Shopper Experience

(Auteur :  Katherine Pendrill )
In an effort to combine art and retail in one whimsical space, a group of entrepreneurs have opened a new concept store in Mumbai, India, called ‘Wishbox.’

Mumbai's 'Whishbox' Store Combines Art and Retail in One Space

With a growing number of young consumers seeking out artisan products that afford a sense of uniqueness and exclusivity, this design-forward shop is sure to be a hit among millennials.

Wishbox is a concept shop located in Mubai’s Peninsula Corporate Park. The store is the brainchild of a group of storytellers who wanted to create a space that made art and artists the main attraction. To achieve this goal, the team reach out to local artisans from across the country to help them display their goods in the store. As a result, the shope is a bright and whimsical space stocked with everything from women’s clothing to home decor and furniture.

Source : trendhunter.com

(Author : Ben Stevens)
A Tesco store in Scotland has introduced a “relaxed lane” aimed at creating a less stressful checkout line for less able customers.

Tesco figures

In conjuction with Alzheimer Scotland, the initiative sees staff at the Forres site trained to identify special needs customers and operate at a more suitable speed.The pilot scheme currently operates on Tuesday and Wednesday mornings.

“We want them to be confident they can shop at their own pace,” Forres Tesco employee Kerry Speed told the BBC.

“It was highlighted to me that people living with dementia can feel under pressure when they reach the checkout, and it struck me that this could be true for others as well.

“Early feedback from customers has been very positive. Although it’s a simple gesture, we hope this will make a difference.”

Source : retailgazette.co.uk

 

(Author : luxurydaily)
British automaker Jaguar Land Rover is making new models available to view in its showrooms in a faster timeframe with the help of virtual reality.

Jaguar Land Rover launches VR experience to accelerate car shopping

After piloting the technology for the launch of its F-Pace in the United Kingdom last year, the brand will be using its virtual reality experience to introduce each of its 2017 models to consumers. Using a digital platform makes it easier for potential buyers to make a decision before a physical model has arrived at a point of sale.

First look
Jaguar Land Rover’s experience will arrive across its network of dealers by the end of the month. While it will be used for all models throughout this year, the VR initiative is launching with the Land Rover Discovery.  While wearing a VR headset, consumers can take a tour of the car and interact with the model. Animations explain key features such as technical specifications, and the wearer can also view the inside of the car from all angles.

Aside from the headset, the experience is also accessible on a tablet, allowing a consumer to revisit key aspects of the car as they are considering a purchase. This acts as a visual aid as a salesperson talks them through options.

“As if our vehicles weren’t exciting enough already, this new way of buying a car will engage customers further with our innovative capabilities,” said Andy Goss, Jaguar Land Rover Group sales operations director. “The VR experience will also help retailers to break the ice with customers and inject even more fun into the process of buying our vehicles.”Digital tactics have enabled automakers to reconfigure the showroom experience.

Audi is one of the brands making moves in digitization. In 2012, the brand opened its first Audi City virtual showroom in London. Within Audi City locations, the automaker’s entire line is displayed on screens that respond based on consumer movement, enabling the brand to bring the dealership experience to the heart of major cities, where retail space is typically compact. This has helped Audi boost its sales volumes and grow its retail footprint, with 16 locations opened in 2014 and upcoming outposts planned for Shanghai, Paris, Rome, Barcelona, Moscow and New York.

Jaguar Land Rover recently brought vehicle buying into the digital space through a partnership with Rockar. The brand established an online retail Web site and corresponding showroom in the Westfield Stratford mall last fall, becoming the first premium automaker to allow individuals to purchase a car entirely online. A reflection of changing consumer needs, this move enables potential owners to explore in-person and then complete the purchase transaction at a time and place convenient for them.

Source : luxurydaily.com

(Author : Kristen Hall-Geisler)
Volvo announced that it’s joining other automakers in creating a business unit devoted to car sharing. The new shared mobility unit will be based on Sunfleet, a car sharing service that Volvo has run since 1998. So after nearly two decades, Volvo should be pretty comfortable with the service.

Volvo Cars digital key

The new unit will expand Sunfleet globally. Right now, it only operates in 50 cities in Sweden, but those cities have 50,000 subscribers using a fleet of about 1,200 Volvos “rarely more than a year and a half old,” if Google’s translation of the Swedish Sunfleet site is correct.

Sunfleet is a station-based car sharing system akin to ZipCar rather than a free-floating service like car2go. Users register on the website, book a car, unlock it with an app, and find a key in the glove box to start the car. Since the fleet is swapped out pretty frequently, it probably won’t be long before users will be able to unlock the car with the app too.

As it stands now, users can rent a car once, sign up for a monthly subscription, or take a car for the weekend, from Friday at 5 p.m. to Monday at 8 a.m. Because Sunfleet is station-based, you pick up the car where it’s parked and return it there when you’ve finished your short-term rental.

Volvo promises to announce more details of its car sharing and mobility unit’s expansion in the coming months, but if it’s stuck with Sunfleet this long, expect to see a similar (though maybe autonomous?) system as part of the global expansion.

Source : techcrunch.com

(Author : luxury daily)
French beauty label YSL Beauty is checking into the Ace Hotel in downtown Los Angeles for a two-day stay.

ysl-beauty-pops-up-at-los-angeles-hotel-to-fete-new-faceThe L’Oreal licensor is staging a pop-up at the hipster hangout’s theater from Jan. 10-11, giving Los Angeleans the chance to shop its cosmetics in an experiential setting. This event is the beauty brand’s first United States location for its retail concept The Lip Showroom, following a traveling series of pop-ups in Asia.

Retail theater
Saint Laurent’s former creative director Hedi Slimane was based in Los Angeles, making the West Coast city a major hub for the brand. The house’s latest beauty ambassador Staz Lindes also hails from Los Angeles, adding to the desire to host in the town, according to The Hollywood Reporter. Kicking off the pop-up will be a private party on Jan. 10, honoring Ms. Lindes’ arrival as a brand face.

From a ruby red kiosk, open from noon to 8 p.m. each day, YSL Beauty will retail about 45 different products, including a variety of lip colors, its Touche Éclat aluminizing concealer and its Black Opium and Mon Paris fragrances. Customers will be able to have their lipstick engraved with up to 14 characters for free. Before Los Angeles, this pop-up appeared in South Korea, China and Japan. YSL Beauty has plans for another pop-up in the U.S. Beauty marketers have been decamping for Los Angeles to reach the millennial Hollywood crowd. French couture house Chanel gave Californians the Hollywood treatment in a pop-up beauty installation that opened in February.

“I Love Coco,” timed to coincide with the Academy Awards, was hosted at the Chateau Marmont’s bar and restaurant, evoking the feel of a private club. Branded experiences are often the best way to launch a beauty line, as it allows consumers to interact with products in an immersive way.

Source : luxurydaily.com 

(Author : Rakin Azfar)
French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.

loreal-joins-other-beauty-retailers-in-adopting-live-chat

L’Oréal has named the product L’Oréal Hair Colorist/Paris, and it allows users to interface with L’Oréal’s beauty experts regarding a variety of hair color considerations. L’Oréal’s live chat feature kicks off a year in which may experts believe retailers will push the penetration of live chat and chabots on the mobile platform to create one of its most compelling ecommerce narratives.

“When it comes to hair, we believe that her signature shade is out there, even if you haven’t found it yet,” said Julia Youssef, vice president of L’Oréal USA’s Technical Center. “We’re eliminating the guesswork and offering an all-inclusive experience to address all of their hair concerns.”

L’Oréal Hair Colorist/Paris
The feature allows the iconic beauty brand to help women find their signature hair color, correct coloring mistakes and receive personal product recommendations by chatting instantly with an expert trained to give professional advice directly on the L’Oréal Paris Hair Color page. The live chat function is immediately available upon visiting the L’Oréal Paris Hair Color page. The tool makes suggestions ranging from shade, enhancing current hair colors, fixing a coloring mistake or covering up grays. L’Oréal’s experts working on the other end of the live chat platform will counsel customers based on their hair care needs, and will recommend L’Oréal products to users accordingly.

“The tool allows us to enter into a mutually beneficial partnership with consumers by combining one-on-one engagement with a hair color expert with technology that helps us to better understand our Hair Color consumer,” said Celine Dumais, vice president of L’Oréal USA’s Consumer Care Center.

L’Oréal Hair Colorist/Paris is the kind of digital innovation that earned the company a number one ranking from business intelligence firm L2’s Digital IQ Index: Hair Care & Color study. Along with the fresh live chat feature’s variety of visual filters to target specific questions and concerns, L2 also praised L’Oréal’s mobile search with links for product pages and store locators.

Live chat
Other prominent beauty retailers
have also turned to live chat to encourage transactions, including Sephora, which was one of the first such retailers to roll out a chatbot for its customers. It continued its knack for mobile innovation with a pair of new features that allow customers to book appointments with Sephora specialists and help customers make purchasing decisions on their own.

And in its emphasis on chat, L’Oréal may have taken a page out of a Chinese company’s book. The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others and marketers are learning how to leverage this to their advantage and recreate this tactics overseas.

We are honored to be recognized as number one in the Digital IQ Index: Hair Care & Color study for our intuitive personalized and mobile search strategy designed to meet women when and where they are actively searching for information,” said Greg Hui, vice president of Haircolor, L’Oréal Paris.

Source : mobilecommercedaily.com

(Author : Darrell Etherington)
Baidu is demonstrating some of its most recent tech advancements in novel ways, including a partnership with KFC China (yes, the fried chicken KFC).

baidu-and-kfcs-new-smart-restaurant-suggests-what-to-order-based-on-your-face

The search giant sometimes referred to as the ‘Google of China’ partnered with KFC to open a new “smart restaurant” in Beijing, which employs facial recognition to make recommendations about what customers might order, based on factors like their age, gender and facial expression.

The restaurant also offers up augmented reality games via table stickers, but these are also deployed at 300 other KFC locations in Beijing. The facial recognition tech is unique to this one location, though Baidu has previously worked with KFC on another type of smart restaurant at a pilot location in Shanghai, where a robot customer service agent can listen for and recognize orders made by customers using natural language input.

Baidu’s tech in this new restaurant, however, is all about guessing what you want before you can even ask; image recognition hardware installed at the KFC will scan customer faces, seeking to infer moods, and guess other information including gender an age in order to inform their recommendation. Baidu says in a press release that the system would tell “a male customer in his early 20s” to order “a set meal of crispy chicken hamburger, roasted chicken wings and coke for lunch,” while “a female customer in her 50s” would get a recommendation of  “porridge and soybean milk for breakfast.”

Customers might not love the implications of the suggestions the system comes up with, but these are just suggestions, after all. And the setup also has built-in recognition, so if you’re a return customer, it can ‘remember’ what you ordered before and suggest your past favorites. Of course, the idea of a fast food restaurant retaining my image for recognition purposes, tied to an actual order history, is more than a little unnerving. But then again, KFC China is really damn good – better than its North American counterpart.

This is just a single restaurant so Baidu and KFC are only toying with the idea, but if you feel exhausted at the thought of having to make up your mind in the fast food checkout line, you can always hope it catches on.

Source : techcrunch.com

(Author : kate Dingwall)
Adidas has launched a groundbreaking new hybrid digital-physical retail concept. Customers are now able to walk around an Adidas store and browse through merchandise without ever leaving their own home.

adidas-launches-360-degree-shopping-experience

Adidas 360 degree shopping allows customers to have the brick-and-mortar experience via the Adidas 360 concept store website. Adidas’s new virtual reality endeavor allows shoppers to walk through the store, interact with sales associates, and shop for items on racks and shelves. Customers are able to browse through the store at their leisure, using arrows to navigate where they would like to go and clicking on shoppable ‘pinned’ items to explore inventory.

Currently, users can only browse Adidas’s Stockholm store using Swedish as the language. The brand has not yet announced when the concept will be rolled out to other countries and Adidas locations.

Adidas has been pushing technological innovation in its brick-and-mortar locations to make the in-person shopping experience an experiential event. The German brand recently opened the doors of its technology-driven new NYC flagship, complete with customization bars and miniature sporting fields.

Source : us.fashionnetwork.com

(Author : Laura McQuarrie)
For a limited time this December, those who are in Japan will be invited to interact with a unique mechanical instrument when they visit the Nescafe Harajuku cafe.

this-nescafe-cafe-features-an-interactive-mechanical-instrument

Inside the cafe, there is a large-scale wooden installation by Shuta Hasunuma called the ‘Coffee Moment Ensemble’ that is made up of xylophone pieces, wooden blocks and keys. When one takes a step back from the musical art piece, it’s revealed that the entire structure is shaped to resemble an oversized mug of coffee.

The playful installation challenges consumers to make use of the Nescafe Barista i app to place an order, or choose from six moods to receive a corresponding drink. When activated, the unique mechanical instrument begins making festive music while a patron’s coffee drink is prepared by an automated Nescafe barista.

Source : trendhunter.com

(Author : Caroline Baldwin)
Superdry reveals an interactive smart mirror at its Berlin flagship store, which encourages shoppers to digitally try on products.

superdry-installs-interactive-smart-mirror-in-berlin-flagship

Superdry has installed an interactive smart mirror at its flagship store in Berlin. The 82-inch mirror allows customers to digitally try out clothing from Superdry’s new winter collection. Seymourpowell designed the mirror after collaborating with Superdry’s global merchandising and store design teams.

Customers use hand gestures to browse through the collection on the mirror, and they can select their favourite pieces with an “air punch”. “Integrated body tracking technology allows them to try on the garments digitally as they browse. Any movement the customer makes is mirrored by the garment shown on screen, giving people a now, instant feel for how the product fits and moves,” said Pat Fahy, creative director, customer experience at Seymourpowell. “We’ve designed the smart mirror to stop shoppers in their tracks with an engaging, fun and highly interactive experience that brings them closer to the Superdry brand and products.”

The mirror also provides information such as colour options and design details for collection, while messaging encourages customers to share their smart mirror experience and favourite products on social media platforms. The data of those favourite products is then collected by Superdry to help develop future collections.

Craig Bunyan, senior designer at Seymourpowell, added: “Using a combination of Photogrammetry and 3D-scanning techniques, we were able to generate high quality digital models, complete with photorealistic textures. These models were then bound to digital ‘skeletons’ which allow them to be driven by depth sensors embedded in mirror installation. The workflow is very similar to modern Hollywood CGI character animation techniques.”

Source : essentialretail.com