Lush opens
the world’s first language-free concept store in Japan

Retail Innovations

Retail Innovations

30 September
2019

Lush opens the world’s first language-free concept store in Japan

Foreign Lush customers in Japan can now shop without language barriers as the brand launches the first language-free concept store in Shinjuku district.

(Author : Inside Retail Asia)

By using AI technology, the UK cosmetics retailer helps its customers enjoy their retail experience without words as they use digital functions, including interactive walls and app-controlled lighting, to locate and choose their favourite products.

“Shinjuku represents the ultimate version of what we want from a shop. Importantly, it was the first time our tech warriors and brand and shop design teams collaborated to create a retail space in a digital age,” said Adam Goswell, tech R&D manager at Lush. 

Besides being its first language-free concept store, Lush Shinjuku is also its largest store in Asia, spreading over four floors with its signature fragrant goods. 

Source: insideretail.asia

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