Shopper Experience

(Author : retail in asia)
Plug PR and event partners LORE, have proudly collaborated with French prestige champagne house Perrier-Jouët to lure the city’s most influential media personalities to Maison Perrier-Jouët’s ‘Garden of Wonder’, a series of whimsical, artistic and immersive experiences in Pacific Place and The Conrad Poolside.

Perrier-Jouët Hong Kong’s pop-up store is a success

Special guest, Perrier-Jouët’s Cellar Master, Mr. Hervé Deschamps attended the launch on Monday 13th March to meet media, influencers and conduct interviews on Perrier-Jouët’s rich heritage, its century-long love affaire with the arts and the launch of the new permanent Cuvée, Perrier-Jouët Blanc de Blancs.

Speaking on the launch’s success, Lara Jefferies, Managing Director of Plug PR said, “The launch of Perrier-Jouët’s ‘Garden of Wonder’ at Pacific Place was an exquisitely whimsical evening. On 13th March, Perrier-Jouët, LORE and Plug PR hosted some of the city’s most influential journalists and glamorous influencers to celebrate the brand’s artistic flair and sample the new Blanc de Blancs champagne. Guests were also able to enjoy French digital artist Miguel Chevalier’s mesmerizing video installation. We’re proud to support Perrier-Jouët on such a beautiful, thoughtful and immersive retail experience.”

LORE Limited’s Client Engagement Director shed some insight into the creative journey, “After months of planning and collaborating with both the Paris design team and local Hong Kong team, it was truly magical to see it all come to life in this delightful setting. The intricate elegance and attention to detail reflects Perrier-Jouët’s commitment that all things beautiful should always be shared.”

Paying homage to Perrier-Jouët’s deep-seated connection to the arts and its passion for nature, the Garden of Wonder has blossomed in Pacific Place and taken root at The Conrad Poolside with exquisite champagne experiences to delight the senses.

Mr. Frantz Hotton, Managing Director of Pernod Ricard Hong Kong and Macau from Perrier-Jouët Hong Kong shared the brand team’s reaction to the launch, “We’re delighted to see so many of Hong Kong’s creative influencers, influential media and valued customers enjoying the Garden of Wonder and the new Blanc des Blancs permanent Cuvée. It’s inspiring to see people exploring and snaping ‘instaggramable moments’ and creating their own pieces of art to share on social media. Our aim was to create a place of beauty and discovery to excite art and wine lovers in the heart of one of HK’s most prestigeous shopping venues. We look forward to welcoming even more guests to join us for a glass of Blanc des Blancs champagne to toast ‘Art Month’ in Hong Kong.”

Source : retailinasia.com

(Author : Stéphane Keulian)
At a time when a majority of physical retailers is struggling to achieve both growth and profitability, the fast make-up market segment still proves to be extraordinarily buoyant. KiKo is leading the competition with hundreds of stores everywhere in Europe but a few other brands are trying to take advantage of the market condition.

Models Own opened its first flagship store1

In France, L’Oréal Group has recently launched new physical retail networks for 3 of its brands dedicated to the younger audience : Nyx, Maybelline and L’Oréal Paris. Elsewhere in Southern Europe, 3ina (pronounce Mina) is also starting to open new stores to showcase its large fast changing nail polish product range.

Today, let’s have a look at Models Own, a €10 m brand which is mainly distributed in the UK in drugstores and through its e-shop. Models Own has also been successful (and very much noticed) over the last years with retail kiosks in the shape of a nail varnish bottle installed in major shopping centres.

Models Own has recently taken a step forward with its first stand-alone store, called Boxshop at Westfield Stratford City. A second one will follow in Trinty Leeds. We can easily figure out the connection between this Boxshop and the former Bottle Shops. They share the same inspiring and bold DNA with which the brand differentiates from more conservative competitors.

Unlike most of the brands on this market, Models Own has designed a colourful and girly atmosphere where “make-up junkies”, as the brand calls its core fans, can fully enjoy the brand experience while accessing 650 different items, some of them being exclusively sold here. The 80 sq m  store looks more like a playground where some make-up experts are also available to provide advice and information.

The centre of the store features an open pink box, housing promotions and a play table, which promotes experimentation. Some iPads have been displayed for tutorials, advice and inspiration.

Models Owns new stand-alone stores are both experiential and designed to foster impulse buying. Exactly what the young adults are looking for when it comes to physical retail. We will see in the next future if the brand is expanding its network throughout the country before entering Continental Europe.

Source : stephanekeulian.com

(Author : retail design world)
Ted Baker has introduced a series of interactive store windows at its Regent Street store in London, as part of a ‘Keeping up with the Bakers’ campaign.

Interiors Environment POP Wayfinding Products & Services VM Shopfitting Lighting

Developed by Nexus Interactive Arts, the windows encourage passers-by to immerse themselves in the world of the fictional Baker family. By placing their hands onto palm print window sensors, ‘peeping Toms’ will be photographed as they are caught in the act of peering into the Baker’s home. The image is them composited into an element of the display, which includes a TV screen, a window and a portrait on the wall. The image is also posted on Ted Baker’s website, from where customers can share it to social media.

Interiors Environment POP Wayfinding Products & Services VM Shopfitting Lighting1

The windows also use Whispering Windows technology that effectively turns the window into a speaker, letting passing pedestrians hear sound effects from the window displays.

Source : retaildesignworld.com

(Auteur : Jennifer Braun)
Sport Chek stores across Canada will be home to a designated women’s only retail space by New Balance for a limited time.

New Balance opens women's only space

Baptized The New Balance Space, the apparel retail concept for women will offer customers a curated collection of women’s fitness apparel. The cross-Canada initiative launched this week and will run until May 27th, 2017.

The retail space by the Boston-based brand was designed to have a specific appeal for the metropolitan female athlete. The space is rooted in New Balance’s running heritage and features Lifestyle and Performance imagery that attempts to speak directly to that audience. The campaign materials, also available on sportchek.ca, embodies the spirit of female athletes and women with demanding lifestyles, while the campaign slogan “Balanced Body, Balanced Mind”, captures the brand’s conscious effort to help women obtain a balanced lifestyle. New Balance is anticipating to grow significantly in apparel in 2017.
“Apparel represents one of the largest opportunities in our business today,” says Gerald Woodman, General Manager, New Balance Canada, in a news statement. “With a heritage and authenticity established with footwear, our customers can now complete a head-to-toe performance, training or lifestyle ensemble that will help them pursue any activity they choose in style.”

Earlier this month, Sport Chek also opened its first women’s-only storein Calgary. Sport Chek is run by parent company FGL Sports, Canada’s largest national retailer of sporting goods.

Source : us.fashionnetwork.com

(Author : retail design blog)
It was only last summer that luxury behemoth Louis Vuitton entered the highly lucrative fragrance market with Les Parfums Louis Vuitton, a collection of seven perfumes conceived by the brand’s very own master perfumer Jacques Cavallier-Belletrud.

Les parfums Louis Vuitton Pop-up store, Hong Kong

The fragrance line was launched to much fanfare, and saw the launch of five pop-up stores at homebase paris and leading shopping destinations across the planet.

This integral part of the global marketing strategy has been extended, and a dedicated pop-up returns for a second time to Hong Kong, one of the far east’s most sophisitcated retail markets.

Les parfums Louis Vuitton Pop-up store, Hong Kong1

 

This time, it has opened on the ground floor of the Venue’s atrium sections, featuring a bowl-shaped structure crafted from opaque glass on an elevated platform. For the first time, the perfumer’s trunk from his office is put on display next to Les Parfums Louis Vuitton’s regular furnishings.

Source : retaildesignblog.net

Solera supermarket

(Author : retail design blog)
Masquespacio just finished their last project in Cologne, Germany, for supermarket chain Solera.

Solera supermarket

Sevillian entrepreneur Pepa Bascón decided to move to the German city Cologne twenty years ago in search of new adventures. After several experiences in hospitality, more than 10 years ago she decided to set up a small store of Spanish products in the center of Cologne, bringing the best of her native country to Germany.

Thanks to the good acceptation of her project years further she decided to constitute a more ambitious wholesaler to attend a growing demand of Spanish products by Italian and Spanish restaurants in and around Cologne and Dusseldorf. The augmenting popularity of Spanish gastronomy in Germany, made that Pepa Bascón in 2016 decided to open a new ‘cash & carry’ supermarket with the aim to offer a specific service to non-professional clients in Cologne. For that she contacted Masquespacio to design her new brand and interior space.

Solera supermarket1

The design of the new Solera from around 500 m2 was developed in search of a touch of Mediterranean emotion, mixed with functional features necessary for this type of businesses. The predominating black color offers seriousness, contrasted with several ‘happy’ colors that remind to Spain, without converting themselves in typical Spanish topics. Other elements make us think about Andalucía like the grids with ornaments, as well as the awnings and typical Mediterranean tiles.

Solera supermarket2

The signage also done by Masquespacio follows the patterns of the brand, adding on every moment a touch of emotion to the interior design, transmitting Spanish happiness. Last but not least the kitchen for degustation and seminaries, next to the cold chamber clearly shows the pattern of Solera’s new market, a cash & carry 100% focused on Spanish gastronomy.

Source : retaildesignblog.net

(Author : Jana Pijak)
This myAudi Sphere showroom is not your ordinary car dealership and is a retail space that is not only inspiring, but also multifunctional.

The myAudi Sphere Showroom Celebrates the Brand's Design Process

This bold car showroom spotlights the German auto manufacturers newest models while showcasing the brand’s design process — ranging from the colors and finishes it offers to buyers to the luxe lifestyle it is synonymous with.

Located in the heart of Munich, Germany, the myAudi Sphere showroom integrates sleek car models into a futuristic retail area that is equipped with digital and interactive signage. In addition to getting a chance to check out new car models, visitors can participate in a VR test drive session or can sample a craft cocktail or fine wine at the dealership’s elegant bar area.

Source : trendhunter.com

(Author : retaildesignworld)
Zara’s Milan flagship store has a new entrance installation. Designed by Matteo Thun & Partners, the fixture has been created to provide a flexible and attention-grabbing way to display new collections.

New merchandising installation for Zara flagship

Collections are changed frequently, with each containing a large number of items. The store in Corso Vittorio Emanuele was previously a theatre and then a cinema before being converted into a store.

It has a striking double staircase of marble and brass, featuring historic mosaics and situated beneath a Murano chandelier. The new display takes inspiration from the theatrical history of the site.

New merchandising installation for Zara flagship1

 

It is built like a stage set that wraps around the staircase, following its lines and displaying outfits to shoppers as they use the stairs.

Source : retaildesignworld.com

(Author : Marianne Wilson)
A store designed by women and for women. That’s Sport Chek Women, which made its debut on Thursday at CF Chinook Centre, in Calgary.

First Look, Sport Chek Women

The 16,000-sq.-ft. store is the first women’s-only concept from Sport Chek, a division of FGL Sports, Canada’s largest sporting goods and sportswear retailer. The new store was designed by an in-house team of women from different disciplines across FGL Sports. The diverse team drove the development of the new store concept from the ground up.

Sport Chek Women is bright and inviting, with a white palette that is accented with the retailer’s signature red hue. It has an open, modern look, with bold signage and lots of digital accents. Merchandise is laid out by sports category. There is also an area dedicated to team sports as well as a community center.

The store offers an array of personalized services, including a private area for bra fitting and a section where customers can have their gait analyzed to help select the correct running shoe.

“The Sport Chek Women store caters to the active lifestyles of Calgary women and brings our very best women’s shopping experiences to the Canadian market,” stated Kara Anastasiadis, associate VP, merchandise strategy, FGL Sports, which is owned by Canadian Tire. “The product and brand selection is second to none and customer service is personalized to meet the needs of women.”

Source : chainstoreage.com

(Author : kate Dingwall)
Barneys is pulling the curtain on its very first Mask Bar in its Madison Avenue and Downtown stores in New York.

Barneys opens mask bar with K-beauty expert Alicia Yoon
The in-store beauty bar will stock individual sheet masks from a selection of brands, like Dermova, Karuna, and Starskin, all curated by Korean skin care expert Alicia Yoon. Also stocked, Yoon’s Peach & Lily line of sheet masks, launched last November. Alicia Yoon, a trained aesthetician, is the mind behind Korean beauty brand and website Peach & Lily.

After becoming the go-to beauty site for Korean beauty enthusiasts, Peach & Lily expanded into the United States, becoming a portal for American beauty enthusiasts looking to purchase into the K-beauty trend. Capitalizing on this momentum, Peach & Lily launched its first namesake skincare venture in November.

American retailers have scrambled to pick up on the booming K-beauty trend — this is not the first retailer to look to Yoon for assistance in launching into the k-beauty market. Her K-beauty site Peach & Lily launched two store-in-stores with Macy’s, first in Queens, New York in November of 2015, and the second in Arcadia, California in June of 2016. Target just launched its own K-beauty section, also curated by Yoon, in select retailers and online.

Source : us.fashionnetwork.com