About Altavia Watch
With Altavia Watch, discover first-hand the key innovations of commercial activation!
Altavia Watch is a blog that delivers a daily watch on the international structuring innovations of commercial communication, led by Altavia's market intelligence manager and fed with the contributions of several agencies in France, Europe and China.
Altavia Watch follows a precise editorial line organized around four themes: Retailer News, Sales Activation, Shopper Experience and Retail Innovations.
Altavia Watch is also a newsletter: the two top news of the day are sent by e-mail each evening.