their cash. (If the customer doesn’t have a smartphone, they can print out the barcode at home and bring that paper to the store instead. This is also suggested for those who have cracked screens on their phones.)

The funds are available instantly and can be used anywhere on Amazon’s site. Customers are alerted to this via a notification sent to their email or registered phone number with Amazon – or, if the mobile app is installed, it will be sent as a push notification. Amazon Cash is launching now in the U.S.

Source : techcrunch.com

(Author : Darrell Etherington)
Amazon’s grocery efforts just got a new level of convenience for shoppers: AmazonFresh Pickup, a drive-in grocery delivery right to your car’s trunk, launching in beta on Tuesday. Shoppers just order online from AmazonFresh’s selection, pick a time slot (as soon as 15 minutes after you make your order), and then drive to an AmazonFresh Pickup location and pull into a parking space, where your groceries will be loaded directly into your car by a service agent within a few minutes.

 

Amazon debuts AmazonFresh Pickup, drive-up groceries delivered to your trunk

The service is bundled as a free addition for Amazon Prime subscribers, adding a significant new feature to the company’s existing list of Prime features. There’s also no minimum order, so if you want to pick up just a tube of toothpaste – well, you do you.

Available items include fresh produce, meats, bread, dairy and a range of household items, among others. The program is actually limited to Amazon employees only for now, since it’s in beta, but once it’s open for a broader audience it’ll be available to all Prime members. There’s also a geographic limitation, which means while every Prime member will be able to use it, you’ll have to pick up in Seattle’s SODO and Ballard neighbourhoods, where the company’s two current AmazonFresh Pickup locations reside.

Amazon has been exploring a range of different ways to rethink grocery shopping, and this looks like another interesting experiment blending traditional shopping with its own ecommerce model. AmazonFresh has been slow to expand geographically, but if this proves promising, it might help with those efforts to grow that aspect of the business.

Source : techcrunch.com

(Auteur : fashion network)
Amazon.com va racheter la plate-forme de vente en ligne moyen-orientale Souq.com. C’est ce qu’ont déclaré les deux entreprises dans un communiqué commun mardi 28 mars. Le montant de la transaction n’a pas été rendu public.

Amazon se positionne au Moyen-Orient avec le rachat de Souq.com

« En intégrant la famille Amazon, nous serons capables de grandement développer nos capacités de livraison et de sélection des consommateurs, de manière beaucoup plus rapide, tout en poursuivant la politique d’Amazon d’autonomisation des vendeurs », a ainsi déclaré Ronaldo Mouchawar, le cofondateur de Souq.com, d’origine syrienne. Reuters avait annoncé la semaine dernière qu’Amazon avait conclu un accord de principe pour le rachat de Souq.com. L’entreprise, aujourd’hui basée à Dubaï et qui a été fondée il y a 12 ans par Ronaldo Mouchawar, revendique 400 000 produits proposés et 23 millions de visiteurs uniques mensuels.

Selon des informations de la presse locale, la dernière levée de fonds de Souq.com, intervenue l’an dernier, a valorisé le site à un milliard de dollars (924 millions d’euros). Valeur qui, selon les sources de l’agence, aurait depuis baissé. Cet accord permettra à Amazon d’être présent dans la région sans avoir à obtenir notamment l’autorisation des régulateurs de chaque pays, tout en disposant d’un réseau de vendeurs et de fournisseurs, a ajouté une des sources.

Source : fr.fashionnetwork.com