(Author : Ben Sillitoe)
Grocery chain Coop Italia has opened its digitally-led ‘store of the future’ at the Milan University campus, having showcased the concept at Milan Expo in 2015.

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The new flagship store, located in Milan’s university area of Bicocca, merges physical and digital aspects of retailing to create a modern version of the traditional open-air markets popular in the local area.

Features aimed at providing a fresh take on the in-store customer experience include interactive food display tables and smart shelves that use digital technology to display product information in new ways. The project incorporates a series of technical solutions originally developed by Accenture for Coop at Milan Expo 2015, based on designs by MIT professor and head of Carlo Ratti Association, Carlo Ratti.

Products are exhibited in the supermarket on large interactive tables where a movement of the hand shows augmented information about the product on a monitor, including its origins, nutritional facts, the presence of allergens, waste disposal instructions, correlated products and promotions. This experience is facilitated by Microsoft Kinect sensors that use body detection to interpret the customer’s gestures.

Real time data visualisation
During the shopping journey, consumers have access to a large real-time data visualisation screen displaying content such as Coop’s brand values, top-selling products, special daily offerings and cooking suggestions, and social media information including posts on the retailer’s Facebook account.

Working with Avanade, a joint venture company between Accenture and Microsoft, Accenture helped implement the IT infrastructure, and analyse and develop point-of-sale touchpoints. The tech is underpinned by a Microsoft Azure cloud-based platform which can be scaled to a large number of stores if Coop opts to roll out this concept across its wider portfolio.

Marco Pedroni, president of Coop Italia, commented: “Following the great success and positive feedback we received when we showcased the Supermarket of the Future concept at Expo Milano 2015, we got straight to work to make our vision a reality.

“Using their digital expertise, Accenture and Avanade have helped us redesign the grocery shopping experience through a digital journey that meets customer demand for information, engagement and functionality in a simple and intuitive way.”

Source : www.c/news

(Author : AFP)
In the concept store in Amazon’s hometown of Seattle, Washington, customers can fill their shopping carts and walk out — with the costs tallied up and billed on their accounts with the US online giant.

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Amazon on Monday unveiled a new kind of retail store, with no cashiers. In the concept store in Amazon’s hometown of Seattle, Washington, customers can fill their shopping carts and walk out — with the costs tallied up and billed on their accounts with the US online giant.

Amazon Go, which is being tested in a single store with Amazon employees and will open to the public next year, is a “checkout-free shopping experience made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning,” its web page says.

Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.”

The store in Seattle of some 170 square meters (1,800 square feet) is selling a variety of food products including breads, cheeses and ready-to-eat meals, as well as Amazon Meal Kits, which has the ingredients for home-cooked dishes.

It was not immediately clear whether Amazon will expand this model with more physical stores or offer the technology to other retailers. The online giant has been rumored to be looking at creating brick-and-mortar outlets but so far has only announced a handful of bookselling outlets.

Source : retail.economictimes.indiatimes.com

(Author : Danny Parisi)
The annual Victoria’s Secret Fashion Show has come and gone once again, but the brand brought a few new twists to the experience that enriched it for mobile users.

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This year, for the first time ever, Victoria’s Secret fans will be able to purchase looks from the show in real-time as they are shown through the brand’s mobile application. In addition, customers can live stream the event and engage with the brand on social media, all through mobile.

Victoria’s Secret
The Victoria’s Secret Fashion Show has grown over the years from a fun event featuring the latest in the brand’s elegant looks to a national event, attended by celebrities and with big-name guests and performances. Alongside the spectacle, the brand’s technological and commercial aspects have grown as well. Over the years, Victoria’s Secret has begun to capitalize more and more on the event in an attempt to use its spectacle to drive sales and social media engagement. Victoria’s Secret began this process of mobilization by integrating its mobile app into the proceedings. Users can live stream the event through the mobile app so that they can watch it wherever they are and regardless of whether or not they have a cable service. This embraces the popular trend of cordcutting, and enables the brand to reach the largest amount of people through the dominant digital channel – mobile.

But Victoria’s Secret is also taking another big mobile step this year, and it has to do with mobile shopping. This year, the brand is taking its commercial ambitions even further with the ability for consumers to shop the looks they see on stage in real time, as they are shown, through the brand’s mobile app. This will provide a direct, immediate link between the marketing of the Fashion Show with the concrete commercial aspect of its app, removing the downtime consumers have between seeing the looks they want and being able to purchase them.

Shoppable show
Victoria’s Secret is banking on the high-profile visibility of the annual fashion show to help drive customers to its mobile shopping channel.

The brand is making the most of the spectacle involved by encouraging downloads of the app and sharing on social media to get the most mobile engagement possible. Once the app has been installed on a customer’s phone, Victoria’s Secret can hook them in with the fashion show campaign – letting them buy the looks as they see them – to drive sales and hopefully retain a loyal customer.

The customers who download the app for this campaign will be eligible to remain as loyalty members, using the app to earn points for purchases they make at Victoria’s Secret. Victoria’s Secret has previously shown its commitment to mobile over traditional retail channels by forsaking its long-running print catalogue in favor of a mobile alternative. The brand has also signaled its interest in social media as a powerful tool for mobile marketing and commerce with a coupon campaign for Snapchat.

As the annual fashion show has continued to grow in scale and spectacle, Victoria’s Secret has continually turned to mobile as its preferred tool – both for capturing customers’ attention and for facilitating transactions.

Source : mobilecommercedaily.com

(Auhor :  retail design blog)
Nothing is taking off faster than urban farming at the moment: on your balcony or any unused piece of ground you can get your hands on. Any restaurant worth its stars is also cultivating its own kitchen garden nowadays. And with good reason.

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Fresh herbs, just off the plot, definitely provide the best flavors. It’s not incredibly difficult to grow your own herbs. But not everyone has the time, space or minimum of green fingers required for successful gardening. So: What if the supermarket does the gardening for you?

Albert Heijn is the first supermarket in the Netherlands with instore farming. The flavor of fresh herbs straight out of the soil, combined with the easy access offered by supermarkets, could be every easygoing foodie’s dream. The biggest supermarket chain in the Netherlands, Albert Heijn, is taking on this experiment with the ingeniously made Help-yourself Herb Garden, designed by studiomfd.

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In this herb garden you as a shopper get to harvest the herbs yourself in a mini-greenhouse where the herbs are brought when they’ve reached the final stage of the growing process. Customers can pick the herbs themselves, picking exactly what they need. You can pick two big handfuls of mint to make tea for your friends who are coming to visit, or three sprigs of rosemary, if that’s all you want. And of course there’s an unobtrusive little water tap, where you can wash the soil off your hands after harvest.

Source : retaildesignblog.net

(Author : Dennis Green)
Adidas has opened a brand-new sprawling home for its offerings in New York City, just a few blocks from Times Square on 5th Ave.

adidas-just-opened-a-new-kind-of-store-and-nike-should-be-terrified

The global flagship is four floors, including a lower level, and measures 45,000 square feet. That makes it the German sportswear giant’s largest store in the world, and signifies the brand’s increased focus on the US market in the midst of its American turnaround. Adidas is also focusing on New York as part of its “key city” attack plan.

“We wanted to focus on elevating the brand in key cities, and New York City is a great place to start because it’s a sport and fashion intersection,” Claire Midwood, Senior VP of Concepts to Consumer, told The Street.

The store features a design the company calls its “stadium retail concept” that takes inspiration from U.S. high school sports stadiums. To that end, the entrance to the store mimics the tunnels athletes typically walk through to get to the field, and between the first and second level, high school-style bleachers are set up overlooking 5th Ave and shoppers can watch either the street scene below or live games on the TVs.

Other features in the store include a stall selling juices and snacks, a personal fitness consultation area, and a customization area for both shoes and clothing. The store has “locker rooms” to try on product, and areas called “The Turf” and “The Track” to test out product before purchase.

All of Adidas most famous product is accounted for and has its own place in the store, including Originals like the Stan Smith and Superstar and new hot performance products like the Ultra-Boost, as well as new collaborations like Stella McCartney for Adidas and a limited partnership with Canadian-based sportswear manufacturer Reigning Champ. Lines were long on December 1, with customers looking to get first dips on some unique styles offered for the grand opening.

In November, chief rival Nike also opened a huge store in New York’s Soho district, with a focus on technology and trial before purchase. The sportswear giants, it seems, have chosen NYC as the place to wage war.

Source : nordic.businessinsider.com

(Author : kate Dingwall)
Nike’s innovative line NikeLab has opened up a new stateside location on Michigan Avenue inChicago. This marks the eighth NikeLab store in the world.

nikelab-opens-in-chicago

To celebrate the opening, NikeLab will be dropping a much-anticipated holiday collection of technical outerwear and performance footwear from NikeLab’s ACG division. The cold-weather collection is designed in partnership with ACRONYM co-founder Errolson Hugh.

The interior of new retail location is designed to reflect the values of the ACG collection. Playing off the idea of “the windy city”, the store features hanging strap display racks, reflective of the straps used in the outerwear pieces of ACG’s new collection. The unstructured, utilitarian store design is finished off with custom wood furnishings and an open ceiling that features futuristic fluorescent rod lighting.

The Chicago outpost’s opening comes in the same week as the opening NikeLab’s seventh location in Tokyo, Japan. For the opening, NikeLab will also stock an exclusive collaboration with Stone Island, along with new versions of the Air Force 1 and the Flyknit sneakers. The new NikeLab store takes up the top floor of the current five-floor Nike Chicago Flagship at 669 N Michigan Ave.

 Source : us.fashionnetwork.com

Borsalino flagship

(Author : retail design)
The excitement of the visit to the factory Borsalino in Alessandria is an immersive experience in wisdom of a rare and ancient craft.

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The hat for excellence takes shape through long and wise secrets, from the first room full of white flakes of soft fur and steam, until the skillful hand of the tailor who finishes the inner lining.

It seems the laboratory of an alchemist. Enchanted by the historical machinery moved by skilled craftsmen I stopped halfway in the room where the hats still raw and newly formed are stacked waiting to turn each of its shape, size and color. Here the movement fluid and undulating of the hat’s brim still wet, paints a graphic sign unique and authentic of traditional Borsalino style.

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Sensual, voluptuous, soft. The matrix of space. The natural grey color of the felt. I imagined a space where there is no furniture, only architecture shaped that contains the precious hats.
The light and matter are the only elements that make the protagonist the product on the walls. The wooden gray pulp is the materic avatar of the felt, spread on the space by drawing the graphic sign of the brim of the hat to infinity along all the walls, an harmonic language that evokes the charm of tactile softness and all-Italian class of one the most exclusive brand in the world.

Source : retaildesignblog.net

(Auteur : Stéphane Keulian)
You have not probably heard about Nostrum yet but the time has come to get to know it. The Spanish fast-good chain has opened its first restaurant in Paris a few weeks ago (following the 4 units in the South East of France) and this move is likely to trigger an ambitious expansion throughout the country.

nostrum-set-to-expand-fast-in-france

Nostrum is already big in Spain with 130 restaurants that generated €23 million in revenue last year. Listed on the Madrid stock exchange, Nostrum has planned to operate 400 restaurants in Europe in the 5 years to come.

Nostrum positioning is based on the “Home Meal Replacement” concept. Not very sexy at first sight but it proves to be really appealing and very well executed. Nostrum provides its customers with a wide range of tasty and healthy ready-to-eat meals that have been produced in their Spain-based 5,000 square meter factory. Apart from these meals packed in a tray, you will also find some sandwiches, desserts and beverages. Nostrum’s commitment to quality is claimed all over the store through posters and tag lines. My feeling is that Nostrum actually reinvents family cuisine values.

In my opinion, the first Parisian Nostrum unit is both convincing and promising. it’s been a long time since I saw such a relevant concept. Simple yet creative. And poised to generate high revenues. All the boxes of a successful fast food concept have been checked : popular food, value for money, limited staff and comfortable yet financially controlled decor and amenities.

The whole place is based around refrigerated cabinets where ready-to-eat meals are displayed. The variety is stunning. At least 20 different recipes. If you are more into sandwiches or if you want to go for the dish-of-the-day, you will have to ask the staff at the counter.

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The average ticket is around 10 euros. Stunning value for money, especially in Paris. Nostrum competes with Mc Donald’s in this price category with an healthier and more diverse value proposition. To foster the number of visits, Nostrum has designed a loyalty card which allow customers to benefit from a €1 discount on the main dish. Sounds fair to me.

The decor and atmosphere inside the restaurant are comfy and creative. Raw materials and wood are prominent and bring a contemporary aesthetics to the place. On top of that, Nostrum features metal cutlery and white porcelain plates to fully enjoy your meals. Every little helps.

To wrap up this visit, I must admit that Nostrum is a home run in its category. I truly think that the brand is poised to meet French customer expectations with an innovative and relevant concept. Moreover, thanks to its efficient industrial organisation, Nostrum will be able to offer a constant quality whatever the number of restaurants. If I were a retail property company in France, I will warmly welcome Nostrum to strengthen my food courts.

Source : stephanekeulian.com

(Author : retail design world)
Tommy Hilfiger’s store in the new Leeds Victoria Gate development claims to be one of the most environmentally-conscious in Europe.

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Shopping centre developer Hammerson worked to make sure that the development as a whole achieved an ‘excellent’ BREEAM rating – using the leading measure of sustainability. Developed by the Internal Architecture team at RPA:Group, the Tommy Hilfiger store was set the challenge of meeting a BREEAM standard of ‘very good’.

The 2,723 sq ft store stocks the brand’s fashion ranges for men, women and children. Itfeatures light oak flooring and contemporary walnut and glossy white fixtures, defining men’s sportswear and women’s sportswear.

The walls have been activated with graphics from period holiday magazine above the fixtures, and in the womenswear  department walls have also been given 3D wallpaper to soften the environment.

Floor to ceiling perpendicular fixtures have been used to break up the overall space and to create a visual transition from sportswear to Hilfiger Denim at the rear of the store. Jacquard rugs have been used to soften the overall look.

Lightboxes at both ground and first floor levels accentuate the double height external facade and the 3D ’T’ and ‘H’ letters, which are LED lit, seem to float in the first floor windows giving Tommy a very strong standout.

RPA:Group  head of project management Chris Swann says: “The central zone of the  store acts as a ‘bridge’ between menswear and womenswear. We have used factory windows to frame this central zone which also houses check out facilities and acts as a customer help point.  Meanwhile, the rear wall of the menswear section is finished off with tiles and has the iconic horizontal red and blue Tommy Hilfiger stripes to form a backdrop to the Hilfiger Denim division. This is a quintessentially masculine look and a strong counterpoint to the womenswear section.”

Source : retaildesignworld

(Author : Darrell Etherinton)
Hyundai is launching a new website called “Click to Buy” in the UK, where customers can purchase its cars directly with fixed pricing and no haggling.

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The online model of car sales is one that Tesla employs widely for its own vehicles, owing in part to its inability to run its own physical dealerships in many places.

The new Hyundai UK direct sales start January 6, 2017, and include the i10, i20, i30, Tucson and Santa Fe as available models with the planned addition of other cars in the Hyundai range in the weeks following launch. The website also includes custom configuration options, trade-in pricing for existing vehicle, finance options and direct payment of deposits.

For those using the finance options, there’s an additional step for signing legal paperwork and picking up the vehicle, as well as dropping off trade-in, and Hyundai is working with participating dealers to complete this part of the process. But for customers paying for their vehicle outright, Hyundai says its possible to buy a new car in “less than five minutes,” with home delivery and even pick-up of a trade-in vehicle also available as paid add-on options.

Hyundai has been operating digital online “stores” for a couple of years, but this is the first time they’ve offered the ability to purchase directly.

Source : techcrunch.com