(Author : retail customer experience)
Duane Reade, New York’s largest drugstore chain, has announced a three-week, omnichannel social media marketing campaign to raise awareness of Duane Reade brand hosiery produced by Doris International, according to a news release from the retailer.

The “Boo-tiful Legs” campaign will “introduce and help New Yorkers find the perfect legwear for a multitude of events in time for the winter season” by calling for contest entrants to share photos wearing Duane Reade hosiery with their Halloween costumes. Fans can share the photos on the retailer’s Facebook page through Nov. 3.

“The ‘Boo-tiful Legs’ Facebook campaign allows our customers to engage in a seamless journey, incorporating Halloween shopping ideation and their ultimate costume experience; all while connecting with Duane Reade on strategic digital, social media and in-store platforms in a relevant and fun way,” said Calvin Peters, PR and digital communications manager for Duane Reade.

“By promoting the affordability and quality of Duane Reade hosiery and the ubiquitous nature of Duane Reade stores across New York City, we are helping our busy patrons find convenient legwear options that are perfect for any and all occasions. The quality is without question, working with Doris International, which produces hosiery for leading fashion brands, reinforces the trendsetting appeal and the incredible value these products represent.”

Source : retailcustomerexperience.com

(Author : Ross Brooks)
Going out to pick up the groceries could soon involve picking up a detailed 3D-printed miniature version of yourself as well, especially as UK supermarket Asda plans to start offering in-store 3D scanning and printing facilities for its customers.

 

It’s not limited to people either, bring along some favorite household items to scan while you do the weekly shopping. The supermarket will begin trialing the technology from October 15th, with prices starting at just £40 ($63). The process uses a hand-held scanner, which means anything can be scanned – including people, pets and even cars. Once scanned, ceramic fluid is used to build a high-quality 20-centimetre model, which can be produced in full-colour, white or a bronze-style coating. Trialing at a store in York first, the process only takes two minutes to complete, with customers having to wait an additional week for the finished product to arrive after digital files have been sent off for processing.

Source : psfk.com

 

(Author :Rebecca Borison)
Staples has announced a new price match guarantee, encouraging consumers to transact in-store instead of finding a better deal on their smartphones or tablets.

 

 

The new policy will go into effect on Nov. 3, right before the holiday season. Staples will price match items sold and shipped by Amazon.com or any retailer who sells products in both retail stores and online under the same brand. “The new Staples Price Match Guarantee is part of our overall corporate omnichannel strategy, which makes it easier for our customers to shop and save this holiday season whether they’re shopping in our stores or on Staples.com,” said Carrie McElwee, spokesperson for Staples, Framingham, MA. “Staples customers’ will be able to shop confidently knowing that we are providing them with all the right product and must-have gifts at the lowest prices,” she said.

Price match
Staples consumers can use the price match offer in-store on online. They can show the Staples Customer Service Desk associate the lower price at the time of purchase in a Staples store, or they can call 1-800-333-3330 to get a price match on Staples.com. Consumers can also show a lower price within 14 days of a purchase to get a refund from Staples. The price match does not apply during Staples’ or competitors’ special events such as grand openings, clearance or Black Friday. Examples of stores that Staples will price match are Amazon, Best Buy, Costco, Office Depot and Walmart. In order to get a price match the product must be identical, in-stock and available for purchase.

Showrooming

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(Author : Maureen Morrison)
McDonald’s just might become the country’s largest children’s book publisher for the month of November.

 

The chain, which typically offers toys in its kids meals, will package four original children’s books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning of a massive children’s book push expected to last for several years. The chain said it expects to distribute 20 million books in that two-week promotion window.

The books, self-published by McDonald’s, will be based on company characters — but not the Hamburglar or Ronald McDonald.

One book, “The Goat Who Ate Everything,” is about a goat who has a big appetite and struggles to eat well but eventually learns to eat smart. Another, “Deana’s Big Dreams,” shows how Deana, the world’s smallest dinosaur, grew tall by eating well.

Leo Burnett creates characters, storylines
The characters and storylines were created by Publicis Groupe’s Leo Burnett, which handles the chain’s family and kids marketing. (Omnicom’s DDB Chicago is McDonald’s lead creative agency.) TV spots and other advertising will support the book promotion. Leo Burnett declined to comment.

“We think that this is a fun and engaging way to give a nutritional message to kids,” said Ubong Ituen, VP-marketing for McDonald’s USA. “This is really the first step in a larger book strategy, and our intent is to continue over several years.”

McDonald’s says the new books, which will replace toys in Happy Meals for the two weeks, are part of its nutrition commitment made in 2011, when it vowed to seed 100% of its communications toward kids with a nutritional message. That year, McDonald’s also began including a smaller portion of fries, along with apple slices in its Happy Meals.

“This is just the beginning,” said Ms. Ituen, noting that it was “a natural extension” of the company’s nutrition commitment.

The company said the move is also an effort to boost literacy. The timing of the book release coincides with National Literacy Day, Nov. 1. And McDonald’s will partner with non-profit Reading is Fundamental to give an additional 100,000 of the books to kids in the U.S.

McDonald’s push exceeds 2012 print sales of “The Hunger Games”
“Books are essential for inspiring children to explore, dream and achieve, yet far too many children do not have this basic resource,” said Reading is Fundamental CEO Carol Hampton Rasco in a statement. “To change this unfortunate reality, RIF is uniting with McDonald’s, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald’s and RIF can truly help enrich kids’ lives through access to books and by putting the fun back into reading.”

The books won’t be for sale separately, and McDonald’s did not work with an outside publisher for the first four books. The company will, however, work with publisher Dorling Kindersley to release a series of e-books in early 2014, and the goal is to release new content each month. Both McDonald’s originals and other books such as the publisher’s “The World’s Greatest Cities” series will be available for free on the McPlay and McDonald’s Happy Meal apps, as well as HappyMeal.com and MeEncanta.com for Spanish versions.

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(Author :retail customer experience)
JCPenney announced recently the launch of the Disney Shop inside 565 store locations.

 

 

The retail space offers toys, collectibles and children’s apparel designed especially for JCPenney. The Disney Shop launched online at jcp.com on Sept. 6. Each shop ranges in size from 800 to 1,100 square-feet, attempting to create “a magical shopping experience,” a release said.

“The idea of creating a Disney Shop inside JCPenney is truly a fairytale come true. Disney is such a fun, imaginative brand with inspiring products that appeal to the young and the young at heart,” said Betsy Schumacher, senior vice president and general merchandise manager for children’s at JCPenney. “The addition of Disney Shops to JCPenney will be a major draw in our kids department, offering customers an entirely new selection of high quality gifts just in time for the holiday season.”

“The Disney Shops at JCPenney is a great example of how Disney Consumer Products is tapping new opportunities to meet the purchase behaviors and patterns of consumers,” said Paul Gainer, executive vice president, Disney Retail.

Source : retailcustomerexperience.com

(Author :  Leah Gonzalez)
 Retail company Urban Outfitters has leased the former site of the Waterloo Gardens in Devon, Pennsylvania and is building a town center that will contain an upscale Terrain garden center, an Anthropologie store, mid-level and fine dining restaurants, complementary shops, high-end amenities, and even a boutique hotel.

 

 

he development, titled Devon Yard, will help the company expand their brick-and-mortar retail experience into the ultimate lifestyle experience. Aside from having their in-house brands in the complex, the company is planning to sublease two buildings to a mid-level restaurant, a fine dining restaurant, a wellness facility, exercise studio, and a specialty foods store.

Urban will partner with a still unnamed boutique hotel operator to open The Devon Inn, which will be five stories high in the main wing and three levels high in the adjoining wings. The hotel will include 93 guest rooms, an event space, and maybe a wine boutique, and a luxury spa.

The complex will have a multi-level parking garage and the company is also partnering with the Devon Horse Show to improve the Horse Show’s parking lot and make other improvements in the area.

The plans for the project were presented to the Easttown Township Planning Commission early this month. According to a report on Main Line Times, the project is still in its early stages and if all goes as planned, construction is estimated to finish by 2016.

Source : psfk.com

(Author : Lauren Johnson)
Whole Foods locations in northern California are rolling out a new mobile coupon application that delivers local coupons to consumers.

 

 

Thirty-seven Whole Foods locations in northern California are using the Chinook Book mobile app for coupons from natural and organic foods brands such as Zevia and Theo Chocolate. Chinook Book is expanding its mobile coupon initiatives after a pilot this summer in Seattle.

“Chinook shares a lot of the same values that Whole Foods
does just because they care about the environment, and they are out there putting together coupon books and apps for a lot of the brands that we sell, so it makes sense from a business and value perspective,” said Beth Krauss, public relations coordinator at Whole Foods, Austin, TX.

“In terms of the digital component, our shoppers are early adopters, and they are starting to get their news on their phone and they are paying for things on their phone,” she said. “So much of their lives is happening in the digital world, so it really made sense for us to partner with Chinook to get the app going and get the coupons available to customer where they are already spending time, which is on their mobile devices.”

Coupon expansion
Forty-two grocery stores on the West Coast and in Minneapolis, MN are now on board with the app. Besides Whole Foods, PCC Natural Markets and Food Front Co-Op are two of the other grocery stores participating in the pilot in California and Oregon. In-store signage and Facebook posts are promoting the mobile coupon app. The app is available for iOS and Android devices and syncs with a consumer’s location to pull up coupons from manufacturers at nearby grocery stores. Consumers that download the app can tap the redeem button within a coupon to show an employee the screen of their mobile device. From there, the screen shows a store-specific price look-up number, and some retailers’ systems are also enabled to scan a bar code. The coupon information can only be displayed once. The manufacturers participating in the program include Barbara’s Bakery, Caffe Ladro and Choice Organic Tea. Choice Organic Tea for example is offering $1 off of any boxed product for using an app coupon. Barbara’s Bakery on the other hand is pushing out a $3 discount off of two boxes of cereal to Chinook Book app users. Zevia is offering consumers $1 off of a six-pack of cans or a four-pack of glass bottles. The coupons are redeemable through Oct. 31.

Scaling mobile
Whole Foods has used in-app offers within its own branded app in the past, too. In 2012, Whole Foods rolled out The Make Change, Not Waste iPhone app to let consumers earn coupons from brands such as Organic Valley, Stonyfield and Nature’s Path. The natural grocery stores has also pushed out location-based offers to consumers via mobile advertising in the past. Chinook Book app ran a pilot program with PCC Natural Markets.

The pilot brought in 1,378 mobile redemptions across 10,000 users, and individual coupon redemptions rates were in the one – three percent range. The company expects for redemption rates to increase as more retailers roll out mobile technology. “The Chinook Book app contains both grocery product coupons as well as many local merchant offers, providing greater overall value to the user,” said Nik Blosser, president of Celilo Group Media, Inc., Portland, OR.

Source : mobilecommercedaily.com

(Author : Lauren Johnson)
Home Depot is making a bid to win over college football fans with a new mobile gaming application that lets consumers challenge their friends and family in games for a chance to win prizes.

 

 

The home improvement retailer is launching the app as part of its sponsorship for ESPN’s College Gameday. In addition to the gaming element, Home Depot’s mobile app also links back to the retailer’s Web site to let consumers learn how to build their own version of a cornhole game and shop for products. “Brands of all kinds are trying to find ways to engage consumers,” said Tom Denari, president and principal of Young & Laramore, Indianapolis, IN. “Mobile apps either need to be very useful or extremely fun, if not addicting to play,” he said. “A branded mobile game, if designed to be a genuinely fun experience, can be an effective means for a retailer to stay in the forefront of a consumer’s attention.”

Game on mobile
Home Depot’s Corso’s Cornhole Challenge app is available for free download on iPhone and Android devices. To use the app, consumers have to create an account that is linked to a Facebook profile. Players can challenge the hosts from ESPN’s College Gameday, which include Lee Corso, Chris Fowler, Desmond Howard and Kirk Herbstreit. Once a game has been created, consumers toss virtual bean bags at a cornhole board. The bags are branded with Home Depot’s logo, and there are also bean bags that display the logos from other brands that sponsor ESPN’s College Gameday, such as Coca-Cola Zero and Kingsford Charcoal. The goal of the game is to reach 21 points, and consumers who do so can win weekly prizes.

Additionally, a grand prize winner will be chosen from the top 25 players in the overall leaderboard to receive a trip to a post-season College GameDay VIP trip. The package includes travel expenses, two tickets to a playoff game in Pasadena, CA and passes to a pre-game tailgate party. The grand prize winner will also have the chance to play a game of flag football against the GameDay team. To promote the app, Home Depot is running expandable and banner ads within ESPN’s mobile site.

Mobile construction
In addition to the new gaming app, Home Depot also has a commerce-enabled app for iOS, Android and Windows Phone devices. Last year, Home Depot rolled out a new mobile site, app features and leveraged various forms of mobile advertising that resulted in mobile conversions doubling between 2011 and 2012. The brand has also experimented with location-based mobile advertising to offer consumers relevant content and offers. Mobile gaming has not completely caught on with retailers yet, but Home Depot is proving with this app that the marketing tactic is of interest to the company to build up its mobile presence and ultimately drive sales. “If it’s not a game that someone would want to play over and over, the consumer will simply reject it as another marketing ploy for their attention,” Mr. Denari said.

Source : mobilecommercedaily.com

(Author : Daniela Walker)
Teenagers are a tricky bunch for marketers. While many have the desirable disposable income that retailers target, they can be difficult to market to because they don’t like giving out their data. Urban Outfitters, teenage hipster retailer heaven, is integrating marketing and social media with a new rewards system to revamp their Urban On app, thereby killing two birds with one stone.

The social networking app allows users to upload photos of themselves in Urban merchandise and syncs with their social networks. Now, every time a user mentions the company on Twitter or Instagram, they are awarded points and these reward points provide exclusive perks such as advanced warning of sales, early access to merchandise as well as concert tickets.

The intention is for the app to provide the company data about its customers while also giving them something in return. Senior Marketing Manager Moira Gregonis tells Bloomsburg Businessweek:

“I don’t think anyone really likes to be marketed to, and as a brand, we don’t want to be pushy.”

The app is a subtle means for Urban Outfitters to engage with consumers on the social media level while also gleaning information about them through their Tweets and photos and upping sales. Urban On shows the growth of initiatives seeking to convert fan engagement into actual purchases.

Source : psfk.com

(Author : Ross Brooks)
As Amazon continues to offer subscriptions for many of the products they sell online, Target has decided to take a stand and see if they can claw back some of the market share from the Internet giant. Target Subscriptions is a new service that will be aimed at first-time parents in need of baby care products such as diapers, wipes, training pants and more.

 

The initial service was launched with 150 different products that can be ordered on a subscription basis, including brands such as Huggies, Pampers and Seventh Generation. Customers can choose to have these items delivered in regular four to 12-week instalments, with a reminder email at least 10 days beforehand to ensure no unwanted deliveries arrive.

Target’s entry into the subscription-based commerce space may be slightly delayed but the market segment as a whole is still fairly underdeveloped. That doesn’t change the fact Amazon offers substantially deals and discounts for multiple subscriptions, while Target is yet to offer anything beyond a 5% discount for using a Target card or Target VISA.

The service was tested ahead of its public release amongst the company’s employees, giving the company some data to rely on, coupled with the previous experience of others already offering subscriptions. Whether or not Target can make this new aspect of their business a success will depend on the potential scope of product offerings, and how well customers take to the idea, which can of course be helped along by the right incentives.

Source : psfk.com