Tiffany’s Temporary Flagship
Is Essentially the World’s Swankiest Pop-Up
Tiffany & Co. is busy renovating its legendary Fifth Avenue flagship space, a project it announced in 2018 that’s scheduled to wrap up in late 2021. In the meantime, it’s opened what amounts to the mack daddy of all luxury pop-up shops next door.
(Author : Emili Veslind)
America’s favorite jewelry brand—which was purchased by French fashion conglomerate LVMH in late 2019—has set up a temporary shop in a building that’s adjacent to its permanent store. And though it was designed as an ephemeral retail spot, it gives a convincing impression of a luxury department store, à la Barneys New York.
The brand gave the shopping public a preview of the space, which has been christened the Tiffany Flagship Next Door, over the holidays when it hosted a men’s jewelry pop-up in the building. But now it’s fully open: As of Monday, all levels of the temporary store are accessible and collectively showcase the full breadth of Tiffany & Co.’s offerings—from its high jewelry selection to collections including Tiffany T, Tiffany Paper Flowers, Tiffany Victoria, Tiffany Keys, and Tiffany HardWear. Tiffany Men’s collections are being housed on the second floor, and bridal/wedding jewelry has set up shop on the third level. Home and accessories occupy the fourth floor.
Tiffany Blue, the brand’s iconic signature color, is artfully splashed everywhere, naturally. Concrete floors, nickel and Art Deco cases, vaulted ceilings, and exposed steel lend the sprawling store a pleasingly industrial vibe.
The building’s atrium is epic, in both size and feel, and the company plans to “experiment” with the space “through periodic installations and exclusive partnerships” for the duration of the two-year renovation of its Fifth Avenue flagship.