Supreme unveils
temporary pop-up store in New York

Shopper Experience

Shopper Experience

22 February

Supreme unveils temporary pop-up store in New York

In an Instagram post, streetwear brand Supreme announced that it has opened a pop-up shop at 190 Bowery, while its Lafayette Street store located in Downtown Manhattan is under renovation.

(Author : Gabriella Lacombe)

In the post, Supreme posted photos showing the pop-up's spacious store layout, featuring a wall of skateboard decks, as well as racks of t-shirts and other apparel. Like the brand's Tokyo store, the pop-up also features a sculpture by skateboarder and artist, Mark Gonzales. According to Complex, the temporary location is a former Germania Bank, and fitting rooms will be located in the former bank vaults. The Lafayette Street store, Supreme's premiere brick-and-mortar location, made its debut in 1994. As the brand gives its hometown location a facelift, Supreme hasn't stopped working on further expansion overseas.

According to an Instagram post from Italian fashion and culture publication Nss Magazine, the famous streetwear label will soon open a new location in Italy's fashion capital. 

"@supremenewyork will be opening a new store in Milan very soon (probably during FW19/SS20 season) as indicated on the Supreme 'Metallic Jacquard' crewneck that was previewed in the SS19 lookbook yesterday!" the magazine wrote in a caption. 

Currently, Supreme operates stores throughout Japan, Europe, and the U.S. 



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