Activation Commerciale

(Auteurs : Thomas GiraudetReuter)
La chaîne américaine de pharmacies CVS Health a officialisé dimanche le rachat d’Aetna, spécialisé dans l’assurance maladie, pour 69 milliards de dollars (environ 58 milliards d’euros). C’est la fusion la plus importante de l’année aux Etats-Unis. CVS détient 10.000 des 18.000 drugstores des Etats-Unis.

FILE PHOTO: People walk by a CVS Pharmacy store in the Manhattan borough of New York City

Au terme de la transaction, les actionnaires d’Aetna détiendront 22% du nouvel ensemble, le reste du capital appartenant aux actionnaires de CVS. Trois directeurs d’Aetna, dont son PDG Mark Bertolini, rejoindront le conseil d’administration de CVS. Les assureurs santé et les réseaux de pharmacies aux Etats-Unis sont poussés à se rapprocher en raison d’une multitude de facteurs, de la généralisation de la couverture maladie mise en place par l’Obamacare à la hausse des prix des médicaments.

Mais il y a un facteur qui inquiète davantage les acteurs de ce marché: la concurrence menaçante des distributeurs en ligne — et avant tout celle d’Amazon.

L’entreprise de Jeff Bezos vient de se faire délivrer des licences de vente en gros par les organismes officiels de supervision de la pharmacie, rappelle Le Monde. Et selon CNBC, Amazon serait entrée en discussions avec le laboratoire Sandoz, unité de fabrication de médicaments génériques de Novartis, et Mylan.

CVS et Aetna tablent sur 750 millions de dollars de synergies dès la deuxième année pleine de leur fusion, qu’elles espèrent conclure dans le courant du deuxième semestre de l’année prochaine.

“Quand vous entrez chez CVS, vous avez la pharmacie. Et s’il y avait un centre d’ophtalmologie et d’audiologie, et peut-être un nutritionniste, voire une sorte de gestionnaire de soins”, souligne le PDG de CVS Health, Larry Merlo, dans le communiqué officialisant l’opération.

Quatre experts des questions de concurrence interrogés par Reuters jugent très probable un feu vert des autorités de la concurrence même si le département de la Justice s’est montré plus sourcilleux récemment en ce qui concerne les fusions verticales, dans lesquelles les entreprises ne sont pas en concurrence directe et opèrent à des niveaux différents de la chaîne de production.

Il a ainsi porté plainte le mois dernier pour tenter de bloquer le rachat pour 85,4 milliards de dollars, annoncé en octobre 2016, du groupe de médias et de divertissement Time Warner par l’opérateur télécoms AT&T , une opération qui à ses yeux réduira les choix des consommateurs en termes de contenus à disposition.

Source : businessinsider.fr

(Author : PSK)
Global lifestyle brand Calvin Klein and online marketplace Amazon have collaborated on a holiday retail experience that includes pop-up shops in New York City and Los Angeles, along with an online brand store. 

Amazon And Calvin Klein Team Up For Holiday Retail Experience

Until December 31st, customers can shop at Calvin Klein X Amazon Fashion for exclusive styles such as men’s and women’s underwear, loungewear, and more. The online brand store features an expanded selection of underwear and jeans products.

Cheryl Abel-Hodges, head of Calvin Klein Underwear, said in a press release:

“We are proud to collaborate with Amazon Fashion on this exciting retail concept. It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to CALVIN KLEIN and Amazon shoppers, both online and offline, just in time for the holiday season.”

The pop-ups offer an interactive shopping experience with exciting tech integrations throughout. Visitors can easily purchase by scanning a barcode in the Amazon App and get their items delivered to their home or purchase them in-store. Fitting rooms contain Amazon Echo devices, enabling shoppers to ask Alexa questions about the products and experience, control lighting features, and pick the music that is played.

The pop-ups also feature areas designed to engage and entertain customers. There are customization stations where shoppers can get their purchased underwear items personalized with special embroidery, content creation spaces for creating sharable social media clips, and lounge areas that connect shoppers between the bi-coastal shops via video calling.

Source : psfk.com

(Auteur : Corentin Durand)
Selon Bloomberg, Amazon s’approche de son objectif technologique avec les boutiques Amazon Go. Le système toujours inaccessible au public avait pris du retard.

Les boutiques robotisées Amazon Go seraient bientôt prêtes à conquérir les États-Unis

La boutique robotisée Amazon Go va bientôt célébrer ses un an d’existence. Encore en phase d’expérimentation, le magasin serait toutefois en passe d’être finalisé. L’expérience menée par Amazon se révélerait concluante et le géant du e-commerce envisagerait désormais d’étendre sa technologie et de laisser le public utiliser Amazon Go.

PIKACHU TESTE
Pour rappel, l’unique boutique Amazon Go essaie un système de paiement des marchandises ne nécessitant pas de passage en caisse. Les clients choisissent sur les étals leurs achats et paient automatiquement en sortant du magasin. Ce fonctionnement est possible grâce à la surveillance des clients par des caméras intelligentes qui comptent le nombre d’articles choisis par le client dans les rayons.

Depuis la mise en service de la boutique, les employés auraient tenté, à plusieurs reprises, de tromper le système de surveillance. Bloomberg raconte ainsi que des employés sont allés jusqu’à porter un costume de Pikachu pour détourner l’attention de l’algorithme : il aurait réussi malgré tout à compter les marchandises cachés dans le costume.

À Seattle, Amazon Go devait ouvrir ses portes au public plus tôt cette année, mais au printemps, des difficultés techniques reportaient l’ouverture. Aujourd’hui, selon la source du Bloomberg, le défi technique demeure complet, mais la technologie aurait été grandement améliorée. Il semblerait en outre que le système soit déjà au point pour les personnes faisant leurs provisions seules, mais la détection des achats rencontrerait des difficultés à gérer des groupes et des familles ou encore à comprendre les couples.

Amazon se considère pourtant bientôt prêt à lancer sa technologie auprès du public, ayant décidé pour cet objectif d’embaucher des spécialistes du retail pour débuter un plan d’envergure. Les analystes estiment que le géant pourrait rapidement déployer la technologie dans ses librairies, au nombre de 13 aux États-Unis, ou de manière plus ambitieuse dans les magasins Whole Foods, rachetés plus tôt cette année par Amazon.

Source : numerama.com

(Author : European Market Magazine)
UK retailer Morrisons is opening its online store to Amazon’s voice command software Alexa.

Morrisons Launches Amazon Alexa Voice Ordering Service

Shoppers will now be able to use their voice to order their weekly shop from Morrisons.com by using the service, as well ask Alexa to add or remove items from their basket, suggest items based on previous shops, check the total of their order and check if their delivery is on time. To access the service, customers have to activate the Alexa ‘voice skill’, which is available on devices such as the Amazon Echo, Echo Dot or Amazon Tap.

Morrison says this technology will be particularly helpful for people who are disabled or on the move. BMW recently announced that Alexa would be in its new cars from next year.

Matt Kelleher, Morrisons Online Director, said, “Customers are increasingly using voice commands in their everyday lives to check the weather, play music, or find out the latest news. It is important we follow this emerging trend and make Morrisons an easier and more accessible place to shop for groceries online. It’s exciting that our customers can now shop without even needing to login to a computer or mobile phone.”

Alexa Looks To The UK
In August, the UK online grocer Ocado implemented a similar feature to let shoppers top up their baskets using Alexa. Amazon has been encouraging online shoppers to avail of Alexa since it made over 100 exclusive deals available for Alexa users during its third-annual Prime Day sales event on 12 July. Meanwhile, Wal-Mart and Tesco have moved into voice-ordering technology by partnering with competitor Google.

However, confidence in shopping via voice command is still lacklustre with more than half of customers showing no interest in such deals, according to a survey at the time of shoppers by the bargain hunters site DealNews.com. Morrisons previously worked with Amazon last year when it rolled out the UK’s largest collection of Amazon lockers in its stores, to enable customers to pick up items bought online from its stores.

Source : esmmagazine.com

(Author : Daphne Howland)
Zappos this week unveiled a retail concept it’s calling “The_ONES,” highlighting classic sneakers, with a dedicated website landing page at FindTheOnes.com and pop-ups in the New York City area, according to a company press release. The pop-up locations include one designed by footwear guru Tarek Hassan at the Arlo Hotel in Manhattan, and another at the Brooklyn boutique Bird Brooklyn.

Zappos goes up against Adidas and Nike with sneaker shops

The online hub features interviews with sneaker icons like Stan Smith, original videos and illustrations, as well as features on artists, musicians, and makers who “live their lives in these shoes,” according to the release. The campaign also includes a shoppable Instagram, the company said.

For more than a decade, thanks to superb customer service and smooth logistics (including free shipping both ways), Zappos has helped acclimate American consumers to the especially tricky process of buying shoes online.

“Zappos single-handedly built consumer trust in online shoe sales and was so successful that Amazon spent $1.2 billion to buy the company in 2009,” Nathan Rigby, a partner at One Click Retail who leads sales and marketing, noted in a report emailed to Retail Dive.

That has allowed Zappos to avoid heavy discounting in an era where consumers are focused on deals, especially online. With the new campaign, Zappos is ramping up curation to help customers navigate its wide assortment. The concept will not be relegated to classic sneaker curation, but will also serve as a launching pad for future collaborations and exclusives, the company said.

“The launch of The_ONES marks the beginning of a new era of sneakerhead,” Jeff Espersen, Zappos’ VP of merchandising, said in a statement. “From the passionate collector to the casual street-chic fashionista, there’s an underserved consumer who loves the closet classics as much as we do. The_ONES is our way of bringing inclusivity back to the sneaker community and celebrating the shoes we reach for time and time again.”

Along with the sneaker and concept launch, Zappos has unveiled renewed efforts within its Zappos for Good charitable arm, including donations of new and used footwear worldwide, animal advocacy and adoption, and environmental advocacy and sustainable businesses practices, the company said in a press release.

The brand is also well known for its customer service — and that is amplified in its new video series. The videos highlight a young girl who refuses to wear traditional ballet slippers to her recital, a husband who flubs a request from his wife and burly men unsure about their significant others’ admiration of a flexible dude from yoga class — all situations made better in the end by Zappos’ customer service.

Source : retaildive.com

(Author : 
The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.

How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests

Marriott is set to test out Amazon Alexa in a number of its hotel properties, Toni Stoeckl, global brand leader for lifestyle brands at Marriott, revealed in a panel at Advertising Week. The move is a bid to provide increased personalization and improved in room service for guests. As voice-activated connected device usage has jumped 130 percent over the past year, brands have begun to explore how the technology can be used to drive engagement and improve customer service — and the hospitality industry is in many ways leading the charge.

Why? As Stoeckl put it, “as a hotel brand, we’re in the experience business. This means [taking advantage of technology that can] connect our consumers to the local experience in the hotel or the neighborhood — as well as removing some of the friction of transaction in hotels.”

The idea is that, as consumers have become increasingly comfortable with the technology, it’s now easier for a guest to ask, “Alexa, what’s a good restaurant nearby?” than to flip through a lengthy guidebook — or call down to the concierge.

Plus, as we wrote earlier this year, Marriott has been particularly aggressive in experimenting with technologies that meet guests’ needs for personalization, including the use of beacons and tablets in rooms to better connect and build loyalty with travelers who stay with them.

“Having Alexa in the room lets you personalize the room experience,” Stoeckl said. “That could be with music, or with other means. It’s also about just having the ability to ask Alexa for more towels rather than having to call down to the front desk.”

But in doing so, the hotel chain is continuing to work with Amazon on ensuring privacy in the hotel environment, since the in-room devices will, of course, serve different guests each visit.

“Of course, your voice is scrambled and there’s no way to connect it back to [the guest] on the backend,” Stoeckl said. The idea is that if a guest in room 304 asks for towels or room service, hotel staff will be notified and it will be sent upstairs — but none of this information is stored to be identifiable. “Working with Amazon [on privacy] is always a top priority.”

Beyond that, it’s still early days for exploring all of the ways that voice-controlled assistants can improve customer service. But one classic technology maxim still holds true, Stoeckl said: “Don’t do anything for the sake of technology. Do it to give your consumers what they want where they’re already interacting and engaging.”

Source : geomarketing.com

(Author : Deena M.Amato-McCoy)
Best Buy is offering its shoppers a new digital shopping option. In a move that leverages its recent partnership with Amazon, the electronics retailer is enabling customers to order its Best Buy’s Deal of the Day products on an Amazon Alexa device.

Consumer electronics giant taps Alexa for voice ordering

The digital commerce option allows customers to buy from a tailored list of recommendations, which are partially based on their needs and taken from Best Buy’s assortment of laptops and TVs, the retailer said in a company blog.

Here’s how it works: customers add the Alexa skill to their voice-enabled device via the Alexa app or Alexa skill store. After logging into their Best Buy account, users say, “Alexa, talk to Best Buy,” and they will connected with the online store.

The program illustrates “one way we’re delivering on our Best Buy 2020 strategy that we laid out in September: to evolve what we sell, and, in this case, how we sell it,” Best Buy stated in the blog. “We’re starting with this skill, and these select products, to learn more and give customers one more way to shop at Best Buy.”

The move comes on the heels of Best Buy Canada’s partnership with Google, a move that enables users to hear sales, learn more about various products, and find their nearby store via the Google Assistant.

Best Buy also began selling both Amazon Alexa and Google Home voice-activated devices in about 700 Best Buy stores nationwide, as well as online. The devices are part of the consumer giant’s smart home departments, which also feature an ever-growing number of smart products, such as Nest thermostats and Philips Hue lighting.

Source : chainstoreage.com

(Autore: pambianconews)
I pop up store di Amazon sbarcano a Londra in occasione del Black Friday.

Amazon

Il gigante dell’e-commerce ha scelto la Capitale inglese per un suo negozio ‘reale’ che sarà aperto dal 21 al 24 novembre e ospiterà, oltre a una serie di prodotti in vendita, anche laboratori e lotterie per vincere premi. Se online il Black Friday di Amazon durerà 10 giorni (dal 17 al 26 novembre) e prevederà prezzi super scontati e vendite flash, il retail fisico festeggerà invece con quattro giorni londinesi.

Non è la prima volta che il player dell’e-commerce sperimenta la propria forza anche sul terreno fisico: negli ultimi anni, negli Stati Uniti, Amazon ha sperimentato l’apertura di diverse decine di pop up store, da molti interpretati come test per l’apertura permanente di negozi reali, in cui vendere soprattutto i propri prodotti, dai Kindle alle Fire Tv fino agli altoparlanti Echo. E, proprio a Londra, anche eBay aveva testato negli ultimi anni il format del pop up, con lo scopo di attirare consumatori e fare provare loro i bestseller del suo sito.

(Fonte:pambianconews.it)

(Autore: ansa.it)
Amazon perfeziona le consegne, i pacchi arriveranno in casa anche quando non c’è il cliente. Il servizio si chiama Key ed è messo a punto grazie ad un kit tecnologico che permette ai corrieri di sbloccare la porta e di lasciare i pacchi in casa. Amazon Key è abilitato solo in alcune città degli Stati Uniti e solo per gli utenti Prime.

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Il kit comprende una telecamera di sicurezza, Alexa Cloud Cam, compatibile anche con iPhone, e apposite serrature smart che funzionano anche con iOS, il sistema operativo di Apple.

Questi accessori consentono al proprietario della casa di aprire e chiudere le serrature anche a distanza, direttamente da iPhone. E in determinate situazioni, si possono autorizzare persone terze ad entrare in casa. Quando il corriere autorizzato non trova nessuno in casa, può così lasciare il pacco anche senza la presenza di chi l’ha ordinato. L’app notificherà al proprietario l’arrivo del corriere. Amazon Key è disponibile dall’8 novembre negli Usa.

Fonte: ansa.it

(Auteur : Nelly Lesage)
L’idée était dans son giron depuis quelques temps, Amazon l’a fait. Aux États-Unis, le site de e-commerce lance un service destiné à ses clients premium pour permettre de livrer les colis dans leur logement. Baptisé Amazon Key, le dispositif contient un verrou et une caméra.

Amazon launches in-home delivery service called Amazon Key, powered by a camera and smart lock

Amazon peut désormais entrer chez vous pour vous livrer un colis — mais pas sans votre accord, et pas partout. Nous savions déjà que le géant du e-commerce songeait à acheminer ses livraisons directement dans le coffre de voiture ou la maison de ses clients, afin d’éviter les colis égarés. Le projet de l’entreprise américaine passe désormais au stade de la concrétisation, avec le lancement de son offre Amazon Key, dédiée à ses clients premium. Ce nouveau service fonctionne à l’aide d’un verrou spécifique, ainsi qu’une caméra.

Comme le montre cette vidéo dévoilée par l’entreprise, Amazon Key doit permettre de livrer les clients directement dans leur domicile. Le coursier envoyé par Amazon scanne le code-barre du colis, envoyant alors une demande d’accès vers les serveurs de l’entreprise. Une fois la livraison autorisée par Amazon, la porte se déverrouille afin que le livreur puisse déposer le colis directement chez son destinataire.

UNE CAMÉRA POUR SURVEILLER LA LIVRAISON
Simultanément, la caméra s’allume, vous permettant de suivre en direct la livraison, ou d’en consulter l’enregistrement ultérieurement sur une application dédiée, Amazon Key App. Le colis est déposé à l’intérieur, près de la porte d’entrée, à nouveau verrouillée lorsque la livraison est effectuée. De son côté, le client reçoit une notification sur son téléphone confirmant que le colis est livré.

Bien qu’Amazon ait avant tout pensé ce service pour faciliter les livraisons de ses colis, Key a d’autres applications. L’entreprise précise ainsi qu’il est possible de l’utiliser pour autoriser l’accès de votre maison à plusieurs personnes — par exemple, une personne venue vous rendre un service ou quelqu’un que vous auriez invité.

La mise en place d’un tel service suscitera probablement quelques inquiétudes de la part des clients du vendeur, soucieux de garantir la sécurité de leur logement. Amazon espère sans doute rassurer ces personnes en précisant que la caméra intégrée à Key — une Cloud Cam — doit permettre de sécuriser le processus. Pour l’heure, Amazon Key n’est pas disponible en France. Seuls les clients de certaines villes américaines et membres d’Amazon Prime, pourront en bénéficier au prix de 249,99 $.

Source : numerama.com