Rent the Runway
looks to take stress out of packing
Rent the Runway’s latest partner is a hotel giant. The fashion rental giant is teaming up with W Hotels, a division of Marriott International, to bring clothes straight to the closets of hotel guests.
(Author : Marianne Wilson)
The program, called RTR Closet Concierge, launches Dec. 5 at four locations: W Aspen, W South Beach, W Washington D.C. and W Hollywood.
Here’s how it works: Upon booking their room, W Hotel guests will receive a promo code from RTR that gives them the option of choosing four styles to rent for their stay from Rent the Runway’s curated destination selection or from its entire closet for $69. (The destination selection is tailored to each unique location and incorporates Rent the Runway’s proprietary data on trending colors, designers and silhouettes along with the climate of the locale.)
Rent the Runway will ship the clothing to the hotel, where the items will be delivered to the room and hanging in the closet when the guest arrives. Four- and eight-day rentals are offered. At checkout, the guest drops off the clothing at the hotel’s welcome desk and the hotel returns the items to Rent the Runway.
“Traveling without luggage has always been my dream,” said Jennifer Hyman, co-founder and CEO of Rent the Runway. “We are thrilled to partner with W Hotels to bring the RTR Closet Concierge to life, so travelers can simply show up and have their dream closet waiting for them in their hotel room.”
Rent the Runway has slowly been expanding its reach and merchandise offerings via various partners. It has drop-off boxes where customers can return items in select WeWork locations and at Nordstrom. And in May, the digital native opened its largest store to date, in San Francisco. In March, it announced a partnership with West Elm to make a curated selection of new and seasonal West Elm textiles for the bedroom and/or living room available for rental.