(Author : retail design world)
The symbiotic relationship between retail and the food and beverage sector is growing ever-closer, but delegates at Retail Design Expo were warned not to take it for granted. Comptoir Libanais founder Tony Kitous told the conference audience that the fusing of retail and food and drink can only be a success if brands tell authentic stories.

'Create stories in your retail space' says Comptoir Libanais founder

Speaking to delegates on day two of the Expo the founder of the Lebanese retail chain, which also incorporates retail space, said: “Retail is part of our personality. When we first opened, diners would ask us how their food was made, and where they could get the ingredients, so the opportunity to sell the spices we source that people can’t get on the high street was obvious.”

However, he implored others thinking of mixing retail and food not to deviate too much from the brand promise they may already have built up. “Retail is still only 5% in our outlets,” he said. “It’s an important 5%, but what we’ve worked hard to ensure is that the retail contributes to creating a genuine experience for customers.” He added: “Our merchandise surrounds the food area, and the pots and pans and spices we sell also dress the space. But absolutely everything that’s there is there for a reason. When I think of my store design I close my eyes, and I think of my childhood memories and what items can remind me of this. It means every object in my outlets tells a story, a story that is all about celebrating Middle-Eastern food and culture.”

According to Kitous, it’s crucial customers don’t come away thinking the design is cynical, and done just for the sake of doing it. “Some of the things we sell are made by women in villages who would otherwise be out of work. Our products are genuine, not imitations. Our design is not about flashy colours, or logos. It’s simply about being real.

'Create stories in your retail space' says Comptoir Libanais founder1

Gabriel Murray, creative strategist at Studio 48, which helps translate Kitous’s vision into reality said: “Food is increasingly becoming a determining factor in terms of how customers decide which shopping malls they go to. At a time retail is criticised for being more vanilla, and ‘the same’ it’s food and beverage concepts that are becoming more interesting, and adding character to malls.”

Murray added: “Shoppers are gauging their experiences in retail by the quality of the food and beverages on offer. As such, it’s imperative the stories Tony is trying to tell can come to the fore.” Murray’s comments came as Kitous revealed how in the brand’s early days, dealing with malls was difficult. “They would say ‘you can’t’ do this’, or ‘you can’t do that’ when it came to the design ideas I wanted. Eventually, I’ve learned to compromise so that now I, and the malls, are both very happy about the stories we are able to tell.”

Source : retaildesignworld.com

(Author : Jason Holland)
Luxury fashion house Burberry has unveiled a life-size hot air balloon installation and opened a pop-up store at London Heathrow Airport. The installation is located in the Terminal 2 departure lounge and is intended to “celebrate the magic of flight”, Burberry said.

The magic of flight Burberry unveils hot air balloon installation and pop-up store at Heathrow

The Burberry Balloon stands over 15 metres tall and is inspired by the achievements of Air Commodore Edward Maitland. Along with fellow balloonists Auguste Gaudron and Charles Turner, Maitland travelled 1,117 miles from London to Russia in 1908, establishing the British long-distance, inflight record. He wore Burberry gabardine suiting for his historic flight in the ‘Mammoth’ balloon, protecting him from the hardships of cold at high altitude, the fashion house said.

The installation features dedicated iPads and Burberry post boxes, and travellers can create and print their own Burberry postcards and send them to friends and family. The cards can be personalised with a passenger’s name and travel destination, and feature illustrations. An animated video of the Burberry Balloon and its journey from Heathrow to the chosen destination can be shared on the user’s social media account. An accompanying pop-up store features bags from Burberry’s DK88 collection, named after the house code for its signature honey-coloured gabardine. The DK88 comes in top handle, satchel and luggage-inspired styles for men and women, each featuring Burberry’s new Trench Leather.

Heathrow Retail and Service Director Chris Annetts said: “We are delighted to be working with Burberry on this exciting installation. The balloon will wow our passengers and immerse them in the magic of flying even before they reach their destination. With personalised postcards and the most exclusive products, the Burberry Balloon will be a memorable experience long after our passengers arrive home.”

The Burberry Balloon will be at Heathrow from 4 May to 7 August before embarking on the next leg of its world tour to a secret destination.

Source : moodiedavittreport.com

(Author : Marianne Wilson)
Best Buy is extending its reaching into the fast-growing smart home market by teaming up with a company that makes and installs smart devices.

Best Buy to launch smart home service

The retailer and Vivint Smart Home announced a partnership, called Best Buy Smart Home powered by Vivint, whereby experts from Vivint will be placed in Best Buy stores to give shoppers advice about smart home devices and installation. The program will start rolling out this summer.

This is not Best Buy’s first foray into the smart home arena. In 2014, the company debuted “Connected Home” departments in some 400 of its stores. Under the new partnership, Vivint products — and smart home experts — will be added to the departments. Customers will be able select from an assortment of leading smart home products from Vivint and other partners –— including smart locks, lights, cameras, thermostats and more — and also receive Vivint’s professional installation and monitoring, often within 24 hours.

Accompanying service plans include 24/7 professional monitoring with emergency response, always-on cellular connection, 30-day video storage, online and phone support, in-home service and equipment protection. Customers also have the option to select a no-contract service plan. Vivint’s smart home platform works with voice assistants, such as Amazon Echo and Google Home, enabling consumers to control their smart home devices with their voice.

“Best Buy is all about helping customers pursue their passions and enrich their lives with the help of technology,” said Asheesh Saksena, chief strategic growth officer at Best Buy. “To deliver on that promise, we work with industry leading partners to curate the best products, services and solutions that address the everyday needs of our customers. Our partnership with Vivint is a perfect example of that strategy.”

Vivint Smart Home has more than 1 million customers and has installed more than 15 million smart home devices in North American homes.

Source : chainstoreage.com

 

(Author : Marianne Wilson)
No two stores are exactly alike at Warby Parker. But its new store in Los Angeles — the eyewear brand’s 50th outpost to date — is more unique than all the others.

Warby Parker goes Hollywood

Located on Melrose Avenue, the new Warby Parker pays homage to Hollywood’s moviemaking history. It even has its own green screen studio where customers can create their own mini-movies.

The store combines Warby Parker’s signature library-styled design and fixtures with such location-specific elements as a classic movie theater-styled marquee with rotating titles out front, a Hollywood-themed mural by Los Angeles-based collage artist Alia Penner and a display of movie clapboards behind the checkout.

The most unique element of the space is the green room, where shoppers can make a 15-second movie, choosing from some 12 different backdrops, ranging from an outer-space scene to an aquarium with a shark. There are also lots of props to choose from — including any of the frames on display. Once the movie is completed, the shopper is given a social-media-friendly copy to share everywhere.

“You keep hearing that brick-and-mortar stores are in trouble, that brands are closing stores, but it’s always been our view that shopping — particularly shopping for glasses, should be a fun, social experience,” Dave Gilboa, who founded Warby Parker with Neil Blumenthal, Andrew Hunt and Jeffrey Raider in 2010, told The Hollywood Reporter. “We want to give people a reason to come into the store.”

Source : chainstoreage.com

(Auteur : Retail in Asia)
French retailing group Auchan has formally entered Jingdong Daojia, JD’s O2O lifestyle service platform.

Auchan formally enters Chinese Jingdong Daojia

Auchan and Jingdong Daojia hope to integrate the online and offline advantages of the two parties to jointly provide Chinese consumers with better department store and supermarket O2O shopping experiences. The trial operation will cover Auchan’s certain stores in Beijing and Shanghai and Dada will be responsible for the delivery of all orders. Starting from April 2017, this project will be gradually expanded in Auchan stores in nine cities, including Beijing, Shanghai, and Ningbo.

Commenting on the cooperation, Dada-Jingdong Daojia CEO Kuai Jiaqi said that depending on its online user traffic, store picking tools, and inventory optimization and distribution services, Jingdong Daojia will help Auchan improve service efficiency, extend service range, and realize upgrade transformation from offline to online.

France’s Auchan Group was founded in Lille in 1961 and it is the second largest business group that focuses on food retailing in France. In 1997, the company formally entered the Chinese market and it opened its first large supermarket in Shanghai in 1999. By 2016, Auchan had 75 large supermarkets and over 20,000 employees in more than 30 cities across China.

Source : retailinasia.com

(Author : 
The supermarket’s new marketing boss says she hopes the new ‘Little Helps to Healthier Living’ campaign will prove Tesco is practicing what it preaches.

Tesco takes ‘inside out’ approach as it looks to shop floor workers for inspiration

Tesco’s chief customer officer Alessandra Bellini says each of its ads are now directly inspired by a shop floor colleague, as it moves to an “inside out” marketing approach. Today (2 May), Tesco launched the ‘Little Helps to Healthier Living’ campaign. As part of the campaign, Tesco will lower the price of fruit and vegetables; provide ‘Little Swap’ signposts in-store alerting consumers to healthier alternatives; put fresh fruit at checkouts; and launch two new health-minded TV ads as part of its ongoing ‘Food Love Stories’ campaign. The latter will feature recipes from health-minded chef Derek Sarno.

Running through May, the integrated campaign will also see Tesco provide free diabetes risk assessments and blood pressure check-ups in 375 of its large store pharmacies, as well as support 330 Race for Life events across the UK in partnership with Cancer Research UK. Speaking to Marketing Week, Bellini says the campaign is a bid to ensure Tesco’s marketing is more integrated and purpose-driven.

She says: “We have a responsibility as the nation’s largest greengrocer to do more and this campaign is breaking new ground as it is utilising customers, colleagues and communities at the same time.”

Last summer, Tesco introduced its Free Fruit for Kids initiative, something Bellini says was directly inspired by a colleague. This new approach to marketing means shop floor colleagues have an integral say on advertising narratives, much like an agency would.

“Our colleagues inspire us often and, in fact, a lot of the Food Love Stories come from ideas direct from our colleagues,” she explains. “The plan is to get them to inspire all the advertising we do from now on and feel more engaged.

“Ultimately, if your staff truly feel a part of a campaign – and we’re trying to get our staff involved this time around by offering them health checks and free fruit – it helps a campaign truly come to life.”

Over recent months, Tesco has put forward a more purpose-driven marketing strategy. In March, for example, it launched a campaign talking up its battle to reduce food waste.

This latest campaign sees Tesco working with the British Heart Foundation, Cancer Research UK and Diabetes UK to donate £1 for every mile a Tesco colleague completes as part of the Tesco Million Mile Challenge. Tesco will match each mile with £1, with a total donation goal of £1 million. Bellini insists these moves are not a gimmick and says Tesco has a commitment for the long-term.

She concludes: “We’ve taken out 8,000 tonnes of sugar, fat and salt from our supply chain – so the real aim is to help people make better, healthier choices. We don’t want to force people, but to show them we are practicing what we preach and that the promises you see in the TV campaign are being executed throughout the business.

“It is interesting to build something from the inside out, instead of [the old way] of just telling people what to do.”

Source : marketingweek.com

(Author : Dan O’Shea)
Tommy Hilfiger has partnered with mobile commerce enabler PredictSpring to build and launch the lifestyle brand’s first mobile app targeting the European market, according to a press release.

Tommy Hilfiger unveils European mobile app

The app caters to consumers in 17 countries and supports four languages, offering users the ability to, among other things, shop looks directly from the brand’s Instagram feed, including looks from the TommyxGigi capsule collection. A “buy button” encourages purchases and makes checkout fast, simple and secure, the companies said.

The app is also the first to integrate the Hilfiger Club loyalty program, allowing members to log-in to their loyalty accounts via the app and receive personalized messages, promotions and event invitations. Consumers also have immediate access to loyalty rewards.

Dive Insight:
In addition to the shopping and loyalty features mentioned, the app offers a couple of other notable features. One is in-store item scanning, which allows app users to scan tags in-store to check product availability and order items directly through the app. In the age of omnichannel, this is becoming a fairly essential capability, giving the customer the power to check inventory availability beyond the confines of the store’s walls. It might sound counterintuitive to keeping a customer in the store, but it could be key to keeping them as a customer.

Another feature of the app is enhanced personalization. Under this capability, consumers receive push and geo-fence notifications, allowing them to access wishlists, purchase history and a store locator feature within the app. Again, these sorts of functions are significant to helping customers feel that a desktop shopping experience and a mobile shopping experience don’t have to be very different.

Meanwhile, this is another big win for PredictSpring, a company started just a couple of years ago by a former Google executive that has very quickly built a reputation as a builder of mobile commerce experiences and apps for some of the biggest names in fashion apparel. Tommy Hilfiger joins a list that also include Charlotte Russe, whose mobile app just last month exploded past one million downloads, and Cole Haan, which like Hilfiger, used PredictSpring’s technology to help it crank out sales via Instagram images.

The fashion retail market continues to be incredibly turbulent, so feature-rich, highly functional mobile apps are going to be increasingly important for both retailers and the global brand names that want to make sure they can stay in front of customers no matter what happens next.

Source : retaildive.com

(Author : retail in asia)
The renovated branch of Lotte Premium Outlets in this suburban city about 30 miles south of Seoul looks more like an amusement park than a shopping mall for bargain hunting.

Lotte refashions outlet to target families and kids

At its Incheon outlet location, Lotte has opened a three-story complex catering to families with children. There are cafes with ball pits and slides, job experience zones where kids can pretend to be doctors and firefighters, and a large Toys ”R” Us store that anchors it all. The Incheon branch is not just for shopping but also for outdoor activities for families.

Since opening the location in 2013, Lotte found that 75 percent of visitors were in their 30s and 40s. That’s 6 percentage points higher than the share of people who visit other outlet branches outside Seoul. The company figured that more shops and facilities for family visitors, especially kids, be better for customers.

Another factor was the growing popularity of children’s products in Korea. Between 2012 and 2016, the industry’s revenue expanded from 27 trillion won (US$24 billion) to 39 trillion won. A good portion of the outlet’s new building is dedicated to play. On the third floor, a job experience zone lets kids experience diverse occupations, from veterinarian to firefighter and even urban planner. There is a fee – 22,000 won for kids between 5 and 13 and an extra 4,000 won for an accompanying adult – but there is no limit on time.

In another play space, called Doctor Balance, children can test their physical strength, including muscle endurance and responsiveness, on playground sets that resemble gym equipment. Next to the job experience zone is a Toys “R” Us. Lotte is the Korean operator of the U.S.-based toy store, but so far, it’s only installed stores in its supermarket chain Lotte Mart.

The location in the Incheon outlet is the first time Lotte is running a Toys “R” Us outside the mart. An outlet spokesman said the toy store will have about 6,000 products. The building’s second floor has more shopping areas, but even they’re dedicated to kids. Outdoor brands Nepa and Blackyak, for instance, are selling swimsuits and backpacks for children. Out of 47 brands in the new space, 32 are specifically kids’ brands.

There’s something for the parents, too. Various fast fashion brands, including Uniqlo and Topten, have set up shop, and automaker BMW has opened one of its Motorrad cafes where car aficionados can enjoy coffee while browsing BMW-themed apparel.

Lotte Premium Outlets’ Incheon location holds the title of biggest outlet in Asia with a floor space of 53,000 square meters (570,000 square feet). An average 15,000 people visit daily, and it has generated 1.2 trillion won in revenue since opening. The company expects the new Fashion & Kids Mall building to boost the number of visitors by 20 percent.

Source : retailinasia.com

(Author : retail design world)
Trampoline park brand Gravity is to open a flagship branch at Bluewater in Kent, in a 2322 sq m (25,000 sq ft) space in the redeveloped Plaza section of the shopping centre.

Flagship for Gravity coming to Bluewater

Designed by an in-house team, the facility will incorporate wall-to-wall trampolines and large open play areas. It is due to be open in time for Christmas 2017.

Founded by entrepreneurs Harvey Jenkinson and Michael Harrison in 2014, Gravity opened its first trampoline park in February 2015, at Xscape Yorkshire. Since then the brand has opened three further parks and with a recent investment of £5 million it has plans to double in size, with four further sites in prime locations including Bluewater. The investment will also enable Gravity to make modifications to existing parks to introduce new activities and increase capacity.

“The impressive footfall, diverse catchment and complete day-out offering make it the perfect launch-pad for our expansion,” says Harvey Jenkinson of Bluewater. “This will be our flagship location nationally, enabling us to further establish ourselves as the number one, premium trampoline operator in the UK.”

“The brand adds to our already popular range of leisure activities including the Showcase cinema, which is currently being upgraded to a 17-screen Cinema de Lux,” says Rob Hardie, senior portfolio manager of Bluewater co-owner Land Securities, “Together these leisure activities create a unique day-out experience that always provides something surprising and memorable for guests, and help to ensure Bluewater’s position as Europe’s leading retail and leisure destination.”

Source : retaildesignworld.com

(Author : retail design world)
Puma has celebrated the launch of the Fenty by Rihanna SS17 range with a series of pop-ups across the UK and Europe, with design, production and installation handled by Formroom.

Puma pop-ups for Rihanna range

The pop-ups have been housed in stores including Selfridges, Offspring, JD Sports and Lifestyle Sports. The format has taken inspiration directly from the collection’s catwalk show, which creative director Rihanna describes as ‘Marie-Antoinette at the gym.’

Puma pop-ups for Rihanna range1

The pop-up seeks to bring a sense of high fashion and fun to the store environment.

Puma pop-ups for Rihanna range2

Two branches of JD Sports featured an oversized fan inspired by 18th century French culture.

Source : retaildesignworld.com