(Autore: Alessandra Bonaccorsi)
Per migliorare la shopping experience e ampliare la propria attività sull’omnicanalità, l’insegna di abbigliamento Liu Jo  promuove il servizio Click&Collect, con l’obiettivo di fornire un’esperienza di acquisto sempre più completa, soddisfacente e customer-oriented. Il servizio sarà attivo in 32  negozi di proprietà sul territorio nazionale.

liu-Jo

Gli articoli ordinati sul sito liujo.com potranno essere ritirati gratuitamente, entro 10 giorni lavorativi, nello store più vicino. Inoltre il cliente Click&Collect potrà decidere di rendere direttamente in store quanto acquistato online, semplificando le procedure di reso.

Fonte:gdoweek.it

(Autore: Alessandra Bonaccorsi)
A San Vendemiano (Tv), in viale Venezia 21, l’insegna Maxi Zoo, parte del gruppo tedesco Fressnapf, inaugura un nuovo petstore che si sviluppa su una superficie di 520 mq e offre 8.000 articoli.

 

offerte-lavoro-maxi-zoo-610x336

All’interno del punto di vendita, nel quale lavorano sei persone, sono stati realizzati specifici corner dedicati agli accessori, alla cura e al benessere dell’animale. Tra i servizi annovera l’incisione di medagliette e la donation box, in cui è possibile lasciare alimenti di prima necessità che saranno devoluti alle onlus locali del settore.

Fonte: gdoweek.it

(Autore: ansa.it)
Il colosso della grande distribuzione Lidl fa il suo debutto nel fashion democratico. Forte di oltre 10 mila punti vendita nel mondo, 600 solo in Italia, il brand tedesco con l’inizio di una distribuzione di moda di qualità e a prezzi accessibili diventa un nuovo competitor nel settore. La prima collezione, annunciata oggi, è firmata Heidi Klum e sarà in vendita da fine anno.

22547d4f479c1714a9b0dde51ce51483

Klum, la supermodella tedesca naturalizzata americana, è un’icona della moda, ma per Lidl non rappresenta una semplice testimonial, ma grazie alla sua esperienza nel settore è stilista di una propria collezione. “La collaborazione con Lidl mi ha da subito entusiasmato, mi sono divertita molto a disegnare questa collezione, che spero davvero possa piacere a tutti. Ritengo il progetto ben riuscito, non solo per la passione che ci ho messo, ma anche per l’apporto di Lidl, che si è posta l’obiettivo di offrire prodotti di ottima qualità ad un prezzo davvero accessibile. È fantastico quello che siamo riusciti a creare insieme: la moda è sinonimo di divertimento e tutti dovrebbero potersi permettere questo piacere” – ha dichiarato Heidi Klum durante l’annuncio della collaborazione.

Lidl concentrerà l’offerta moda durante le cosiddette “Lidl Fashion Week“: settimane tematiche che si ripeteranno più volte l’anno, appuntamenti dedicati al fashion, nei quali Lidl presenterà in esclusiva le sue collezioni. Questo percorso inizia proprio con Heidi Klum.

Heidi Klum è una fonte di ispirazione formidabile per Lidl: è inserita nel panorama della moda internazionale, emana energia e positività, ma allo stesso tempo è una vera professionista, umile e preparata. Caratteristiche che la rendono perfetta per tutti i nostri clienti”, ha detto Alessia Bonifazi, Responsabile Comunicazione Lidl Italia

Fonte: ansa.it

(Author : Deena M Amato-McCoy)
Walmart has a new delivery team dropping off customers’ online orders — but they don’t work for a major shipping company or third-party delivery venture.

Walmart leverages ‘employees’ for last-mile delivery initiative

The retail giant is testing a new delivery concept that leverages its own store employees to drop off online orders right at customers’ front doors. The new program is designed to solve the challenges associated with the last-mile of delivery, which include “cutting shipping costs and getting packages to their final destinations faster and more efficiently,” said Walmart’s U.S. digital chief Marc Lore.

The opt-in program, which is app-based, enables employees to set preferences, including how many packages they can deliver, the size and weight limits of those parcels, and which days they’re able to make deliveries after their work shift ends. The app also tries to minimize the collective distance associates need to travel off of their commute when making a delivery.

“Associates are fully in control of their experience. If they don’t want to participate, they don’t have to,” he said. “They can choose to opt in, and they can update those preferences at any time.” The program is a strategic way to combat Amazon’s signature same-day delivery services. Between a network of 4,700 Walmart stores across the U.S. and more than 1 million associates, “our stores put us within 10 miles of 90% of the U.S. population,” Lore said. “Now imagine all the routes our associates drive to and from work, and the houses they pass along the way,” he added. “It’s easy to see why this test could be a game-changer.” The test is currently available in two New Jersey stores, and one in northwest Arkansas. Many orders are being delivered the next day.

Walmart associates are being paid to participate in the program, however the chain did not reveal their compensation, “Associates love having the option to earn more cash while doing something that’s already part of their daily routine,” Lore reported. “An unexpected benefit is they’re finding quicker routes home, thanks to the GPS built into our proprietary app.”

Source : chainstoreage.com

(Author : 
In a bid to increase footfall and offer shoppers a more convenient shopping experience, Westfield has become the first shopping centre to partner with Uber.

Westfield unveils Uber deal to enhance shopping experience

As part of the agreement, Westfield is establishing specific pick-up and drop-off points at its two London shopping centres in Shepherd’s Bush and Stratford City. The shopping malls are among the largest in London, housing both high end and mass brands such as Burberry, Coach, Kate Spade New York, H&M, Zara and River Island. By integrating Uber’s service, the shopping centre owner aims to reduce waiting times for consumers and ensure a seamless shopping experience.

“Westfield is proud to be the first shopping centre to partner with Uber to deliver an enhanced service for our customers. This new service is an example of bringing together physical and technological solutions which are focused on delivering a real benefit to our customers,” said Paul Buttigieg, director of operations. To request a ride, visitors will be able to use the app in the centre and will receive clear instructions enabling them and their allocated driver to meet at the Uber zone, directed on the way by clear signage in both centres.

“We understand that it can sometimes be tricky for drivers and riders to locate each other in a big venue and we are excited to see the impact of our new Uber zones on shoppers,” commented Jo Betram, regional manager of Uber in the UK.

Source : us.fashionnetwork.com

(Author :
Coco Café is finally landing in Hong Kong this week. After its eye-poppingly Instagrammable stops in Tokyo, Seoul, Singapore and Shanghai, Chanel’s pop-up café will be taking over the Causeway Bay (G/F 38 Yiu Wah Street, Causeway Bay) branch of Coffee Academics from June 10 to 25.

Chanel’s pop-up Coco Café is finally in Hong Kong

The beauty brand has created its own chic little universe, where you can sit back with a neon pink cup of coffee and peruse a special edition of The Coco Daily (don’t forget to bring your shades to complete the Parisian café look).

Of course, it is Chanel, so they’re not just going to serve lattes and cakes—you can also expect to see ‘beauty bubble tea’ and perfume-inspired juices on the menu, if they follow their recipes from Singapore.

After that, head over to the beauty counters for a free mini makeover, and then get a quick change of your nail shades at the nail bar. Spruce up your look with some tattoo stickers, and spritz on some Chance fragrance for the final touch.

Don’t forget to commemorate the occasion with a few snaps in the photo booth, which will have Chanel-themed digital stickers. We have our heads in a fluffy pink cloud just dreaming about it.

As if that’s not enough, visitors will also be treated to a sneak preview of Chanel’s new lip product, Le Rouge Crayon de Couleur. The intense crayon lipstick, which comes in 11 shades, will be shown in Asia for the first time.

Gorgeous makeup and delectable treats—what more could a girl ask for? Register online for a complimentary drink, door gift and priority entry. Time slots are filling up fast, so we suggest you get on it quickly.

Source : retailinasia.com

(Author : arabian business)
Majid Al Futtaim says new centre will be able to store more than 400 million units to support retailer’s stores.

Construction starts on new Carrefour distribution hub in Dubai

Majid Al Futtaim has held a ground-breaking ceremony at the site of its new regional Carrefour distribution centre at the National Industries Park in Dubai. With a total storage capacity of over 400 million units to support Carrefour’s brick and mortar stores in addition to the omni-channel business of Carrefour, the company said in a statement.

It added that the multi-temperature storage at the new distribution centre is designed to meet the storage needs of the different food types and dry foods as well as warehousing for non-food goods. Younis Al Mulla, senior vice president – Development and Government Affairs at Majid Al Futtaim Retail, said: “The facility is four times the size of Carrefour’s current largest distribution centre building in the region.
“The centre will also feature advanced warehousing, storage and logistics technologies.

The distribution centre is expected to save over 50 percent energy per cubic metre in line with Majid Al Futtaim’s sustainability goals for energy efficiency.” Younis Al Mulla, senior vice president – Development and Government Affairs at Majid Al Futtaim Retail, added: “Quality and choice are key areas on which we focus. Carrefour’s distribution centre in National Industries Park will be equipped with the finest technology, allowing us to meet the growing demand of our customers and process the orders quickly and efficiently.”

Source : arabianbusiness.com

(Autore: Chiara Bertoletti)
Una campagna promozionale che associa lo sconto sulla spesa alla valorizzazione del nostro patrimonio, facendo leva sulla responsabilità condivisa.

opera-tua-coop-alleanza-30
All’interno dell’edizione 2017 dell’iniziativa Sapori, si parte!, Coop Alleanza 3.0 ha lanciato il progetto Opera tua, che sostiene il restauro di sette opere d’arte invitando i soci a selezionarle. Questi ultimi vengono poi premiati con sconti sulla spesa per la loro partecipazione, secondo una filosofia che valorizza il senso di responsabilità e coinvolge facendo leva sullo stesso.

Nello specifico, per ciascuna delle sette regioni protagoniste delle ultime tappe del tour 2017 di Sapori, si parte!, Coop Alleanza 3.0 ha selezionato due opere d’arte bisognose di restauro. Nel corso di ciascuna tappa, i soci possono votare l’opera da restaurare su all.coop/operatua, la pagina del sito di Coop Alleanza 3.0 dedicata all’iniziativa e ricevere in cambio sulla carta Coop uno sconto del 10% (da utilizzare su una spesa di valore non superiore ai 100 euro), per l’acquisto di prodotti inclusi nella tappa in cui si trova l’opera.

Una campagna che sposa l’alimentare territoriale alla bellezza artistica, creando una sinergia di supporto reciproco che crea legame nel lungo termine. I clienti potranno infatti seguire man mano il restauro delle opere selezionate, sviluppando senso di appartenenza all’insegna.

Fonte:mark-up.it

(Author : Laura McQuarrie)
There are countless fast food drive-thru stations that can be visited around the world, but this one created by McDonald’s in Sao Paulo, Brazil, sets itself up right on the road alongside drivers.

McDonald's Dia Drive is a Roving Drive-Thruck on Wheels

The “Drive-Thruck” is like a hybrid between a food truck and a traditional drive-thru station, making it possible to bring the food-ordering experience right to drivers, rather than requiring them to travel. People in cars who pulled up alongside the unique McDonald’s station were handed orders of fries, ice cream cones and soft drinks in the same way that they would ordinarily receive food and drink items from a drive-thru window.

The Dia Drive stunt was devised with the help of Brazilian agency DPZ&T to remind people just how easy it is to find a McDonald’s drive-thru window virtually anywhere throughout the country.

Source : trendhunter.com

(Auteur :  Bertrand Leseigneur)
Dans le cadre de la rénovation d’un de ses magasins new yorkais, la marque Victoria’s Secret vient d’ouvrir les portes de son propre musée de lingerie.

Le musée secret de Victoria’s Secret

La lingerie selon Victoria’s Secret est un show. Le musée permet donc de découvrir les tenues célèbres ainsi que les secrets de fabrication de ses tenues. Dans ce magasin, vous pouvez donc faire votre shopping entre des sous-vêtements à $28 et un soutien-gorge à $3 millions.

L’exposition reprend tous les éléments du dernier show Victoria’s Secret à Paris. Pour bien comprendre la complexité de fabrication de la lingerie portée par les mannequins de la marque, un atelier de confection a été introduit dans le musée pour montrer les différentes étapes de création et de confection de ces “œuvres“. Et si, bien sur votre objectif final est de devenir une des fameuses “angels” de la marque, vous pourrez poser en photo pour votre compte Instagram avec une paire d’ailes Victoria’s Secret sur le dos.

Le musée secret de Victoria’s Secret1

Belle manière de montrer son histoire et de créer une image de marque encore plus envoûtante.

Source : soparticular