As consumers divert spend online and the trend of shopping locally shows no sign of abating, hypermarket retailers are pondering how to make their format relevant.

Carrefour must adopt a multichannel strategy to stay competitive

Carrefour has been attempting this for some time with its Planet concept, and by transferring non-food items online. More recently it has disclosed plans to scale back involvement in some of its least profitable non-food categories as it tries to reverse the dire fortunes of its hypermarkets.

However, if it is to cater for current and emerging shopping habits, Carrefour will need to begin adopting a multi-format, multichannel strategy.

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Tesco has launched a new web portal that enables suppliers to see how the supermarket’s customers buy.

Evry Little helps

Tesco says the new Tesco Connect portal means thousands of suppliers can use it to map and respond to customer demand and identify emerging product trends. Combining the forecasts with information on how quickly a product is selling ensures much better product availability for customers.

Tony Mitchell, Tesco’s supply chain director, said: “We are always looking for new ways to improve the service for customers and the information and insight shared through Tesco Connect comes from several years of development and technical innovation.

“We’ve already had some fantastic feedback from the suppliers who have worked with us on the new portal. Many of them have told us that the forecast data has begun to change the way they work and will help re-focus their efforts.”

Suppliers such as Innocent, Nestle and Unilever were involved in piloting the new portal, resulting, Tesco said, in measurable benefits including a reduction of a third in the number of shortages.

Source : Internet Retailing

Shopping online in many ways is both a more robust and dynamic experience. We have at our finger tips search engines & recommendation engines, user and expert reviews and filters.

There is a curatorial context by which to consider purchases more in depth doesn’t exist in the real world. Perch Interactive is fixing that with their projected interactive displays that fuse the digital novelty of online shopping with the more tangible retail experience.

The four person firm has developed a series of “Perch displays” as they call them, that project down upon tabletop counters various products. When shoppers place their hands under the light or move the products they are given options such as reviews, product details and sizes. Using shoes as an example in the video below, it’s as if the infrastructure of Zappos has been translated into the real world.

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Let’s give people a unique lunch shopping experience. To install a shadow QR code, using the sunlight and shadow that works only from 12pm to 1pm

Emart is a popular supermarket in South Korea. But they have one problem, between 12 mid-day and 13pm there are practically no shoppers at all.

That is why they created this special QR Code. Only between mid-day and 13pm the code could be tagged because it worked with the sun.

People could then also order products which were delivered at home.

Source :  creative criminals

(Auteur : Flore Fauconnier)
Le 10 décembre, l’application mobile de comparaison de prix d’Amazon offrira jusqu’à 5 dollars aux consommateurs situés en magasin physique qui opteront pour un achat en ligne.



Amazon lance le 10 décembre une opération basée sur son application mobile “Price Check” qui devrait faire frémir les retailers physiques. Disponible sur iPhone et Android, cette application de comparaison de prix offrira sur n’importe quel produit jusqu’à 5 dollars de réduction aux consommateurs qui l’utiliseront dans un magasin physique et opteront pour un achat sur Amazon. Concrètement, l’utilisateur scannera le code-barre du produit avec son smartphone, indiquera le prix demandé en boutique et placera l’article dans le panier virtuel. Amazon, qui repèrera que le consommateur se situe dans un magasin, appliquera dans les 24 heures au produit une remise de 5 %, plafonnée à 5 dollars. Cette opération, qui courra sur la seule journée du 10 décembre, pourra être utilisée pour obtenir des réductions sur trois produits au maximum.

Pour Amazon, l’intérêt est multiple. D’abord, ses clients pourront voir, toucher et tester les produits avant de les acheter. Ensuite, l’e-commerçant à qui seront remontés tous ces codes-barres va pouvoir suivre d’extrêmement près les prix pratiqués par ses concurrents physiques. Enfin, les prix d’Amazon étant le plus souvent inférieurs à ceux de la distribution physique, le rabais de 5 dollars lui coûte en réalité moins cher à financer.

Source : JDN