Activation Commerciale

(Author : Retail in Asia)
International direct-to-consumer and eCommerce apparel brand Grana has joined 7-Eleven as their exclusive partner in Hong Kong to roll out convenient free returns for customers, in a move to enhance the online shopping experience for customers with anytime, anywhere drop offs to suit their fast-paced lifestyles.

Grana introduces free returns at 7-Eleven outlets in Hong Kong

The new offering makes returns simple and easy, with Return Sheets and Prepaid Labels included in all hand packed Grana boxes at 330+ select 7-Eleven stores. Removing the need to get in touch with its Cheetahs (customer service team), and no more costs involved for returns. Customers are welcome to contact the team through its Live Chat channel on the website or directly on the Cheetah line.

“Hong Kong is our first market to introduce anytime, anywhere returns with 7-Eleven. As a young tech startup operating in the eCommerce space, elevating the post-purchase experience is important to keep our millennial customers satisfied. Consumers want their experience with retailers to be authentic, convenient, and simple.

One bad experience, especially with returns can negatively impact brand love and have a ripple effect online and offline. We’ve been working behind the scenes to implement new ways to improve our return processes,” said Luke Grana, CEO & Founder at Grana.

Simple Free Returns Process
1. Fill out returns sheet from inside your Grana box
2. Stick on your pre-paid label on the return package
3. Drop your package at a Fitting Room or any authorized 7-Eleven
4. Our Cheetahs’ will send a confirmation email and update on the return item

Customers can still choose to drop off returns, within 30 days of receiving the modern essential(s) to Grana’s centralised warehouse in Wong Chuk Hang. The total refund process will take approximately 14 days. Hong Kong customers can visit Grana’s flagship showroom to feel it’s finest fabrics directly sourced from around the world, try items offline, find the right fit and place orders online. Orders can be picked up on the same day or delivered within 1-2 business days.

Source : retailinasia.com

(Author : Retail in Asia)
In conjunction with Lotte Card and Lotte Data Communication, 7-Eleven has launched its first smart convenience store equipped with a BioPay system at Lotte World Tower.

7-Eleven tests hand-scanning Biopay in Korea

BioPay is a payment method that allows consumers to make transactions by identifying themselves with a part of their body linked to a preassigned credit card. It is the first such store to be opened by 7-Eleven in the world, the company said. The HandPay system, in which individuals are recognized by their veins, was chosen over other types of BioPay — such as iris or fingerprint recognition — to maximize convenience, added the company.

Customers place their purchases on a conveyor belt at an unmanned counter, where the items are then scanned 360 degrees to locate their barcodes. The prices are then tallied and appear on a screen. The system will be further improved through an artificial intelligence system that can identify products without barcodes.

The store also has other high-tech features, including a refrigerator that automatically opens and shuts, electronic price tags, a smart CCTV system, and a Smart Safe Cigarette Vending Machine.

Jung Seung-in, president of Korea Seven, said, “7-Eleven Signature, as a premium smart convenience store with a cutting-edge IT system suitable for the fourth industrial revolution, will be remembered as an innovative icon in Korea’s distribution industry.”

Korea Seven is a joint venture by Lotte and 7-Eleven. The 7-Eleven Signature store will be open exclusively to employees of Lotte for the next one or two months as a pilot program before it opens to the public. The company also said that it would make efforts to extend the HandPay system to payment methods other than Lotte Card by the end of August.

While the company refused to reveal specific mid- and long-term plans, the technology used in the 7-Eleven Signature store is likely to be expanded to other subsidiaries of Lotte in the future.

Source : retailinasia.com

(Author : Caroline Baldwin)
7-Eleven has successfully completed the first fully autonomous drone delivery service to a customer’s home.

7‑Eleven completes first drone delivery

The historic delivery was conducted in celebration of the convenience store chain’s 89th birthday and was completed in line with Federal Aviation Administration (FAA) approval. Working with drone delivery service, Flirtey, 7-Eleven claims it has advanced the industry’s research toward integrating drones into the National Airspace System. 7‑Eleven’s EVP and chief merchandising officer, Jesus Delgado-Jenkins, said the two companies plan to expand its drone delivery tests going forward.

“Drone delivery is the ultimate convenience for our customers and these efforts create enormous opportunities to redefine convenience,” said Delgado-Jenkins. “This delivery marks the first time a retailer has worked with a drone delivery company to transport immediate consumables from store to home. In the future, we plan to make the entire assortment in our stores available for delivery to customers in minutes. Our customers have demanding schedules, are on-the-go 24/7 and turn to us to help navigate the challenges of their daily lives. We look forward to working with Flirtey to deliver to our customers exactly what they need, whenever and wherever they need it.”

A 7-Eleven store in Nevada successfully completed two deliveries, flying hot and cold food items to a consumer’s home in a matter on minutes. The delivery was transported in a Flirtey drone delivery container and flown autonomously using GPS to a local customer’s house. The retailer said the drone hovered in the family’s back garden and lowered each package onto the ground.

The 7-Eleven customer, called Michael, said: “My wife and I both work and have three small children ages 7, 6 and 1. The convenience of having access to instant, 24/7 drone delivery is priceless. It’s amazing that a flying robot just delivered us food and drinks in a matter of minutes.”

Flirtey CEO Matt Sweeny, said: “We’re absolutely thrilled to have 7‑Eleven, the largest convenience chain in the world, embracing new technologies and working with us at Flirtey to make drone delivery a reality for customers all over the world. This is just the first step in our collaboration with 7‑Eleven. Flirtey’s historic drone deliveries to date have been stepping stones to store-to-home drone delivery, and today is a giant leap toward a not-too-distant future where we are delivering you convenience on demand.”

Chris Walach, director of operations for Nevada Institute for Autonomous Systems (NIAS), added: “This delivery required special flight planning, risk analysis, and detailed flight procedures ensuring residential safety and privacy were equally integrated.”

Source : essentialretail.com

(Author : Dan Berthiaume)
Walmart Canada is joining forces with a C-store giant to make online shopping as convenient as possible. In a pilot project, Walmart’s Canadian subsidiary is partnering with 7-Eleven Canada to expand Walmart Canada’s Grab & Go locker network to six 7-Eleven stores in the greater Toronto area.

Wal-Mart Canada in locker pilot with 7-Eleven

The service offers customers using Walmart.ca a free shipping option where they can pick up their order, 24 hours a day, seven days a week, at no cost. This partnership expands on Walmart Canada’s current Grab & Go Locker service, which offers free shipping to 45 Grab & Go lockers in the GTA.
“Partnering with 7-Eleven to expand our Grab& Go Locker service was a natural fit. Our goal is simple – we want to provide our customers with an online shopping experience that is easy and convenient,” said Simon Rodrigue, senior VP ecommerce, Walmart Canada. “What better partner to help us achieve this than the world’s largest convenience retailer. We know our customers already use 7-Eleven stores in their daily routine. Now they can fuel up their car at their local 7-Eleven and pick up their Walmart.ca order in one easy stop, any day, any time, without paying shipping fees.”

Walmart Canada’s Grab & Go Locker service allows customers to order goods online and ship for free to a Grab & Go locker. Once the item is placed in the locker the customer is sent an email with a six-digit PIN code. Customers then have seven days to retrieve their items from the locker. Walmart’s Grab & Go Lockers are currently offered in select greater Toronto Walmart stores, Walmart Canada home office, and Kapuskasing, Ontario.

“The Walmart Grab & Go Locker service is a natural extension of our quality convenience offering,” said Raj Kapoor, VP and general manager, 7-Eleven Canada. “We know that our customers look to us to give them a one-stop shopping experience, so we’re pleased to be able to offer them this additional service. We’ll continue to listen to our customers and will evaluate the success of this pilot on an ongoing basis.”

Walmart Canada and 7-Eleven Canada Inc. have agreed to a six-month pilot of the project to evaluate customer response and usage. While there are no public plans to expand this program in the U.S., there are more than 8,000 U.S. 7-Eleven stores across the country. In addition, Amazon has been experimenting with e-commerce pickup lockers. As Walmart’s direct competition with this summer’s Amazon Prime Day shows, Target may no longer be its number one rival.

Source : chainstoreage.com 

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(Auteur : Agence France-Presse)
La marque nippone d’habillement Uniqlo prépare un vaste partenariat pour la conception, la fabrication et la vente de vêtements avec la première chaîne japonaise de supérettes, Seven Eleven, a affirmé ce vendredi 31 juillet en une le quotidien économique Nikkei.

Uniqlo prépare un partenariat avec les supérettes japonaises Seven Eleven

Même si les détails de la collaboration ne sont pas encore fixés, l’idée serait de créer une société conjointe qui proposerait une nouvelle marque de vêtements vendus en ligne et livrables via les quelque 18.000 supérettes Seven Eleven dans l’archipel. Les articles Uniqlo achetés sur Internet pourraient aussi être récupérés par le client dans ces mêmes supérettes appelées « konbini » (diminutif japonisé de convenience store) ouvertes 24 heures sur 24.

Ces petites enseignes très commodes – où l’on trouve non seulement des en-cas divers, boissons et plats préparés ainsi que des produits de première nécessité – deviendraient aussi des comptoirs Uniqlo pour l’échange de produits par exemple. Uniqlo n’a que 850 magasins au Japon et la vente en ligne est en train de se développer, mais les retours de marchandise ne convenant pas risquent de se multiplier. Le partenariat pourrait être étendu par la suite à l’étranger, dans les lieux où les deux groupes sont présents, comme les Etats-Unis ou la Chine.
Seven Eleven compte pas moins de 38.000 points de présence dans quelque 15 pays. Uniqlo ouvre pour sa part régulièrement de nouveaux magasins à l’étranger mais en a pour le moment moins de 800. D’humeur chagrine à cause de statistiques de consommation très décevantes, les investisseurs de la Bourse de Tokyo ont réagi en ordre dispersé à cette information.

A la Bourse de Tokyo, le titre Fast Retailing (maison-mère d’Uniqlo et poids lourd de la cote) abandonnait 1,24 % à 61.160 yens à mi-séance, tandis que l’action du groupe Seven & I Holdings, qui coiffe Seven Eleven, augmentait de 1,16 % à 5.725 points.

Source : fr.fashionmag.com

(Author : Chantal Tode)
Convenience store chain 7-Eleven continues to build its prowess at leveraging mobile to simplify everyday purchases through a new partnership with the Pi mobile wallet application in Taiwan.

7-Eleven extends mobile utility to payments for everyday purchases

According to the Taipei Times, the 7-Eleven franchise in Taiwan has partnered with Pi Mobile Technology Inc. and CTBC Bank to enable holders of a CTBC credit card to make purchases from their phone. The news is latest example of how PChome, which is largest online shopping services provider in Taiwan, is boosting at mobile strategy that also include a new instant messaging platform.

“While a bar code, unlike NFC, is a universal delivery vehicle on all smartphones, combining it with a 4-digit pin before each purchase will add unnecessary friction to daily adoption,” said Drew Sievers, founding partner at fintech investor Operative Capital.

“With NFC versions of the iOS and Android platforms grabbing adoption across Asia, it’s only a matter of time before the more kludgy bar code-based solutions are replaced by slicker, frictionless NFC offerings,” he said.

Everyday purchases
While mobile payments have been slow to catch on with consumers, one area where the adoption has been strongest is for small, everyday purchases like those made at convenience store chains such as 7-Eleven. Recognizing this potential, 7-Eleven has been a leader in the United States and in international markets at testing out number of strategies for leveraging mobile to build loyalty, drive consumers into its locations and to streamline payments. The Pi mobile wallet app reportedly can be used in more than 5,000 convenience stores in Taiwan. PChome, Pi Mobile’s parent and a leading online shopping portal, collaborated with CTBC Bank and Uni-President Enterprises Co., which operates the 7-Eleven franchise in Taiwan, on the app. Customers must first have the CTBC Bank credit card to make payments through the app via a bar code that appears on the user’s smartphone screen. Users are required to key in a four-digit code before making a purchase. Purchases of less than $31.95 are permitted through the app.

Mobile payments adoption
Cash payments reportedly account for 75 percent of retail transactions in Taiwan, suggesting that there is some catching up to do in terms of mobile payments adoption. The Taiwan franchise for 7-Eleven also launched its own ibon mobile payment app in 2012, which reportedly has been downloaded 900,000 times. In May, PChome launched its PChome Pay service for online payments.

The company also recently launched PChome IM, a free instant messaging app that enables users to download free stickers and marketers to upload their own stickers. “No one is buying stereos at 7-Eleven, so the transaction limit shouldn’t hinder adoption too much,” Mr. Sievers said. “It’s not uncommon for mobile financial products to limit their downside at launch in order to work out any unforeseen security holes. “As adoption rises, it’s likely that the transaction limits will too,” he said.

Source : mobilecommercedaily.com

(Auteur : Brielle Jaekel)
Convenience store chain 7-Eleven has partnered with mobile payment service PayNearMe to enable users of Nevada sports betting service William Hill’s application to deposit cash to the app within 7-Eleven stores, in an attempt to draw in more customers.

 

 

7-Eleven drives in-store sales through sports betting app partnership

The convenient store chain already has a huge draw for consumers interested in gambling, as many of its customers visit the store for scratch offs and lottery tickets. The partnership makes sense for all parties, as the companies have an overlapping consumer base and can drive sales for each retailer.

“Seven-Elevens’ existing relationship with PayNearMe and convenient locations across Nevada make it natural transition to extend its PayNearMe services to the William Hill Mobile Sports app,” said David Naumann, director of marketing at Boston Retail Partners. “Many consumers already visit 7-Eleven stores for lottery tickets and scratch-offs and these customers will be prime candidates to visit their stores more frequently to load their sports booking app with funds.”

William Hill is a bookkeeping service operated in Nevada. Its app allows users to place sporting bets, only while located within Nevada.

Betting on sales
PayNearMe is a service already in place at 7-Eleven stores, in which users can deposit cash payments to pay off services such as rent, airfare and any other retail transaction. Many customers operate on a cash basis rather than with credit cards and this creates a simple and secure method for them to do so. For William Hills, the partnership allows for it to seamlessly access 7-Eleven customers and in turn 7-Eleven will now have access to William Hills customers. With customers entering stores to deposit cash to the app, 7-Eleven will likely be able to further drive in-store sales with the hopes these consumers will impulse purchase products. For convenience stores such as 7-Eleven these impulse buys are important, as a substantial amount of its sales come from extra purchases from customers upon entering the store for a specific item and leaving with more. Customers that want to use cash for betting on William Hill can enter Nevada 7-Eleven locations and deposit cash through the PayNearMe service. Users select deposit cash on the mobile app, which generates a barcode, while at the checkout counter users pay with cash and scan the barcode, which automatically enters the amount into the betting app.

Mobile deposits 
The PayNearMe platform showcases how mobile commerce is continually growing and evolving. More and more customers are flocking to mobile for payments. Mobile’s effectiveness in the banking sector is becoming indisputable, as deposits of physical checks decline and more consumers to turn to their smartphones for remote deposit capture capabilities, which are projected to account for approximately 33 percent of retail bank deposits by the end of this year and 50 percent by 2016, according to a report from Celent. Also, A Javelin Strategy and Research payments analyst at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 said mobile and digital are upending perceptions of trust in financial institutions, with online services such as PayPal ranked tops in safeguarding privacy and traditional banks falling down the list.

“Advertising and promotions of 7-Eleven’s Mobile Sports app cash deposit services will provide additional brand awareness and traffic to its stores,” Mr. Naumann said. “The additional traffic to 7-Eleven stores to deposit cash in their William Hill Mobile Sports app will likely spur additional impulse purchases while they are in the store.”

Source : mobilecommercedaily.com

(Auteur : Benjamain Adler)
Dans le quartier général des nuits agitées de Hong-Kong, 7-Eleven est en train de devenir le roi de la fête. Oui, oui, vous avez bien lu, 7-Eleven. Comment ? Explications sur la naissance d’une contre-culture symptomatique des conséquences des changements comportementaux.

 

7-Eleven-de-la-supérette-au-night-club

 

Savoir se réinventer pour faire face aux nouvelles concurrences n’est l’apanage d’aucun marché dans le village mondialisé et interconnecté qu’est devenue notre planète. Le « in » d’un jour peut-être, le « out » du lendemain pour paraphraser Gainsbourg. Les technologies modifient les comportements et processus d’achat du consommateur, les marques doivent relever le défi du digital et l’économie collaborative brande l’interaction citoyenne. Dans ce paysage d’industries en mutation, le lucratif milieu de la nuit semblait faire office de père peinard à la Brassens. Si nous utilisons l’imparfait c’est qu’une contre-culture nocturne inattendue contrarie les affaires des bars de Hong-Kong. Son nom ? Le Club 7-Eleven.

Quel rapport avec la multinationale nord-américaine des superettes de quartier nous direz-vous ? Vous allez vite comprendre. Resituons d’abord le contexte. Avec 950 magasins, Hong-Kong possède avec l’île voisine de Macao le record mondial de 7-Eleven. Elle permet en même temps à tous ses résidents une liberté de consommation d’alcool en public impensable par exemple chez l’Oncle Sam. Depuis des années, le géant mondial de la grande distribution de proximité est bien implanté dans le quartier de Lan Kwai Fong, QG historique des noceurs de Hong-Kong, mais son néon et rayon au design 70’s n’avait jamais menacé les bars et discothèques environnantes.

Depuis cinq ans D’Aguilar Street et ses rues piétonnes adjacentes sont devenues le repère des milliers d’étudiants étrangers venus profiter des samedis soir agités du Bourbon Street asiatique. En ouvrant cinq nouveaux magasins dans le petit périmètre réservé aux bars et boîtes de nuit, 7-Eleven s’est imposé comme un concurrent inattendu. La raison ? La multinationale vend les mêmes marques de boissons alcoolisées pour huit fois moins cher. Pourquoi donc alors s’entasser dans un espace fermé pour boire la même chose alors qu’il est possible de picoler tranquillement dehors dans une atmosphère de feria ?

Le prix préféré aux services

Depuis quelques mois, le « 7-Eleven Club » change l’environnement nocturne de Lan Kwai Fong. La nouvelle équation masse devant chaque superette de la chaîne une nouvelle catégorie de fêtards, moins disposés à dépenser plus pour les services offerts par les établissements de nuit traditionnels. Ou comment le mini-supermarché local de proximité, sans licence, sans serveur, sans DJ, sans videur, sans barman, invente un nouveau concept sans innover et devient le roi de la nuit à Hong-Kong. Le consommateur a décidé et forcément les commerçants du cru l’ont mauvaise. Ils organisent la rébellion. Leur principal argument de communication concerne le manque de contrôle et l’absence d’encadrement.

« Toute société développée possède une responsabilité pour la vente et la consommation d’alcool. Cette situation pose un problème de sécurité publique, dont le contrôle de la foule en premier lieu. Contrairement à nous 7-Eleven n’est pas tenu d’avoir des toilettes, une sortie de secours, une limite de clients », peste Cathal Kiely, propriétaire de la discothèque Rula Bula, dans les colonnes du média Time Out. « Tout le monde ici les appelle les « Club 7’s » et ils font un carton auprès des jeunes. Ils viennent y boire avant ou après la boîte de nuit car c’est beaucoup moins cher », confirme Charlene Dawes, propriétaire de deux bars les plus populaires de Lan Kwai Fong, sur Punch Drink. Imaginez en France que la fête se fasse désormais devant l’épicerie de quartier du coin, dans une rue noire de monde, en face de bars lounge devenus presque has been. Ce serait une belle ironie…

Source : influencia.net

(Author : Dan Berthiaume)
7-Eleven is the latest in a growing lineup of retailers that has entered the mobile loyalty space. Just launched on the 7-Eleven mobile app is 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased.

 

7-Eleven launches mobile loyalty program

To participate in the new 7Rewards program, customers must use 7-Eleven’s mobile app, available in the iTunes App Store or Google Play, and register as a member. In anticipation of 7Rewards, 7-Eleven updated its app to move the member’s scannable barcode and digital punch card to the home screen for easier use.

Every time a customer purchases a cup, the cashier will scan the barcode in the app, and a “punch” will automatically appear within the app. Each purchase earns a punch that shows up as a star icon in the app. After receiving six punches, or stars, a “You earned a free cup” notification appears in the app. The punchcard process starts over once the free beverage is redeemed. Links to Facebook and Twitter on the app’s home screen let the user tell their friends about their rewards.

“We have customers who come in every morning, like clockwork, for a fresh-brewed cup of 7-Eleven coffee, while others regularly treat themselves to a Slurpee or Big Gulp drink,” said Laura Gordon, VP of marketing and brand innovation. “If you come in every day, scan your 7Rewards app barcode, you can get one free drink a week or even more, and that’s our way of saying ‘thanks’ to our customers and letting them get more of what they want at 7-Eleven.”

Source : www.chainstoreage.com

(Author : Caitlyn Bohannon)
Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

 

7-Eleven taps beacons to chase runners into stores

The retailer’s efforts are due to a desire to promote healthy lifestyles and maintain a presence in the mobile fitness space, given the prevalence of consumers using their mobile phones to track their running. The technology works through a free mobile application available on iOS and Android devices. “The setup for this promotion is well executed, which is important for engagement,” said Ben Rubenstein, president of Possible Mobile, Denver. “The location is a reasonable size and, with Singapore having a high concentration of smartphone users, they have an increased chance for success.

“At Possible, Does it Work? is an ideology that we live by whereby we continually measure projects to determine if they are meeting our intended goals,” he said. “For something like this, measurement of app downloads, user behavior within the app and actual beacon engagement would be the key indicators we’d look at to determine success. “Additionally, we’d want to see how much revenue was actually driven to Pocari sales. Based on this data, the brand could refine the implementation and target the ROI more precisely.”

 Combining health, technology

The app will be backed by the latest beacon technology and employ short-range wireless tech Bluetooth Low Energy. The retailer will set up the technology is all of its stores in Singapore. The beacon device will provide area-specific content customization as well as a variety of interaction responses, which is determined by the distance a runner has completed. The app also aims to make runs more interesting by allowing users to set goals through customized running courses.

The retailer’s stores will be marked in the app as hydration points, where runners can purchase Pocari Sweat. When users pass by a store, complete a running course, or make a Pocari Sweat purchase, they will receive participation points. The interactive experience also includes games such as Bingo, and users can earn tokens when they pass by stores as well. The app and beacon system was developed by Japanese advertising agency Asatsu-DK Singapore Pte Ltd and digital production company AID-DCC Inc. Asatsu-DK chose 7-Eleven to roll out the beacon technology because of how it prioritizes customer service. As consumers experiment more with mobile technology, 7-Eleven’s execution using beacons will aim to transform the customer experience. The app, called Pocari Cross Run, is available for free download in the App Store and Google Play.

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