the world’s first language-free concept store in Japan
Foreign Lush customers in Japan can now shop without language barriers as the brand launches the first language-free concept store in Shinjuku district.
(Author : Inside Retail Asia)
By using AI technology, the UK cosmetics retailer helps its customers enjoy their retail experience without words as they use digital functions, including interactive walls and app-controlled lighting, to locate and choose their favourite products.
“Shinjuku represents the ultimate version of what we want from a shop. Importantly, it was the first time our tech warriors and brand and shop design teams collaborated to create a retail space in a digital age,” said Adam Goswell, tech R&D manager at Lush.
Besides being its first language-free concept store, Lush Shinjuku is also its largest store in Asia, spreading over four floors with its signature fragrant goods.