(Auteur : Cajsa Lykke Carlson)
Si vous vous rêvez en modèle pour la célèbre marque Burberry, vous avez maintenant la possibilité de montrer que vous en êtes vraiment capable… Burberry vient en effet d’introduire une installation, dénommée « Burberry Booth », au sein de son flagship de Regent Street, à Londres.

Burberry et Google lancent Burberry Booth

La cabine en question a été créée par Google et utilise la technologie vidéo d’assemblage en temps réel, permettant aux utilisateurs d’apparaître aux côtés des acteurs du « Burberry Festive Film », une campagne personnalisée de 15 secondes. Parmi les figures du film, on retrouve James Bay, Naomi Campbell, James Corden, George Ezra, Rosie Huntington-Whiteley et Julie Walters.
Une fois créé son propre film, l’utilisateur recevra une copie qui pourra être visualisée et partagée sur YouTube. Pour confectionner le film, l’utilisateur doit sauter de la même manière que dans la publicité, la scène ainsi enregistrée étant ensuite intégrée dans la vidéo. Chaque film est accompagné par la musique Cosmic Dancer de T-Rex, la bande-son de la publicité Burberry.
Ce n’est pas la première expérience de Burberry dans le monde du numérique. La marque britannique a en effet déjà travaillé avec Apple Music, Line, Snapchat et Kakao. Le Burberry Booth est installé au 121 Regent Street, à Londres, jusqu’au 24 décembre.

Source : fr.fashionmag.com

(Auteur : Barbara Santamaria)
La marque d’accessoires et de prêt-à-porter de luxe Michael Kors a ouvert vendredi dernier son plus grand magasin du Japon à Tokyo, dans le célèbre quartier de Ginza et, pour commémorer l’événement, une collection exclusive était proposée par le flagship : un trousseau Michael Kors Ginza, des sacs à main ainsi que de petits articles en cuir.

Michael Kors dévoile son nouveau flagship de Tokyo

Le nouveau flagship de Michael Kors à Tokyo est le premier au monde à proposer toutes les collections de la marque, du womenswear au menswear en passant par les sacs à main et les petits accessoires en cuir. Située sur Chuo Street, la boutique est aussi la première en Asie à disposer de menswear.

« C’est une ouverture très excitante », a déclaré Michael Kors. « Ginza est l’un des meilleurs quartiers au monde pour faire du shopping, dans l’une des plus grandes capitales mondiales de la mode. Je suis impatient d’accueillir nos clients dans cette nouvelle boutique pour partager avec eux le mélange de sophistication, de glamour et de légèreté qui définit nos lignes. »

« Le Japon est un marché clé pour notre développement en Asie. L’importance de Tokyo pour le luxe et la mode en fait le lieu idéal et c’est aussi le bon moment pour ouvrir notre première boutique offrant toutes les facettes de Michael Kors », a indiqué John Idol, président et CEO de la marque de luxe.  Le flagship s’étend sur plus de 700 m² et reflète le nouveau concept dévoilé l’an dernier au Jing’An Kerry Centre de Shanghai.

Source : fr.fashionmag.com

(Author : Lauren Johnson)
Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. Retailers continue to bet big on digital.

J. Crew and American Girl Embrace Social Commerce Ads for the Holidays

J.Crew bought Instagram ads that include a “Shop Now” button, making its gift guide digital. And for the past week, J.Crew’s Instagram page has been promoting an iPhone case that doubles as a pocket square designed with Jimmy Fallon. The retailer has also equipped its Facebook landing page with a Shop Now feature to help push sales after people see its ads on the popular social network. (Competitors such as Old Navy and H&M, on the other hand, are not employing the button on their Facebook pages.)

J.Crew has 1.3 million Instagram followers, 1.5 million Facebook fans and 366,00 followers on Twitter. In terms of the latter channel, the brand has run a pair of #jcrewholiday GIF-based ads that let consumers clickthrough to buy the products. Toy marketer American Girl has been running holiday ads of its own on Facebook and Instagram. Called “Get a Friend. Give a Friend.,” the effort involves American Girl donating a toy to a girl in need for each doll sold through Nov. 30.

To align its social push with the campaign’s theme of thankfulness, American Girl timed the ads in early November to catch some of the Thanksgiving spirit in the air. Two more holiday campaigns will start running after Thanksgiving and continue through December.

“We are using Facebook and Instagram more aggressively this year mainly because our fans are increasingly interested in engaging with our content on our social channels—and this continues to be a strong growth area for the brand,” said spokeswoman Julie Parks. “We are also placing greater emphasis on storytelling in all of our channels, but particularly in social.”

The toys brand has 1.3 million Facebook fans and 146,000 Instagram followers—numbers which it hopes to build on with the holiday push.

Meanwhile, 2015 marks the first holiday season that many marketers will run ads from both platforms in a synchronized fashion. Instagram, owned by Facebook, limited the number of advertisers to a few dozen before Oct. 1, when it opened its ad-buying system to all brands. Sprinkle in the fact that Instagram is now powered by Facebook’s huge collection of interest-level user data, and it’s easy to understand why retailers are opening up their budgets.

For instance, Target and Macy’s are also getting particularly social this season. With ad buys on Facebook, Instagram and Snapchat, 12 percent of Target’s paid media budget this year will entail social—that’s 30 percent more than last year. And Macy’s is running a bevy of Instagram and Facebook ads starting this week.

Source : adweek.com

(Author : retail design world)
A touch-enabled and connected point of sale unit at London optician Kite GB is using a 42” diagonal Zytronic screen integrated into a mirror, to allow customers to take photos of themselves wearing different frames and share them via social media channels for feedback from friends.

Optician integrates screens with social media mirror display

“The vast majority of dispensing opticians haven’t considered how technology can help them engage with their customers,” says Kite GB CEO Asad Hamir. “We really wanted to enhance the user experience and provide an environment that is conducive to social sharing… the unit is already proving very popular and is a great differentiator for Kite. It allows customers to get advice on the products they are thinking about purchasing from the people that matter most to them, not just the store staff.”

Optician integrates screens with social media mirror display1

Zytronic sales and marketing director Ian Crosby says the two phase mirror function makes the system ideal. “It gives it the appearance of an elegant silver mirror when the monitor is not lit, consistent with the stylish décor of the store. It then becomes instantly transparent when the monitor is activated, so that an intuitive touchscreen materialises,” he says.

Source : retaildesignworld.com

(Author : Adrianne Pasquarelli)
Debuting in a Manhattan Subway Station, The New Stand Partners With Brands to Curate Content, Products for Members.

Mother NY Founder Launches Chain of Retail Shops

Just in time for Black Friday, there’s a new type of retail store debuting in New York City. The New Stand, the brainchild of Andrew Deitchman, who co-founded agency Mother New York a dozen years ago before leaving in September, marries retail and media into a single platform. The store opened Tuesday.

“We think of ourselves as a day improvement company, uplifting people’s day by having this bevy of essential things,” said Mr. Deitchman, who serves as co-founder and CEO of the venture. He added that through The New Stand, customers can “connect with brands and content that they might find exciting or interesting.”

The 150-square-foot shop, which is located in the Union Square subway station, will sell a select assortment of art supplies, gadgets and bags, as well as food items, from trendy brands such as Baggu and Stowaway Cosmetics. Merchandise will be swapped out on a regular basis, sometimes as often as daily. Because of brand partnerships, the products will often cost 20% to 50% less than they would at other retailers. In some cases, items will even be free, said Lex Kendall, co-founder and chief operating officer. Unlike a traditional retail store which gets revenue primarily from selling products to customers, The New Stand works with brands in various partnerships that are fee-based or allow for a share in revenue from products. Some companies give products to The New Stand for free in lieu of paying fees, for example. Brand partnerships pave the way for more savings for customers.

“If it’s a rainy day, as a member you can get a free umbrella, which is either subsidized enormously or even free,” added Mr. Kendall. “The idea is to give people everyday conveniences by being a launch pad for brands to push product.”

The venture is supported by a free app that members can download to receive regular content including articles and videos. In this respect, Mr. Deitchman views the company as more of a media property. The New Stand, which also counts David Carson and George Alan as co-founders, has already secured partnerships with eBay and Time Magazine on special collaborations.

“Time is thrilled to partner with The New Stand to create new, unique ways to engage commuters and people on the go,” said Meredith Long, publisher. “The New Stand’s physical and digital platforms offer exciting opportunities with which to experiment for our readers and our advertisers.”

The New Stand has a 10-year lease with the Metropolitan Transportation Authority. A second, larger location of 300 square feet is planned for Brookfield Place, the luxury shopping center in downtown Manhattan. An additional four stores, some of which may be on the west coast, will open in 2016.

Of course, this isn’t the first time entrepreneurs from Adland have ventured underground on a retail initiative. In 2013, Alldayeveryday launched The Newsstand, a store selling art and zines from hipster publishers that was located off the Lorimer subway stop of Manhattan’s L train for six months. That art-focused venture was recently revived as an exhibit at the Manhattan Museum of Modern Art.

Source : adage.com

(Auteur : Olivier Harmant)
Les places de marchés aussi s’intéressent aux stratégies cross-canal. Etsy, la marketplace d’achat-vente de produits fait main ou «vintage», s’apprête à ouvrir une dizaine de boutiques éphémères en France. Une occasion pour la société américaine de mettre en valeurs plusieurs de ses créateurs habitués uniquement au site Internet.

Pourquoi Etsy va ouvrir une dizaine de boutiques éphémères en France

Plusieurs expérimentations
La première boutique devrait voir le jour à Paris, dans le troisième arrondissement, et disposer d’une surface de 400 mètres carrés. Plus de 70 créateurs devraient être présentés. D’autres magasins temporaires devraiente aussi voir le jour à Lyon, Marseille, Bordeaux, Lille, Nantes, Landerneau et Versailles.

«L’idée est de mettre nos vendeurs en avant pour entrer en relation directement avec les clients, et véhiculer l’économie Etsy à un public large», explique à Frenchweb Pierre-Louis Lacoste, le country manager France d’Etsy. Le concept n’est pas nouveau pour la société américaine. Des «pop-up stores» avaient déjà vu le jour à New York et à Londres, dans le quartier de Soho.

Recruter hors ligne, fidéliser en ligne
Mais pour Etsy, l’enjeu est aussi de se distinguer alors que le secteur des marketplaces est devenu de plus en plus concurrentiel en France. Avec des boutiques éphémères, Etsy veut aussi acquérir de nouveaux clients. «L’idée est que ceux qui viennent dans nos pop-up stores soient ensuite fidélisés sur le site», poursuit Pierre-Louis Lacoste.

Cotée en Bourse, Etsy ne communique pas de chiffre sur son activité en France. L’an passé, la société américaine a racheté A Little Market, son rival dans l’Hexagone pour accélérer. Fondé en 2005, Etsy a réalisé au niveau mondial 1,93 milliard de dollars de chiffre d’affaires en 2014 et revendique 1,5 million de vendeurs actifs, pour 21,7 millions d’acheteurs.

Source : www.frenchweb.fr

(Author  : retail design world)
Coffee brand Nespresso has opened a permanent boutique store at Bluewater in Kent, replacing a pop-up unit at the centre. The store is the seventh Nespresso store in the UK but the first in the South East.

Nespresso replaces Bluewater pop-up with permanent boutique

The 2,700 sq ft store has been designed in-house. It employs mobile technology and open spaces to encourage interaction between customers and specialist staff. Team members are equipped with tablets computers that allow them to spend time with customers and take orders, rather than making shoppers queue. Orders are available for purchasers to collect from a service window as they leave.

Nespresso replaces Bluewater pop-up with permanent boutique1

Nespresso UK managing director Francisco Nogueira says, “Our boutiques are a fantastic way for our Club Members to experience the full Nespresso brand, tasting new flavours and learning from our coffee specialists… the introduction of this new customer concept will ensure our customers have even more time to interact with our experts and enjoy a seamless experience.”

Source : retaildesignworld.com

(Author : Libby Kane)
The next time you’re in a Kmart,OfficeMax, Wegmans, Safeway, or another major retail chain, take a minute to peer at the gift cards by the register. Some might be for stock.

You can now buy shares of companies like Apple and Google in the grocery-store checkout line

Since early October, the California-based company Stockpile has offered physical gift cards in stores to present loved ones with $25, $50, or $100 of stock ownership. “We’re making it easy and affordable for anybody to give, get, and own stock in their favorite companies,” says Avi Lele, Stockpile’s cofounder and CEO.

Here’s how it works: You spot a Stockpile gift card at the store (or choose a virtual version online), and buy a card that’s worth $50 of Apple stock for your niece’s graduation. She goes online, creates an account by entering basic information including her date of birth and Social Security number, and types in a code from the card to redeem her stock.

If Apple closes that day worth $100 a share, she’ll own half a share of Apple stock, which she can watch rise and fall through Stockpile’s online interface. If she decides she doesn’t want Apple stock, she can select the same denomination of stock in another of the 1,000 investments Stockpile offers, including a gold or market-index exchange-traded fund.

If she’s uninterested in having a stake in the market, she can trade it for an old-school retailer gift card that functions like cash. If she ends up extremely interested in the market, she can later start buying and selling stocks through the interface for 99 cents per trade. She doesn’t pay anything for Stockpile to simply hold her investments.

A virtual card, which you buy online, instead costs the value of the card plus $1.99 for any amount up to $100. Over that — they’re available up to $1,000 — itcosts the value of the gift card plus a $1.99 fee and 3% of the card’s value.

“It’s something that’s never been done before,” Lele says. “You can walk in and buy a card for stock like any other gift card you could have purchased in the past. Our whole mission here is to make investing accessible to anyone. Right now it’s too expensive, and too complicated, to give someone else stock.”

Lele, his cofounder Sanj Kulkarni, and their team built their own fractional-share brokerage from scratch, working closely with the regulatory bodies Finra and the SEC to remove and amend steps to the existing process of gifting stocks.

Traditionally, to give stock, both the gifter and recipient must have an account with the brokerage, and to open that account and buy the stock in the first place, the gifter has to fill out paperwork that takes a few days to be approved.

“Other brokerages ask for everything, hoping you might do more with them later on,” Lele says. “We do the opposite — we only ask for what we really need.” Recipients who enter their information are verified through the system and approved immediately, barring any issues confirming a person’s identity.

Stockpile, which offered online gift cards for about a year before getting regulatory clearance to sell them in stores, doesn’t share how many cards it has sold total. Lele does say the company has noticed two buying patterns it didn’t expect: Instead of buying just one card at a time, people are buying them “by the fistful” — presumably because they don’t have just one child or grandchild or friend to gift at a time — and they’re buying them for themselves.

Source : uk.businessinsider.com

(Author : Ben Sillitoe)
Mobile app downloads of the Asos mobile apps in China are exceeding the e-tailer’s expectations, in the first few weeks since launch.

Asos launches mobile apps for Chinese market

The online fashion house has unveiled mobile apps for the iPhone, iPad and Android operating systems in China, working alongside technology company Red Ant. The fully transactional apps have a hybris commerce platform and have Alipay integrated, while features include access to personal profiles, wish-lists and Chinese social sharing. Red Ant’s RetailOS mobile commerce accelerator is the technology used to support the apps.

Asos’s general manager for China, Daniel Jenks, commented: “Asos is dedicated to delivering the best possible experience to our customers in China, and the launch of our apps, backed by Red Ant’s expertise, is a significant step towards ensuring they receive a high-quality, mobile-first service which meets all of their needs in an increasingly sophisticated marketplace.”

“We’re delighted with the results so far and in the space of a few weeks, app downloads and sales have exceeded our expectations to form a substantial mix of our sales.”

Source : essentialretail.com

(Auteur : ZDNet.fr)
Le constructeur automobile a signé un accord avec Microsoft autour de ses lunettes à réalité augmentée, lunettes qui pourraient se retrouver dans les concessions.

HoloLens, Volvo veut en faire un outil de relation client

Visualisation de données, pédagogie ‘augmentée’, communication et collaboration, narration interactive expérimentale, interaction homme machine ; divers domaines sont d’ores et déjà ciblés par Microsoft pour ses HoloLens. En mai dernier, l’entreprise avait profité de sa conférence Build pour démontrer tout le potentiel qu’HoloLens pouvait proposer aux professionnels.

Car c’est bien le secteur B2B qui est visé dans un premier temps par Microsoft. Et alors que ces lunettes sont encore loin d’être finalisées, la première mouture des lunettes holographiques de Microsoft seront distribuées aux développeurs dans le courant de l’année prochaine, des entreprises commencent à passer des accords avec la firme.

C’est le cas de Volvo qui voit bien HoloLens révolutionner la relation client en concession. “Imaginez une amélioration de votre expérience chez le concessionnaire, vous permettant de voir tout l’intérieur du véhicule qui vous intéresse. Avec le pouvoir des hologrammes vous avez la possibilité d’ouvrir complètement la voiture, de regarder le moteur de plus près, d’inspecter le châssis, la chaîne cinématique ou la transmission en action”, explique Microsoft dans un communiqué.

L’idée est donc de permettre au client de se plonger dans un modèle et même d’y ajouter sa personnalisation en temps réel et voir le résultat sous forme d’hologramme affiché dans un environnement réel, le principe des HoloLens.

Source : www.zdnet.fr