Fred Perry celebrates
Camden with in-store exhibition space
Classic UK fashion brand Fred Perry has opened its latest standalone store, on Camden High Street in London, with a nod to the cultural and musical heritage of the neighbourhod
(Author : Retail Design World)
The store incorporates a dedicated basement level exhibition space inspired by the artists and fashion icons who have lived and worked in the local area. This features a number of artefacts that trace Camden's musical and cultural history from the 1960s to the modern day. The space is curated by Mat Bancroft, and was opened with a DJ set by Massive Attack's Daddy G.
A ground floor retail space showcases Fred Perry's latest collections and collaborations for men and women, including the original M12 and G12 shirts, which have been made since 1952.
Jenna Barry, senior asset manager at Camden Market owner and store landlord LabTech, says: “Fred Perry is an iconic fashion brand and the opening of its first standalone store in the area strengthens LabTech’s retail offering by marking a new chapter for Camden’s High Street. The brand’s British roots and commitment to creating a store centred around the area’s musical scene will be a key footfall driver for this area of North London.”