(Author : retail design blog)
The Samsung pop-up store has been installed as a temporary store in February 2016 to support the Germany-wide launch of the Samsung Galaxy S7 smartphone. The shop is located on the Zeil in Frankfurt, one of the busiest shopping streets in Germany.

Samsung pop-up store by Cheil Germany

The main design element was the use of strong black and white contrasts in form of a tunnel-shaped installation that has a kind of “pull” effect on the customer and almost “ropes” him/her into the Store. In the middle of the tunnel there are aquariums that allow the customer to test the water resistance of the device.

Samsung pop-up store by Cheil Germany1

Source : retaildesignblog

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