(Author : Lauren Kirkwood)
Retail pharmacy Walgreens has partnered with a community of customers to create YourGoodSkin, a new skin care line made up of products that seek to eliminate skin problems before they occur.

The products are available at Walgreens.com, select U.S. Walgreens stores, Boots.com and Boots stores in the U.K. and Ireland. An online community at Yourgoodskin.com provides a forum for consumers to seek and offer skincare advice.

Collaborating with consumers is a new and unique venture on the part of Walgreens. In an interview with Drug Store News, Kristof Neirynck, VP and global brand director of skin care for Walgreens Boots Alliance said, “This is the first time we’ve codeveloped a brand with a community and are leveraging a community as part of marketing a brand.”

Source : psfk.com

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