(Author : luxury daily)
French beauty label YSL Beauty is checking into the Ace Hotel in downtown Los Angeles for a two-day stay.

ysl-beauty-pops-up-at-los-angeles-hotel-to-fete-new-faceThe L’Oreal licensor is staging a pop-up at the hipster hangout’s theater from Jan. 10-11, giving Los Angeleans the chance to shop its cosmetics in an experiential setting. This event is the beauty brand’s first United States location for its retail concept The Lip Showroom, following a traveling series of pop-ups in Asia.

Retail theater
Saint Laurent’s former creative director Hedi Slimane was based in Los Angeles, making the West Coast city a major hub for the brand. The house’s latest beauty ambassador Staz Lindes also hails from Los Angeles, adding to the desire to host in the town, according to The Hollywood Reporter. Kicking off the pop-up will be a private party on Jan. 10, honoring Ms. Lindes’ arrival as a brand face.

From a ruby red kiosk, open from noon to 8 p.m. each day, YSL Beauty will retail about 45 different products, including a variety of lip colors, its Touche Éclat aluminizing concealer and its Black Opium and Mon Paris fragrances. Customers will be able to have their lipstick engraved with up to 14 characters for free. Before Los Angeles, this pop-up appeared in South Korea, China and Japan. YSL Beauty has plans for another pop-up in the U.S. Beauty marketers have been decamping for Los Angeles to reach the millennial Hollywood crowd. French couture house Chanel gave Californians the Hollywood treatment in a pop-up beauty installation that opened in February.

“I Love Coco,” timed to coincide with the Academy Awards, was hosted at the Chateau Marmont’s bar and restaurant, evoking the feel of a private club. Branded experiences are often the best way to launch a beauty line, as it allows consumers to interact with products in an immersive way.

Source : luxurydaily.com 

(Author : luxurydaily)
German automaker BMW is bringing its vehicles closer to consumers with a new augmented reality platform as part of its ongoing strategy to provide more information to interested customers wherever they are.


Leveraging Google’s smartphone AR technology and the mobile application Tango, BMW is allowing users to get to know its i3 or i8 vehicles without leaving their homes. In its beta testing phase right now, the AR Product Visualizer will rollout to all consumers who have a tango-enabled device through an app on the Google Play store.

Augmenting innovation
Consumers interested in a new BMW i3 or i8 will be able to get up close and personal with their ideal vehicle through its Product Visualizer app. Users can customize each vehicle how they like and test it out through the AR app. Because the app is augmented reality and virtual reality, the BMW vehicles will appear in the space the user is located currently. Using the camera function of the smartphone, the app will produce an image of the BMW within the real space. Each vehicle can be customized with the exterior and interior of the user’s interest. For instance, colors inside and out can be altered as well as wheel rims.

Participants will be able to open the doors, turn on light switches and “climb inside” of the vehicles. The app is being piloted in a double-digit number of sales outlets. Users are also able to save the AR experience and share through social media, email and a QR code. Accenture, a technology platform developer, created the initiative with BMW.

Future of BMW
The Visualizer app is a part of BMW Group’s Future Retail program that specializes in innovating the car shopping experience. The program designs new digital properties to help consumers arm themselves with more information. BMW was also recently at the start of what could be a dramatic shift in the television advertising industry by allowing users to interact through their remote controls. Consumers with smart television sets such as Roku are able to interact with new BMW ads for a more personalized and helpful ad experience. Interested users can grab their remotes to view a BMW X1 in various colors or different angles while the ad is playing. Also, BMW India hoped to increase attendance at its BMW Festival this year by making a lasting impression through personalized videos that brought individuals into its content.

Targeted Facebook users in India saw videos tailored specifically to them, incorporating consumers into the adrenaline inducing content. BMW’s video addresses the viewer’s name and location while getting their blood pumping with cutting edge footage of its vehicles completing intense driving feats.

Source : luxurydaily.com

(Author : luxurydaily)
British department store Harrods is using geolocation to make shopping its many floors and halls easier for visiting consumers.


Harrods has updated its mobile application to include a Store Guide function. The app update comes at a time when consumers are using their mobile devices in-store at a higher rate to achieve an omnichannel experience.

From A to Z, easily
To promote the update, Harrods has created a short instructional animation featuring its Green Man, a stick figure-like character modeled after its porters. he Green Man begins the demonstration by tapping the “Store Guide” on the Harrods app. On the next screen, the Green Man is shown selecting a map of Harrods. Once the map has been opened, the screen zooms in to show a blue arrow reflecting the location of the Green Man in the store. Using the directory below the map, the Green Man selects the brand name he is looking for. The app can also be filtered to locate departments, services and restaurants within Harrods.

When a selection has been made, the blue arrow is shown traveling the fastest route to the Green Man’s desired location. The Green Man is then shown holding a black dress while text below reads, “Discover more of the store.” Harrods Mobile Store Guide within its app is currently only available for iOS device users. The retailer plans to launch an Android version in spring. Harrods’ mobile app also offers consumers access to the retailer’s shoppable editorial content and general information. A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.

The report, Shoppers Want More From In-Store Mobile, focused on shopping behaviors instead of demographics, discovering that 33 percent of shoppers regularly use a mobile device while shopping in a store. Additionally, the lion’s share of these shoppers would visit a store more often and buy more if leading in-store mobile shopping tools were available.

Source : luxurydaily.com

(Author : Rakin Azfar)
French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.


L’Oréal has named the product L’Oréal Hair Colorist/Paris, and it allows users to interface with L’Oréal’s beauty experts regarding a variety of hair color considerations. L’Oréal’s live chat feature kicks off a year in which may experts believe retailers will push the penetration of live chat and chabots on the mobile platform to create one of its most compelling ecommerce narratives.

“When it comes to hair, we believe that her signature shade is out there, even if you haven’t found it yet,” said Julia Youssef, vice president of L’Oréal USA’s Technical Center. “We’re eliminating the guesswork and offering an all-inclusive experience to address all of their hair concerns.”

L’Oréal Hair Colorist/Paris
The feature allows the iconic beauty brand to help women find their signature hair color, correct coloring mistakes and receive personal product recommendations by chatting instantly with an expert trained to give professional advice directly on the L’Oréal Paris Hair Color page. The live chat function is immediately available upon visiting the L’Oréal Paris Hair Color page. The tool makes suggestions ranging from shade, enhancing current hair colors, fixing a coloring mistake or covering up grays. L’Oréal’s experts working on the other end of the live chat platform will counsel customers based on their hair care needs, and will recommend L’Oréal products to users accordingly.

“The tool allows us to enter into a mutually beneficial partnership with consumers by combining one-on-one engagement with a hair color expert with technology that helps us to better understand our Hair Color consumer,” said Celine Dumais, vice president of L’Oréal USA’s Consumer Care Center.

L’Oréal Hair Colorist/Paris is the kind of digital innovation that earned the company a number one ranking from business intelligence firm L2’s Digital IQ Index: Hair Care & Color study. Along with the fresh live chat feature’s variety of visual filters to target specific questions and concerns, L2 also praised L’Oréal’s mobile search with links for product pages and store locators.

Live chat
Other prominent beauty retailers
have also turned to live chat to encourage transactions, including Sephora, which was one of the first such retailers to roll out a chatbot for its customers. It continued its knack for mobile innovation with a pair of new features that allow customers to book appointments with Sephora specialists and help customers make purchasing decisions on their own.

And in its emphasis on chat, L’Oréal may have taken a page out of a Chinese company’s book. The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others and marketers are learning how to leverage this to their advantage and recreate this tactics overseas.

We are honored to be recognized as number one in the Digital IQ Index: Hair Care & Color study for our intuitive personalized and mobile search strategy designed to meet women when and where they are actively searching for information,” said Greg Hui, vice president of Haircolor, L’Oréal Paris.

Source : mobilecommercedaily.com

(Author : Darrell Etherington)
Baidu is demonstrating some of its most recent tech advancements in novel ways, including a partnership with KFC China (yes, the fried chicken KFC).


The search giant sometimes referred to as the ‘Google of China’ partnered with KFC to open a new “smart restaurant” in Beijing, which employs facial recognition to make recommendations about what customers might order, based on factors like their age, gender and facial expression.

The restaurant also offers up augmented reality games via table stickers, but these are also deployed at 300 other KFC locations in Beijing. The facial recognition tech is unique to this one location, though Baidu has previously worked with KFC on another type of smart restaurant at a pilot location in Shanghai, where a robot customer service agent can listen for and recognize orders made by customers using natural language input.

Baidu’s tech in this new restaurant, however, is all about guessing what you want before you can even ask; image recognition hardware installed at the KFC will scan customer faces, seeking to infer moods, and guess other information including gender an age in order to inform their recommendation. Baidu says in a press release that the system would tell “a male customer in his early 20s” to order “a set meal of crispy chicken hamburger, roasted chicken wings and coke for lunch,” while “a female customer in her 50s” would get a recommendation of  “porridge and soybean milk for breakfast.”

Customers might not love the implications of the suggestions the system comes up with, but these are just suggestions, after all. And the setup also has built-in recognition, so if you’re a return customer, it can ‘remember’ what you ordered before and suggest your past favorites. Of course, the idea of a fast food restaurant retaining my image for recognition purposes, tied to an actual order history, is more than a little unnerving. But then again, KFC China is really damn good – better than its North American counterpart.

This is just a single restaurant so Baidu and KFC are only toying with the idea, but if you feel exhausted at the thought of having to make up your mind in the fast food checkout line, you can always hope it catches on.

Source : techcrunch.com

(Author : kate Dingwall)
Adidas has launched a groundbreaking new hybrid digital-physical retail concept. Customers are now able to walk around an Adidas store and browse through merchandise without ever leaving their own home.


Adidas 360 degree shopping allows customers to have the brick-and-mortar experience via the Adidas 360 concept store website. Adidas’s new virtual reality endeavor allows shoppers to walk through the store, interact with sales associates, and shop for items on racks and shelves. Customers are able to browse through the store at their leisure, using arrows to navigate where they would like to go and clicking on shoppable ‘pinned’ items to explore inventory.

Currently, users can only browse Adidas’s Stockholm store using Swedish as the language. The brand has not yet announced when the concept will be rolled out to other countries and Adidas locations.

Adidas has been pushing technological innovation in its brick-and-mortar locations to make the in-person shopping experience an experiential event. The German brand recently opened the doors of its technology-driven new NYC flagship, complete with customization bars and miniature sporting fields.

Source : us.fashionnetwork.com

(Author : Laura Swain)
German discount supermarket Lidl launched an innovative Christmas social media marketing campaign that used Twitter to engage and excite its customers in the UK during the festive period.


The first campaign of its kind by a grocery store chain, customers were encouraged to tweet about specific products to trigger ‘price-drops’. The more tweets generated, the lower prices plummeted.

Created by London-based digital marketing agency 360i Europe, the Social Media Drop campaign launched on November 21 and ran until December 17, discounting a different item per week from Lidl’s luxury Christmas range. Items included a whole cooked lobster, a leg of cured Serrano ham and a luxury Christmas pudding.

Each week, chosen products were announced via Twitter and customers had one day to tweet about them using the hashtag #LidlSurprises. They could then take advantage of the price reductions generated that week by purchasing the chosen items in-store the following Saturday. The interactive campaign was also promoted via special tickets handed out in stores.

For more on how retailers are utilising the digital landscape this Christmas, read Christmas 2016: Digital Trends & Tactics. Additionally, to learn more about how retail outlets are engaging with customers on a deeper level, see Retail Week Live 2016.

For more on Lidl’s brand strategy, see Lidl’s Luxury Repositioning, as well as Meet the Future Chef, which outlines the brand’s chef-based collaborations. Meanwhile, Rebranding Budget assesses the wider budget retail and hospitality landscape.

Source : stylus.com

(Author : Laura McQuarrie)
For a limited time this December, those who are in Japan will be invited to interact with a unique mechanical instrument when they visit the Nescafe Harajuku cafe.


Inside the cafe, there is a large-scale wooden installation by Shuta Hasunuma called the ‘Coffee Moment Ensemble’ that is made up of xylophone pieces, wooden blocks and keys. When one takes a step back from the musical art piece, it’s revealed that the entire structure is shaped to resemble an oversized mug of coffee.

The playful installation challenges consumers to make use of the Nescafe Barista i app to place an order, or choose from six moods to receive a corresponding drink. When activated, the unique mechanical instrument begins making festive music while a patron’s coffee drink is prepared by an automated Nescafe barista.

Source : trendhunter.com

(Author : Sandra Halliday)
The brands will open five physical stores in a partnership deal with local e-tailer Shangpin.com but could open as many as 75 more if the handful of launch stores prove to be popular.


Shangpin already sells the Topshop and Miss Selfridge brands in China and Topshop currently has three Hong Kong stores.  Sir Philip Green, majority owner of Arcadia, said the move is “the start of a unique, exciting and exclusive partnership that will cement Topshop and Topman’s mission of becoming truly global businesses”. Shangpin CEO David Zhao said it was “gratifying to be trusted by such world-renowned fashion brands to take them further in China”.

Topshop is Arcadia’s star brand, having a similar status to that of Zara in rival Inditex’s broad portfolio. However, unlike Zara, Topshop, and its Topman offshoot, is still relatively small scale when it comes to international expansion. It has only 620 directly-managed and franchised stores spread across 40 countries, but the UK remains its largest market. There are currently over 2,000 Zara stores worldwide.

Yet as a key tourist destination for visitors to London, Topshop clearly has a high international profile and analysts see huge potential in a faster global rollout. In announcing the new Chinese partnership, Arcadia did not say who would own the new stores, although it did say they will be jointly managed by the two firms. It will be a welcome distraction for Sir Philip who has been in the news this year more for his actions over failed retailer BHS than for Topshop and has seen widespread criticism and personal attacks both in the British parliament and the press.

The criticism came after the consortium to which he sold BHS for £1 proved unequal to the task of running the chain. It collapsed in the summer and Sir Philip has been under pressure to pump cash into the pension scheme to fill its current black hole.


Source : us.fashionnetwork.com


(Author : Caroline Baldwin)
Superdry reveals an interactive smart mirror at its Berlin flagship store, which encourages shoppers to digitally try on products.


Superdry has installed an interactive smart mirror at its flagship store in Berlin. The 82-inch mirror allows customers to digitally try out clothing from Superdry’s new winter collection. Seymourpowell designed the mirror after collaborating with Superdry’s global merchandising and store design teams.

Customers use hand gestures to browse through the collection on the mirror, and they can select their favourite pieces with an “air punch”. “Integrated body tracking technology allows them to try on the garments digitally as they browse. Any movement the customer makes is mirrored by the garment shown on screen, giving people a now, instant feel for how the product fits and moves,” said Pat Fahy, creative director, customer experience at Seymourpowell. “We’ve designed the smart mirror to stop shoppers in their tracks with an engaging, fun and highly interactive experience that brings them closer to the Superdry brand and products.”

The mirror also provides information such as colour options and design details for collection, while messaging encourages customers to share their smart mirror experience and favourite products on social media platforms. The data of those favourite products is then collected by Superdry to help develop future collections.

Craig Bunyan, senior designer at Seymourpowell, added: “Using a combination of Photogrammetry and 3D-scanning techniques, we were able to generate high quality digital models, complete with photorealistic textures. These models were then bound to digital ‘skeletons’ which allow them to be driven by depth sensors embedded in mirror installation. The workflow is very similar to modern Hollywood CGI character animation techniques.”

Source : essentialretail.com