initiative to help consumers with hidden disabilities
Tesco has started providing sunflower lanyards at all of its stores, one of several initiatives to promote disability inclusion for customers and colleagues in 2020.
(Author : Liz Wells)
The sunflower lanyard acts as a discreet sign that the wearer has a hidden disability and could require additional assistance. Tesco colleagues will be able to offer help such as speaking face-to-face to allow lip reading, packing bags and taking them to customers’ cars or reading labels for partially-sighted customers. Every store will display a permanent sign which says that the sunflower lanyard is recognised there.
The supermarket giant has also signed up to the Valuable 500, a group of companies and leaders who have committed to putting disability inclusion on their business leadership agenda. The supermarket has committed to making its stores a more accessible place for colleagues and customers and ensuring that disability is a key consideration in all relevant business decisions.
Tesco has also announced that it will increase the number of Changing Places toilets in its stores from 49 to 75 in 2020 making it the retailer with the most facilities in the UK. These are spaces designed for people with disabilities that mean they need extra equipment and space to allow them to use the toilets safely and comfortably. The toilets are larger and have specialist equipment such as hoists, privacy screen and a height adjustable adult-sized changing bench.
Alessandra Bellini, Tesco chief customer officer, said: “We work hard to ensure that everyone feels welcome at Tesco and want our stores to be as accessible as possible. It’s clear how important Changing Places and sunflower lanyards are to our customers who need them and we’ll continue to explore ways we can do more for customers with disabilities.”In addition, Tesco’s Christmas television advert is being audio-described for the first time this year for blind and partially sighted people.