(Author : Josh Kolm)
The grocery chain aims to answer demand for organic products while reinforcing its local ties.

IGA grows a garden on top of a store

As proud as you might be of the garden you’ve been growing in your backyard or patio this summer, IGA may have you beat. On the roof of an IGA Extra store in Montreal, owned by the Duchemin family, the grocery chain has been working with urban gardening and agriculture company La Ligne Verte and urban beekeeping company Alvéole to grow a range of organic vegetables and honey.

The garden – which IGA claims is the biggest organic vegetable garden in Canada – will provide produce and honey under a new store brand, “Frais du toit” (“fresh roof”), though they are only available at the Duchemin family’s store.

Cartier also handled the development of the “Frais du toit” brand identity, merchandising tools and communications strategy. In addition to the online video that is running on Facebook and in pre-roll, the agency also created an in-store display that features a live feed of the rooftop garden.

Feeding consumer demand for organic and locally-grown products is something everyone from food brands to QSRs to grocery stores have been attempting to do in recent years. That’s part of what IGA is aiming to do with this attention-grabbing, large-scale execution, but focusing on the Duchemin family also helps reinforce the brand’s ties to the communities in which it operates. That’s something parent company Sobeys also has been attempting to do elsewhere in Canada and it was why the IGA brand stuck around after it was acquired in the late 1990s.

IGA grows a garden on top of a store1

“Our retailers are true entrepreneurs who really make a difference in their community through unique, inspiring projects,” Carl Pichette, VP of marketing at Sobeys Québec, said in a press release. “By focusing on hyperlocal, organic and daily picking, we offer consumers a unique and sought-after product.”

Source : strategyonline.ca

(Author : Laura McQuarrie)
The new ASICS store in Brussels, Belgium, introduces a new global retail concept from the brand that’s centered around consumer empowerment. 

This ASICS' Store Concept Helps Consumers Understand Their Own Needs

The space designed and developed by ASICS by Green Room is equipped with vibrant digital displays like the Runkeeper, which combines real-time social posts with data-driven animations from the local running community. As Green Room Amsterdam Creative Director Paul Silcox puts it: “The space works hard to enable and empower the customer, to put them at ease with their selection, but not to dictate to them.”

In the store, dynamic displays and touchscreen stations encourage consumers to discover what products may work best for their needs, as well as connect with on-site staff for a greater sense of community.

Source : trendhunter.com

(Auteur : Lucile Deprez)
A quelques rues du Vieux-Port de Marseille, deux amis, Charlotte Brunet et Olivier Amsellem, se sont associés pour ouvrir en 2015 un concept-store mêlant mode, accessoires, lifestyle, art, beauté et depuis peu, restauration. Baptisé Jogging, il se situe au numéro 103 de la rue Paradis, dans le local d’une ancienne boucherie.

la boucherie devenue concept-store à Marseille

« Nous voulions un nom qui interpelle », raconte Charlotte Brunet cofondatrice de Jogging, anciennement en charge du projet Marseille-Provence capitale européenne de la culture au niveau marketing, aux côtés d’Olivier Amsellem, photographe de mode et design.

Et c’est chose faite, avec une offre regroupant une soixantaine de marques créateurs haut de gamme de prêt-à-porter masculin et féminin et d’accessoires, sous ce nom et dans cet endroit. Resté brut, l’espace a été trouvé « par hasard, un boucher prenait sa retraite, il ne trouvait pas de repreneur et nous nous avons tout de suite vu le potentiel des lieux », poursuit Charlotte Brunet.

Aujourd’hui, l’ancien carrelage, les crochets en acier brossé, les murs abîmés sont toujours là. Les fondateurs ont seulement fait appel à deux designers, David Dubois et Antoine Boudin, pour aménager l’espace intérieur : réaliser les cabines d’essayage, le comptoir de caisse et l’extension consacrée à l’espace beauté où est présentée la marque Aesop.

Le concept-store est réparti sur deux niveaux avec une surface de cent mètres carrés. Il propose les marques Jacquemus, Cédric Charlier, J.W. Anderson, Gosha Rubchinskiy, Wanda Nylon, Raf Simons pour le prêt-à-porter et une sélection d’accessoires, chaussures, bijoux, maroquinerie des griffes Robert Clergerie, Adieu Paris, Amélie Pichard et Larose Paris.

Une partie est aussi consacrée aux objets lifesyle (céramique, bougies, livres d’art) et aux pièces de designers. Une offre complète pour une cible large. Charlotte Brunet explique : « Nous nous adressons autant aux jeunes de 18 ans qu’aux femmes de 65 ans ». Jogging attire aujourd’hui, selon elle, autant une clientèle locale et nationale qu’européenne et internationale.

la boucherie devenue concept-store à Marseille1

En deux ans, les fondateurs ont ajouté un volet supplémentaire à leur concept : la restauration, située dans la cour intérieure de Jogging. « Nous voulions créer à Marseille un lieu qui n’existait pas, en réunissant des créateurs dans un espace imaginé comme un lieu de vie », décrit la cofondatrice.

Désormais, Charlotte Brumet et Olivier Amsellem se concentrent sur le développement de leur site marchand et sur la partie événementielle du concept-store, « la force du lieu », selon la cofondatrice, en organisant occasionnellement des pop-up consacrés à un créateur, comme pour Jacquemus, et à des rencontres entre les créateurs et les clients.

Source : fr.fashionnetwork.com

(Author : Marion Deslandes)
After athleisure store Citadium opened on the Champs-Elysées, another sportswear retailer is planning to set up shop on the famous Parisian avenue.

Foot Locker to open flagship store on Paris' Champs-Elysées

US footwear retailer Foot Locker has in fact set it sights on the premises at number 66, formerly home to Benetton. Real estate consultants Savills have told FashionNetwork.com that the store is expected to open in the third quarter 2017, as renovation work has already started, while Foot Locker has declined to comment on the matter.

Foot Locker’s Champs-Elysées store has a 12 m ceiling, and extends over 1,500 m2, with part of the retail area located in the basement. In such large premises, the footwear chain could decide to replicate the new retail concept it launched in New York last year: a 900 m2 store at 112 W 34th Street in which the products are showcased not by category but by brand, in what is effectively a series of dedicated, individual shop-in-shops.

As the group remarked upon the publication of its financial results last May, “expansion into Europe is our next growth vector. We have realised that our European customers are very resilient, and we therefore believe that footfall in this market will gradually bounce back.” Foot Locker also indicated that in the course of 2017 it would open flagship stores in Rome and in Turkey, with the objective of “further improving the customer experience.” The Paris store is another of the planned openings.

As of 28th January 2017, Foot Locker operated 3,363 stores in 23 countries. Many of them are in franchising, with a retail area comprised between 100 and 120 m2.

Source : us.fashionnetwork.com

(Auteur : Yoni Van Looveren)
Ceconomy, la nouvelle division de l’ancien Metro Group, dont font partie Media Markt et Saturn, a racheté 24,3% des actions de Fnac Darty. Ces actions étaient aux mains de la famille Pinault.

Ceconomy (Media Markt) acquiert un quart de Fnac Darty

« Un marché extrêmement lucratif »
Ceconomy a déboursé 452 millions d’euros pour le rachat des actions et a obtenu l’option de pouvoir acquérir Fnac Darty dans son entièreté dans les deux années à venir. Suite à cette transaction, Ceconomy a droit à trois sièges au conseil d’administration et bénéficie ainsi d’une base solide sur le marché français, que le groupe qualifie d’extrêmement lucratif.

La famille Pinault a acquis la Fnac en 1994, mais a décidé à présent de se retirer entièrement de la nouvelle entreprise fusionnée. Une décision qui intervient quelques semaines après le départ du CEO de la Fnac, Alexandre Bompard qui a sorti l’entreprise de l’impasse et a maintenant rejoint Carrefour. Précédemment la famille Pinault s’était déjà retirée de La Redoute et du Printemps et n’a dès lors plus aucun lien avec le secteur du retail.

« Au nom de tous les collaborateurs de Fnac Darty, je tiens à remercier la famille Pinault pour le soutien sans faille qu’elle a apporté à nos enseignes et en particulier à la Fnac », a déclaré Jacques Veyrat, président du conseil d’administration de Fnac Darty. « Sans eux, notre groupe ne serait pas ce qu’il est devenu aujourd’hui. D’autre part je me félicité de l’arrivée de notre nouvel actionnaire Ceconomy, qui sera un appui pour le développement de notre groupe. »

Source : retaildetail.be

(Auteur : J.B)
Après avoir converti les trois quarts de son parc au concept Mandarine, l’enseigne de proximité urbaine du groupe Casino lance un nouveau type de magasin, « privilégiant le bio, l’équitable, mais pas seulement ». Son nom : Franprix Noé.

Facade Franprix Noé

Samedi dernier, rue Mouffetard dans le cinquième arrondissement de Paris, a ouvert un nouveau concept de magasin, baptisé Franprix Noé. Après avoir converti 73 % de son parc au concept Mandarine ou à sa déclinaison « vitaminée », l’enseigne de proximité urbaine du groupe Casino inaugure ainsi un nouveau format dans lequel « chaque client peut être sûr que les produits qu’il achète entrent dans le mouvement vers une consommation plus responsable », peut-on lire sur la façade du point de vente.

Franprix Noe

Les produits bio et équitables constituent une bonne part de l’assortiment du point de vente. Mais pas la totalité. L’enseigne revendique ainsi d’être « ouverte aux produits non labellisés qui méritent la confiance pour leur qualité et leur origine ». « Avant toute chose, nous défendons le goût, le sain et la joie de vivre », clâme la communication de l’enseigne.

Source : rayon-boissons.com

 

(Author :  Yoni Van Looveren)
British supermarket chain Tesco has further expanded its online services and will offer same-day delivery virtually across the entire United Kingdom in an attempt to ward off Amazon Fresh.

Tesco offers same-day delivery for the entire United Kingdom

99 % of families
The company currently only offers same-day delivery in London and the southeast of the United Kingdom, but it will now expand that to 99 % of families, which should give it the broadest reach out of every UK-based retailer. Customers will have to order before 13h to enjoy same-day deliveries, which will arrive after 19h. The fee is between 3 and 8 pounds.

Tesco continues to focus on its online sales, having recently expanded the number of supermarkets that have same-day pick-up options to 300. It even has a one-hour delivery service in the center of London.

Battle with Amazon and discounters
The supermarket chain is clearly preparing for a fight with Amazon and its recently launched Amazon Fresh, which has similar delivery services. The supermarket branch fears the American giant will steal away market share from the four largest chains, which already face tremendous pressure from discounters like Aldi and Lidl.

Source : retaildetail.eu

(Author : Deena M Amato-McCoy)
Toys “R” Us is pulling out the stops to engage its in-store shoppers.

Toy retailer’s concept store steps up digital game
The toy retailer describes its concept store in Langley, British Columbia, as “the evolution of our digital future.” To maintain this reputation, Toys “R” Us is partnering with Cineplex Digital Media, and adding an in-store digital signage and kiosk network. The installation includes a large feature wall with 2 ft.-by-2 ft., 55-inch LCD screens, and six 18.5-inch digital end caps. All displays will feature images and video content. 

The store will also feature four point-of-sale integrated kiosks that will be used as an ‘endless aisle’ solution. Here, customers can browse the brand’s entire offering, watch videos and read product information prior to making a purchase. Customers can place orders through the kiosk, and choose to pick up their purchase at the front of the store or have it shipped to their home, the retailer said.

“The new integrated network elevates the shopping experience and makes it easier for customers to locate the products they are looking for, gain in depth information and make their purchases directly from a number of kiosks located throughout the store,” said Clint Gaudry, the chain’s VP, marketing and store planning.

Cineplex Digital Media will lead all content creation for the kiosks, and provide content management for the digital end caps and feature wall signage.

Source : chainstoreage.com

(Author : Dan O’Shea)
Amazon has launched another new product discovery feature, this one called Amazon Spark, a content feature on its Amazon mobile app that takes cues from social media by allowing users to shop items they see in photos and read about in posts generated by others, according to TechCrunch.

Amazon launches Spark, a shoppable social content feed

Amazon has just started rolling out Spark to U.S. users of its mobile app after testing it in beta form for the last few months. The feature is not available for use outside of the retailer’s mobile app, TechCrunch reports. First-time users of the feature are asked to register with their names and provide a list of at least five interests to follow. Amazon Spark then develops an image-intensive, customized feed of related products, photos and ideas.

It sure looks like Amazon is taking a page here from Pinterest’s social shopping inclinations, as well as Instagram’s shoppable photos. And in every “smile” on an Amazon Spark post, we’ll be reminded of a Facebook “like.”

However, it also has become clear in recent years that there is an authenticity vibe to user-generated content that more shoppers these days seem to be trusting. Amazon’s Interesting Finds feature, announced last year, started to take its product discovery solutions in new directions — and also put Amazon on a course toward increasing Pinterest comparisons.

That’s part of the reason why this launch doesn’t come as a total surprise. Even as Amazon has set the tone and pace for product discovery innovations, it still doesn’t have a site or format that reflects the idea of a social network or a social media-style content feed. Product discovery and product curation take many forms, and Spark is a natural extension of Amazon’s general efforts to simply help customers find products they want to buy.

It will be interesting to see how far Amazon wants to go in committing to the social network concept. The TechCrunch story suggests the e-commerce giant will allow users posting content on Spark to link to product reviews they previously have written for Amazon. Could Amazon further encroach on the turf of Pinterest, Instagram and Facebook as those sites have been edging into its own territory? One of the things we have learned from Amazon is that it’s relentless about about fighting and winning retail battles regardless of the venue. Amazon is making a massive push to beat traditional retailers at their own game, so why not social networks, too?

Source : retaildive.com

(Autore: Alessandra Bonaccorsi)
Per potenziare i servizi alla clientela e connettere maggiormente online e offline, la Rinascente lancia un nuovo servizio di instant messaging usufruibile tramite WhatsApp la Rinascente On Demand al numero +39 344 008 1600.

la-rinascente-on-demand-milano

Al di là della connessione un personal shopper si occuperà, nel flagship store di Milano, di interagire con i clieti, trovando il prodotto segnalato o altri suggeriti nel corso nella conversazione e lo metterà da parte per 24 ore.

Il servizio è attivo negli orari di apertura del negozio ed è valido per ordini superiori a 60 euro. Nel caso in cui si decida per l’acquisto si riceverà un link per il pagamento, da effettuarsi tramite qualsiasi tipo di carta di credito, PayPal o bonifico bancario.

Effettuato il pagamento, il prodotto verrà spedito nel più breve tempo possibile se il destinatario risiede nel capoluogo lombardo; nel caso, invece, di altra destinazione, la consegna sarà effettuata nell’arco di pochi giorni.

Fonte: gdoweek.it