Aldi food truck
delivering Healthy Food to Football Clubs

Shopper Experience

Shopper Experience

18 June
2019

Aldi food truck delivering Healthy Food to Football Clubs

Discount grocer Aldi is bringing its new food truck to MiniRoos football clubs across Australia to offer kids healthy food options.

(Author : Retail in Asia)

The Mighty Mini Chefs Food Truck has an accompanying app with interactive games for kids to create healthy lunch box based on their daily activities. From June 1, Aldi’s food truck will begin visiting 14 football clubs, from Yeppoon in Queensland to Wodonga in Victoria.

“For the clubs that the truck visits, ALDI MiniRoos participants will be able to play on an app to learn about food and how it impacts their day-to-day lives,” the retailer said in a blog post on Friday.

“For any kids that don’t get a chance to experience the Mighty Mini Chefs Food Truck, we have the MiniRoos Mighty Menu on hand to inspire parents and children to cook nutritious meals. Created in partnership with the Caltex Socceroos’ chef and nutritionist, Vinicus Capovilla, the seven day menu is full of easy, affordable and healthy meals. The MiniRoos Mighty Menu has been a mighty success, with families all over the country discovering that eating well doesn’t have to be hard work and that healthy foods taste great.”

The supermarket giant’s three-year partnership with Australia’s largest football program for kids, the MiniRoos, has helped the retailer reach a broader section of the community. The discount grocer partnered with Football Federation Australia on creating fun ALDI MiniRoos sessions that will help kids develop new skills and meet new friends. The retailer recently added Sam Kerr, Westfield Matilda’s and Perth Glory player, as an Aldi MiniRoos ambassador.

Source: retailnews.asia

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